Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Word on the street

486 views

Published on

Word on The Street brief. School of Communication Arts. MOSH Intake

Published in: Education
  • Be the first to comment

  • Be the first to like this

Word on the street

  1. 1. SPOTTING OPPORTUNITIES
  2. 2. YOU ARE NOW KNOWN AS https://sca2dean.typeform.com/report/n5XhaY/LDaS
  3. 3. THE WINNING TEAM MUST HAVE FINAL DESIGNS SIGNED OFF BY IAN BEFORE WEDNESDAY 15TH OCT
  4. 4. THE WINNING TEAM MUST CREATE A TWITTER ACCOUNT
  5. 5. THE EBAY BRIEF
  6. 6. THE EBAY BRIEF You have £10 to buy something and sell it on eBay. ! Your task is to make a profit. ! You must bring the £10 back to Town Hall on Friday 24th October, together with any profit that you make. ! This is an exercise in choosing the right product, writing a great headline and great copy.
  7. 7. THE EBAY BRIEF 50% of the total profits will go to the student who made the most money from their £10. ! 30% of the total profits will go to the student who made the second largest profit from their £10. ! 20% of the total profits will go to the student who made the third largest profit from their £10.
  8. 8. ANY QUESTIONS?
  9. 9. FAME: WORD ON THE STREET
  10. 10. OVERVIEW You are going to create street art, ! You are going to provoke conversations, ! You are going to help to raise the profile of a street artist, ! You are going to demonstrate that awareness can lead to action.
  11. 11. THE BRIEF You will work in a team, ! Your team has been assigned a talented artist to work with, ! Your task is to produce content that will make them famous, ! You must work with your artist to create street art that provokes a reaction.
  12. 12. THE BRIEF You may come up with topical ideas, ! You may come up with satirical ideas, ! You may come up with ideas driven by location, ! You may come up with as many ideas as you like, ! This brief runs for the rest of your academic year.
  13. 13. THE BRIEF When you have an idea, pitch it to your street artist, ! Collaborate with them on the design of your idea, ! Understand their style of work, ! Know that they have the final veto on their work.
  14. 14. SKILLS REQUIRED You will need to come up lots of ideas, ! Your artist won’t say “yes” to all of them, ! You will need to learn how to work with your artist.
  15. 15. SKILLS REQUIRED When your artist produces work, you will need to get the word out about it, ! You will need to drive awareness and start conversations, ! You will need to track conversations, ! You will need to demonstrate that people have had a reaction to your work.
  16. 16. SKILLS REQUIRED Topical Writing Blagging Team Work Research Art Direction Collaboration Social Media Sourcing Help
  17. 17. REWARDING SUCCESS Global Street Art will produce prints of the most successful pieces of work, ! Members of the team responsible for the most successful pieces of work will each receive a free print, ! These prints will increase in value when we raise the profile of our artists.
  18. 18. REWARDING SUCCESS You will be hosting an Art Show in June, showing the best of your work from Word On The Street, ! The public will be invited to buy prints, ! So we will be able to quantify their value, ! Which means that you will know how much your prints are worth.
  19. 19. TEAMS Team 1 Team 2 Team 3 Team 4 Adam Elin Jacqueline Clarissa Alex M Ashley Daniel L Robin S Alex P Frazer JT Zoe Teddy Anna Charlie Soren Mads Team 5 Team 6 Team 7 Team 8 Team 9 Joel Edwina Edward Marcella Jeremy Lucy Nina Tom M Ben Georgia Nicholas Stephen Sam Eytan Marco James Morgan Tom EB Lawrence Fiona Martin Michael
  20. 20. TEAMS - MEET YOUR ARTISTS Team 1 Team 2 Team 3 Team 4 http:// globalstreet art.com/ tankpetrol http:// globalstreetar t.com/parlee-erz http:// globalstreetar t.com/3dom http:// globalstreetar t.com/ captainkris Parlee 3dom Team 5 Team 6 Team 7 Team 8 Team 9 http:// globalstreet art.com/ renato-hunto http:// globalstreet art.com/ atm http:// globalstreet art.com/ artists/mr-shiz http:// globalstreet art.com/ dank http:// instagram.c om/ gary_msk_ ha Hunto Gary Stranger Dan Kitchener Captain Kris ATM Tankpetrol Mr. Shiz
  21. 21. ANY QUESTIONS?
  22. 22. BRING A PAPER TOMORROW FOR NEIL’S MASTERCLASS

×