Digital Marketing Guide: Mobile Marketing for Medical Technology CompaniesGrey Matter Marketing
For most U.S. adults, a mobile device is a constant companion. You use it throughout the day, in multiple physical locations, and you also probably check it one more time before going to sleep at night.
So defining mobile as a channel, strategy or technology doesn’t quite do it justice; mobile is how we behave. It is how we live, research, document, and communicate.
The point is: if you are a marketer and are not considering how to reach your target audience on mobile, you are missing a large portion of their day.
Mobile can no longer be ignored by marketers who want to succeed and thrive in the new healthcare marketing landscape.
Digital Marketing Guide for Medical Technology Companies Intro SlidedeckGrey Matter Marketing
Grey Matter Marketing fielded an online survey of marketing professionals employed by U.S. medical technology companies. We requested opinions and information on current trends and challenges in digital marketing.
The survey results, along with the changing digital landscape, inspired a five-part industry guide: Digital Marketing for Medical Technology Companies. This eBook outlines how you can leverage digital tactics in a regulated environment to engage with your customers to drive business results and provides the supporting evidence you need to recommend specific digital marketing strategies to management.
The results of an independent survey by Actionable Research, sponsored by Interactive Intelligence answers two key questions:
“What do customers want in a great service experience?”
“What do customers and companies want from the technology behind that great customer experience?”
Read more about the 10 key findings and conclusions.
Sending targeted messages that address customers’ informational needs and main barriers to purchase can usher your customers along the buying process. Following best practices for email marketing and incorporating engaging content can ensure that your readers open your email, read the content, and even look forward to your next message.
American Express And EBIQUITY Survey - 2015 ASIA CUSTOMER SERVICE BAROMETERDisha Khullar
American Express and Ebiquity conducts a survey highlighting the importance of providing good Customer Service to retain as well as attract new customers. The study also highlights the channels the consumers use to get Customer Services.
About American Express : American Express is a global services company, offering customers with access to products, insights and experiences enriching lives and build business success. For more info, visit: https://www.americanexpressindia.co.in
7 P's of Digital Pharma Marketing by Tughan DemirbilekTughan Demirbilek
About the 7 P’s of Digital Pharma Marketing
The 7P’s of Digital Pharma Marketing is a summary of some important things I’ve learned over years in practice. I hope you find them useful. Please feel free to share with others and contribute your own learnings and experiences.
About me
I am a designer, a strategist and a marketeer.
I’ve been in pharma marketing for over 15 years and have been working on digital marketing projects for over 10.
I’ve worked for Pfizer, IMS Health, Herbalife and BMS in local and regional roles.
I studied architecture in Istanbul and business in London, and I reinvent my career every ten years.
PS: The 7P’s originally started as a training slide set of 5 topics and evolved to 7 over time. And yes, 7P’s is probably easier to remember than 4P’s 2T’s and 1S or something like that.
You may email me at tughan777@gmail.com or follow me on Twitter @tughan777
The shifting healthcare landscape shows providers are less interested in the retail/detail approach to sales. Instead, they are looking to industry partners to provide high-quality content that helps them solve problems, provides them with professional education and training, or offers them best-practice consulting.
Digital Marketing for Medical Technology Companies: Search Engine OptimizationGrey Matter Marketing
Whether we are looking for a new pair of running shoes or researching a disease, search engines are the focus of almost all our information-gathering.
Search engines scan the web and use proprietary algorithms to categorize information so they can serve their users the most relevant results. Search engine optimization, or SEO, is the process of affecting those results in an "organic," or natural, way.
Companies often pay experts or agencies to improve their SEO, but search engines themselves do not accept payment to improve your organic listing. Instead, they offer paid search results also called pay-per-click (PPC) advertisements.
Digital Content for Physicians in Global MarketsDRG Digital
Overview of emerging trends in physician digital behavior and engagement opportunities across 22 global markets in Latin America, Asia Pacific, the Middle East, and other emerging markets.
• Partnerships with local publishers to distribute content
• Social networks as a critical physician resource
• Demand for patient-oriented and value-added information and services in the evolving healthcare ecosystem
[Project] Customer experience and buying behaviour in e-commerce sitesBiswadeep Ghosh Hazra
The growing usage of internet in India provides an extremely lucrative market for many retailers and businesses. If e-retailers get to know the factors that broadly affect online behaviour, and the corresponding relationships between the type of online buyers and these factors, then they can further fine tune their marketing strategies to convert potential customers into permanent customers, while keeping the existing online ones.
This project on consumer behaviour is a part of a study, that broadly focuses on the factors which Indian online buyers keep in mind while they are shopping online. The research conducted found that Customer Service, Customer Review/Recommendations and Discount/Offers are the three dominant factors that influence online consumer perception. Consumer behaviour is an applied discipline because some decisions are significantly affected by their expected actions. The two perspectives that demand application of its knowledge are societal and micro perspectives. Internet is changing the very method consumers shop, buy goods and services, and has rapidly become a global phenomenon.
Today all companies must use the Internet with the goal of cutting marketing costs, and at the same time, received quantitative information; thereby reducing the price of the services and products, the companies offer. High competition compels companies to continuously look for cost cutting measures. Companies also use internet to communicate, convey and disseminate information, to take feedback, conduct satisfaction surveys with customers and most importantly, to sell the product.
White Paper - leveraging Customer Inputs to Accelerate Business ObjectivesValueNotes
Successful companies place the customer at the heart of their business, and base their activities and decisions on the customer’s needs and preferences.
Digital Marketing Guide: Mobile Marketing for Medical Technology CompaniesGrey Matter Marketing
For most U.S. adults, a mobile device is a constant companion. You use it throughout the day, in multiple physical locations, and you also probably check it one more time before going to sleep at night.
So defining mobile as a channel, strategy or technology doesn’t quite do it justice; mobile is how we behave. It is how we live, research, document, and communicate.
The point is: if you are a marketer and are not considering how to reach your target audience on mobile, you are missing a large portion of their day.
Mobile can no longer be ignored by marketers who want to succeed and thrive in the new healthcare marketing landscape.
Digital Marketing Guide for Medical Technology Companies Intro SlidedeckGrey Matter Marketing
Grey Matter Marketing fielded an online survey of marketing professionals employed by U.S. medical technology companies. We requested opinions and information on current trends and challenges in digital marketing.
The survey results, along with the changing digital landscape, inspired a five-part industry guide: Digital Marketing for Medical Technology Companies. This eBook outlines how you can leverage digital tactics in a regulated environment to engage with your customers to drive business results and provides the supporting evidence you need to recommend specific digital marketing strategies to management.
The results of an independent survey by Actionable Research, sponsored by Interactive Intelligence answers two key questions:
“What do customers want in a great service experience?”
“What do customers and companies want from the technology behind that great customer experience?”
Read more about the 10 key findings and conclusions.
Sending targeted messages that address customers’ informational needs and main barriers to purchase can usher your customers along the buying process. Following best practices for email marketing and incorporating engaging content can ensure that your readers open your email, read the content, and even look forward to your next message.
American Express And EBIQUITY Survey - 2015 ASIA CUSTOMER SERVICE BAROMETERDisha Khullar
American Express and Ebiquity conducts a survey highlighting the importance of providing good Customer Service to retain as well as attract new customers. The study also highlights the channels the consumers use to get Customer Services.
About American Express : American Express is a global services company, offering customers with access to products, insights and experiences enriching lives and build business success. For more info, visit: https://www.americanexpressindia.co.in
7 P's of Digital Pharma Marketing by Tughan DemirbilekTughan Demirbilek
About the 7 P’s of Digital Pharma Marketing
The 7P’s of Digital Pharma Marketing is a summary of some important things I’ve learned over years in practice. I hope you find them useful. Please feel free to share with others and contribute your own learnings and experiences.
About me
I am a designer, a strategist and a marketeer.
I’ve been in pharma marketing for over 15 years and have been working on digital marketing projects for over 10.
I’ve worked for Pfizer, IMS Health, Herbalife and BMS in local and regional roles.
I studied architecture in Istanbul and business in London, and I reinvent my career every ten years.
PS: The 7P’s originally started as a training slide set of 5 topics and evolved to 7 over time. And yes, 7P’s is probably easier to remember than 4P’s 2T’s and 1S or something like that.
You may email me at tughan777@gmail.com or follow me on Twitter @tughan777
The shifting healthcare landscape shows providers are less interested in the retail/detail approach to sales. Instead, they are looking to industry partners to provide high-quality content that helps them solve problems, provides them with professional education and training, or offers them best-practice consulting.
Digital Marketing for Medical Technology Companies: Search Engine OptimizationGrey Matter Marketing
Whether we are looking for a new pair of running shoes or researching a disease, search engines are the focus of almost all our information-gathering.
Search engines scan the web and use proprietary algorithms to categorize information so they can serve their users the most relevant results. Search engine optimization, or SEO, is the process of affecting those results in an "organic," or natural, way.
Companies often pay experts or agencies to improve their SEO, but search engines themselves do not accept payment to improve your organic listing. Instead, they offer paid search results also called pay-per-click (PPC) advertisements.
Digital Content for Physicians in Global MarketsDRG Digital
Overview of emerging trends in physician digital behavior and engagement opportunities across 22 global markets in Latin America, Asia Pacific, the Middle East, and other emerging markets.
• Partnerships with local publishers to distribute content
• Social networks as a critical physician resource
• Demand for patient-oriented and value-added information and services in the evolving healthcare ecosystem
[Project] Customer experience and buying behaviour in e-commerce sitesBiswadeep Ghosh Hazra
The growing usage of internet in India provides an extremely lucrative market for many retailers and businesses. If e-retailers get to know the factors that broadly affect online behaviour, and the corresponding relationships between the type of online buyers and these factors, then they can further fine tune their marketing strategies to convert potential customers into permanent customers, while keeping the existing online ones.
This project on consumer behaviour is a part of a study, that broadly focuses on the factors which Indian online buyers keep in mind while they are shopping online. The research conducted found that Customer Service, Customer Review/Recommendations and Discount/Offers are the three dominant factors that influence online consumer perception. Consumer behaviour is an applied discipline because some decisions are significantly affected by their expected actions. The two perspectives that demand application of its knowledge are societal and micro perspectives. Internet is changing the very method consumers shop, buy goods and services, and has rapidly become a global phenomenon.
Today all companies must use the Internet with the goal of cutting marketing costs, and at the same time, received quantitative information; thereby reducing the price of the services and products, the companies offer. High competition compels companies to continuously look for cost cutting measures. Companies also use internet to communicate, convey and disseminate information, to take feedback, conduct satisfaction surveys with customers and most importantly, to sell the product.
White Paper - leveraging Customer Inputs to Accelerate Business ObjectivesValueNotes
Successful companies place the customer at the heart of their business, and base their activities and decisions on the customer’s needs and preferences.
An example of a custom survey I created for a previous employer in the healthcare industry. The goal was to understand how product use was impacted by social variables of the work environment.
Slides Joni Hoadley recently used in his discussion w/ mentees of The Product Mentor.
Synopsis: Every good product manager should listen to the voice of their customers. The key is using the right data to inform and influence your product decisions.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
The Enterprise Feedback Management Guide explains how companies benefit from the use of enterprise feedback management systems (EFM), and how to implement and run an EFM system in your own company.
e-Book: 13 Market Trends in Online Communities 2014Get Satisfaction
More than 800 professionals in support, marketing, and product teams weighed in on their thoughts and plans for online customer communities. There are 13 key findings in this new e-book including: the ROI of support communities (as much as 10-25%), the importance of user-generated content, the benefits of increased SEO, how to generate new product ideas from the community, and much more.
Understanding the Customer Compass: The Value of Unfiltered FeedbackMorley
Morley and Blue Cross Blue Shield of Michigan co-presented using this deck at the 2014 SOCAP Annual Conference.
The topic of customer experience and its definition is being discussed in every company that does repeat business with customers in the marketplace. Customer expectations are evolving and becoming more demanding as customers use a growing number of options to interact with companies along their journey. Customers expect high levels of engagement, ease of access to information and personalized touch points along the way. As technology continues to evolve, it will be more important to fully understand the changing nature of customer expectations and look for ways to walk along with customers on their journeys rather than convince them to take the proposed journey from the company’s perspective.
Major themes addressed in this presentation include:
1. Improving or refining the customer experience by seeing the world through the eyes of the customer
2. How innovation impacts the customer experience
3. How changing customer experience expectations are influencing the way brands deliver customer care
There are a number of ways to achieve this objective. This session will share insight in the following three areas:
1. A review of present corporate models
2. A review of present customer expectations
3. Defining the future – partnering with customers on their journeys
Patient Acquisition, Engagement and Retention in the Digital Age Marisa Peacock
Customer Experience (CX) is the practice of designing and reacting to customer interactions for the purpose of meeting or exceeding customer expectations, thereby, increasing customer satisfaction, loyalty and advocacy. By focusing on these experiences, businesses can better retain and maintain customer relationships.
Learn how to attach value to your hospital's website, hold your digital marketing content accountable, measure the success of your offline campaigns, and much more.
Interested in hearing more? Contact us at www.fathomdelivers.com
Learn how to attach value to your hospital's website, hold your digital marketing content accountable, measure the success of your offline campaigns, and much more.
Interested in hearing more? Contact us at www.rockitresults.com
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
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Venture Lab 2012
1. I + D+ I + C Bolivia
1 THE TEAM
2 VALUE PROPOSITION
3 INTESURVEY AND RESULTS
4 REPORT VALU E PROPOSITION
5 ESTIMATING THE MARKET
2. THE TEAM
We are a team of Bolivian enterpreneurs, we are currently a team enrolled in the venture lab project hosted by
the Stanford University in Technological Entrepreneurship.
One of our goals is to learn about enterpreneurship by using the “doing business” mindset and through this
Project decide if the use of technology is viable. In this process we have learned leadership skills, risk taking
and entrepreneurial thinking.
After two months and having finished the two modules of the venture-lab project these have enabled us to
propose a business idea with a high added value and market validation, our product is called “E-gourmet”.
We are building a platform that will enable local restaurants o food businesses to join for free and provide new
services:
• Increasing sales
• Reach new customers
• Optimize order management
• Update food menus and on-line prices
• Offer promotions and discounts
• Update suppliers of stock status
• Customers would be able to make online reservations and menu orders
• Customer would be able to smell the food
• Online payments will be available to customers
• Leverage this information for decision making
• Obtain consumption trends of its customers
With this important development we are ready to initiate relationships with future investors and companies
through our participation on this online course, companies who have venture capital and are willing to invest in
promising ideas like ours. These could be based in the US or Europe.
With this end goal we are now in the process of conducting surveys with possible customers in Bolivia and
also in Virginia USA, this will allow us to collect data for our project. We will share our final results.
7. SURVEY AND RESULTS
Name:……………………………….... Country:…………………………………
Restaurant:……………………… ….. Position:………………………………...
1. Do you use Internet in your Business?
2. What Internet tools do you use to manage customer relationship?
3. Do you do home delivery?
4. How long does the home delivery usually take?
5. What do you use to send orders to your customers?
6. What type of reservations does your business offers?
7. How does your business manages supplier relationships?
8. Do you buy any supplies on line?
9. Does your business offer online sales of your product?
10. Do you know any online business that offer gourmet services online?
11. What web sites do you know offer gourmet services online?
12. Would you use an online tool to manage customer and supplier relationships
online?
13. Would you like to know the opinion and valuation of your clients about the
products you offer?
http://egourmet.weebly.com
12. RESULTS ANALYSIS
Do you use Internet in your Business?
1 OBJECTIVE
Get to know if restaurant managers and fast food companies use the
Internet to manage the relationship with customers and suppliers.
ANALYSIS OF THE RESULTS
To this question 73% of interviewees answered YES, 28% answered NO,
these results allow us to determine that the Internet usage by thes
companies is relevant and has an impact on its value chain.
What Internet tools do you use to manage customer
relationship?
OBJECT IVE
Get to know what Internet tools are used by these fast food companies to manage
their relationship with customers.
ANALISIS RESULT S
From the number of interviewees who answered YES to the previous question, they
2 also noted that they use:
FACEBOOK 4%
EMAIL 8%
TWITTER 3%
BLOG 17%
WEB 62%
OTHER 6%
This question confirms that the use of Internet by managers in this area is very
important, as well as the way they use them, this gives us an understanding that they
have basic knowledge of the web and that they use it to engage their target
customers.
13. RESULTS ANALYSIS
Do you do home delivery?
3 OBJETIVE
Evaluate home delivery services
ANALYSIS OF THE RESULTS.
This result lets us know that 60% of the interviewees do home
delivery services
How long does the home delivery usually take?
OBJETIVE
Evaluate service time delivery
ANALYSIS OF THE RESULTS
It has been established that home deliveries take longer than 45
4 minutes to reach customers by 85% of the time, 30 to 45 minutes
11% and last more than 30 minutes 4%, it is important than in this
question is not estimated the distance at which customers are and
the amount of orders that each one of them generate, these are
variables that increase the delivery time.
14. RESULTS ANALYSIS
What do you use to send orders to your customers?
5 OBJETIVE
Assess the form and the medium used to deliver orders to
customers
ANALISYS OF THE RESULTS
The results obtained in this question allow us to determine that
90% of companies surveyed use other means to deliver orders to
customers like internal staff, taxis, 5% use external distribution
companies, other 5% use Courier staff within the company.
What type of reservations does your business offers?
OBJETIVE
Learn what kind of reservations customers made more frequently
6 ANALYSIS OF THE RESULTS
The results were:
FOOD 6%
TABLE 6%
ROOM 16%
NONE 12%
OTHER 60%
Interviewees reported that customers do not always make food
and table reservations, but also make reservations of other
services provided by these companies. The other 60% are social
events.
15. RESULTS ANALYSIS
How does your business manages supplier
relationships?
7
OBJETIVE
Evaluate the request method for procurement of supplies/raw
material from suppliers
ANALYSIS OF THE RESULTS
The results gathered with this questions were:
VIA PHONE 1%
VIA EMAIL 3%
IN PERSON 8%
OTHERS 88%
88% of those surveyed prefer to go shopping in the traditional
market for them personal contact is important, as shown in the
results.
Do you buy any supplies on line?
8 OBJETIVE
Determine whether interviewees make purchases online.
ANALYSIS OF THE RESULTS
93% of interviewees said that they made purchases
online, while 7% do not perform these types of
purchases.
16. RESULTS ANALYSIS
Does your business offer online sales of your product?
9 OBJETIVE
To investigate whether interviewees are selling their products
online
ANALYSIS OF THE RESULTS
According to the results 46% of the surveyed population has ever
promoted a sale online, in the same way 46% of the population
did not, while 8% are not interested.
Do you know any online business that offer gourmet
services online?
10 OBJETIVE
Determine if they knew of any site selling food online
ANALYSIS OF THE RESULTS
Of the total survey population it has been established that 63% of
interviewees are aware of a retail food site online, while 37% do not
know.
17. RESULTS ANALYSIS
What web sites do you know offer gourmet services online?
OBJETIVE
11 List all the online food related web sites that managers knew
ANALYSIS OF THE RESULTS
Since this was an open question the results vary according to each
interviewee and it is also based on their experience.
Would you use an online tool to manage customer and
supplier relationships online?
OBJETIVE
12 To know if they would use a technological tool for serving
customers and interact with their suppliers.
ANALYSIS OF THE RESULTS.
73% of those interviewed said YES they would use a technological
tool to interact with customers and suppliers.
Would you like to know the opinion and valuation of your clients
about the products you offer?
OBJETIVE
13 Assess if employers want to know the opinion and valuation of their
customers.
ANALYSIS OF THE RESULTS.
56% of interviewees want to have an assessment of its customers regarding
their products and services offered, while 44% are not interested.
18. REPORT VALU E PROPOSITION
How much would they pay for the platform?
R.- Our platform is to be a free subscription for the restaurants and it will
get commissions by each order transmission in the customer portal.
Are they interested in the solution?
They are interested in joining and using the platform because it is free
and friendly and because it also links the provider with the restaurant
and the customer. (Value Chain)
19. REPORT VALU E PROPOSITION
Are they willing to pay for it?
R.- Yes, if it increases their orders and makes their sales grow and means
lower costs by managing the acquisition of supplies/raw materials
from suppliers.
The customer has a problem that you are trying to
solver?
The problems presented in this study area are:
•There are no platforms that can span the value chain of a restaurant
•There is no direct relationship with suppliers so it is subject to delays in
• the procurement of supplies affecting the ordering process.
•When a customer places an order for a particular menu does not know
• what type of smell it has.
Summary of number of interviews that were done and
the feedback from our customers?
R.- To make the interviews our team has formulated a plan which each team
member is assigned a certain number of surveys.
22. HYPOTHESIS
Hypothesis Hypothesis Testing New Hypothesis
Based on the results of our survey with
managers of restaurants and fast food, it is
e-Gourmet is a rich observed that over 70% of the population
and intelligent platform support the use of the Internet as a relational • e-Gourmet is a rich and
to manage the tool with customers and suppliers. intelligent platform to manage
restaurant chain of It was observed that the preference of those the restaurant chain of value,
value, allows to surveyed and their use of platforms to interact allows to manage the
manage the with their customers and meet their orders in relationship with suppliers on
relationship with this way is important. line and keep the stocking
It was also established the importance of process right on time, it also
suppliers on line and
interacting with suppliers directly by 80%. A allows customers to order
keep the stocking
provider needs to obtain stock status quickly and pay on line and most
process right on time,
and be able to contact the owner of the importantly give them the
it also allows
restaurant at any given time. opportunity to smell the food
customers to order
By getting to know their view on how they see before they order using
and pay on line and
the customer service, more than 60% answered equipment specially designed
most importantly give
that this factor needs improvement, since it is for this purpose.
them the opportunity
crucial to the development of this project, which We maintain the initial
to smell the food
allows us to verify the hypothesis hypothesis as a result of the
before they order
CONCLUSION: experiment.
using equipment
specially designed for Analysis of the results of this survey results
this purpose. confirms our tests of the hypothesis proposed
for this project. Thus maintaining the initial
hypothesis.