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Similar to Andrew Goodman Foundation Summer Institute Deck
Andrew Goodman Foundation Summer Institute Deck
- 2. Technology and Civic Engagement Increasingyouth voter registration and democratic participation in 2016
- 3. • Youth votematters • Barriers to youth participation • Our solution • Technology & civic engagement • Breakouts/discussion The Plan
- 4. Why does youthcivic engagement matter?
- 5. The “Youth Vote”in 2016
- 6. Politicians want theyouth vote
- 7. Youth voting isimportant! • Young people are a major subset of the voting-eligible population and their voices matter: In 2012 youth (18- 29) made up 19% of the electorate. • Returning voters turn out at higher rates. Engaging college student ensures the future of democratic participation. • Election-related activities for young people can indirectly affect the behavior of others in their environment.
- 8. The “Youth Vote”in 2016 • “Millennials” (18-34) say they want to vote in 2016. • A Fusion poll found that 77% of millennials are “absolutely certain” or “very likely” to vote this year. • The number of youth votes more than tripled in Mississippi (14,000 in 2008 to 49,000 in 2016) and Nebraska (5,000 in 2008 to 16,000 in 2016) • Iowa: 15% of total caucus goers were youths, and 2016 set a record for Republican youth turnout. • New Hampshire: 42% of all youth (18-29) NH residents voted tying turnout levels in 2008 primary; that’s more than 88,000 young people • New York: An estimated 408,000 young people (18-29) cast ballots in New York, making up 15% of all voters in the state primary, surpassing youth turnout in 2008 by almost 100,000 votes.
- 9. But historically, youngpeople vote at the lowest rates…
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- 14. So, why don’tyoung people vote? Don’t they care?
- 15. Source: CIRCLE; Researchgathered by Pew Center for the People and the Press “Giving Thought to the Election” 59% “Quite a lot” 28% “Following election news very closely”
- 17. 2/3 of collegestudents (18-24) who did not vote in 2010 cited lack of information about process, not lack of interest. SOURCE: CIRCLE
- 18. More than 40%of youth voters don’t know key process information
- 19. Key Takeaways • Theprocess is complicated! And varies substantially from state to state. • Giving students information about how, when, and where to vote is key to increasing participation. • Providing this information for local elections is particularly important.
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- 21. Since 2012, TurboVotehas partnered with over 250 colleges and universities and served more than 325,000 voters.
- 23. The TurboVote tool makesit easy to provide people with the information & materials they need to vote in every election
- 24. Our system managespersonal election calendars for all of our users. We track: • Registration & absentee voting requirements for all 50 states, so we can keep users up-to- date with location-specific election information • Dates and deadlines for national, state and local elections
- 25. When users needto register or request a vote- by-mail ballot, we send them their pre-filled forms, with stamped, addressed envelopes.
- 26. TurboVote sends textand email reminders with important dates and deadlines. …So our users never miss another election.
- 27. Voter Turnout For usersregistered with TurboVote in 2012
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- 30. On-the-Ground Tabling Find an active,high-traffic area on campus Set up laptops/smartphones open to TurboVote Grab items: food, accessories, stickers, swag Events Add TurboVote to already existing campus events Host new events to implement TurboVote NVRD, anyone?! Orientation Large population of students already there Just moved/changed address Might have recently turned 18/about to turn 18
- 31. Online Email Blasts Send fromuniversity presidents/deans to the student body Emphasize urgency and importance of registering to vote and voting Campus Computers Place calls-to-action on university computers, so whenever a student logs onto the network, they have to acknowledge the call Student Portals Place calls-to-action or links on high- traffic student websites, like LMSs and/or academic portals
- 32. Computer Card Initiative •Business card-sized sign was printed, cut out and delivered to a person in each building on campus. • They were attached to the monitors on the computers in each lab - over 1000 computers! • Only cost ~$26 in removable adhesive dots, toner, cardstock, scissors - and a lot of counting! About 4 hours of work total.
- 34. Top Administrators Send theemail from the President or Dean Specific Subject Line Use a specific and action-oriented subject line. Mass Emails Short Keep it brief! Insert links Place the link to your co-branded TurboVote site early in your email. Follow Up Send a follow-up email that conveys a sense of urgency (match with upcoming deadline).
- 35. Social Media Facebook Promote throughOfficial University page, Student Government page, College Republicans/Democrats, etc. Create Facebook Events to promote in-person events, process related deadlines, etc. Twitter Short, simple, trendy: @TurboVote, always share link. Campaign Ideas Competitions between student groups (use referral codes), photo based campaigns, live-tweeting civic engagement events/debates
- 36. Lone Star College viaOracle PeopleSoft
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- 38. Kutztown University via D2L,KU’s learning management system
- 39. Integrating voter engagementinto mandatory student “check in” process
- 40. Breakout Discussions • Whatdoes voter registration and engagement look like on your campus? What do you do on campus that might be unique? Why do these strategies/tactics work well on your campus? • Identify the following if you were to pursue an IT integration on campus: The who The what The when The why The how
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- 42. Integrate • School-wide email •Social Media • Course curriculum • Standard student processes such as: – Course registration – ID card – Move in packets – Freshman orientation – Email login – FYE courses
- 43. Civic Engagement at StetsonUniversity Veronica Hernandez, Center for Community Engagement
- 44. Implementation Tactics ● One-stopelection website for students to use for voter registration, education, engagement and turnout ● Team of student volunteers conduct voter registration, education, engagement and turnout operations, called Stetson Votes! ● Incorporation into first-year orientation, some classes and residence halls ● In 2016… ○ Organizing Stetson Votes team around residence halls as their “turf” ○ Email and Facebook-based targeting for commuters ○ Working to integrate into all first-year seminars
- 46. Measuring Stetson’s Success ●Campus GOTV using a shared campus-wide student database ● NSLVE data from CIRCLE/Tufts ○ NSLVE: National Study of Learning, Voting and Engagement ● In 2012… ○ Stetson’s voter turnout rate: 54.5% ○ Students who used TurboVote voted at a rate that was 5.6% higher than non-TurboVote users ○ Students who registered to vote using their on-campus address voted at a rate that was 18.1% higher than off- campus/back-at-home users
- 47. Civic Engagement at KutztownUniversity
- 48. Implementation Tactics • PromoteTurboVote at community events • Set up info tables at student union & dining halls • Send regular messages about the importance of voting • SGB hosts a popular registration day event • Only students who sign up for TurboVote can vote in homecoming election
- 49. Computer Card Initiative •Business card-sized sign was printed, cut out and delivered to a person in each building on campus. • They were attached to the monitors on the computers in each lab - over 1000 computers! • Only cost ~$26 in removable adhesive dots, toner, cardstock, scissors - and a lot of counting! About 4 hours of work total.
- 53. Signs of Success •Significant turnout at polling locations that serve students • In 2012, nearly 1.5K students signed up. – 1,063 for voter registration – 662 for absentee ballot requests • Awarded grant from Pennsylvania Campus Compact