2. EFFECTIVE TECHNIQUES FOR DEALING WITH ADVERTISING
CLIENTS
ASSESSMENT BRIEF
STICK MEN HAS EARNED A REPUTATION FOR CREATING WORK THAT
STICKS.
CARROLL & LOWRY’S FIRST LIVE TV COMMERCIAL BROUGHT TOGETHER
SHE-WEE AND BRITA WATER FILTERS AND IGNITED A NEW TREND IN SELF-
SUSTAINABILITY. THEIR IDEA OF USING DONALD TRUMP’S WIG TO SELL
HOUSE INSURANCE SPARKED THE INTEREST OF HOLLYWOOD, SPAWNED
A BILLION DOLLAR FRANCHISE AND RELAUNCHED TWIGGY’S CAREER.
Monday, 16 May 2011
3. EFFECTIVE TECHNIQUES FOR DEALING WITH ADVERTISING
CLIENTS
ASSESSMENT BRIEF
STICK MEN ARE EARNING THEMSELVES A BIT OF A REPUTATION AS
MAVERICKS. BEING CLEVER CHAPS, CARROLL & LOWRY KNOW THAT THEY
NEED A BIT OF ORDER IN THEIR AGENCY TO HELP BALANCE THE CHAOS.
THEY NEED YOU TO COME UP WITH SOME RULES TO KEEP THINGS TIGHT
IN THE AGENCY, SO THAT THEY HAVE THE FREEDOM TO BE LOOSE.
THAT’S THE FIRST PART OF YOUR BRIEF.
YOU ARE WORKING ON YOUR OWN ON THIS BRIEF.
Monday, 16 May 2011
4. EFFECTIVE TECHNIQUES FOR DEALING WITH ADVERTISING
CLIENTS
ASSESSMENT BRIEF
THERE ARE SIX LINES OF ASSESSMENT CRITERIA IN THIS UNIT, BUT YOU ONLY
NEED TO WORK ON ONE UNIT - FOR NOW.
MAKE SURE YOU KNOW WHICH UNIT YOU ARE WORKING ON.
CREATE A TWO-MINUTE PRESENTATION THAT HELPS STICK MEN TO COME
ACROSS WELL WITH CLIENTS - AND SUGGEST SOME RULES THAT WILL HELP
THE AGENCY PROSPER.
UPLOAD YOUR WORK TO THE URL ON THE WHITEBOARD BEFORE 5 PM ON
FRIDAY 20TH MAY BY POSTING A LINK TO EITHER; YOUTUBE / SLIDE-SHARE /
PREZI.
(DO NOT EMBED)
Monday, 16 May 2011
5. EFFECTIVE TECHNIQUES FOR DEALING WITH ADVERTISING
CLIENTS
ASSESSMENT BRIEF
ANA / LEWIS / EMMANUEL / CHARLIE
RESEARCH ANY AGENCY CONNECTED TO THE SCHOOL, AND EXPLAIN
WHAT HIERARCHIES AND PROCESSES THEY HAVE IN PLACE FOR
COMMUNICATING TO CLIENTS.
NATHAN / MAR / CORRYN / COOPER
WORK WITH MENTORS TO CREATE A COMMUNICATIONS PLAN FOR
STICK MEN TO PUT IN PLACE.
Monday, 16 May 2011
6. EFFECTIVE TECHNIQUES FOR DEALING WITH ADVERTISING
CLIENTS
ASSESSMENT BRIEF
HILMI / ALEX M / OLIVER / SAM
FIND OUT THE CLIENT’S PERSPECTIVE. WHAT DO THEY SAY MAKES A
GOOD AGENCY/CLIENT RELATIONSHIP?
DAN M / JACK M / TOM H / MATTHEW
WHAT DIFFERENT COMMUNICATION METHODS ARE THERE? WHAT
DIFFERENT CONSULTING STYLES ARE THERE? WHAT DO YOU
RECOMMEND WOULD BE APPROPRIATE FOR STICK MEN TO USE ON
THEIR BIGGEST CLIENT? (MAKE UP THEIR BIGGEST CLIENT!!)
Monday, 16 May 2011
7. EFFECTIVE TECHNIQUES FOR DEALING WITH ADVERTISING
CLIENTS
ASSESSMENT BRIEF
CAROLINA / THOMAS E / JON / DAN W
EXPLAIN HOW TO MANAGE CLIENT CONFIDENTIALITY. HOW DO WE
MAKE IT EVERYONE’S RESPONSIBILITY? WHY IS IT SO IMPORTANT?
RORY / JENNI / VICTORIA / ALEX L
HELP STICK MEN WORK OUT HOW TO NEGOTIATE BETTER. LET THEM
KNOW WHAT NEGOTIATION TECHNIQUES ARE OUT THERE.
RECOMMEND A FEW.
Monday, 16 May 2011
8. EFFECTIVE TECHNIQUES FOR DEALING WITH ADVERTISING
CLIENTS
ASSESSMENT BRIEF
ALL WORK MUST BE UPLOADED TO THE WIKI BEFORE 5 PM ON FRIDAY 20 TH
MAY.
YOU MUST REVIEW ALL WORK UPLOADED BEFORE TOWN HALL ON MONDAY
23 RD MAY.
DON’T FORGET TO INCLUDE YOUR NAME THIS TIME!
Monday, 16 May 2011
