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Copyright © 2003 Pearson Education Canada Inc. Slide 3-28
Chapter 3
Cost-Volume-Profit Analysis
Copyright © 2003 Pearson Education Canada Inc. Slide 3-29
Cost-Volume-Profit Analysis
• Examines the behaviour of total revenues, total costs,
and operating income as changes occur in the output
level, selling price, variable costs or fixed costs
Assumptions of CVP Analysis
1. revenues change in relation to production and sales
2. costs can be divided in variable and fixed categories
3. revenues and costs behave in a linear fashion
4. costs and prices are known
5. if more than one product exists, the sales mix is
constant
6. we can ignore the time value of money
Page 67
Copyright © 2003 Pearson Education Canada Inc. Slide 3-30
Contribution Margin
• Contribution margin is equal to the difference
between total revenue and total variable costs
Contribution margin per unit
= Selling price - Variable cost per unit
Contribution margin percentage
= Contribution margin per unit / selling price per unit
Pages 68 - 69
Revenue $200 $400 100%
Variable costs 120 240 60%
Contribution margin $80 $160 40%
Total for
Per Unit 2 units %
Copyright © 2003 Pearson Education Canada Inc. Slide 3-31
Contribution Margin Income Statement
Packages Sold
0 1 2 25 40
Revenue $0 $200 $400 $5,000 $8,000
Variable costs 0 120 240 3,000 4,800
Contribution margin 0 80 160 2,000 3,200
Fixed costs 2,000 2,000 2,000 2,000 2,000
Operating income $(2,000) $(1,920) $(1,840) $0 $1,200
• Income statement that groups line items by cost
behaviour to highlight the contribution margin
Page 69
Copyright © 2003 Pearson Education Canada Inc. Slide 3-32
Breakeven Point
• Quantity of output where total revenues equal total
costs
• Point where operating income equals zero
Breakeven point in units
= Fixed costs / Contribution margin per unit
= $2,000 / $80
= 25 units
Breakeven point in dollars
= Fixed costs / contribution margin %
= $2,000 / 40%
= $5,000
Page 71
Copyright © 2003 Pearson Education Canada Inc. Slide 3-33
Cost-Volume-Profit Graph
$10,000
$8,000
$6,000
$4,000
$2,000
$0
0 10 20 30 40 50
Units Sold
Total revenues
line
Breakeven
Point
25 units
Operating
income
Operating
loss
Page 72
Total costs
line
Copyright © 2003 Pearson Education Canada Inc. Slide 3-34
Target Operating Income
• For most firms in the private sector, the main
objective is not to breakeven
• Convert after-tax desired net income to its before-tax
equivalent operating income
Target operating income
= Target net income / (1 - tax rate)
Target Unit Sales
= (Fixed costs + Target operating income)
/ Contribution margin per unit
Target Dollar Sales
= (Fixed costs + Target operating income)
/ Contribution margin %
Pages 73 - 75
Copyright © 2003 Pearson Education Canada Inc. Slide 3-35
Sensitivity Analysis
• sensitivity analysis is a “what-if” technique that
examines how a result will change if the original
predicted data are not achieved or if an underlying
assumption changes
• What will happen to operating income if volume
declines by 5%?
• What will happen to operating income if variable
costs increase by 10% per unit?
• sensitivity analysis broadens management’s
perspectives about possible outcomes
Pages 76 - 77
Copyright © 2003 Pearson Education Canada Inc. Slide 3-36
Alternative Cost Structures
• CVP helps managers assess the risks and potential
benefits of adopting alternative cost structures
Pages 77 - 78
Example: Alternative rental arrangements
Option 3
20% Commission
Rev
Cost
$
Units
Breakeven = 0 units
Option 2
$1,400 Fixed Fee
+ 5% Commission
Rev
Cost
$
Units
Breakeven = 20 units
Option 1
$2,000 Fixed Fee
Rev
Cost
$
Units
Breakeven = 25 units
Copyright © 2003 Pearson Education Canada Inc. Slide 3-37
Revenue Mix
• Revenue mix (or sales mix) is the relative
combination of quantities of products or services
that make up total revenue
• Sales mix of Do-All : Superword = 2 : 1
Breakeven point in units
= 30 units 20 units of Do-All
10 units of Superword
Do-All Do-All Superword
Pages 73 - 75
Copyright © 2003 Pearson Education Canada Inc. Slide 3-38
Multiple Cost Drivers
• In many cases there may be multiple cost drivers
Do-All Software Example
Variable costs: $40 per software package sold
$15 per invoice issued
Operating income
= Revenue – ($40 x packages sold) – ($15 x invoices
issued) – Fixed costs
• In cases where there are multiple cost drivers there
are multiple breakeven points
Pages 81 - 82
Copyright © 2003 Pearson Education Canada Inc. Slide 3-39
Contribution Margin & Gross Margin
Merchandising Sector
Pages 82 - 83
Contribution Margin
Format
Revenues $200
Variable costs:
Cost of goods sold $120
Other variable 43 163
Contribution margin 37
Fixed costs:
Cost of goods sold 5
Other fixed 19 24
Operating income $13
Gross Margin
Format
Revenues $200
Cost of goods sold (120+5) 125
Gross margin 75
Operating costs (43+19) 62
Operating income $13
Copyright © 2003 Pearson Education Canada Inc. Slide 3-40
Contribution Margin & Gross Margin
Manufacturing Sector
Pages 81 - 82
Contribution Margin
Format
Revenues $1,000
Variable costs:
Manufacturing $250
Non-manufacturing 270 520
Contribution margin 480
Fixed costs:
Manufacturing 160
Non-manufacturing 138 298
Operating income $182
Gross Margin
Format
Revenues $1,000
Cost of goods sold (250+160) 410
Gross margin 590
Non-manufacturing (270+138) 408
Operating income $182
Copyright © 2003 Pearson Education Canada Inc. Slide 3-41
Decision Models and Uncertainty
• Managers make predictions and decisions in a world
of uncertainty
• Estimate events that are likely to occur and assign
probabilities to each outcome
• Probability distribution describes the likelihood of
each mutually exclusive and collectively exhaustive
set of events (must add to 1.00)
• Expected value is a weighted average of the
outcomes with the probability of each outcome
serving as the weight
Pages 86 - 87
Copyright © 2003 Pearson Education Canada Inc. Slide 3-42
Uncertainty Example
Proposal A:
Spy Novel
Page 87
0.5
Probability 0.4
0.3
0.2
0.1
1 2 3 4 5 6 7 8 9
Cash Inflow ($000,000)
Expected value
= (0.1*$300,000) + (.02*$350,000) + (.04*$400,000) +
(0.2*$450,000) + (0.1*$500,000)
= $400,000

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  • 1. Copyright © 2003 Pearson Education Canada Inc. Slide 3-28 Chapter 3 Cost-Volume-Profit Analysis
  • 2. Copyright © 2003 Pearson Education Canada Inc. Slide 3-29 Cost-Volume-Profit Analysis • Examines the behaviour of total revenues, total costs, and operating income as changes occur in the output level, selling price, variable costs or fixed costs Assumptions of CVP Analysis 1. revenues change in relation to production and sales 2. costs can be divided in variable and fixed categories 3. revenues and costs behave in a linear fashion 4. costs and prices are known 5. if more than one product exists, the sales mix is constant 6. we can ignore the time value of money Page 67
  • 3. Copyright © 2003 Pearson Education Canada Inc. Slide 3-30 Contribution Margin • Contribution margin is equal to the difference between total revenue and total variable costs Contribution margin per unit = Selling price - Variable cost per unit Contribution margin percentage = Contribution margin per unit / selling price per unit Pages 68 - 69 Revenue $200 $400 100% Variable costs 120 240 60% Contribution margin $80 $160 40% Total for Per Unit 2 units %
  • 4. Copyright © 2003 Pearson Education Canada Inc. Slide 3-31 Contribution Margin Income Statement Packages Sold 0 1 2 25 40 Revenue $0 $200 $400 $5,000 $8,000 Variable costs 0 120 240 3,000 4,800 Contribution margin 0 80 160 2,000 3,200 Fixed costs 2,000 2,000 2,000 2,000 2,000 Operating income $(2,000) $(1,920) $(1,840) $0 $1,200 • Income statement that groups line items by cost behaviour to highlight the contribution margin Page 69
  • 5. Copyright © 2003 Pearson Education Canada Inc. Slide 3-32 Breakeven Point • Quantity of output where total revenues equal total costs • Point where operating income equals zero Breakeven point in units = Fixed costs / Contribution margin per unit = $2,000 / $80 = 25 units Breakeven point in dollars = Fixed costs / contribution margin % = $2,000 / 40% = $5,000 Page 71
  • 6. Copyright © 2003 Pearson Education Canada Inc. Slide 3-33 Cost-Volume-Profit Graph $10,000 $8,000 $6,000 $4,000 $2,000 $0 0 10 20 30 40 50 Units Sold Total revenues line Breakeven Point 25 units Operating income Operating loss Page 72 Total costs line
  • 7. Copyright © 2003 Pearson Education Canada Inc. Slide 3-34 Target Operating Income • For most firms in the private sector, the main objective is not to breakeven • Convert after-tax desired net income to its before-tax equivalent operating income Target operating income = Target net income / (1 - tax rate) Target Unit Sales = (Fixed costs + Target operating income) / Contribution margin per unit Target Dollar Sales = (Fixed costs + Target operating income) / Contribution margin % Pages 73 - 75
  • 8. Copyright © 2003 Pearson Education Canada Inc. Slide 3-35 Sensitivity Analysis • sensitivity analysis is a “what-if” technique that examines how a result will change if the original predicted data are not achieved or if an underlying assumption changes • What will happen to operating income if volume declines by 5%? • What will happen to operating income if variable costs increase by 10% per unit? • sensitivity analysis broadens management’s perspectives about possible outcomes Pages 76 - 77
  • 9. Copyright © 2003 Pearson Education Canada Inc. Slide 3-36 Alternative Cost Structures • CVP helps managers assess the risks and potential benefits of adopting alternative cost structures Pages 77 - 78 Example: Alternative rental arrangements Option 3 20% Commission Rev Cost $ Units Breakeven = 0 units Option 2 $1,400 Fixed Fee + 5% Commission Rev Cost $ Units Breakeven = 20 units Option 1 $2,000 Fixed Fee Rev Cost $ Units Breakeven = 25 units
  • 10. Copyright © 2003 Pearson Education Canada Inc. Slide 3-37 Revenue Mix • Revenue mix (or sales mix) is the relative combination of quantities of products or services that make up total revenue • Sales mix of Do-All : Superword = 2 : 1 Breakeven point in units = 30 units 20 units of Do-All 10 units of Superword Do-All Do-All Superword Pages 73 - 75
  • 11. Copyright © 2003 Pearson Education Canada Inc. Slide 3-38 Multiple Cost Drivers • In many cases there may be multiple cost drivers Do-All Software Example Variable costs: $40 per software package sold $15 per invoice issued Operating income = Revenue – ($40 x packages sold) – ($15 x invoices issued) – Fixed costs • In cases where there are multiple cost drivers there are multiple breakeven points Pages 81 - 82
  • 12. Copyright © 2003 Pearson Education Canada Inc. Slide 3-39 Contribution Margin & Gross Margin Merchandising Sector Pages 82 - 83 Contribution Margin Format Revenues $200 Variable costs: Cost of goods sold $120 Other variable 43 163 Contribution margin 37 Fixed costs: Cost of goods sold 5 Other fixed 19 24 Operating income $13 Gross Margin Format Revenues $200 Cost of goods sold (120+5) 125 Gross margin 75 Operating costs (43+19) 62 Operating income $13
  • 13. Copyright © 2003 Pearson Education Canada Inc. Slide 3-40 Contribution Margin & Gross Margin Manufacturing Sector Pages 81 - 82 Contribution Margin Format Revenues $1,000 Variable costs: Manufacturing $250 Non-manufacturing 270 520 Contribution margin 480 Fixed costs: Manufacturing 160 Non-manufacturing 138 298 Operating income $182 Gross Margin Format Revenues $1,000 Cost of goods sold (250+160) 410 Gross margin 590 Non-manufacturing (270+138) 408 Operating income $182
  • 14. Copyright © 2003 Pearson Education Canada Inc. Slide 3-41 Decision Models and Uncertainty • Managers make predictions and decisions in a world of uncertainty • Estimate events that are likely to occur and assign probabilities to each outcome • Probability distribution describes the likelihood of each mutually exclusive and collectively exhaustive set of events (must add to 1.00) • Expected value is a weighted average of the outcomes with the probability of each outcome serving as the weight Pages 86 - 87
  • 15. Copyright © 2003 Pearson Education Canada Inc. Slide 3-42 Uncertainty Example Proposal A: Spy Novel Page 87 0.5 Probability 0.4 0.3 0.2 0.1 1 2 3 4 5 6 7 8 9 Cash Inflow ($000,000) Expected value = (0.1*$300,000) + (.02*$350,000) + (.04*$400,000) + (0.2*$450,000) + (0.1*$500,000) = $400,000