This document discusses the importance of networking and social media for professionals. It defines natural networks as personal connections through family and friends and professional networks as working relationships developed with colleagues and agencies. Both networks provide benefits but also risks if not managed properly. The document provides tips for developing a strong personal brand online through an audit of digital presence, creating a website, sharing valuable content, and associating with other respected brands. It also suggests considering social media "dos and don'ts" and includes a case study about maintaining appropriate boundaries between personal and professional social media use.

1. Wiring For
Success:
Networking,
Collegiality,
and
Social Media
Kathleen Heidecker
Librarian, Presenting

2. Merriam-Webster’s Dictionary:

3. Two Types of Networks
○ Natural :
personal connections developed organically
through family, friends, activities
○ Professional:
the process of developing working
relationships with professional colleagues
and agencies

4. Benefits and Risks
Why is networking useful?
Are there any risks?

5. Communication Skills
First Impressions

6. Create an Awesome Personal
Brand
Shama Hyder . (Aug. 8, 2014). “7 Things You Can Do To Build An Awesome Personal Brand,”
Forbes.com
○ Start thinking of yourself as a brand
○ Audit your online presence
○ Create a personal website
○ Find ways to produce value
○ Be purposeful in what you share
○ Associate with other strong brands
○ Reinvent

7. Social Networking Do’s & Don’ts
Work in a group to create a list social media
“Do’s & Don’ts” for college students

8. Case Study
Jamie has been working in hospice care for the last six years and one of her
patients, Maria, maintained a hospital-sponsored communication page to
keep friends and family updated on her battle with cancer.
One day, Maria posted about her depression. As her nurse, Jamie wanted to
provide support, so she posted, “I know the last week has been difficult.
Hopefully the new happy pill will help, along with the increased dose of
morphine. I will see you on Wednesday.” The site automatically listed the
user’s name with each comment. The next day, Jamie was shopping at the
local grocery store when a friend stopped her to ask about Maria’s condition.
“I saw your post yesterday. I didn’t know you were taking care of Maria,” the
friend said. “I hope that new medication helps with her pain.”

9. Resources!
○ Visit the Libguide for useful links
○ Visit the Learning Commons for useful tools:
○ Study rooms
○Textbooks, Research, Password help
○Computers, Laptops
○iPads
○Calculators, Cameras
○Consider using Hawkmail for more than just
school mail