The document discusses Diamond Green Tea, its vision, benefits, SWOT analysis, competitors, segmentation, targeting, and positioning. It aims to make the tea available to all individuals by promoting good health and quality of life. The company focuses on quality, customer satisfaction, and continuous improvement. It targets the middle and upper classes in Pakistan and maintains its brand image through quality ingredients and wide availability.

2. AZIZ IQBAL BUTT
NUMAN HAFEEZ
RAMA HAMEED

7.  Reduces Risk Of Cancer
 Stabilizes Cholesterol Levels
 Boost the Immune System
 Weight Loss
 Stress Buster
 Prevent Infections

9. Diamond Group has always been a value-driven
organization. We seamlessly work to provide
the best quality, our products and services will
be "best in class" in terms of value received for
the money paid. We will deliver excellence,
strive for continuous improvement and respond
vigorously to change. We are dedicated to
satisfying our customers. We believe in
respecting our customers, listening to their
requests and understanding their expectations.

14. “ DIAMOND GREEN TEA’S VISION IS TO
AVAILABLE WITHIN THE HANDS TO REACH FOR
EVERY DESIRED INDIVIDUALS”

15. “TO SERVE EACH OTHER BY PROMOTING GOOD
HEALTH, WELL BEING AND OPPORTUNITY FOR AN
ABUDENT QUALITY OF LIFE”

18.  Tax policy
 Labor law
 Political stability
 Trade restriction

19.  Economic growth
 Interest rate
 Exchange rate
 Inflation rate

20.  Population growth rate
 Age distribution
 Religion
 Education

21.  Automation
 Technological changes
 Innovation
 Modification

22. SWOT
Analysis
Strength
Weaknesses
Threats
Opportunities

23.  Hilal Certified
 Rainforest Alliance Certified
 Extensive knowledge of local culture
and taste
 Quality and variety
 Effective and attractive packaging

24.  High price of products
 Substitute’s products
 Low farm area for tea production
 Many competitors

25.  Industry expansion
 Strong position
 Research and development
 Economy is expanding

26.  Overcrowded and small market with about
200 others brands which might cause
significant demand reduction
 Presence of other major players leading to
tough competitions
 High rate of taxation
 Bad infrastructure

27.  Lipton tea
 Vital tea
 Supreme tea
 Tapal tea
 Tetley tea

28. Segmentation
Targeting
Positioning

29. “Diamond company is serving his product in all over
the Pakistan, in order to satisfy the need of the
customer”.

30. Diamond Green tea targets the higher class and the
middle class of Pakistan, in the way to fulfill the
expectations of the customers and make good
relations with them.

31. It maintained its image due to ….
 Strong brand name
 Unique style & design
 Good Ingredients
 Social network
 Easily available

33. TAG LINE OF THE PRODUCT DIAMOND GREEN TEA IS:

35. Diamond green tea will be the no. 1 tea in
Pakistan. In addition to its established superiority
this product is highly classical and highly
beneficial. Such as it:
 Boost energy
 Lower cholesterol
 Strength in bones
 Protect liver
 Maintain health
 Prevents cancer
 Taste like heaven

36. Diamond tea covers all over the Pakistan and
available at all super stores.

37. As consisting of high quality the price of our
product is Rs. 500/- having 100 tea bags of
220 mg protective antioxidants per service in a
box.

38. The company focuses on its promotion campaign
very seriously. They promote their product
through…
 Advertising (TVC)
 Bill boards
 Pamphlets
 Radio station
 Newspaper ads