This document outlines the functions of business intelligence (BI), including standard and ad hoc reporting, dashboards, machine learning metrics, Extract-Transform-Load (ETL) mapping, and user training. It discusses how BI can support operations and management, finance, payer utilization, care affordability, population health, and transformation through matching metrics to decisions. The document proposes leveraging reusable work products, services, and social technology to multiply analyst value through a feedback loop. It also discusses human factors that can amplify the technical model, including individual contribution, coaching, empowerment, and specific role transformations.