A quick presentation loaded with recent stats that looks at who Mom is today. Given at the Luckie & Company sponsored Marketing To The Modern Mom conference in Birmingham on October 8
From sock hop to Snapchat: How generational differences affect product designUserTesting
Generational differences have a huge impact on how people interact with today’s tech products. Guthrie Weinschenk, COO of The Team W, shares the truths and myths about generations based on extensive research. He’ll offer tips on using these insights to better understand your target audience and improve your product’s design.
Lee Rainie discusses the latest Pew Research Center findings about the state of technology and media in 2015 and looks at five major trends that will shape the media environment and consumer habits in the coming years. This is a presentation he gave at the recent Tencent Media Summit in Beijing, China.
Get to Know Digital Moms: We know moms are among the most coveted consumer groups for their spending prowess, their influence in household decisions, and their brand loyalty. But what do we know about moms and their digital habits? How do they spend their time online? What devices do they prefer? What do they share – if they share anything at all? How does that translate into the purchases and decisions they make?
From sock hop to Snapchat: How generational differences affect product designUserTesting
Generational differences have a huge impact on how people interact with today’s tech products. Guthrie Weinschenk, COO of The Team W, shares the truths and myths about generations based on extensive research. He’ll offer tips on using these insights to better understand your target audience and improve your product’s design.
Lee Rainie discusses the latest Pew Research Center findings about the state of technology and media in 2015 and looks at five major trends that will shape the media environment and consumer habits in the coming years. This is a presentation he gave at the recent Tencent Media Summit in Beijing, China.
Get to Know Digital Moms: We know moms are among the most coveted consumer groups for their spending prowess, their influence in household decisions, and their brand loyalty. But what do we know about moms and their digital habits? How do they spend their time online? What devices do they prefer? What do they share – if they share anything at all? How does that translate into the purchases and decisions they make?
Research associate Kathryn Zickuhr discussed the Pew Research Center’s latest data on older adults and technology at JASA’s Seminar on Advocacy and Volunteering in New Landscapes in New York, NY.
Working & Serving in an Updated World is an introduction to the Millennial (Generation-Y) generation entering the work force and the changes in technology that have shaped this generation. The presentation keeps the higher education audience in mind. This presentation was created by Rains Media and presented by Matthew Melnyk and Jean-Paul Rains
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing. Check out the UK results.
Looks at digimarketing (digital marketing) from the point of view of the opportunity it offers; the distinctive qualities of digital media; and the digimarketing difference. Introducing the new 4 P's of digimarketing: Permission, Participation, Profile, and Personalization
A presentation for the University of California Office of the President. This was designed as a talk to introduce them to the idea of developing a mobile strategy for their website.
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media TrackerUM Wave
Wave 3 - When did we Start Trusting Strangers charted the democratisation of influence, how social media was driving greater means and opportunity for consumers to influence their peers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Research associate Kathryn Zickuhr discussed the Pew Research Center’s latest data on older adults and technology at JASA’s Seminar on Advocacy and Volunteering in New Landscapes in New York, NY.
Working & Serving in an Updated World is an introduction to the Millennial (Generation-Y) generation entering the work force and the changes in technology that have shaped this generation. The presentation keeps the higher education audience in mind. This presentation was created by Rains Media and presented by Matthew Melnyk and Jean-Paul Rains
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing. Check out the UK results.
Looks at digimarketing (digital marketing) from the point of view of the opportunity it offers; the distinctive qualities of digital media; and the digimarketing difference. Introducing the new 4 P's of digimarketing: Permission, Participation, Profile, and Personalization
A presentation for the University of California Office of the President. This was designed as a talk to introduce them to the idea of developing a mobile strategy for their website.
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media TrackerUM Wave
Wave 3 - When did we Start Trusting Strangers charted the democratisation of influence, how social media was driving greater means and opportunity for consumers to influence their peers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Where Dads Go: A story for my unborn child (fiction)Jenn Baker-Henry
My submission "Where Dads Go: A story for my unborn child" is up for the Goodreads Book Club Slideshow Story Contest! Here's my story of a mom telling/showing her unborn child about being abandoned by fathers in her family line and also how relationships have played out in her family over generations.
The FIRST WAVE of Buzz Marketing Group's year-long profile of today's mom. Our annual report reveals the truth about Moms - that they are connected, organized, innovative, and philanthropic.
Бренд «Україна» — перший за 20 років української незалежності масштабний проект, який має на меті розробку комплексної стратегії позиціонування України за кордоном.
Dedicated to Mothers
Visit us at www.islamicink.wordpress.com
**Edit: The Slideshow is now available for download due to the requests :). Thank you for viewing and adding your comments!
Moms and Social Media. Thoughts on sharing, connecting, and the imminent role of mobile for brands and marketers to consider in their efforts to engage.
This E-Book peels back the layers and uncovers fundamental truths about demographics and lifestyle attributes Millennials share universally as well as how they can be segmented into unique groups. Take a closer look and see how wonderfully complex & awesome they are and how you can reach them more effectively.
Ever wondered why the two hottest words in marketing today are “Millennial” and “Multicultural”?
Well the short answer is that the Millennial Generation (18-34) rules category after category and Multiculturals are their heart and source of vitality and growth.
Andy Halley-Wright, VP Planning and Research at Y&R/Bravo Miami, looks at how despite millennials coming of age in dire economic times, they are optimistic, open minded and brave. And in the home of the brave, the American Dream burns brightest in multicultural millennial hearts. Naturally various life stages and different mindsets fall between the ages of 18 and 34. In fear of over simplification, the younger cohort (18-24) are “Explorers” (4Cs) driven by the mega need of discovery while the older segment (25-34) are “Aspirers” (4Cs) motivated to make a mark and to show the world that they are making it.
"Born in a digital world, eight in 10 Millennials in America own a smartphone. They are always on, always connected – like 1 in 2 are tweeting, liking, emailing, you-tubing or whatever; while on the toilet! No generation has ever spread the word about themselves and help build or break brands like this generation. And again, Hispanics are at the bleeding edge, especially when it comes to mobile," he writes.
If “Millennial” and “Multicultural” are the two hottest words in marketing today, the two most important commandments they impart are that the marketer should “Embrace Diversity” and “Be Participatory.” Of course, that’s easier said than done.
The State of the Digital Kid @CES @FamilyTech Summit 2018Tonda Bunge Sellers
“Mobile Natives” is right. Our kids are so immersed in technology these days, it’s become nearly a language to them. Finstagrams and the Snap Map are just the beginning. Learn how your kids are reshaping the culture and the future.
Intrepid Millennial Explorers: Changing The Face Of Modern Consumerism (Resea...Influence Central
Millennials – the group of young, up-and-coming Americans in their post college 20s to early 30s – now represent the next rising generation, rapidly increasing in consumer power and influence. Yet despite this, Millennials remain among the least understood consumer sectors. To gain more in-depth insight into this group of consumers, Influence Central embarked on a groundbreaking study of 1,100 American Millennial Women. Our study focused on Millennials’ purchase path both online and offline, how their deep connections with family and friends impact the choices in their lives, and the effect of various types of media on their day-to-day decisions. The research findings paint a picture of a generation with a strong sense of self, influenced by family and peers alike, and steeped in the mosaic of the world around them.
Millennials will be 85 million strong in 2015, making them the largest living generation in history. As this group transitions into parenthood, tech-savvy, non-hierarchical Millennials will forever change the way brands must present themselves at point-of-sale.
Big Red Rooster's POV explores how Millennials' shopping habits and needs evolve as they move into parenthood.
The purchasing control of Moms and her advanced connectivity is having a powerful effect on the way brands must communicate to successfully capture Her attention and build a meaningful relationship.
To engage with The Connected Mom, you must bridge a true understanding that begins with facts and trends developing into a strategy for reaching Mom as a real person.
Pew Internet Director Lee Rainie was honored to give the Joe Pagano Memorial Web Analytics Lecture for the federal government’s Webmanager University. He discussed the latest Pew Internet data about the triple revolution in technology – in broadband, in mobile, and in social networking – and how these changes affect e-government and e-health activities by citizens. He also explored how these changes impact the broader environment of civic life and some of the changes that are likely on the horizon.
eMarketer Webinar: Tips for Reaching & Engaging the Elusive MillennialeMarketer
Join eMarketer CEO Geoff Ramsey to learn best practices, case studies and the latest strategies for marketing to millennials online in this eMarketer webinar.
http://www.emarketer.com/blog/index.php/emarketer-webinar-tips-marketers/
The ubiquitous dominance of influencer marketing is undeniable. By 2020, influencer marketing is expected to catapult itself to a $10 billion industry, solidifying its place as a fundamental and strategic component of every brand's media mix.
A lot has changed with influencer marketing in the last 10 years, but one thing has stayed the same – women run this industry. According to Adweek, 78% of influencers are female.
This deck will dive into the evolution of influencer marketing, expanding on past, present and future trends. Linqia will also discuss why women lead this industry, and how viewers can tap into their own skills and talents to create their own influence online.
Women Have Always Held the Purse Strings
• The multiplier effect - they influence purchasing decisions for themselves and everyone in their households
• Women drive 70-80% of all consumer purchasing decisions.
• Women purchase over 50% of traditional male products, including automobiles, home improvement products, and consumer electronics.
• 85% of women say that if they like a brand, they will remain loyal to it.
This is the April 2011 edition of the Luckie & Company produced Banking Trend Tracker newsletter. It is a quick topical snapshot of general trends, social media and traditional advertising in the Banking marketplace for April. For more information or back issues, visit www.luckie.com
This is the March 2011 edition of the Luckie-produced Generational News & Views newsletter. It takes a quick topical look into the lives of Baby Boomers, Gen Xers and Gen Y. For more information, please visit www.luckie.com
This is the March 2011 edition of the Luckie & Company produced Banking Trend Tracker newsletter. It is a quick topical snapshot of general trends, social media and traditional advertising in the Banking marketplace for March. For more information or back issues, visit www.luckie.com
This is the March 2011 edition of the Luckie & Company produced Telecom Trend Tracker newsletter. It is a quick topical snapshot of general trends, social media and traditional advertising in the Telecom marketplace for March. For more information or back issues, visit www.luckie.com
Generational News & Views February 2011David Stutts
This is the February 2011 edition of the Luckie-produced Generational News & Views newsletter. It takes a quick topical look into the lives of Baby Boomers, Gen Xers and Gen Y. For more information, please visit www.luckie.com
This is the February 2011 edition of the Luckie & Company produced Banking Trend Tracker newsletter. It is a quick topical snapshot of general trends, social media and traditional advertising in the Banking marketplace for February. For more information or back issues, visit www.luckie.com
This is the February 2011 edition of the Luckie & Company produced Tourism Trend Tracker newsletter. It is a quick topical snapshot of general trends, social media and traditional advertising in the Tourism marketplace for February. For more information or back issues, visit www.luckie.com
This is the February 2011 edition of the Luckie & Company produced Snacking Trend Tracker newsletter. It is a quick topical snapshot of general trends, social media and traditional advertising in the Snacking marketplace for February. For more information or back issues, visit www.luckie.com
Generational News & Views January 2011David Stutts
This is the January 2011 edition of the Luckie-produced Generational News & Views newsletter. It takes a quick topical look into the lives of Baby Boomers, Gen Xers and Gen Y. For more information, please visit www.luckie.com
This is the January 2011 edition of the Luckie & Company produced Snacking Trend Tracker newsletter. It is a quick topical snapshot of general trends, social media and traditional advertising in the Snacking marketplace for January. For more information or back issues, visit www.luckie.com
Generational News & Views November 2010David Stutts
This is the November 2010 edition of the Luckie-produced Generational News & Views newsletter. It takes a quick topical look into the lives of Baby Boomers, Gen Xers and Gen Y. For more information, please visit www.luckie.com
This is the October 2010 edition of the Luckie & Company produced Banking Trend Tracker newsletter. It is a quick topical snapshot of general trends, social media and traditional advertising in the Banking marketplace for October. For more information or back issues, visit www.luckie.com
Generational News & Views October 2010David Stutts
This is the October 2010 edition of the Luckie-produced Generational News & Views newsletter. It takes a quick topical look into the lives of Baby Boomers, Gen Xers and Gen Y. For more information, please visit www.luckie.com
This is the October 2010 edition of the Luckie & Company produced Tourism Trend Tracker newsletter. It is a quick topical snapshot of general trends, social media and traditional advertising in the Tourism marketplace for October. For more information or back issues, visit www.luckie.com
Generational News & Views September 2010David Stutts
This is the September 2010 edition of the Luckie-produced Generational News & Views newsletter. It takes a quick topical look into the lives of Baby Boomers, Gen Xers and Gen Y. For more information, please visit www.luckie.com
20 Interesting Things: Vending Machines June 2010David Stutts
This is part of our 20 Interesting Things series that will look at interesting and innovative happenings in the digital and social worlds. Look for our other presentations that cover augmented reality, crowdsourcing, QR codes and goodness.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
3. GENERATIONAL SNAPSHOT
Baby Boomers Generation X Gen Y
1946-1964 1965-1978 1979-1999
45-63 years old 31-44 years old 10-30 years old
78 million 55 million 84 million
Individuality Entrepreneurial Optimistic
Idealists Work/family balance Complexity
Self-fulfillment Self-reliance Self-confidence
Everyday, 10,000 Currently the dominant For the next four years,
Boomers turn 55 family rearing generation 10,500 will turn 21 everyday
4. THREE GENERATIONS OF MOMS
Baby Boomers Generation X Gen Y
45-55 years old 31-44 years old 18-30 years old
Authoritative role Partner role Role to be defined
Team effort Independent Help from Mom
Follow the pack My terms What’s best
Want successful kids Want happy kids Want kids to fit in
Children growing up and Are in peak child bearing Starting to become moms.
moving out. Embracing years and continue to Will likely create largest
Empty Nester role and grow their families baby boom in U.S. history
grandparenthood
5. ROUGHLY BREAK DOWN AS
24.7 million Gen X moms
13 million Gen Y moms
9.7 million Boomer moms
Source: Mediamark Research – Spring 2008
6. These moms represent 73.6 million
children under 18 years old
• 24.5 million 0-5 year olds
• 23.9 million 6-11 year olds
• 25.2 million 12-17 year olds
Source: Mediamark Research – Spring 2008
7. 67% of kids under 18 live with
two married parents
Source: Childstats.gov – 2008
8. BUT HOLD ON …
The Gen Y Mommy Tsunami is coming
9. First Gen Yers just now reaching their 30s
and already over 13 million are moms
Source: Mediamark Research – Spring 2008
10. 2006 was the first time in 25 years that the
mean age for a mother to give birth fell
Source: National Center For Health Statistics
11. 4,317,119 births in 2007 was the highest
year total ever recorded in the U.S.
Source: CDC National Vital Statistics Report – March 2009
12. 2,742,604 born to Gen Y moms
1,567,166 born to Gen X moms
7,349 born to Boomer moms
Source: CDC National Vital Statistics Report – March 2009
14. And of those, roughly 40%
are first time moms
Source: American Community Survey 2007
15. Many of which depend on
their Momtourage
iVillage generally credited with coining the term “momtourage”
16. With 84 million members, of which roughly
half are female, Gen Y is mathematically
destined to dominate motherhood for
the next couple of decades
Source: U.S. Census Bureau
19. NOT SURPRISINGLY …
70% of Americans say moms
today have it tougher than their
counterparts 20 or 30 years ago
Source: Pew Research Center – May 2007 Motherhood Today study
20. CHIEF PROCUREMENT OFFICER
• Control nearly 80% of all household
spending
• Which equates to a little over $2 trillion
per year
Source: Maria Bailet, BMS Media Group
21. CHIEF NUTRITION OFFICER
• Responsible for feeding 141 million
individuals
• Individually prepare 290 dinner meals
annually, which, collectively amounts to
10.2 billion dinners
Source: NPD “What’s on the minds of moms” study – June 1009
22. While it’s easy to classify moms
generationally, reality says …
25. 34 million U.S. moms
with children under 18
go online at least
once per month
Source: eMarketer – May 2009
26. “Women with children highly value social
media, mobile and other digital
technologies as a convenient means to
stay connected, seek advice and
information, shop and learn about
products, meet others like themselves,
and simplify the many dimensions of
their lives.”
Source: Digital Mom report via Razorfish and CafeMom – Feb. 2009
27. WHAT MOMS ARE DOING ONLINE C
TECHNOLOGIES USED IN THE PAST THREE MONTHS
E-mail 95%
Search Engines 74%
Social Network Sites 65%
Instant Messaging 55%
Gaming (online or console) 52%
News Sites 51%
Online Video 36%
Consumer Reviews 33%
Blogs 29%
RSS Feeds 21%
Podcasts (Audio or Video) 11%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Source: Digital Mom report via Razorfish and CafeMom – Feb. 2009
28. WHAT ARE MOMS DOING ONLINE C
CATEGORIES RESEARCHED, SOUGHT ADVICE OR
PURCHASED IN THE PAST THREE MONTHS
Clothing/Fashion Accessories 40%
Food/Cooking 31%
Baby/Parenting 26%
Banking Services 22%
Electronics/Computers 21%
Travel 21%
Medication/Medical Condition 20%
Health/Fitness 18%
Homegoods/Appliances/Furniture 14%
Telecommunications 14%
Cars 12%
Brokerage Services 2%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Source: Digital Mom report via Razorfish and CafeMom – Feb. 2009
29. Moms more likely to be socially networked
than the average adult
Moms Average Adult
Facebook 60.3%50.2%
MySpace 42.4 34.4
Twitter 16.5 15.0
Source: Retail Advertising and Marketing Association All About Moms Report – Spring 2009
30. 15.3% of moms maintain their own blog
Source: Retail Advertising and Marketing Association All About Moms Report – Spring 2009
31. DIGITAL MOMS ON KIDS
Boomers = keeping up with kids
Gen Xers = showing off kids
Gen Y = getting/giving advice on kids