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Team Heaven, Breakfast Challenge pitch 2011
- 1. Team Heavens
- 2. Our Product The Recipe: 2 cups cooked buckwheat 1 cup raw rolled oats 1/2 cup honey 1 teaspoon cinnamon 1 teaspoon sea salt And additional ingredients for the separate flavours
- 3. Flavours • Fitting in with MOMA’s healthy breakfast regime, we have come up with the following flavours; Oats and honey Strawberry Raspberry Plain oats Banana
- 5. The Launch Promotion In order to get ZILCH started, we propose to offer the following: Parents get to taste 2 free tickets! Recognised chef! Free of charge!
- 6. Costs Launch promotion will be limited Non competing products School child segment, publicity and access 50 pence each How much would you be willing to pay for a breakfast biscuit?
- 7. Thank you for listening
Editor's Notes
- We are team heavens, hi :)
- ZILCH is an alternative cerealZILCH slowly releases energy throughout the dayZILCH is wholegrain and full of nutrientsZILCH is ideal for busy teenagersOur product is based on the thoughts that teenagers don’t have enough time for breakfast but that doesn’t mean they should go through their day lacking in essential fibres and nutrients. It means we need to design a product that targets these peopleWe also recognise that for this product to sell it needs to be attractive to the parents as well as the children
- As you all know, moma foods is a healthy breakfast brand so we’re trying to fit in with thisWe have come up with these 6 starting flavours, deliciouas and healthyIf zilch takes of we can easily produce more flavours, as they are all very natural. We also propose to sell limited edition flavours quite often, to keep the customers interested.
- The idea for zilch is based around market research that we have doneWe have received responses from 67 11-18 year olds and this is what we have concluded: 67% of teenagers skip breakfast just because they are running late and have no time. Zilch makes life a lot easierRather than having to get out the bowl, spoon,. Cereal , milk, and sitr there and eat it, zilch provides all the energy and nutrients that a bowl of cereal does, just on the go!
- For every child that purchases one packet of this cereal we offer parents the chance to sample a free pack so they can see for themselves why our breakfast is a healthy and good product for their childrenIn every hundredth packet we will provide 2 free tickets to a major sports eventWe will try and get a recognised chef to publicise the product at launchThe sponsors will provide these benefits free of charge in return for their own promotional opportunities
- The launch promotion itself will cost very little As we will negotiate terms of supply with the sponsors by providing them with acces for their non competing products to be publicised to the school child segmentWe also propose to sell the packets for 50 pence each as this will ensure decent profit without being sop expensive it loses its attractionWe have made the decision to sell them for 50p each based on the results from the afore mentioned survey we did, this is the average amount of money the people who responded would be willing to pay