Tata docomo
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NTT Docomo is the largest mobile phone operator in Japan and a subsidiary of NTT. Tata Teleservices in India is an affiliate of NTT Docomo and operates the TATA DOCOMO GSM service in India. Tata Docomo implemented a social media strategy to humanize the telecom brand and engage consumers through social platforms like Twitter, Facebook, and Orkut before its launch. The strategy aimed to build loyal customers who would champion the brand through word-of-mouth marketing.
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Docomo
TATA DOCOMO is a telecom service provided by Tata Teleservices Limited in India arising from a strategic alliance with Japanese company NTT DOCOMO. TATA DOCOMO operates GSM services in 19 circles and was the first private operator to launch 3G services in India. Some strengths include being the first to introduce pay-per-second plans and having a variety of affordable plans. Weaknesses include a lack of postpaid options and a focus only on rural areas. TATA DOCOMO uses social media like Facebook, Twitter, and Google+ to promote their products and services, and analyzes social media engagement and trends.
customer satisfaction of tata docomo
This document summarizes a study on customer satisfaction with Tata Docomo mobile services in Pimpri Chinchwad, India. It finds that most customers use 3G Plus plans and are satisfied with call charges and billing but dissatisfied with network coverage, signal clarity, and complaint resolution times. It suggests that Tata Docomo improve retailer training, differentiate its brand, and address network issues to capture more of the market.
MARKET ANALYSIS OF TATA DOCOMO
Tata Docomo is the second most preferred mobile brand in Jalandhar according to a market analysis survey of retailers. The survey found that Tata Docomo provides affordable plans and good recharge offers which attract customers. Retailers rated their experience with Tata Docomo as mostly good and said customers look for price discounts and network coverage. While Tata Docomo sims are the most sold product, the network needs improvement in rural areas. To strengthen its position, recommendations include enhancing network quality, introducing innovative plans and services, and improving activation speed and customer service.
Tata docomo
Tata Docomo is one of the leading mobile service providers in India, known for introducing the second pulse tariff plan. It has a large customer base due to its affordable plans and strong brand image as part of the well-known Tata group. However, to maintain its market share against intense competition, Tata Docomo needs to improve its network coverage and connectivity as some customers reported issues. It also needs to focus on enhancing value-added services like internet speeds to attract more users going forward.
Docomo
TATA DOCOMO is a GSM cellular operator in India that offers both prepaid and postpaid plans. It has achieved the largest number of SIM card demand in the states where it operates and has the cheapest network costs. DOCOMO's theme is to be unique and innovative by offering communications over mobile networks and only charging customers for the seconds they use rather than in fixed increments like other providers.
TATA DOCOMO
The document provides an overview of Tata Group, one of India's largest conglomerates. It notes that Tata Group has over 100 operating companies across 7 sectors and 6 continents, with over $100 billion in annual revenue and 600,000+ employees worldwide. The document then summarizes some of Tata Group's business segments and offerings related to information and communications technology, including telecommunications infrastructure, software services, and enterprise mobility and connectivity solutions.
Final submission
This document provides a company profile of Tata Docomo, which is Tata Teleservices Limited's telecom service on the GSM platform arising from a strategic alliance between Tata Group and Japanese telecom company NTT Docomo. It launched in India in 2008, redefining the telecom landscape. NTT Docomo is a leading global mobile operator and telecom innovator. The partnership between Tata and NTT Docomo aims to introduce advanced technologies and value-added services to the Indian market under the Tata Docomo brand.
Strategic marketing project on TATA DOCOMO
Tata Docomo is Tata Teleservices' telecom service operating on the GSM platform as a result of a strategic alliance between Tata Group and Japanese telecom company NTT Docomo. Tata Docomo has received a pan-India license to operate GSM services and spectrum in 18 circles, rolling out services in 14 circles. The objectives of the study are to identify Tata Docomo's market strategies, study its schemes/services, tariffs, unique features, perform a SWOT analysis, and study customer satisfaction. Tata Docomo aims to capitalize on India's fast growing mobile market by significantly increasing its subscriber base and market share.
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Docomo
TATA DOCOMO is a telecom service provided by Tata Teleservices Limited in India arising from a strategic alliance with Japanese company NTT DOCOMO. TATA DOCOMO operates GSM services in 19 circles and was the first private operator to launch 3G services in India. Some strengths include being the first to introduce pay-per-second plans and having a variety of affordable plans. Weaknesses include a lack of postpaid options and a focus only on rural areas. TATA DOCOMO uses social media like Facebook, Twitter, and Google+ to promote their products and services, and analyzes social media engagement and trends.
customer satisfaction of tata docomo
This document summarizes a study on customer satisfaction with Tata Docomo mobile services in Pimpri Chinchwad, India. It finds that most customers use 3G Plus plans and are satisfied with call charges and billing but dissatisfied with network coverage, signal clarity, and complaint resolution times. It suggests that Tata Docomo improve retailer training, differentiate its brand, and address network issues to capture more of the market.
MARKET ANALYSIS OF TATA DOCOMO
Tata Docomo is the second most preferred mobile brand in Jalandhar according to a market analysis survey of retailers. The survey found that Tata Docomo provides affordable plans and good recharge offers which attract customers. Retailers rated their experience with Tata Docomo as mostly good and said customers look for price discounts and network coverage. While Tata Docomo sims are the most sold product, the network needs improvement in rural areas. To strengthen its position, recommendations include enhancing network quality, introducing innovative plans and services, and improving activation speed and customer service.
Tata docomo
Tata Docomo is one of the leading mobile service providers in India, known for introducing the second pulse tariff plan. It has a large customer base due to its affordable plans and strong brand image as part of the well-known Tata group. However, to maintain its market share against intense competition, Tata Docomo needs to improve its network coverage and connectivity as some customers reported issues. It also needs to focus on enhancing value-added services like internet speeds to attract more users going forward.
Docomo
TATA DOCOMO is a GSM cellular operator in India that offers both prepaid and postpaid plans. It has achieved the largest number of SIM card demand in the states where it operates and has the cheapest network costs. DOCOMO's theme is to be unique and innovative by offering communications over mobile networks and only charging customers for the seconds they use rather than in fixed increments like other providers.
TATA DOCOMO
The document provides an overview of Tata Group, one of India's largest conglomerates. It notes that Tata Group has over 100 operating companies across 7 sectors and 6 continents, with over $100 billion in annual revenue and 600,000+ employees worldwide. The document then summarizes some of Tata Group's business segments and offerings related to information and communications technology, including telecommunications infrastructure, software services, and enterprise mobility and connectivity solutions.
Final submission
This document provides a company profile of Tata Docomo, which is Tata Teleservices Limited's telecom service on the GSM platform arising from a strategic alliance between Tata Group and Japanese telecom company NTT Docomo. It launched in India in 2008, redefining the telecom landscape. NTT Docomo is a leading global mobile operator and telecom innovator. The partnership between Tata and NTT Docomo aims to introduce advanced technologies and value-added services to the Indian market under the Tata Docomo brand.
Strategic marketing project on TATA DOCOMO
Tata Docomo is Tata Teleservices' telecom service operating on the GSM platform as a result of a strategic alliance between Tata Group and Japanese telecom company NTT Docomo. Tata Docomo has received a pan-India license to operate GSM services and spectrum in 18 circles, rolling out services in 14 circles. The objectives of the study are to identify Tata Docomo's market strategies, study its schemes/services, tariffs, unique features, perform a SWOT analysis, and study customer satisfaction. Tata Docomo aims to capitalize on India's fast growing mobile market by significantly increasing its subscriber base and market share.
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Tata Docomo is a cellular service provider in India operating on the GSM platform as a result of a strategic joint venture between Tata Teleservices and Japanese telecom company NTT Docomo. The document provides an overview of Tata Docomo, including its vision, services offered, areas of operation, and partnership with NTT Docomo to introduce advanced technologies and services to India. Key responsibilities during the internship included understanding Tata Docomo's unique customer service model and activities to improve customer satisfaction.
Market Analysis of Tata Docomo
This document provides information about Tata Docomo, including:
- Tata Docomo was launched through a joint venture between Tata Teleservices and Japanese telecom NTT Docomo.
- It aims to create a new world of personalized communication and open lifestyle horizons for customers.
- The document discusses Tata Docomo's history, corporate philosophy, the Indian telecom sector, services offered, and marketing and pricing strategies.
- It also includes statistics about Tata Docomo and the telecom industry in India.
Docomo
Tata Docomo is a mobile service provider in India owned by Tata. It focuses on flexible plans that charge customers per second of use rather than per minute to save customers money. It has strengths in brand visibility and youth appeal but weaknesses in high prices compared to competitors and service center issues. It sees opportunities in the growing cellular market and untapped rural areas. Major competitors include Reliance, Idea, Vodafone and Airtel. Tata Docomo's vision is to make leading communication services affordable for individuals and businesses in India while generating value beyond Indian borders.
NTT DoCoMo, one true story
The document discusses NTT DoCoMo's vision, mission, strategies, and initiatives. It summarizes DoCoMo's goal of dominating Japan's cell phone market through its i-Mode mobile internet service in the 1990s. The document also examines DoCoMo's global strategies of expanding abroad through small investments rather than acquisitions as it aimed for worldwide leadership in both cellular and internet services. It questions whether DoCoMo's strategies to increase revenue amid market saturation and competition will enable it to retain its leading market share.
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This document provides information about Tata Teleservices Limited (TTSL), including its board of directors and corporate sustainability efforts. It discusses TTSL's operations across India, products and services, and unique service point model for customer retention in the highly competitive telecom industry. The board of directors section lists the directors from Tata Group companies as well as NTT Docomo, with which TTSL has a strategic partnership. It also provides an overview of TTSL's approach to corporate sustainability through socially sustainable programs and pan-India capacity building projects.
Airtel highest gainer, Tata Docomo biggest loser of MNP
With 2.03 Million requests for mobile number porting in June alone, companies like Tata Docomo are getting the hardest hit of the newly introduced mobile number portability (MNP) as per the study by Simplify360.
Out of all the people expressing or who have switched to other networks, 26% of customers belong to Tata Docomo. However only 4% of people are willing to switch to Tata Docomo. As a result Tata Docomo has a net loss of 22% of those switching networks using MNP.
Nadimuddin shaikh tata docono PROJECT
Tata Docomo aims to study customer satisfaction levels and the impact of promotional activities on purchasing behavior regarding its services. It also aims to perform a SWOT analysis and study the unique features, services, and tariffs offered by Tata Docomo. The objectives are to identify Tata Docomo's strategies for grabbing the Indian market and to study its schemes, services, tariffs, features, and perform a SWOT analysis. The document provides background information on Tata Docomo's profile, history, company philosophy, vision, statistics, and marketing strategy focusing on its disruptive 1 second pulse tariff plan.
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tata tele services
"overview","milestone","current scenario","kan khajura station radio","tata docomo business services","ICT ","information communication technology"
sip
The document appears to be a student project report for an internship at IMRB International, an Indian market research firm. It includes sections on the company profile, services offered, client profile focusing on Tata Group in communications, and products offered by Tata Teleservices. The student describes their research methodology which involved a structured questionnaire with 150 respondents from Tata Docomo's database to assess customer expectations of brand and service experience. Preliminary results are presented showing that all 150 respondents are currently using Tata Docomo and were involved in telecom/IT decision making at their establishment.
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Pt excelcomindo pratama tbk
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Tata teleservices
I am a student of chandigarh group of colleges , Landran. This is a ppt about the company tata teleservices limited made by me. Hope you like it.Have a nice day.
TATA INTERNSHIP PROJECT
IISWBM is a premier management institute in eastern India that has introduced a unique PG Diploma program in Telecom Management in collaboration with BSNL. Tata Teleservices Limited (TTSL) is part of the Tata Group and is a major telecom company in India that offers services like telephony, media, data and infrastructure. TTSL has faced financial difficulties in recent years with losses widening from Rs. 13 billion in 2010 to Rs. 42 billion in 2011-12 due to intense competition and high debt. While its data business and focus on the SME segment have grown, retaining customers and profitability in the voice segment remain a challenge.
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Telenor is a Norwegian telecommunications company established in 1885 as Telegrafverket. It operates mobile networks in 13 countries worldwide and has 164 million subscribers. Telenor Pakistan provides mobile, fixed line, and broadcast services across more than 3000 cities and towns via over 5000 cell masts. It launched 3G services in Pakistan and has invested over $2.3 billion in the local economy. Telenor's vision is to empower societies through digital connectivity.
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2) Mobilink follows typical management functions including planning, organizing, leading, and controlling. It has a departmental organizational structure covering key areas like marketing, finance, HR, and sales.
3) Some problems faced by Mobilink include cultural differences, connectivity issues, and information overload from customers. However, Mobilink has demonstrated effective management and is working to adopt new technologies and retain talent in Pakistan's competitive telecom industry
Telenor
This document discusses Telenor's entry into the Indian telecom market under the brand name Uninor and its innovative dynamic pricing strategy. It introduced a "24x7 Badalta Discount Plan" that offered customers discounts on calls from 5-60% that changed based on network traffic and location. This put customers in control of pricing and could change the pricing structure of the Indian telecom industry. The strategy aimed to target youth and mass market customers.
Class pro
Docomo aims to redefine its brand vision to focus on meeting individual customer needs and exceeding their expectations. It plans to strengthen its core mobile business, create new revenue streams, and improve cost efficiency. However, it faces threats from competitors gaining market share and losing subscribers due to network issues and high fees. Its strengths include financial backing and early innovation, but it lost many subscribers recently and needs to improve its 3G network to regain customer trust.
Class project BM
Docomo aims to redefine its brand vision to focus on meeting individual customer needs and exceeding their expectations. It plans to strengthen its core mobile business, create new revenue streams, and improve cost efficiency. However, it faces threats from competitors gaining market share and losing customers due to network issues and high fees. Its strengths include financial backing and early innovation, but it lost many subscriptions recently and must improve its 3G network to retain customers.
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DoCoMo outlined four main goals in its vision statements: 1) Refine its brand and strengthen customer ties, 2) Incorporate customer feedback to exceed expectations, 3) Continue innovating to earn global respect, and 4) Develop an energetic staff capable of overcoming challenges. The document then discusses DoCoMo's strategies to achieve these goals, including strengthening its i-Mode service, expanding globally through minority investments, and launching new 3G services.
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Tata Docomo is a cellular service provider in India operating on the GSM platform as a result of a strategic joint venture between Tata Teleservices and Japanese telecom company NTT Docomo. The document provides an overview of Tata Docomo, including its vision, services offered, areas of operation, and partnership with NTT Docomo to introduce advanced technologies and services to India. Key responsibilities during the internship included understanding Tata Docomo's unique customer service model and activities to improve customer satisfaction.
Market Analysis of Tata Docomo
This document provides information about Tata Docomo, including:
- Tata Docomo was launched through a joint venture between Tata Teleservices and Japanese telecom NTT Docomo.
- It aims to create a new world of personalized communication and open lifestyle horizons for customers.
- The document discusses Tata Docomo's history, corporate philosophy, the Indian telecom sector, services offered, and marketing and pricing strategies.
- It also includes statistics about Tata Docomo and the telecom industry in India.
Docomo
Tata Docomo is a mobile service provider in India owned by Tata. It focuses on flexible plans that charge customers per second of use rather than per minute to save customers money. It has strengths in brand visibility and youth appeal but weaknesses in high prices compared to competitors and service center issues. It sees opportunities in the growing cellular market and untapped rural areas. Major competitors include Reliance, Idea, Vodafone and Airtel. Tata Docomo's vision is to make leading communication services affordable for individuals and businesses in India while generating value beyond Indian borders.
NTT DoCoMo, one true story
The document discusses NTT DoCoMo's vision, mission, strategies, and initiatives. It summarizes DoCoMo's goal of dominating Japan's cell phone market through its i-Mode mobile internet service in the 1990s. The document also examines DoCoMo's global strategies of expanding abroad through small investments rather than acquisitions as it aimed for worldwide leadership in both cellular and internet services. It questions whether DoCoMo's strategies to increase revenue amid market saturation and competition will enable it to retain its leading market share.
Ashish tata
This document provides information about Tata Teleservices Limited (TTSL), including its board of directors and corporate sustainability efforts. It discusses TTSL's operations across India, products and services, and unique service point model for customer retention in the highly competitive telecom industry. The board of directors section lists the directors from Tata Group companies as well as NTT Docomo, with which TTSL has a strategic partnership. It also provides an overview of TTSL's approach to corporate sustainability through socially sustainable programs and pan-India capacity building projects.
Airtel highest gainer, Tata Docomo biggest loser of MNP
With 2.03 Million requests for mobile number porting in June alone, companies like Tata Docomo are getting the hardest hit of the newly introduced mobile number portability (MNP) as per the study by Simplify360.
Out of all the people expressing or who have switched to other networks, 26% of customers belong to Tata Docomo. However only 4% of people are willing to switch to Tata Docomo. As a result Tata Docomo has a net loss of 22% of those switching networks using MNP.
Nadimuddin shaikh tata docono PROJECT
Tata Docomo aims to study customer satisfaction levels and the impact of promotional activities on purchasing behavior regarding its services. It also aims to perform a SWOT analysis and study the unique features, services, and tariffs offered by Tata Docomo. The objectives are to identify Tata Docomo's strategies for grabbing the Indian market and to study its schemes, services, tariffs, features, and perform a SWOT analysis. The document provides background information on Tata Docomo's profile, history, company philosophy, vision, statistics, and marketing strategy focusing on its disruptive 1 second pulse tariff plan.
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Rebranding uninor to telenor in india
Telenor rebranded itself in India in 2015 by acquiring Unitech Wireless and adopting the Telenor brand name. Telenor operates mobile telephony and wireless internet services in India through GSM technology. It has over 47 million subscribers and holds the 8th position in the Indian market. Telenor rebranded to differentiate itself from competitors and reassure customers following issues such as shutdowns of operations in some areas.
tata tele services
"overview","milestone","current scenario","kan khajura station radio","tata docomo business services","ICT ","information communication technology"
sip
The document appears to be a student project report for an internship at IMRB International, an Indian market research firm. It includes sections on the company profile, services offered, client profile focusing on Tata Group in communications, and products offered by Tata Teleservices. The student describes their research methodology which involved a structured questionnaire with 150 respondents from Tata Docomo's database to assess customer expectations of brand and service experience. Preliminary results are presented showing that all 150 respondents are currently using Tata Docomo and were involved in telecom/IT decision making at their establishment.
SWOT analysis: a case study of ptcl
This document provides a SWOT analysis of Pakistan Telecommunication Company Limited (PTCL). It begins with a brief history of PTCL and introduces the company. It then outlines PTCL's strengths such as being the oldest telecom company in Pakistan and having a large landline network. Weaknesses include poor quality of service and low employee morale. Opportunities include expanding into new markets and adopting new technologies. Threats include strong competition and political instability. The document concludes with strategies under each quadrant of the SWOT matrix, such as leveraging PTCL's brand to increase market share under the S-O strategies.
Pt excelcomindo pratama tbk
PT. Excelcomindo Pratama, Tbk. is a telecommunications company established in 1989 that operates under the brand XL. It has grown to become one of the leading mobile network providers in Indonesia, serving over 31 million subscribers by 2009. XL faces competition in an oligopolistic market but has pursued strategies like aggressive promotion, affordable pricing, expanding coverage and improving quality to increase its subscriber base and market share. These strategies have helped XL achieve strong financial growth from 2005-2009 and maintain its position as a top telecommunications provider in Indonesia.
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Telenor has suffered huge losses due to the cancellation of 2G licenses in India as part of the 2G spectrum scam case. Telenor's CEO expressed that cancelling licenses already issued goes against established practice and threatens further investment in India. Telenor has written down $722 million related to its Indian operations due to losing its licenses. Additionally, relations between Norway and India have been strained by Norway's concerns over protecting Telenor's investments in India.
Tata teleservices
I am a student of chandigarh group of colleges , Landran. This is a ppt about the company tata teleservices limited made by me. Hope you like it.Have a nice day.
TATA INTERNSHIP PROJECT
IISWBM is a premier management institute in eastern India that has introduced a unique PG Diploma program in Telecom Management in collaboration with BSNL. Tata Teleservices Limited (TTSL) is part of the Tata Group and is a major telecom company in India that offers services like telephony, media, data and infrastructure. TTSL has faced financial difficulties in recent years with losses widening from Rs. 13 billion in 2010 to Rs. 42 billion in 2011-12 due to intense competition and high debt. While its data business and focus on the SME segment have grown, retaining customers and profitability in the voice segment remain a challenge.
Telenor
Telenor is a Norwegian telecommunications company established in 1885 as Telegrafverket. It operates mobile networks in 13 countries worldwide and has 164 million subscribers. Telenor Pakistan provides mobile, fixed line, and broadcast services across more than 3000 cities and towns via over 5000 cell masts. It launched 3G services in Pakistan and has invested over $2.3 billion in the local economy. Telenor's vision is to empower societies through digital connectivity.
Mobilink project
1) The document discusses Mobilink, a leading telecommunications company in Pakistan and subsidiary of Orascom Telecom. It outlines Mobilink's products, mission/vision, goals, strategies, strengths, weaknesses, opportunities, threats, and competition in the market.
2) Mobilink follows typical management functions including planning, organizing, leading, and controlling. It has a departmental organizational structure covering key areas like marketing, finance, HR, and sales.
3) Some problems faced by Mobilink include cultural differences, connectivity issues, and information overload from customers. However, Mobilink has demonstrated effective management and is working to adopt new technologies and retain talent in Pakistan's competitive telecom industry
Telenor
This document discusses Telenor's entry into the Indian telecom market under the brand name Uninor and its innovative dynamic pricing strategy. It introduced a "24x7 Badalta Discount Plan" that offered customers discounts on calls from 5-60% that changed based on network traffic and location. This put customers in control of pricing and could change the pricing structure of the Indian telecom industry. The strategy aimed to target youth and mass market customers.
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Introduction
Touch-Com LTD is a registered company in the United States specializing in Consultancy and Counseling of Workplace Integration, Diversity and Cohesion following the various instance of discrimination at the workplace. The desire to establish the Touch-Com was a blunt recognition that various workplaces worldwide have many employees with diverse origins, races, cultural practices, religious backgrounds and thus require rallying strategies in to enhance cohesion amongst and across them. That in turn informs the company’s mission and vision which is to support institutions and citizens in harnessing information, communication and IT solutions across all sectors through policy management, development, maintenance, supply and knowledge sharing.
The primary objectives for Touch-Com LTD as reflected in the long-term and short-term strategic plan (2015-2020, 2015-2017). They include (i) developing cost-effective IT policies, tools and information management practices and approaches (ii) to strengthen corporate communication, strategic planning and production of knowledge products and (iii) to build the capacity of citizens and institutions to harness and utilize the tools for effective service delivery.
The physical location of Touch-Com LTD is in a rented building at a suitable location along Front Street. The location’s ease of accessible is conducive for business operations. In terms of infrastructure, the company has currently invested in 10 computers, 12 workstations and two digital printers, networking and internet facilities among others.Comment by Grammarly: Deleted:2
Environment Analysis
The communication and information and knowledge industry is growing due to the increasing demand for the services as companies downsize and contract out work that has been undergoing in-house. The number of businesses started in U.S. has significantly risen in the recent past due to the government encouraging youths to venture into business.
Not only do customers need products and technology, but also, more importantly, they need solutions that can bring them success in business. Touch-Com LTD has already made the transition from being technology-oriented to being customer-driven, from solely providing products to offering complete end-to-end solutions, allowing the customer's success to drive the development of our products. That is evident with the successfully rolling out of a research campaign in target markets and key competitors. Touch-Com provides complete end-to-end solutions in areas including consultancy and technical assistance on Information and Knowledge, Communication and Information Technology management services thereby offering our customers distinct advantages to select from one place.Comment by Grammarly: Deleted:o
The diversity of the Consulting industry has resulted in the existence of hundreds of different services.
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Tata docomo
- 1. Child of Social Media Industry : Wireless Services
- 2. NTT Docomo, Inc. is the predominant mobile phone operator in Japan. The name is officially an abbreviation of the phrase, "do communications over the mobile network", and is also from a compound word “dokomo”, meaning "everywhere" in Japanese. NTT Docomo is a subsidiary of Japan's incumbent telephone operator NTT. The majority of NTT Docomo's shares are owned by NTT (which is 33.71% government-owned)
- 3. Tata Teleservices (TTSL), DOCOMO's Indian affiliate and the operator of the "TATA DOCOMO" GSM service, is emerging as a new winner in the Indian market. TATA is a registered trademark of Tata Sons Ltd. in India and other countries. is a trademark of NTT DOCOMO, INC. in India.
- 4. At the very core of the Social Media strategy was the idea of humanizing a telecom brand and make it warm, friendly and conversational. The strategy was simple yet brilliant. Reach out to every corner of the web and to every possible TG not as a corporate brand but as a friend willing to engage the consumer in a one-on-one dialogue on anything and everything pertaining to the brand, its offers, its deficiencies as well as anything to do with telecom per se. The desired outcome was clear in everyone's mind – to build the most loyal set of beta customers who will champion the brand in their micro- communities at every moment.
- 5. A dedicated Social Media team at Interface was built to execute the plan. Twitter, Facebook, Orkut, Youtube accounts were opened up and optimized even before the brand launch took place. The website itself actively solicited visitors to signup to the Tata DOCOMO communities months before it became a fad for others. The Social Media team set about targeting each of the Social Media platforms differently.
- 8. The Tata DOCOMO social media strategy has been carefully built on five pillars Build consumer engagement Address and resolve complaints Crowd sourcing Build brand advocacy Micro communication
- 13. THANK YOU