This deck was shared with participants at The Media Consortium's Annual Meeting end of February, beginning of March of 2014. Three panelists rounded out the revenue talk, Pat Kitano of the Breaking news network talked about his #Support News crowdfunding platform, Mike Antares of TX Observer brought fresh ideas and proven methods that have sustained the Observer for decades, and mwa - Lisa Skube - offered this deck to launch the discussion - a transformative perspective for indies to start with an audience "service design" with tips & ideas how to diversify the revenue mix. An inspiring collection of publishers, producers, ethnic media makers and social change agents. Networking, conversation, breakouts and beer parties brought high impact indie news together for collaboration and learning. There was even a two hour conversation with Julian Assange (by Skype).
Social Media Networking for Wine Marketing - 2013 Eastern Winery Expositionkrischislett
A 15 minutes I gave at the 2013 Eastern Winery Exposition on the relevance/ROI of mobile websites, specifically targeted towards wineries and wine brands. Contact me for more info: Kris Chislett: kris@krischislett.com
How to Drive Social Media Engagement With Your Nonprofit StoriesJulia Campbell
Recent reports found that 87% of Americans use social media. With so much noise and clutter in the online landscape, how can nonprofits stand out?
In this webinar, digital storytelling expert and social media strategist Julia Campbell will review examples of nonprofits using stories to supercharge their social media engagement - and the steps to take to adapt their success to your own organization.
We will review:
Real-world examples from nonprofits rocking digital storytelling for social media engagement
Specific storytelling strategies that you can employ to connect with supporters
Battle-tested tools to use to rock your digital storytelling
Julia has run her digital marketing consulting business for almost a decade, focused exclusively on mission-driven organizations. A mom of 2 and a Returned Peace Corps Volunteer, she is the author of Storytelling in the Digital Age: A Guide for Nonprofits, a call-to-action for nonprofits to use stories to accomplish their missions. Her passion is to get nonprofits of all sizes to stop spinning their wheels on social media and to start getting real results using digital tools. You can check out her thoughts and ideas on all things nonprofit digital storytelling and social media at www.jcsocialmarketing.com/blog.
Is Your Website Helping or Hurting Your Business?AudienceView
Your website is more important than you realize. If it isn’t mobile-friendly, it could be costing you money. Find out what’s really at stake when it comes to your web presence and what you can do to improve the overall customer experience to increase online ticket sales.
Is Your Website Helping or Hurting Your Business? by Kathryn Hunt
Day 1
Our approach to creating greater audience engagementIan Robins
Our presentation at the AOP 2014 Autumn Conference on how we are looking create greater audience engagement. We also cover our 7 tips on implementing a data management platform (DMP)
Social Media Networking for Wine Marketing - 2013 Eastern Winery Expositionkrischislett
A 15 minutes I gave at the 2013 Eastern Winery Exposition on the relevance/ROI of mobile websites, specifically targeted towards wineries and wine brands. Contact me for more info: Kris Chislett: kris@krischislett.com
How to Drive Social Media Engagement With Your Nonprofit StoriesJulia Campbell
Recent reports found that 87% of Americans use social media. With so much noise and clutter in the online landscape, how can nonprofits stand out?
In this webinar, digital storytelling expert and social media strategist Julia Campbell will review examples of nonprofits using stories to supercharge their social media engagement - and the steps to take to adapt their success to your own organization.
We will review:
Real-world examples from nonprofits rocking digital storytelling for social media engagement
Specific storytelling strategies that you can employ to connect with supporters
Battle-tested tools to use to rock your digital storytelling
Julia has run her digital marketing consulting business for almost a decade, focused exclusively on mission-driven organizations. A mom of 2 and a Returned Peace Corps Volunteer, she is the author of Storytelling in the Digital Age: A Guide for Nonprofits, a call-to-action for nonprofits to use stories to accomplish their missions. Her passion is to get nonprofits of all sizes to stop spinning their wheels on social media and to start getting real results using digital tools. You can check out her thoughts and ideas on all things nonprofit digital storytelling and social media at www.jcsocialmarketing.com/blog.
Is Your Website Helping or Hurting Your Business?AudienceView
Your website is more important than you realize. If it isn’t mobile-friendly, it could be costing you money. Find out what’s really at stake when it comes to your web presence and what you can do to improve the overall customer experience to increase online ticket sales.
Is Your Website Helping or Hurting Your Business? by Kathryn Hunt
Day 1
Our approach to creating greater audience engagementIan Robins
Our presentation at the AOP 2014 Autumn Conference on how we are looking create greater audience engagement. We also cover our 7 tips on implementing a data management platform (DMP)
The Best in Financial Services Content MarketingNewsCred
NewsCred's “Trends + Trendsetters” guides aim to educate marketers on trends, opportunities and content strategies that best-in-class brands are utilizing to engage their audiences. In this guide, we’ll take a look at content marketing in the financial services industry -- specifically American Express's OPEN Forum and First Round Capital's The Review.
Presentation by Sean Moffitt of Agent Wildfire from SMC Seattle's 9/29 event. Uses case studies of brands successfully using social media along with trends in community engagement, and stats on the impact social media makes on a company's bottom line.
Building an audience is no mean feat. It takes a lot of time and dedication.
This session was recorded with Enterprise Nation and available as a recording on their platform. These slides go through everything that was discussed.
Key takeaways:
-Learn how to create a plan to optimise your site for search
-Understand the power of social media
-Discover how you can get featured in the media
Social Analysis and Insight: Why Your Customer's Conversations and Social Obj...The Socializers
"Social Analysis and Insight: Why Your Customer's Conversations and Social Objects are Vital to Community Growth and Sales"
Something very powerful emerges when one knows what others are interested in talking about. Agencies and brands MUST hire individuals or contract to organizations who specialize in community and conversation analysis. Storytellers working with insights from social intelligence are vital to community conception and creation. Brand stories that emerge FROM your customer's conversations are far more powerful than the one's originating within the agency. Collaboration between a brand and its customers is the most potent mix.
http://bit.ly/boussias_conference2011
World Travel Market 2015 - How can content strategy help you to tell credible...Stickyeyes
Lots of brands struggle to venture outside their niche/vertical when planning and deploying their content strategy. But, if you can improve your brands story-telling you'll be able to increase your reach to a wider and more engaged audience.
Stickyeyes Marketing Communications Director, Heather Healy, shared her insight and top tips for developing content streams that increase brand awareness, site visitors and partnerships options, without compromising on your brand values, at World Travel Market 2015.
Developing a Social Content Strategy: Finding the right mix of paid, owned an...Merit Pages
Amy Mengel's presentation from the 2012 PRSA Counselors to Higher Education Senior Summit defines different types of content types: paid media, owned media, and earned media, offers examples of each from across higher education institutions, and discusses a framework for integrating the three types of media in to a strategic communications approach.
The Best in Financial Services Content MarketingNewsCred
NewsCred's “Trends + Trendsetters” guides aim to educate marketers on trends, opportunities and content strategies that best-in-class brands are utilizing to engage their audiences. In this guide, we’ll take a look at content marketing in the financial services industry -- specifically American Express's OPEN Forum and First Round Capital's The Review.
Presentation by Sean Moffitt of Agent Wildfire from SMC Seattle's 9/29 event. Uses case studies of brands successfully using social media along with trends in community engagement, and stats on the impact social media makes on a company's bottom line.
Building an audience is no mean feat. It takes a lot of time and dedication.
This session was recorded with Enterprise Nation and available as a recording on their platform. These slides go through everything that was discussed.
Key takeaways:
-Learn how to create a plan to optimise your site for search
-Understand the power of social media
-Discover how you can get featured in the media
Social Analysis and Insight: Why Your Customer's Conversations and Social Obj...The Socializers
"Social Analysis and Insight: Why Your Customer's Conversations and Social Objects are Vital to Community Growth and Sales"
Something very powerful emerges when one knows what others are interested in talking about. Agencies and brands MUST hire individuals or contract to organizations who specialize in community and conversation analysis. Storytellers working with insights from social intelligence are vital to community conception and creation. Brand stories that emerge FROM your customer's conversations are far more powerful than the one's originating within the agency. Collaboration between a brand and its customers is the most potent mix.
http://bit.ly/boussias_conference2011
World Travel Market 2015 - How can content strategy help you to tell credible...Stickyeyes
Lots of brands struggle to venture outside their niche/vertical when planning and deploying their content strategy. But, if you can improve your brands story-telling you'll be able to increase your reach to a wider and more engaged audience.
Stickyeyes Marketing Communications Director, Heather Healy, shared her insight and top tips for developing content streams that increase brand awareness, site visitors and partnerships options, without compromising on your brand values, at World Travel Market 2015.
Developing a Social Content Strategy: Finding the right mix of paid, owned an...Merit Pages
Amy Mengel's presentation from the 2012 PRSA Counselors to Higher Education Senior Summit defines different types of content types: paid media, owned media, and earned media, offers examples of each from across higher education institutions, and discusses a framework for integrating the three types of media in to a strategic communications approach.
Similar to The Media Consortium 2014 Conference: Revenue Panel (20)
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
04062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
The Media Consortium 2014 Conference: Revenue Panel
1. 2014 Annual Conference: Chicago
Revenue Panel
Revenue 5.0?
Let’s start with 2.0!
JournalismAccelerator.com
2. “How to make money”
“…best news about the
news business is the
gigantic expansion of
the addressable
market…
…total addressable market for news by 2020 is
around 5 billion people worldwide…”
@lskube | JournalismAccelerator.com
3. “How to make money”
“…we all have to get
more sophisticated about
defining and segmenting
markets. It is critical to
really understand the
who, where, when, and why to serve that
massive market effectively.”
@lskube | JournalismAccelerator.com
6. Vet Demand: Product
Principles of product:
Understand how your
product is used, of value,
shared & extends identity
@lskube | JournalismAccelerator.com
8. Vet Demand: Product
Principles of product:
Why Ask?
To understand product requirements
To fine tune community “touch points”
To deepen connection = lasting
relationship = tapping the love
@lskube | JournalismAccelerator.com
9. Articulate Value
Principles of practice/service:
Holding power accountable
Principles of product:
Serve the public ahead of
any other interest
@lskube | JournalismAccelerator.com
10. Articulate Value
Value Proposition: journalism impact?
Sustainable democracy
Value propositions are also referred
to as “the customer promise”
@lskube | JournalismAccelerator.com
11. Articulate Value
Product and service combined:
Q: What is my identity?
A:
of your
BRAND
@lskube | JournalismAccelerator.com
12. Articulate Value
Brand identity attributes: Access
Experienced through touch points
Newsletter or Alerts or email or social
(e.g. Ask for mobile # -- gain ability to share text)
Comment threads, turn them into forums!
Events --- be creative !!! (online & offline)
Panels (online & offline)
Website (integrate offline with online)
@lskube | JournalismAccelerator.com
13. Ask & Incentivize
“When you’re running a nonprofit news organization, it
can seem like you’re always asking people for money.
The reality is, you might not be asking them
often enough.
We made significant strides with our membership
program at the San Francisco Public Press this year.
Along the way, we learned that we weren’t giving our
supporters enough different opportunities to support
our brand of local public-interest journalism.”
Lila LaHood, Publisher, SF Public Press
@lskube | JournalismAccelerator.com
14. Ask & Incentivize
Survey Readers – let them weigh in on editorial focus
Pop Quiz – leverage humor or data in ways that engage readers
Poll Readers – to show power where the readers stand on a
topic and post the poll results
Invite Feedback – to let readers know you think they’re smart
and appreciate their perspective
Host Conversation –features or stories that are complex or
critical to community, vet questions for a fixed period of time,
invite questions from readers in advance - are they angry or
hopeful? Fulfill civic promise, serve as “tour guide”
@lskube | JournalismAccelerator.com
15. Ask & Incentivize
Create
Revenue
programs (!!!)
Referred to as campaigns, initiatives, outreach
What are your communities pride points?
Your publication/org is a “town
square”
Events, panels, beloved civic leaders,
music, affinity brands, other media
producers, other community groups?
@lskube | JournalismAccelerator.com
16. Ask & Incentivize
Create
Revenue programs (!!!)
Social Community: Convert to customer
Subscription: Renew community w/impact
Membership: Renew community w/ identity
• “Affinity” Ambassadors – Brand Advocates
• “Whistle Blower” – Build Feedback Channels
• “Rewards Programs” – Track Kindness
• Participants in panels, events, source
• Programs are expressions of identity
@lskube | JournalismAccelerator.com
19. CRM: Track & Optimize
“PauPress – a commercial CRM initiative built on top of the open
source WordPress platform, designed specifically for contentrich workflows that are aligned with many of the needs of nonprofits and journalists in mind: http://paupress.com/ “
@lskube | JournalismAccelerator.com
21. CRM: Super Power
Future Proofing = Look Ahead
Expectations & Risk = Readiness
Trusted Advisors
You are “the source”
Know your community
They will reward you
@lskube | JournalismAccelerator.com
22. $ Mix = Sustainability
Chasing Sustainability on the Net (collection of 69)
The Jbusinessmodels101.com database reflects
1) business models and production concepts, 2) work processes,
and 3) journalistic identities
@lskube | JournalismAccelerator.com
25. Who’s JA?
A “neutral arbiter,” the JA brings online
collaborative capabilities, serving as “connective
tissue” across siloed news efforts where
communities share a common stake. Hosting a
shared conversation, showcasing emerging
practices, analysis, resources and business
models.
JA design explored during a RJI Fellowship & seed funded by The Patterson Foundation.
@lskube | JournalismAccelerator.com
26. Resources: Resource Index
Analysis: Blog Index
Find us here:
www.journalismaccelerator.com
@journaccel
facebook
linked in
storify
@lskube | JournalismAccelerator.com