The document discusses the Travel + Leisure SMITTY Awards for bloggers, which recognize excellence in travel blogging. It provides details on the inaugural awards in 2012 such as the 39 winners across 11 company types and celebrity judges. Information is also given on the 2013 awards, including the addition of a new category for bloggers and independent journalists. Examples are listed of past award winner companies and nominees, as well as details on types of travel posts and unique campaign ideas from bloggers. Quotes from bloggers are also included about the impact and importance of their work.

1. Travel + Leisure
SMITTY Award for
Bloggers
@RichBeattie Executive Digital Editor

2. ocial
edia
ravel +
ourism
@travlandleisure #TLSMITTY

3. @travlandleisure #TLSMITTY

4. 2012
•Inaugural year
•39 winners
•11 types of travel companies
•Judges included Andrew Zimmern
and J. Crowley of Foursquare
•33 winners
•12 types of companies
•Company winners announced
Monday, June 3 at
travelandleisure.com/smittys
•Virtual awards party on Twitter,
starting at 10am ET
• Creation of Blogger / Independent
Journalist category
• Judges include TBEX founder Kim
Mance
2013
@travlandleisure #TLSMITTY

5. WORKING WITH BLOGGERS
2012 WINNERS
•San Juan Marriott
•Four Seasons Resort
Costa Rica
2013 ENTRANTS
•Visit Denver
•Hamilton Island
•Emilia Romagna
Tourist Board
@travlandleisure #TLSMITTY

6. ENTRANTS
London * Australia * Oregon * Belgium
* India * Singapore * San Diego * Toronto *
New Zealand * Granada * Louisiana
@travlandleisure #TLSMITTY

7. POSTINGS ABOUT
Hawaii * Food * Skiing * Gay Travel
* Italy * Travel Fashion * Family Travel
* Caribbean * Beaches * Cruising
* Luxury Travel * Small Town Indiana * Israel * Norway *
Art & Culture * Food * Southeast Asia
@travlandleisure #TLSMITTY

8. UNIQUE IDEAS & USES
GoBigOrGoHome
Used social to
promote NYS travel
after Hurricane
Sandy
VeryGoodPoints
Lobbied for and
got a hotel in
Macau to pull
shark fin soup off
its menu
@travlandleisure #TLSMITTY
BeersAndBeans
Hosts weekly live
chats on Pinterest
#WeVisitEgypt
Real-time
storytelling
campaign
promoting travel
to Egypt in 2012

9. QUOTES
I have not vomited since 1993, making me a
consummate travel journalist and excellent
party guest.
— Leif Patterson
I can't put a hard number on what the
community I have created has meant to me;
it's beyond awesome.
— Kate Boelhauf, Trip Logic
@travlandleisure #TLSMITTY

10. RUNNER-UP
EVERYTHING EVERYWHERE
@travlandleisure #TLSMITTY

11. WINNER
PASSPORTS WITH PURPOSE
@travlandleisure #TLSMITTY

12. SMITTY AWARDS
• Travel company winners announced
Monday, June 3
• Virtual Awards Party on Twitter,
starting at 10am ET
#TLSMITTY
@travlandleisure #TLSMITTY