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6/6/2013 1
Ultimate Online Ordering Tips
Easy Tips for Increasing Ticket Sales
And Customizing Your OLO
6/6/2013 26/6/2013 2
• A “True Item Upsell” is a popular way to get a customer to
add more to a ticket. For instance, if someone orders a
burger, you would want to upsell them to fries. This can be
accomplished in these options by creating a “True Item
Upsell” option set.
• Can be attached to multiple items
• Can upsell multiple items in one upsell set
True Item Upsell
6/6/2013 36/6/2013 3
• True item upsell is shown on the second screen that comes up once a
customer adds an item to the shopping cart:
True Item Upsell
6/6/2013 46/6/2013 4
• How to add a True Item Upsell
• Click on “Options”
• Click on “Add New Options” (if you have not made an upsell option yet)
• • Enter appropriate values at the top (Min-how many they HAVE to
order, Max-How many they can order, Included-how many come free with
the item)
• Check the “True Item Upsell”
• • For the Options themselves, put in an Option value e.g. “Fries” and
then under Menu Item, find fries on the actual online menu.
True Item Upsell
6/6/2013 56/6/2013 5
True Item Upsell
6/6/2013 66/6/2013 6
• You can now use this option set on any menu item you would like to add
the upsell to. Simply put a checkmark next to the item, and choose the
option set from the bottom and hit “use option set”. It will add it to any
item you have a checkmark on
True Item Upsell
6/6/2013 7
Final Upsell
• The “Upsell” section is useful for
turning an item into a “final upsell.”
With this functionality, if you’ve
started your checkout and you
haven’t either ordered an item
from this section or this specific
item, it will ask the customer if they
want to add this to the order. This
functionality is most effective if the
item being upsold also has an
image to display.
– Prompt to add at check
out
– Can be any single menu
item
– Message can be
customized
– Can be prioritized
– Can be set to be skipped
6/6/2013 86/6/2013 8
• This is shown on the “checkout screen” (ex. Garlic Parmesan
Groovy Twists)
Final Upsell
6/6/2013 96/6/2013 9
• Go to the item you would like to use, go to “edit”
• Near the bottom of the item “edit page”, add the phrase into
the box (ex. “Would you like to add an order of Garlic
Parmesan Groovy Twists to your order?”)
• Note: You can add more than one upsell, and “rank” them as
to which one comes first using the “upsell priority” box.
Also, if it is a sized menu item, you must also check which size
is using the upsell
Final Upsell
6/6/2013 106/6/2013 10
Final Upsell
6/6/2013 116/6/2013 11
Adding Pictures
to Your Online Menu
Graphical OLO
6/6/2013 12
Graphical OLO
• If your account has
never been set up for
graphical
ordering, contact
support to activate
graphical ordering.
• Click on Menus then
Edit
6/6/2013 136/6/2013 13
Step 1: Load Pictures
• Log On to LetsGet
• Click on Images
• Check the box next to any repository of stock
images that you want available for your
account. Save.
• Click on “Step 2” to upload your pictures
Graphical OLO
6/6/2013 146/6/2013 14
Graphical OLO
6/6/2013 15
Graphical OLO
Step 2: Upload Pictures
• Click Choose File to
select a picture file or a
.zip file from your
computer.
• Press Upload File
• Save
6/6/2013 166/6/2013 16
Graphical OLO
• Helpful hints
– Best approach is to get all the images and put them in a zip file. The
images will be resized automatically. Use the upload file dialog to add
them to the system.
– These images will use the file name in the “best guess” match, so make
sure that the images have good names before uploading.
(onions, meatlovers pizza
– Nice to upload a Logo and Color Block for place holder and defaults
– Preview, Review and Revise
6/6/2013 17
Graphical OLO
Step 3: Select Images
• Click on Menus
• Click on Images
6/6/2013 18
Graphical OLO
Step 4: Menu Section
• Select the menu section from
the drop down on the left.
• Select images by choosing a
“Group” of images from the
drop down on the right.
• Click on “Selected Menu
Section”, then pick an image
that will appear when a user
clicks on this menu section.
• Repeat for Unselected and
Default image.
6/6/2013 19
Graphical OLO
Step 5: Menu Items
• Select your menu items or
modifiers in the left section.
• For each, select an image
from the right.
• When selected, it will
appear in the upper right
and next to the item itself.
• It will be saved
automatically.
• The “Best Guess” will try to
match image names to item
names for you.
6/6/2013 206/6/2013 20
HELPFUL HINT
For an item or modifier to best-guess
match, ending “s” are ignored (so
“mushroom” will match “mushrooms”).
Graphical OLO
6/6/2013 216/6/2013 21
For menu items and modifiers:
• Choose each image which is not matched, and match up with
best guess by clicking on the item on the left and the image
on the right.
• HELPFUL HINT
Optionally choose a default image for each section for
unmapped items, and a default image for option sets for
unmapped option set items; these can be anything from the
“image coming soon” to a simple texture background to your
logo.
Graphical OLO
6/6/2013 226/6/2013 22
Click on step 3 to setup additional styles.
Under each of the 4 suggestion areas, pick the appropriate
suggestion (1-4 in the suggestion column).
This will give you a good CSS starting point, and you can tweak as
needed.
For “Menu Section Default Styles” set the number of menu
columns to most likely 2 (almost never one), and “copy down”
for consistency.
For “Option Set Default Styles”, set the website and mobile
display options as needed, and “copy down” for consistency
Graphical OLO
6/6/2013 236/6/2013 23
Graphical OLO
6/6/2013 246/6/2013 24
For section images, typically three choices:
• Use standard text.
• Add a CSS background (from menu styles) with both
selected and unselected styles.
• Add a CSS style AND a background image.
• Add special images for each button, both selected and
unselected. Be aware, this approach can be effort
intensive, and the results are not always attractive.
Graphical OLO

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Online ordering tips

  • 1. 6/6/2013 1 Ultimate Online Ordering Tips Easy Tips for Increasing Ticket Sales And Customizing Your OLO
  • 2. 6/6/2013 26/6/2013 2 • A “True Item Upsell” is a popular way to get a customer to add more to a ticket. For instance, if someone orders a burger, you would want to upsell them to fries. This can be accomplished in these options by creating a “True Item Upsell” option set. • Can be attached to multiple items • Can upsell multiple items in one upsell set True Item Upsell
  • 3. 6/6/2013 36/6/2013 3 • True item upsell is shown on the second screen that comes up once a customer adds an item to the shopping cart: True Item Upsell
  • 4. 6/6/2013 46/6/2013 4 • How to add a True Item Upsell • Click on “Options” • Click on “Add New Options” (if you have not made an upsell option yet) • • Enter appropriate values at the top (Min-how many they HAVE to order, Max-How many they can order, Included-how many come free with the item) • Check the “True Item Upsell” • • For the Options themselves, put in an Option value e.g. “Fries” and then under Menu Item, find fries on the actual online menu. True Item Upsell
  • 6. 6/6/2013 66/6/2013 6 • You can now use this option set on any menu item you would like to add the upsell to. Simply put a checkmark next to the item, and choose the option set from the bottom and hit “use option set”. It will add it to any item you have a checkmark on True Item Upsell
  • 7. 6/6/2013 7 Final Upsell • The “Upsell” section is useful for turning an item into a “final upsell.” With this functionality, if you’ve started your checkout and you haven’t either ordered an item from this section or this specific item, it will ask the customer if they want to add this to the order. This functionality is most effective if the item being upsold also has an image to display. – Prompt to add at check out – Can be any single menu item – Message can be customized – Can be prioritized – Can be set to be skipped
  • 8. 6/6/2013 86/6/2013 8 • This is shown on the “checkout screen” (ex. Garlic Parmesan Groovy Twists) Final Upsell
  • 9. 6/6/2013 96/6/2013 9 • Go to the item you would like to use, go to “edit” • Near the bottom of the item “edit page”, add the phrase into the box (ex. “Would you like to add an order of Garlic Parmesan Groovy Twists to your order?”) • Note: You can add more than one upsell, and “rank” them as to which one comes first using the “upsell priority” box. Also, if it is a sized menu item, you must also check which size is using the upsell Final Upsell
  • 11. 6/6/2013 116/6/2013 11 Adding Pictures to Your Online Menu Graphical OLO
  • 12. 6/6/2013 12 Graphical OLO • If your account has never been set up for graphical ordering, contact support to activate graphical ordering. • Click on Menus then Edit
  • 13. 6/6/2013 136/6/2013 13 Step 1: Load Pictures • Log On to LetsGet • Click on Images • Check the box next to any repository of stock images that you want available for your account. Save. • Click on “Step 2” to upload your pictures Graphical OLO
  • 15. 6/6/2013 15 Graphical OLO Step 2: Upload Pictures • Click Choose File to select a picture file or a .zip file from your computer. • Press Upload File • Save
  • 16. 6/6/2013 166/6/2013 16 Graphical OLO • Helpful hints – Best approach is to get all the images and put them in a zip file. The images will be resized automatically. Use the upload file dialog to add them to the system. – These images will use the file name in the “best guess” match, so make sure that the images have good names before uploading. (onions, meatlovers pizza – Nice to upload a Logo and Color Block for place holder and defaults – Preview, Review and Revise
  • 17. 6/6/2013 17 Graphical OLO Step 3: Select Images • Click on Menus • Click on Images
  • 18. 6/6/2013 18 Graphical OLO Step 4: Menu Section • Select the menu section from the drop down on the left. • Select images by choosing a “Group” of images from the drop down on the right. • Click on “Selected Menu Section”, then pick an image that will appear when a user clicks on this menu section. • Repeat for Unselected and Default image.
  • 19. 6/6/2013 19 Graphical OLO Step 5: Menu Items • Select your menu items or modifiers in the left section. • For each, select an image from the right. • When selected, it will appear in the upper right and next to the item itself. • It will be saved automatically. • The “Best Guess” will try to match image names to item names for you.
  • 20. 6/6/2013 206/6/2013 20 HELPFUL HINT For an item or modifier to best-guess match, ending “s” are ignored (so “mushroom” will match “mushrooms”). Graphical OLO
  • 21. 6/6/2013 216/6/2013 21 For menu items and modifiers: • Choose each image which is not matched, and match up with best guess by clicking on the item on the left and the image on the right. • HELPFUL HINT Optionally choose a default image for each section for unmapped items, and a default image for option sets for unmapped option set items; these can be anything from the “image coming soon” to a simple texture background to your logo. Graphical OLO
  • 22. 6/6/2013 226/6/2013 22 Click on step 3 to setup additional styles. Under each of the 4 suggestion areas, pick the appropriate suggestion (1-4 in the suggestion column). This will give you a good CSS starting point, and you can tweak as needed. For “Menu Section Default Styles” set the number of menu columns to most likely 2 (almost never one), and “copy down” for consistency. For “Option Set Default Styles”, set the website and mobile display options as needed, and “copy down” for consistency Graphical OLO
  • 24. 6/6/2013 246/6/2013 24 For section images, typically three choices: • Use standard text. • Add a CSS background (from menu styles) with both selected and unselected styles. • Add a CSS style AND a background image. • Add special images for each button, both selected and unselected. Be aware, this approach can be effort intensive, and the results are not always attractive. Graphical OLO