2. A wide range of technologies have been used to enhance the effect of
the way music is experienced in the music industry. Some
technologies are used more often than others.
Auto-tune, which was invented by Dr Andy Hildebrand, allows the
user to correct the pitch of their own voice in order to hide off-key
singing. The first song to use Auto-tune was ‘Believe’ by Cher in
1998. However, Auto-tune has become popular with many of today’s
artists, such as: T-Pain, Akon, Rebecca Black and Maroon 5.
Auto-tune has also been accessible to the public via a free app called
‘I am T-Pain’. This app allows you to auto-tune your own voice. This
shows how easy it is for anyone to use auto-tune and how much of an
accessible feature it has become.
Artists aren’t the only people who Auto-tune themselves. Auto-tune is
used on a wide range of videos to turn normal speech into
professional sounding music. Nick Clegg – I’m Sorry (Auto-tune):
http//www.youtube.com/watch?v=KUDjRZ30SNo

3. Auto-tune has become somewhat welcomed and encouraged in
the music industry. It also encourages the audience to make their
own music using Auto-tune. One example would be Rebecca
Blacks – ‘Friday’.
However, despite the positive outcome of Auto-tuned music,
many artists and audience members argue that Auto-tune has
caused ‘The death of real music’. Jay-Z shares his views in a song
called Death of Auto-tune whereas T-Pain is known for his heavy
usage of the tech.
Artists who frequently use Auto-tune are said to be able to
‘delude’ the audience by covering up off-key notes which allows
them to get away with it. For example, Kanye West – Heartless,
Rihanna – Disturbia and Lil Wayne ft. Static Major – Lollipop.

4. This new source of technology can be both an advantage and a
disadvantage towards the music industry. In one aspect it allows
anyone to become more involved with the music which means
that even more people can become noticed in the music industry.
However it can also create negative effects in the way that artists
are presented. Depending on people’s views it could change the
way the audience see’s the artist which could have a very bad
impact towards the music industry.

5. The way that music is distributed is equally as important as the
way it is produced. This is why media players have played a big
part in the distribution of music.
CD players were released in 1982 and cost around $900. This was
the popular choice for most people as it was easy to use and
compact. Also, CD’s were the popular format for most albums.
This came across as a great advantage for not only the music
industry but also for businesses around the world. As music CD’s
would increase in demand, CD players would also increase in
demand.
However it wasn’t long until the MP3 player was introduced. The
MP3 player was an even more compact and efficient way of
listening to music on the go. For example the iPod and the Zune.

6. The audience always needs different ways in which they can listen
to music. This is why the music industry has take advantage of
this and have made sure that music comes in many different type
of formats so that it can be consumed in more than one way.
Music can be purchased via iTunes. iTunes is a gigantic music
catalogue where music can be easily bought and stored for a very
low price. This is the most common way in which music is
consumed by the audience. iTunes can also be used to transfer
songs to your iPod or iPhone by automatically syncing purchased
songs to a connected device.