What's Next: Marketing Maturity & How To Achieve ItOgilvy Consulting
If you work in marketing today, you have very likely been thinking about things like rapid technology evolution, changing customer expectations and a dynamic and disruptive marketplace. Most companies we know are thinking about about Modern Marketing, but fewer are achieving the results they need.
In this webinar, we dive deeper into executing Modern Marketing at scale, and why it is crucial in an age where the stakes are raised for the CMO and the entire marketing function.
Every customer interaction with a company is an opportunity for a lasting impression. When companies invest in Customer Experience improvements, they see revenue grow as high as 5x. As your customers' expectations increase, advances in CX management must keep pace.
Is a great customer experience an impossible ask? No. The challenge is where to start.
George Pace, Global Consulting Partner at Ogilvy Consulting, leads this webinar exploring the real ways Customer Experience drives revenue.
Business Design Toolkit - Design Sojourndesignsojourn
The Business Design Toolkit is used to help businesses leverage Design Led Innovation. For more information, please go to: http://www.designsojourn.com/business-design-toolkit/
The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper.
Necessity is the mother of invention. Times of crisis and recession have been, in retrospect, times of enormous opportunity and innovation, and times of growth for those who make the right decisions.
Technologies and ways of working that might have seemed an interesting experiment in other times have become essential.
In this report we look at three megatrends that are helping to define the recovery, each with smaller manifestations or sub-trends, with major implications for brands.
The Brand Activations - Agency Profile and PortfolioSantosh Pandey
The Brand Activations is an Advertising Agency with proven (and admired!) expertise in Experiential or Below-The-Line Campaigns as well as Outdoors and Digital Media.
Headquartered in New Delhi, TBA has operations in Bangalore, Dehradun, Rishikesh, Hyderabad, Kolkata, Ahmedabad, Mumbai and the capability to ideate, design and execute nationwide campaigns. And while the operations are centrally controlled and monitored from our New Delhi office, our operations are capable of absolutely independent functioning.
With a combined team experience of decades and after having flawlessly executed some of the most magnanimous and the most intricate campaigns, operations and projects in over 40 cities across the country, when we tell our clients “You can now relax!” we really, really mean it!
So be it Road-Shows, College Campaigns, Events, Exhibitions, Mall Activities, Sporting Events, Sports Management, Retail Branding, Corporate Events, Digital Media Marketing and Outdoor Publicity – TBA will put your brand right on the map by providing an integrated plan and then following it up with immaculate execution right from printing, fabrication, set-up, permission and all the things you didn’t even know exist!
The document summarizes Honda's brand planning process that aimed to define the brand's voice and develop complex, multidimensional advertising. Key points:
1. Traditional branding tools were deemed too reductive, so the agency developed "The Book of Dreams" - a collection of quotes, images and ideas exploring Honda's culture to define its authentic voice.
2. This tool facilitated simultaneous strategic and creative discussions to develop advertising representing Honda's diverse qualities beyond simplistic values.
3. Various campaign ideas were then derived from aspects of Honda's voice combined with category observations, resulting in successful ads that enhanced the brand's image and market share.
A Company Credential is a brand activation agency in Jakarta, Indonesia that aims to consistently create engagement between customers and brands through unique yet relevant brand activation activities. The agency believes experiences are crucial for helping consumers feel and experience brands in cluttered media environments. Being part of the MKI Group provides research-based strategic approaches to ensure activities are measurable and have impact. The agency was established in 2005 and provides services including planning, management, sampling, exhibitions, road shows, and campaign measurement.
What's Next: Marketing Maturity & How To Achieve ItOgilvy Consulting
If you work in marketing today, you have very likely been thinking about things like rapid technology evolution, changing customer expectations and a dynamic and disruptive marketplace. Most companies we know are thinking about about Modern Marketing, but fewer are achieving the results they need.
In this webinar, we dive deeper into executing Modern Marketing at scale, and why it is crucial in an age where the stakes are raised for the CMO and the entire marketing function.
Every customer interaction with a company is an opportunity for a lasting impression. When companies invest in Customer Experience improvements, they see revenue grow as high as 5x. As your customers' expectations increase, advances in CX management must keep pace.
Is a great customer experience an impossible ask? No. The challenge is where to start.
George Pace, Global Consulting Partner at Ogilvy Consulting, leads this webinar exploring the real ways Customer Experience drives revenue.
Business Design Toolkit - Design Sojourndesignsojourn
The Business Design Toolkit is used to help businesses leverage Design Led Innovation. For more information, please go to: http://www.designsojourn.com/business-design-toolkit/
The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper.
Necessity is the mother of invention. Times of crisis and recession have been, in retrospect, times of enormous opportunity and innovation, and times of growth for those who make the right decisions.
Technologies and ways of working that might have seemed an interesting experiment in other times have become essential.
In this report we look at three megatrends that are helping to define the recovery, each with smaller manifestations or sub-trends, with major implications for brands.
The Brand Activations - Agency Profile and PortfolioSantosh Pandey
The Brand Activations is an Advertising Agency with proven (and admired!) expertise in Experiential or Below-The-Line Campaigns as well as Outdoors and Digital Media.
Headquartered in New Delhi, TBA has operations in Bangalore, Dehradun, Rishikesh, Hyderabad, Kolkata, Ahmedabad, Mumbai and the capability to ideate, design and execute nationwide campaigns. And while the operations are centrally controlled and monitored from our New Delhi office, our operations are capable of absolutely independent functioning.
With a combined team experience of decades and after having flawlessly executed some of the most magnanimous and the most intricate campaigns, operations and projects in over 40 cities across the country, when we tell our clients “You can now relax!” we really, really mean it!
So be it Road-Shows, College Campaigns, Events, Exhibitions, Mall Activities, Sporting Events, Sports Management, Retail Branding, Corporate Events, Digital Media Marketing and Outdoor Publicity – TBA will put your brand right on the map by providing an integrated plan and then following it up with immaculate execution right from printing, fabrication, set-up, permission and all the things you didn’t even know exist!
The document summarizes Honda's brand planning process that aimed to define the brand's voice and develop complex, multidimensional advertising. Key points:
1. Traditional branding tools were deemed too reductive, so the agency developed "The Book of Dreams" - a collection of quotes, images and ideas exploring Honda's culture to define its authentic voice.
2. This tool facilitated simultaneous strategic and creative discussions to develop advertising representing Honda's diverse qualities beyond simplistic values.
3. Various campaign ideas were then derived from aspects of Honda's voice combined with category observations, resulting in successful ads that enhanced the brand's image and market share.
A Company Credential is a brand activation agency in Jakarta, Indonesia that aims to consistently create engagement between customers and brands through unique yet relevant brand activation activities. The agency believes experiences are crucial for helping consumers feel and experience brands in cluttered media environments. Being part of the MKI Group provides research-based strategic approaches to ensure activities are measurable and have impact. The agency was established in 2005 and provides services including planning, management, sampling, exhibitions, road shows, and campaign measurement.
In January 2014 we launched Wolf & Wilhelmine, a brand shop driven by our purpose of Do Great Work, Live Great Lives.
We were first focused on building an environment for sustainable creativity - i.e. a workplace where we can do the work we love without killing ourselves.
As we’ve grown over the past two years, we’ve realized that diversity is crucial to sustainable creativity and therefore we actively foster it.
Here's how we do it...
This document summarizes a presentation given by Michael Dunn, Chairman and CEO of Prophet, at a UBS Prime Brokerage Conference on April 24, 2015 about using branding to help hedge funds. The presentation discusses how branding can be used as a strategic tool to build trust and generate demand, which are important for funds at various stages. It also identifies four primary objectives for building a strong brand: being customer obsessed, practicing pervasive innovation, being ruthlessly pragmatic, and being distinctively inspired. Branding can help funds address challenges like defining the right balance of human and machine aspects, telling the right story, and finding differentiation without undue risk.
The Essentials of Brand Strategy - General Assembly ClassChristian Vatter
1. Creating a consistent brand experience across all touchpoints is essential for building a strong brand. A clear brand idea derived from research should guide all aspects of the business and customer interactions.
2. Implementing a brand starts with identifying the most important customer encounters and optimizing the user experience to match the brand identity.
3. Branding is not just marketing but creating the best possible experiences through products, services, and interactions that bring the brand idea to life. Consistently implementing the brand identity over time is key to success.
This deck was made to share with junior planners and planning trainees at our agency to give them some sort of structure to what appears to be a hard nut to crack: writing The Strategy.
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
Dan Olsen, The Lean Product Playbook , @danolsen
Room: C260
Everyone working on a new product is trying to achieve the same goal: product-market fit. Although product-market fit is one of the most important Lean Startup concepts, it’s also the least well defined. Dan Olsen shares the top advice from his book The Lean Product Playbook, including the Product-Market Fit Pyramid: an actionable model that breaks product-market fit down into 5 key elements. Dan also explains the Lean Product Process, a 6-step methodology with practical guidance on how to achieve product-market fit, illustrated with a real-world case study.
The document is a report summarizing the findings of a survey of 78 marketing professionals about their video marketing efforts and plans. Some key findings include: 96% of participants invested in video marketing in 2016, with 30% spending over $500,000; 63% plan to increase their video marketing budget in 2017 by an average of 11%; 80% of effective marketers use video marketing automation software; YouTube and Facebook are the most commonly used platforms; and placement targeting on YouTube is most effective. The report provides insights to help marketers improve their video strategy.
The document discusses how powerful brands are built on "ideals" or big ideas about how the world could be better. It provides examples of brand ideals for Coke, American Express, Google, and others. An ideal is a conception of something in its perfection. A brand's big idea or ideal should unite employees, stakeholders, partners, and consumers by tapping into cultural tensions while embodying the brand's core values. Brands with strong ideals have higher consideration from consumers and perform well even during economic downturns. Developing an authentic big ideal becomes more important for communicating a brand's values in today's complex communications environment.
Design it yourself - a new future for home and DIY retailDalziel and Pow
At Dalziel & Pow we love talking about design, brands and stores. We see new opportunities everywhere, and right now we’re inspired and excited by the home and DIY market.
The past few years have seen an explosion of interest in craft and lifestyle activities. Millennials flock to bread-making classes and running clubs on their weekends, something hard to imagine a decade or so ago. Brands such as Rapha in cycling or Eataly in food have redefined the shopping experience for their sectors, making it experiential, engaging and relevant.
We believe home and DIY retail is undergoing a similar transformation.
New concepts need to engage today’s connected consumer, and tap into their desires for convenience, learning and creativity. With the housing market slowly improving following the economic downturn, and an array of digital tools at retailers’ fingertips, the time is ripe for innovation.
Home and DIY is a diverse sector, with huge differences between the no-frills trade merchants and the lifestyle-orientated homeware brands whose customers have less DIY knowledge. There’s room for new retail strategies in both.
Creating new concepts for brands such as Leroy Merlin, Notcutts, The White Company and Next Home and Garden has given us a great understanding of current trends. We’d love to share our insights and experience with you, and in this document we explore six key themes shaping the future of this sector.
1/ Knowledge economy
2/ In-context inspiration
3/ Create a community
4/ Customisation culture
5/ DIY on demand
6/ Seamless showrooms
The document outlines a 3-step workshop on branding:
Step 1 provides a 30-minute overview of branding and marketing concepts, and framework for collaboration.
Step 2 involves participants filling out brand squares to analyze their brand message, crafting an emotional brand message, and presenting a brand vision.
Step 3 is about developing an engagement plan, mapping touchpoints to tell their story, scheduling marketing duties, and delivering consistent content across channels.
The key to attracting your ideal clients more easily is to be known for a BIG idea. An idea your clients use to produce results in their lives/business.
In this webinar you'll learn:
• Which of the Four Big Ideas is best suited to you
• Create a context that takes your performance to new levels
• Invent the rules that make you an expert in your field.
The document discusses customer experience design. It defines customer experience as the interactions a customer has with a company over time, including marketing, sales, delivery of service, and post-sales support. It argues that companies should shift from being product-driven to being customer experience-driven by focusing on interactions, relationships, and value for the customer throughout their journey. The crossover of business, design, and technology can create new strategic advantages for companies by improving the customer experience.
How ULTA Stays Relevant to Customers Across All Marketing ChannelsAdobe
ULTA is no different than most retailers juggling rewards programs, catalogs, coupons, etc... Communications are critical, and every customer is different. Eric Messerschmidt, ULTA's VP of Loyalty and CRM shares how they stay relevant and drive incremental sales by looking at a single view of the customer across channels, and using Adobe Campaign to manage their campaigns.
Learn more about Adobe Campaign here: http://www.adobe.com/solutions/campaign-management.html
This presentation was give at Adobe Digital Marketing Symposium in San Francisco on September 11, 2013.
This document discusses business model innovation through recognizing patterns. It begins by introducing the presenter and agenda. The main sections cover the four types of business model innovation: product, customer, resource, and revenue. Each section explores multiple patterns within each type. For example, under revenue patterns it discusses one-time payment, subscriptions, freemium models, and others. The goal is to help innovators recognize these patterns to rethink and innovate their own business models. In total, the presentation provides an overview of business model innovation through recognizing various innovation patterns within products, customers, resources, and revenue streams.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Grofers leads the online grocery industry in India in terms of social media presence and engagement. It has the highest scores on Twitter, Facebook, and LinkedIn compared to competitors like Big Basket and Local Banya. However, Grofers can improve its YouTube channel presence. Overall, Grofers has the highest Social Media Quotient of 30.44. For companies to succeed, they need to follow a crawl-walk-run approach to social media, starting with content creation and community building before moving to more advanced strategies.
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
The document discusses 10 trends to watch for in 2015, including the growth of new online businesses (.coms), aggregation of apps, retailers integrating physical and digital experiences, locally-sourced foods, video commerce, wearable technology, location-based marketing using beacons, and trends being driven by changing customer wants rather than brands selling to customers. It emphasizes that customers expect honesty, integrity, entertainment and products that make their lives more magical from brands.
In January 2014 we launched Wolf & Wilhelmine, a brand shop driven by our purpose of Do Great Work, Live Great Lives.
We were first focused on building an environment for sustainable creativity - i.e. a workplace where we can do the work we love without killing ourselves.
As we’ve grown over the past two years, we’ve realized that diversity is crucial to sustainable creativity and therefore we actively foster it.
Here's how we do it...
This document summarizes a presentation given by Michael Dunn, Chairman and CEO of Prophet, at a UBS Prime Brokerage Conference on April 24, 2015 about using branding to help hedge funds. The presentation discusses how branding can be used as a strategic tool to build trust and generate demand, which are important for funds at various stages. It also identifies four primary objectives for building a strong brand: being customer obsessed, practicing pervasive innovation, being ruthlessly pragmatic, and being distinctively inspired. Branding can help funds address challenges like defining the right balance of human and machine aspects, telling the right story, and finding differentiation without undue risk.
The Essentials of Brand Strategy - General Assembly ClassChristian Vatter
1. Creating a consistent brand experience across all touchpoints is essential for building a strong brand. A clear brand idea derived from research should guide all aspects of the business and customer interactions.
2. Implementing a brand starts with identifying the most important customer encounters and optimizing the user experience to match the brand identity.
3. Branding is not just marketing but creating the best possible experiences through products, services, and interactions that bring the brand idea to life. Consistently implementing the brand identity over time is key to success.
This deck was made to share with junior planners and planning trainees at our agency to give them some sort of structure to what appears to be a hard nut to crack: writing The Strategy.
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
Dan Olsen, The Lean Product Playbook , @danolsen
Room: C260
Everyone working on a new product is trying to achieve the same goal: product-market fit. Although product-market fit is one of the most important Lean Startup concepts, it’s also the least well defined. Dan Olsen shares the top advice from his book The Lean Product Playbook, including the Product-Market Fit Pyramid: an actionable model that breaks product-market fit down into 5 key elements. Dan also explains the Lean Product Process, a 6-step methodology with practical guidance on how to achieve product-market fit, illustrated with a real-world case study.
The document is a report summarizing the findings of a survey of 78 marketing professionals about their video marketing efforts and plans. Some key findings include: 96% of participants invested in video marketing in 2016, with 30% spending over $500,000; 63% plan to increase their video marketing budget in 2017 by an average of 11%; 80% of effective marketers use video marketing automation software; YouTube and Facebook are the most commonly used platforms; and placement targeting on YouTube is most effective. The report provides insights to help marketers improve their video strategy.
The document discusses how powerful brands are built on "ideals" or big ideas about how the world could be better. It provides examples of brand ideals for Coke, American Express, Google, and others. An ideal is a conception of something in its perfection. A brand's big idea or ideal should unite employees, stakeholders, partners, and consumers by tapping into cultural tensions while embodying the brand's core values. Brands with strong ideals have higher consideration from consumers and perform well even during economic downturns. Developing an authentic big ideal becomes more important for communicating a brand's values in today's complex communications environment.
Design it yourself - a new future for home and DIY retailDalziel and Pow
At Dalziel & Pow we love talking about design, brands and stores. We see new opportunities everywhere, and right now we’re inspired and excited by the home and DIY market.
The past few years have seen an explosion of interest in craft and lifestyle activities. Millennials flock to bread-making classes and running clubs on their weekends, something hard to imagine a decade or so ago. Brands such as Rapha in cycling or Eataly in food have redefined the shopping experience for their sectors, making it experiential, engaging and relevant.
We believe home and DIY retail is undergoing a similar transformation.
New concepts need to engage today’s connected consumer, and tap into their desires for convenience, learning and creativity. With the housing market slowly improving following the economic downturn, and an array of digital tools at retailers’ fingertips, the time is ripe for innovation.
Home and DIY is a diverse sector, with huge differences between the no-frills trade merchants and the lifestyle-orientated homeware brands whose customers have less DIY knowledge. There’s room for new retail strategies in both.
Creating new concepts for brands such as Leroy Merlin, Notcutts, The White Company and Next Home and Garden has given us a great understanding of current trends. We’d love to share our insights and experience with you, and in this document we explore six key themes shaping the future of this sector.
1/ Knowledge economy
2/ In-context inspiration
3/ Create a community
4/ Customisation culture
5/ DIY on demand
6/ Seamless showrooms
The document outlines a 3-step workshop on branding:
Step 1 provides a 30-minute overview of branding and marketing concepts, and framework for collaboration.
Step 2 involves participants filling out brand squares to analyze their brand message, crafting an emotional brand message, and presenting a brand vision.
Step 3 is about developing an engagement plan, mapping touchpoints to tell their story, scheduling marketing duties, and delivering consistent content across channels.
The key to attracting your ideal clients more easily is to be known for a BIG idea. An idea your clients use to produce results in their lives/business.
In this webinar you'll learn:
• Which of the Four Big Ideas is best suited to you
• Create a context that takes your performance to new levels
• Invent the rules that make you an expert in your field.
The document discusses customer experience design. It defines customer experience as the interactions a customer has with a company over time, including marketing, sales, delivery of service, and post-sales support. It argues that companies should shift from being product-driven to being customer experience-driven by focusing on interactions, relationships, and value for the customer throughout their journey. The crossover of business, design, and technology can create new strategic advantages for companies by improving the customer experience.
How ULTA Stays Relevant to Customers Across All Marketing ChannelsAdobe
ULTA is no different than most retailers juggling rewards programs, catalogs, coupons, etc... Communications are critical, and every customer is different. Eric Messerschmidt, ULTA's VP of Loyalty and CRM shares how they stay relevant and drive incremental sales by looking at a single view of the customer across channels, and using Adobe Campaign to manage their campaigns.
Learn more about Adobe Campaign here: http://www.adobe.com/solutions/campaign-management.html
This presentation was give at Adobe Digital Marketing Symposium in San Francisco on September 11, 2013.
This document discusses business model innovation through recognizing patterns. It begins by introducing the presenter and agenda. The main sections cover the four types of business model innovation: product, customer, resource, and revenue. Each section explores multiple patterns within each type. For example, under revenue patterns it discusses one-time payment, subscriptions, freemium models, and others. The goal is to help innovators recognize these patterns to rethink and innovate their own business models. In total, the presentation provides an overview of business model innovation through recognizing various innovation patterns within products, customers, resources, and revenue streams.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Grofers leads the online grocery industry in India in terms of social media presence and engagement. It has the highest scores on Twitter, Facebook, and LinkedIn compared to competitors like Big Basket and Local Banya. However, Grofers can improve its YouTube channel presence. Overall, Grofers has the highest Social Media Quotient of 30.44. For companies to succeed, they need to follow a crawl-walk-run approach to social media, starting with content creation and community building before moving to more advanced strategies.
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
The document discusses 10 trends to watch for in 2015, including the growth of new online businesses (.coms), aggregation of apps, retailers integrating physical and digital experiences, locally-sourced foods, video commerce, wearable technology, location-based marketing using beacons, and trends being driven by changing customer wants rather than brands selling to customers. It emphasizes that customers expect honesty, integrity, entertainment and products that make their lives more magical from brands.
The document discusses 10 trends to watch for in 2015, including the growth of new online businesses (.coms), aggregation of apps, retailers integrating physical and digital experiences, locally-sourced foods, video commerce, wearable technology, location-based marketing using beacons, and trends being driven by changing customer wants rather than brands selling to customers. It emphasizes that customers expect honesty, integrity, entertainment and products that make their lives more magical from brands.
The document summarizes Project Provenance, an online platform that aims to provide transparency about product supply chains through open data and storytelling. It will allow consumers to browse and purchase products directly from makers while learning about each item's origins and production process. The platform is in early stages of development and the founders are working on designing the information architecture and backend, contacting initial makers, and developing the minimum viable product over the next 3-5 months with the help of a small investment. Their goal is to launch through social media advertising and press coverage facilitated by the team's experience in journalism and design.
A Study on Customer Satisfaction Analysis on Digital Marketing at Amazon in A...ijtsrd
Digital marketing is the process whereby consumers directly buy goods, services, etc from a seller interactively in real time without an intermediary service over the internet. Consumers find it as an easier way to purchase through online market. It is a platform where sellers sell their products over internet. Shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer. Consumers buy a variety of items from online stores. Y. Kavitha | Dr. BC Lakshmanna "A Study on Customer Satisfaction Analysis on Digital Marketing at Amazon in Ananthapur" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-6 , October 2022, URL: https://www.ijtsrd.com/papers/ijtsrd51928.pdf Paper URL: https://www.ijtsrd.com/management/marketing/51928/a-study-on-customer-satisfaction-analysis-on-digital-marketing-at-amazon-in-ananthapur/y-kavitha
Integrated Marketing Communications Campaign:
- Proposed brand positioning, product offerings, and detailed implementation methods for a client's new business venture
- Completed for the course ADV4800 at the University of Florida
- The team for which I was the Group Lead/Account Executive won Best Strategic Plan
7 ecommerce trends to keep your eye on this year.
From the importance of same-day-delivery, to why you should ensure your pages are ready for action on mobile devices, GoSquared dives into the 7 key trends affecting the ecommerce landscape in 2014.
For more ecommerce analytics, trends, insights, and data-backed stories, check out the GoSquared Blog: http://gosquared.com/blog
P.S. This is our first ever Slideshare – we hope you like it!
The document discusses the role of women during the Paleolithic period, noting that it was a difficult time, especially for women, as hunting and gathering societies dominated and people's main jobs were gathering food and protecting small groups. While the Paleolithic era was challenging for all, women faced additional hardships within the context of these early human societies that relied on hunting and gathering for survival. As time progressed in the Paleolithic period, some early forms of larger communities and cities began to emerge, but hunting and gathering social structures remained prominent.
Alibaba is looking to expand its customer base beyond business customers. The document analyzes trends in e-commerce and proposes strategic recommendations for Alibaba. It suggests redesigning Aliexpress to emphasize recommendations, simplify navigation and highlight products for different times of day. It also proposes reaching customers through physical stores and personalized recommendations based on customer interests to improve the brand experience and relationships with customers.
Defining the role of packaging as part of the online shopping experience
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
This document outlines plans to transform digital retail marketing efforts according to 8 principles: always learning, creating experiences for all touchpoints, connecting with customers online, helping customers shop anywhere, listening to understand customer needs, knowing key metrics, quickly providing solutions, and collaborating across teams. The goal is to satisfy changing consumer expectations for seamless, personalized shopping. Retailers are urged to improve their online presence, engage customers on social media, respond to reviews, and enable digital shopping in stores. Teams are asked to assess skills, share best practices, and ensure top customer experiences online and through new technologies.
Artefact - Building voice-based intelligent shopping listsBigDataExpo
For the French retailer Monoprix, we envisioned an interactive shopping list based on a voice interface. Using customer and retail data we designed a unique user experience.
We will show you how we communicate brand identity, increase sales, and improve the shopping experience through voice.
This edition of the Marketplace Innovation quarterly report presents some of the leading innovations in the marketplace. The examples reflected in this issue serve to illustrate what innovative companies can achieve to change the game.
Chapter Ten Case ETSYWhat does orthopedic surgery and governing.docxtiffanyd4
Chapter Ten Case: ETSY
What does orthopedic surgery and governing a country have in common with knitting socks, scarves, and headbands? Nothing except the salary. Hobbyist Alicia Shaffer is earning $80,000 a month selling her handmade goods on Etsy, which adds up to an annual revenue of $960,000. That is the same amount as an orthopedic surgeon makes, and more than twice as much as the United States president makes.
Etsy is an online craft makerspace for handmade goods. ETSY is building a human, authentic, and community-centric makerspace that uses the power of business to create a better world. In an Etsy page 190Economy, creative entrepreneurs can find meaningful work selling their goods in both global and local markets, where thoughtful consumers can discover those goods and build relationships with the people who make and sell them. It’s an ecosystem that connects buyers around the world to the communities where Etsy shop owners live, work, and create. As Etsy grows it is committed to its mission ensuring its core values are woven into all decisions it makes for the long-term health of its business, from the sourcing of office supplies to employee benefits to the items sold in its marketspace.
Shaffer’s company ThreeBirdNest is named after her bird tattoo that honors her three children. Shaffer attributes her success to deep-seated motivation and access to a global supply chain through Etsy. ThreeBirdNest launched in 2011, when she made a few headbands for the small women’s clothing boutique she ran in Livermore, California. Her headbands were so popular she decided to start selling them online. “I opened an Etsy shop, figuring I‘d help pay for my kids’ soccer and dance lessons to supplement the boutique’s sales,” states Shaffer. “I was recovering from the failure of a business I’d run selling baby products—handmade slings, carriers, and blankets. After that business tanked in the recession, I’d lost a little bit of confidence in my ability to be an entrepreneur.”
In the first few weeks after its launch, ThreeBirdNest made 90 sales. Shaffer credits much of the traffic to Pinterest—she pinned her items. Still, “It was absolutely mindboggling. I thought it was a complete fluke.” But a few months later Shaffer found herself hiring a friend to help with shipping as orders began flowing like water. Through its independent website and Etsy shop, ThreeBirdNest receives an average of 150 orders per day, with most orders consisting of three items. Around the holidays, that number goes up to 700 to 1,200 orders per day. Last January, the business raked in a total of $128,000 in sales. Since its launch, it has made 100,000 sales on Etsy alone. ThreeBirdNest is unusually successful on Etsy, as most Etsy shop owners feel lucky to sell 10 pieces a month, and 65% of Etsy sellers make less than $100 from their shops in a year. Etsy makerspace crafters usually need day jobs to support their hobbies. 1
Questions
1. Without makerspace’s like Etsy how would .
A general report that looks at the communication and marketing trends happening in the market. Report covers both technology factors and consumer trends, and how these two areas are converging like never before.
Online Marketing - eCommerce - InnovationLeanne Ross
Innovation paper for bringing Products to Market - the rise of eCommerce, it's benefits and challenges, impact on the economy and how it is fuelling innovation in the retail industry.
Via: Retail Customer Experience
As our 2016 Retail Future Trends Report revealed, 2016 was once again a year of innovation amid a
competitive time for retailers that are online, offline and moving into the omnichannel realm. Mobile,
as well as data analytics and Internet of Things (IoT), hit home with retailers striving to drive a better
customer experience.
Consumers still are focused on a retailer’s website for product research; however, as this Top 100
report illustrates, they’re also increasingly using smartphones and other mobile devices.
The trends data revealed 35 percent of consumers believe it is very important for a retailer to have
both a brick-and-mortar and online presence. That consumer expectation may be a big reason
Amazon, which again took home the top honor in this Top 100 survey, is moving into the brick-andmortar
realm after over two decades of pure e-commerce strategy.
Redefining shoppers journey in the fourth industrial revolution Pauline Pangan
The fourth industrial revolution involves technology convergence that is changing customer expectations and behaviors. Customers are increasingly curious, impatient, and demanding. They conduct more mobile searches for immediate purchasing options. Retailers need to shift from store-centered to customer-centered models to meet these changing expectations through digital transformation, agile operations, and using data and AI to personalize the customer experience across channels. Nordstrom has created a Chief Innovation Officer role to help evolve its full-line stores and integrate digital and mobile further to better serve customers. To succeed, companies must focus relentlessly on the customer through experience-based transformation and leveraging technology to scale customer-centric operations.
Our retail vision is global, our voice international.Davide Gaeta
The document discusses the changing retail landscape and how retailers must adapt. It notes that consumers now demand deeper emotional connections, access to products anytime from anywhere, and ethical integrity from brands. Retailers are embracing both digital technologies and physical stores to enhance the customer experience. The future of retail involves personalized and seamless omnichannel experiences. It also highlights trends in specific retail sectors like luxury, travel retail, high street, food and beverage.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Tatiana Kojar
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Nunit vs XUnit vs MSTest Differences Between These Unit Testing Frameworks.pdfflufftailshop
When it comes to unit testing in the .NET ecosystem, developers have a wide range of options available. Among the most popular choices are NUnit, XUnit, and MSTest. These unit testing frameworks provide essential tools and features to help ensure the quality and reliability of code. However, understanding the differences between these frameworks is crucial for selecting the most suitable one for your projects.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
2. The Need
“1,127 people die in Bangladesh garment factory collapse.”
Reuters, May 2013
“50,000 tons of meat sold as beef found to contain horse DNA.”
BBC, April 2013
More shoppers than ever care about the origins of things.
4. The Opportunity
Revealing the stories behind great products can increase sales.
For example: Fish suppliers John West revealed the name and picture of the boat used to catch the fish and increased sales by £17m.
There are 10 million ethical shoppers that primarily shop online
in the UK. 66 per cent of global shoppers prefer products from
companies with “programs designed to give back to society”.
ABC1 shoppers in the UK alone who self-identify as ethical shoppers, and primarily shop online (source: Touchpoints 2013).
The ethical market grew 39% from 2007-2011. Predicted sales growth of 40% between 2012-2016, with the market reaching a value of £76 billion.
The e-commerce market in general in the UK has seen high sustained growth of 20% year on year. Clothing is up 18% year-to-date, compared to
11% at the same time last year and the highest average spend in 3 years. Home and garden online sales grew 62% this year (2013) compared to last
year (source: Nielson Report 2012).
5. The Opportunity
Yet when we shop
every product page
looks exactly the
same...
There could be a story here!
9. Presenting Provenance
Provenance is the opportunity for makers of great
things to be open about the places, processes and
materials that make their products great.
11. The Provenance platform
Using Provenance it’s simple for
makers to add products and open
up information using our online
tools in three simple sections:
Made In
Locations: Making, materials and business addresses
Made Of
Materials, accreditations, certifications and processes
Made By
Maker stories, company information, employees
15. How our business model works
Businesses can tell their story using our tools on their own
digital channels and on Provenance. We generate revenue
through a tiered software as a service offering:
A community of makers
All makers can join Provenance for free. Small-scale makers can upgrade to use our subscription website plugins.
Bespoke visual storytelling
Medium sized makers can use Provenance e-commerce apps to power unique product stories on their own websites.
Transparency across all digital channels
For larger brands the Provenance platform can be licensed for full product transparency management.
16. Now and next
"Transparency is one of the most powerful communication
tools available for contemporary brands."
Tim Pitts, Managing Partner, trendwatching.com
Provenance was featured in The Telegraph’s
“Ten Amazing Tech Innovations Coming Up in 2014.”
We had 10,000 unique visitors to our 8 week old
website and are now developing the beta version with
a selected 150 pioneering local makers.
17. The future
“You empower people through transparency”
Lily Cole, founder of impossible.com and a Provenance advisor
We aim to deliver meaningful change to
commerce, both near and far, through open
and accessible information about products
and their makers.
We believe one day everything for sale will
come with a true story about the people,
places and materials that led to its creation.
18. Say hello to the team on
hello@provenance.it
we would love to hear from you.
www.provenance.it