This document provides an update on digital marketing trends in Q2 2016, with a focus on Finland. It identifies several emerging technologies, behaviors, and cultural trends, known as "edges", which could impact brands. These include increased use of bots, live video, virtual and augmented reality, artificial intelligence, internet of things, crowdfunding, robotics, ageless modeling, transgender representation, local markets, reducing waste, and clean technology. The document suggests considering these edges to develop new propositions that will resonate with consumers.