Water, a necessity of life without which living on earth is unimaginable. But the recent fiasco – where the water levels are going down, year on year in cities, suburbs and rural areas – draws our attention to the grim problem India is facing. Maharashtra is among the worst hit. This Holi saw the bare reality of decline in celebrations as there was not even enough water in many cities to drink! These are not new issues and the Jalgaon Plant experienced it as well. The recently organised CSR event "Every Drop Counts" was one of our first steps to take charge of resolving this issue from our end. Six long months of planning involvement and cooperation from many hands led to the successful execution of this initiative. Over 5,000 students from 8 major schools were covered. The aim was to educate and sensitize young minds about this unavoidable major need of the hour. More than 10,000 copies of informative booklets on water conservation were distributed and mailed to schools located in far-off places and saved in school libraries for future reference. The program was encouraged by Harsh, Saugata and Milind with their messages in the booklet.