TDC2016SP - Trilha Startups
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The document describes Widbook, a platform for creating and marketing stories. Key points: - Widbook allows users to create stories using an online editor and distribute them across devices. - It offers crowdfunding for authors and connects them to the entertainment industry. - The platform supports collaboration where consumers can contribute to stories. - Premium accounts provide analytics to help authors professionalize their content. - Metrics show rapid growth in pages/hours written, users, and words/minutes consumed on the platform.
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TDC2016SP - Trilha Startups
- 2. Anderson Araújo CEO of Engage-x
- 5. Widbook is the best way to create and market a story. • Stories editor in cloud • Community of creators • Collaborative environment • Connected to the entertainment market • Crowdfunding for people and businesses • Consumption in all devices • Content distribution system The Proposition Widbook is the best way to create and market a story. • Stories editor in cloud • Community of creators • Collaborative environment • Connected to the entertainment market • Crowdfunding for people and businesses • Consumption in all devices • Content distribution system The Proposition
- 6. Consumption • Player with com capability to display text, photos and videos on any device The Product Writing • Stories editor in cloud Algorithms • Detection of great content with traction and trends Collaborative • Consumers and other creators can collaborate or participate in the creation of the same story Professionalization • Premium account for content creators to understand better their audience and professionalize their stories Consumption • Player with com capability to display text, photos and videos on any device The Product Writing • Stories editor in cloud Algorithms • Detection of great content with traction and trends Collaborative • Consumers and other creators can collaborate or participate in the creation of the same story Professionalization • Premium account for content creators to understand better their audience and professionalize their stories
- 7. Milestones 150pages written per hour Users 60000 120000 180000 240000 300000 Jan 13 Apr 13 Jul 13 Oct 13 Jan 14 Apr 14 Jul 14 Oct 14 Jan 15 Ebooks 8000 16000 24000 32000 40000 Jan 13 Apr 13 Jul 13 Oct 13 Jan 14 Apr 14 Jul 14 Oct 14 Jan 15 33minutes on avg. of reading per user 46% of active writers 150million written words 20million read minutes Milestones 150pages written per hour Users 60000 120000 180000 240000 300000 Jan 13 Apr 13 Jul 13 Oct 13 Jan 14 Apr 14 Jul 14 Oct 14 Jan 15 Ebooks 8000 16000 24000 32000 40000 Jan 13 Apr 13 Jul 13 Oct 13 Jan 14 Apr 14 Jul 14 Oct 14 Jan 15 33minutes on avg. of reading per user 46% of active writers 150million written words 20million read minutes
- 8. Frankfurt Book Fair 2013
- 10. GLOBAL ENTREPRENEUR COMMUNITY Inspiring, Educating, Connecting in 85 Countries
- 12. Alvaro Novaes Brian Requarth Ricardo Sangion Mirko Mayeroff Tiago YonamineFlávio Pripas
- 13. R$ 50,00 cerveja pizza R$ 40,00 cerveja pizza 2014 2015 +- 25 pessoas +- 90 pessoas
- 14. 0.3% da população brasileira tem seu cpf cadastrado a BM&F Bovespa. 5%é a média de pessoas físicas investindo no mercado de ações em países emergentes 65%da população norte americana investe no mercado de ações. Fonte: Bovespa, Instituto Rosenfield, Forbes
- 15. +21%apontam que não sobra dinheiro para investir +11%apontam que possuem uma renda muito baixa, que investir no mercado de ações é para rico. Fonte: Instituto Rosenfield Porque o brasileiro não investe? +43% dos participantes alegam falta de conhecimento um dos motivo por não investir na bolsa
- 16. Colaboração Comunidade Conhecimento Acessibilidade Competição Inteligência Vamos democratizar o acesso a bolsa
- 17. Vamos democratizar o acesso a bolsa Beta Pitch | Berlin, 2015
- 20. Apple Store Search: Investor Relations
- 33. ?
- 46. MVP
- 47. Money!
- 48. Lean Startup
- 49. Mobile First
- 50. USER PAIN
- 53. Roadmap
- 56. Growth Hacking
- 57. Marketing
- 58. Target
- 59. UX
- 60. ADVICE
- 61. A B