Czym są social media dla biznesu i jak mogą pomóc rozwijać organizację?

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Ivan Hernandez, Kongres Biznes To Rozmowy 2011

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Czym są social media dla biznesu i jak mogą pomóc rozwijać organizację?

  1. 1. III Kongres6 października 2011,Warszawa
  2. 2. Why social media matters tobusinessIvan HernandezStrategic Development Advisor / Grey Group
  3. 3. the world haschanged
  4. 4. 7
  5. 5. 350million
  6. 6. Joe Payne, CEO ofEloqua
  7. 7. $1,000,000
  8. 8. shift
  9. 9. from masscommunications to masses ofcommunicators
  10. 10. from prime time to real time
  11. 11. we are connected at a level we have never been before
  12. 12. Word ofmouse
  13. 13. Opportunity
  14. 14. Houston, we have aproblem! Photo by Euclid vanderKroew
  15. 15. Social media is not aboutmedia
  16. 16. it is not abouttechnologies
  17. 17. Social media is aboutsocial
  18. 18. it is aboutrelationships
  19. 19. Social media is the shift from abroadcast mechanism, one-to-many, to a many-to-many model,rooted in conversations betweenauthors, people and peers.Brian Solis, Altimeter Group
  20. 20. Social media is aboutsocial
  21. 21. Participating in socialmedia…
  22. 22. …becoming a socialbusiness
  23. 23. Source: David Armano
  24. 24. In order to see true business results,the social brand initiatives and socialbusiness planning need to be aligned.This requires a shift in thinkingbecause aligning external and internalinitiativesis not quite the norm for businesstoday.Michael Brito, Edelman Digital
  25. 25. Participating in social media = socialbrand
  26. 26. Remarkablecontent
  27. 27. Interesting
  28. 28. Educates
  29. 29. Consistent
  30. 30. Entertaining Photo by Perrenque
  31. 31. Social media at its core is aboutmaking whatever is you are doingas shareable and findable aspossible. That is what makes itsocial.Mitch Joel, Twist Image
  32. 32. Xsocial media strategy
  33. 33. Mobile phonestrategy?
  34. 34. Emailstrategy?
  35. 35. Businessstrategy
  36. 36. Clear businessobjectives
  37. 37. aware,no single repeat,nothing advocates action action enthusiast Source: Jay Baer
  38. 38. aware,no single repeat,nothing advocates action action enthusiast increase increase sales increase loyalty awareness Source: Jay Baer
  39. 39. aware,no single repeat,nothing advocates action action enthusiast increase increase sales increase loyalty awareness Source: Jay Baer
  40. 40. Becoming a socialbusiness
  41. 41. Source: David Armano
  42. 42. The challenge is not how to get theCompany involved in social media, butone-at-the-time how can you get thepeople who are eager to do it toengage.David Meerman Scott, Freshspot MarketingLLC
  43. 43. Social MediaPolicy
  44. 44. Strongleadership
  45. 45. Trust andConfidence
  46. 46. Embracing social at all levels of theorganization
  47. 47. Sales, PR, customer support, HR, businessintelligence…
  48. 48. It is everybody s job to besocial
  49. 49. Social Brand (External) + Social Business(Internal)
  50. 50. Thankyou!
  51. 51. ?
  52. 52. THANK YOU

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