This document discusses strategies for improving student motivation in higher education. It defines motivation as an internal state that drives learners towards certain activities. Motivation can be intrinsic, driven by internal factors like interest, or extrinsic, driven by external factors like rewards. While extrinsic motivation may be useful in some contexts, intrinsic motivation is generally more effective for higher education. The document outlines signs that can indicate a lack of motivation, like missing deadlines and avoiding participation. It also discusses common challenges for new college students around time management, self-discipline, and forming positive attitudes towards goals. Maintaining motivation is important for student persistence and retention.