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Techniques in Python for Predicting and
Analysing Buying Behaviour
Introduction
This knowledge helps businesses to
understand and predicting buying
behavior using machine learning
Python. Consumer choice analysis and
forecasting being extremely essential in
the present day is made easy by
employing various Python libraries and
tools. This introduction also finds the
intersection point between Python and
machine learning and the role they play
in predicting and unveiling buying
patterns.
Exploratory Data Analysis (EDA)
Imagine that the gathered information is
a buried treasure, and exploring it is like
a treasure hunt. Graphs and charts are
the lenses that we use to try and see
what is hidden, and to know more about
how customers act.
Feature Engineering
02
04
This can be compared to the refinement of raw
data into superhero tools. Starting from the
basic data, we generate specialized
characteristics that make it possible for our
computer to forecast the following steps of the
customers.
Machine Learning Models
We use intelligent algorithms to get the
computer to learn from the information we
have gathered and to reveal hints about what
customers could want.
Training and Testing Data
01
02
04
The splitting of the collected
information into two parts can be
perceived as a preliminary run and a
true game. One portion of the sample is
used to train the computer, while the
other samples are used to judge the
accuracy of the learning process. In
that way, our computer becomes better
at predicting new things that appear
based on what it used to know.
01
02
04
Accuracy Assessment:
Once our computer is trained on the data and predicts, we would like to know
whether it is good at the prediction. Accuracy assessment is the equivalent of giving
our computer a report card on performance; it helps us know if our predictions
approximate what occurs. If the accuracy is high, then we have a good computer that
can put things together.
Customer Segmentation:
Imagine a group of friends that is a big one, and you see that some like games, others
love sports. Customer segmentation is like sort of groups based on what they like. In
business, we also ‘clump’ our customers into similarities to better understand and
serve them.
01
02
04
Sentiment Analysis:
In the talk of friends, we can tell their feelings whether they are happy, sad, or
excited. Sentiment analysis is akin to training our computers to behave similarly by
analyzing what people write in their reviews or feedback. It serves to assess whether
people have good or bad sentiments regarding a product or service.
Continuous Improvement:
As we practice, we improve; as we learn to ride a bike, we get better. Continuous
improvement refers to the progress of our computer being more intelligent as time
goes by. As we go along with its advancement, we continue improving the way it
predicts by learning from its failures and successes, resulting in it being more
accurate in customer behavior comprehension and prediction.
Conclusion
In the world of predicting buying behavior using machine learning Python,
such approaches as Diagsense prove to be invaluable. Through learning data
collecting, data analyzing, and continuous improvement, businesses can learn more
about customers more clearly. The use of machine learning models guarantees the
accuracy of predictions, and this is the reason why Python represents a reliable ally
in the decoding of consumer selections as well as in the increase of business
performance.
CREDITS: This presentation template was created by Slidesgo, including
icons by Flaticon, infographics & images by Freepik and illustrations by
Stories
Diagsense ltd
972-50-3894491
https://www.diagsense.com
Please keep this slide for attribution

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Techniques in Python for Predicting and Analysing Buying Behaviour

  • 1. Techniques in Python for Predicting and Analysing Buying Behaviour
  • 2. Introduction This knowledge helps businesses to understand and predicting buying behavior using machine learning Python. Consumer choice analysis and forecasting being extremely essential in the present day is made easy by employing various Python libraries and tools. This introduction also finds the intersection point between Python and machine learning and the role they play in predicting and unveiling buying patterns.
  • 3. Exploratory Data Analysis (EDA) Imagine that the gathered information is a buried treasure, and exploring it is like a treasure hunt. Graphs and charts are the lenses that we use to try and see what is hidden, and to know more about how customers act.
  • 4. Feature Engineering 02 04 This can be compared to the refinement of raw data into superhero tools. Starting from the basic data, we generate specialized characteristics that make it possible for our computer to forecast the following steps of the customers. Machine Learning Models We use intelligent algorithms to get the computer to learn from the information we have gathered and to reveal hints about what customers could want.
  • 5. Training and Testing Data 01 02 04 The splitting of the collected information into two parts can be perceived as a preliminary run and a true game. One portion of the sample is used to train the computer, while the other samples are used to judge the accuracy of the learning process. In that way, our computer becomes better at predicting new things that appear based on what it used to know.
  • 6. 01 02 04 Accuracy Assessment: Once our computer is trained on the data and predicts, we would like to know whether it is good at the prediction. Accuracy assessment is the equivalent of giving our computer a report card on performance; it helps us know if our predictions approximate what occurs. If the accuracy is high, then we have a good computer that can put things together. Customer Segmentation: Imagine a group of friends that is a big one, and you see that some like games, others love sports. Customer segmentation is like sort of groups based on what they like. In business, we also ‘clump’ our customers into similarities to better understand and serve them.
  • 7. 01 02 04 Sentiment Analysis: In the talk of friends, we can tell their feelings whether they are happy, sad, or excited. Sentiment analysis is akin to training our computers to behave similarly by analyzing what people write in their reviews or feedback. It serves to assess whether people have good or bad sentiments regarding a product or service. Continuous Improvement: As we practice, we improve; as we learn to ride a bike, we get better. Continuous improvement refers to the progress of our computer being more intelligent as time goes by. As we go along with its advancement, we continue improving the way it predicts by learning from its failures and successes, resulting in it being more accurate in customer behavior comprehension and prediction.
  • 8. Conclusion In the world of predicting buying behavior using machine learning Python, such approaches as Diagsense prove to be invaluable. Through learning data collecting, data analyzing, and continuous improvement, businesses can learn more about customers more clearly. The use of machine learning models guarantees the accuracy of predictions, and this is the reason why Python represents a reliable ally in the decoding of consumer selections as well as in the increase of business performance.
  • 9. CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, infographics & images by Freepik and illustrations by Stories Diagsense ltd 972-50-3894491 https://www.diagsense.com Please keep this slide for attribution