The document discusses Microsoft BizTalk RFID and its capabilities for connecting physical world events to enterprise applications. It provides an overview of BizTalk RFID's key features including enterprise manageability, rich integration capabilities, and a rich development platform. Case studies are presented showing how BizTalk RFID has been used by companies like CHEP and iGPS to track pallets and assets.

2. Microsoft BizTalk RFID in Real World Deployments Connecting Movements in the Physical World to Enterprise Applications Sudhir Hasbe Sr. Product Manager Microsoft Corporation Session Code: 202

3. Agenda Industry Trends Product Discussion Capabilities and Plans Demo Connecting physical world events to enterprise applications Case Studies Q&A

4. Supply Chain Megatrends Supply Chain Performance Supply Chain Collaboration Sensory Supply Chains Supply Chain Business Continuity Demand-Driven Supply Chains Lean Supply Chains China Supply Chain Outsourcing Low-Cost Country Sourcing CEO and CFO want more factual analysis 83% of companies view supply chain as strategic by CEO 78% view supply chain as strategy enabler Collaboration importance continues Technology enablement improves Lean concepts and supply disruptions drive risk analysis Geographic dispersion continues

5. A Connected Enterprise RFID is a foundational technology enabler for visibility

6. BizTalk Server Evolution of a Platform XML B2B EAI (partner adapters) Vertical B2B BPM Partner Adapters SOA/ESB Adapters in Box Host Integration SOA/ESB BPM Extend B2B (+EDI/AS2) RFID V5 BizTalk Server 2006 R2 V4 BizTalk Server 2006 V3 BizTalk Server 2004 V2 BizTalk Server 2002 V1 BizTalk Server 2000 500 Customers 2,000 Customers 4,000 Customers 7,000 Customers

7. What Can Physical World Visibility Do For You? Total asset tracking Defense supplies Container tampering Animal Tracking Reduce internal theft Reduce process errors Avoid defensive merchandizing Product verification Origin, transit verification Shrinkage, counterfeit Security, Regulations Shipping and Receiving Warehouse management Distribution Asset management Operational Efficiencies Supply Chain Visibility Inventory visibility in warehouses In-transit visibility, asset tracking Pallet, case level Item, instance level

8. RFID Mobility Scenario Put Away RFID Mobile Picking RFID Mobile + BTS RFID Server Restocking/Finding Missing Cases Troubleshooting/ Remote Management Customer Checkout RFID Mobile + BTS RFID Server RFID Mobile Inventory

9. Enabling Widespread Adoption !!! Lower Total Cost of Ownership (TCO) Make RFID Simple Broad Plug and Play device support Reduce time to build solutions Rich platform and tools for RFID solutions Rapid software development kit Reduce deployment time Backup/restore configurations Upgrade firmware across all devices Leverage our existing investments in systems/solutions ERP or other systems that are already deployed Business Intelligence Systems

10. BizTalk RFID: Enterprise RFID in a box Enable applications to work with a rich set of devices in a hardware-agnostic fashion Server and application services for interacting with devices and tag reads From 96-bit quantities to business-relevant events Management tools for devices and RFID business processes Enabling the People Ready Real Time Business

11. Logical Overview Distributed ’edge’sites running BizTalk RFID Device Layer RFID fixed and mobile readers Barcode scanners PLCs, etc. Physical Layer RFID tags, barcodes Biometric systems Environmental sensors, etc. RFID and Sensor Services Manage devices at the edge Add context and turn raw events into business-process–relevant information Interpret events at the edge through filters, rules a alerts Business Intelligence BAM for Process BI SQL/SQL BI for data analytics Business Applications Connect to multiple LOB apps Orchestrate business process Apply business logic

12. 3 Pillars of BizTalk RFID Plug & Play Manage and Monitor Devices UHF, HF, LF, Active, RTLS, NFC and Sensor devices Real time Failover Integrates System Center Operations Manager Out of Box event handlers SQL, BRE, Web Services Integrates with BizTalk Server to leverage 25+ adapters BPM, EDI, EAI capability SOA platform .Net Based SDK Extendible Driver(DSPI) model to support varied devices Extend platform capabilities Build Rich RFID enabled applications Developers & ISV System Integrators IT Operations Managers Enterprise Manageability Rich Integration Capability Rich Development Platform

13. 3 Pillars: Enterprise Manageability Plant- Seattle Plant - Raleigh DC - Chicago Corporate Office Real time management events BizTalk RFID Reader Reader Reader Reader Reader Reader Printer Printer Printer Printer Printer Printer BizTalk RFID Reader Reader Reader Reader Reader Reader Printer Printer Printer Printer Printer Printer BizTalk RFID Reader Reader Reader Reader Reader Reader Printer Printer Printer Printer Printer Printer System Center Operations Manager ALERT

14. 3 Pillars: Rich Integration Capability RFID Readers RFID Printers Sensor devices BizTalk Server Management and Operations Business Rule Framework Business to Business Integration Business Activity Monitoring Messaging Orchestration Tools BizTalk RFID DSPI Layer Event Queue RFID Business Processes Web Service SQL Server MSMQ FTP 25+ Adapters

15. 3 Pillars: Rich Development Platform for Developers RFID Readers RFID Printers Other Sensor devices BizTalk RFID Software Application SQL DB Custom Listener DSPI Layer Event Queue RFID Business Processes Web Service (WCF) Custom Event Handler .NET Code DB Listener MSMQ MSMQ MSMQ MSMQ MSMQ MSMQ Listener

16. Runtime Architecture: An Inside Look RFID Manager RFID Printers Items with Attached RFID Tags Applications Web Services RFID Readers

17. Connecting Physical world events to Enterprise systems

18. Flow BRE Policy C# Custom Event Handler BTS Orchestration BizTalk RFID Event Pipeline Reader Provider Reader Provider Reader BizTalk Server Database

19. Deployment Diagram BizTalk RFID (Site 1) Event Pipeline Reader Provider Reader Provider Reader Database BizTalk Server(Central Site) BizTalk RFID (Site 2) Event Pipeline Reader Provider Reader Provider Reader BizTalk RFID(Site 3) Event Pipeline Reader Provider Reader Provider Reader

20. Core Partner Eco-System

21. Partner Solutions on BizTalk RFID Available Now Manufacturing – Supply Chain Hospitality Health Care, Airlines, Oil & Gas Retail

22. Case Study: CHEP

23. Chep: Video

24. Case Study: IGPS 2 nd Largest RFID deployment in USA

25. Customer Case Study iGPS : Transforming the Retail Pallet Pooling Industry Tracks assets in real time Prevents losses and theft Optimizes pallet use Enables accurate invoicing Eases inventory management Embedded four radio frequency identifica-tion (RFID) tags in each pallet to ensure reliable RFID reads Used BizTalk ® RFID and other software from Microsoft and solution partner to build advanced RFID tracking solution “ RFID gives us a data-driven audit trail so we can track our assets and satisfy our customers. The time-stamped data alone is far better than anything that has existed until now.” Walter Kerr, Chief Information Officer, iGPS New company introduced all-plastic pallet pool to transportation industry Needed to track and manage millions of valuable plastic pallets in real time across global supply chain

26. The iGPS Solution Pallet Pool for Major Retailers RFID Tags Embedded End-to-End Solution Retail Store Pallet Manufacturer Retail Supplier Retail Regional DC Retail Pallet Depot XAM RFID Portal Retailer RFID Portal Customer Case Study iGPS : Transforming the Retail Pallet Pooling Industry

27. Customer Case Study iGPS : Solution Topology Central Server Edge Server Edge Server Edge Server Excel 2007 Windows Mobile 5.0 Customer ERP iGPS HQ Facilities & Partners RFID Readers RFID Readers RFID Reader Mobile External WMS, ERP

28. iSUM Deployments Deployments 4/2007 - Central & 2 Sites 6/2007 - 6 Sites 9/2007 - 15 Sites 12/2007 - 30 Sites Q1 2008 > 50 Sites Today: >2,000,000 transactions/month Q2 2008: >10,000,000 transactions/month TBH M Allen TBH D Ray

29. Case Study: Blue C Sushi RFID is for everyone !!!

30. Blue C Sushi: Profile Hip, fast growing, high-tech, restaurant chain Established in 2003 3 Seattle area locations ~50 employees Kaiten Style Sushi Currently >3K Kaiten Style Sushi restaurants in Japan Food is presented and delivered on a conveyor belt Color and quantity of plates determines customer bill

31. Blue C Sushi: RFID Solution Project Goals Maintain high standard of quality control Improve business intelligence Remain aesthetically pleasing Solution Components BizTalk Server 2006 R2 Kikata Ebisu Live Inventory Management Software Application Intermec RFID Hardware IF 5 fixed readers RFID Antennas in Cutting Boards and Conveyor RFID tags on every plate Heat/moisture tolerant to handle rigors of daily restaurant activities, including hot dishwashing cycles

32. Enhanced quality control for chefs Improved customer service with more-accurate tallies of bills Strong platform for adding features, such as business intelligence reporting Deployed custom solution using Microsoft ® BizTalk ® Server RFID technology and RFID tags embedded in plates Also uses Microsoft SQL Server™ 2005 to collect inventory and purchase data R estaurant sought a technology solution that could enhance the quality of its food and provide insight into inventory and customer buying habits Solution needed to be both innovative and cost-effective Sushi restaurant enhances quality control and customer service using RFID technology “ We believe this technology is going to help us continue bringing customers in and helping our business grow.” James Allard, Owner, Blue C Sushi

33. Blue C Sushi RFID Process Flow Plate is Commissioned Menu item Assigned to plate Plate put On belt Belt reads Plates Instructions Provided To chef(s) Chef activity

34. Summary Microsoft is bringing RFID to everyone RFID is not limited to supply chain Few e.g.: payment processing, banks, toll booths, employee cards etc… If it moves it can be tracked Think out side the box for RFID applications BizTalk RFID is your platform to build rapid RFID applications Think how you can change world, organization or life with RFID

35. Links Microsoft BizTalk RFID http://www.microsoft.com/rfid Microsoft BizTalk Server http://www.microsoft.com/biztalk/default.mspx Community Forums http://forums.microsoft.com/MSDN/default.aspx?ForumGroupID=398&SiteID=1 Blogs http://blogs.msdn.com/sudhir, http://blogs.msdn.com/biztalkrfid

36. TechNet Online: Documentation & Help http://technet.microsoft.com/en-us/library/bb749758.aspx Samples http://msdn2.microsoft.com/en-us/biztalk/bb608378.aspx Installation Guides http://www.microsoft.com/downloads/details.aspx?FamilyID=df2e8a88-fb23-49a4-9ac7-d17f72517d12&DisplayLang=en CHM, Performance white paper, Tutorial Files http://www.microsoft.com/downloads/details.aspx?FamilyID=22b2e8d9-8cda-44f8-8f4e-b372c7660989&DisplayLang=en Track Resources

38. © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.