Running head: PART A: MARKETING PLAN FOR TOUCH-COM 1
11
PART A: MARKETING PLAN FOR TOUCH-COM 9
Introduction
Touch-Com LTD is a registered company in the United States specializing in Consultancy and Counseling of Workplace Integration, Diversity and Cohesion following the various instance of discrimination at the workplace. The desire to establish the Touch-Com was a blunt recognition that various workplaces worldwide have many employees with diverse origins, races, cultural practices, religious backgrounds and thus require rallying strategies in to enhance cohesion amongst and across them. That in turn informs the company’s mission and vision which is to support institutions and citizens in harnessing information, communication and IT solutions across all sectors through policy management, development, maintenance, supply and knowledge sharing.
The primary objectives for Touch-Com LTD as reflected in the long-term and short-term strategic plan (2015-2020, 2015-2017). They include (i) developing cost-effective IT policies, tools and information management practices and approaches (ii) to strengthen corporate communication, strategic planning and production of knowledge products and (iii) to build the capacity of citizens and institutions to harness and utilize the tools for effective service delivery.
The physical location of Touch-Com LTD is in a rented building at a suitable location along Front Street. The location’s ease of accessible is conducive for business operations. In terms of infrastructure, the company has currently invested in 10 computers, 12 workstations and two digital printers, networking and internet facilities among others.Comment by Grammarly: Deleted:2
Environment Analysis
The communication and information and knowledge industry is growing due to the increasing demand for the services as companies downsize and contract out work that has been undergoing in-house. The number of businesses started in U.S. has significantly risen in the recent past due to the government encouraging youths to venture into business.
Not only do customers need products and technology, but also, more importantly, they need solutions that can bring them success in business. Touch-Com LTD has already made the transition from being technology-oriented to being customer-driven, from solely providing products to offering complete end-to-end solutions, allowing the customer's success to drive the development of our products. That is evident with the successfully rolling out of a research campaign in target markets and key competitors. Touch-Com provides complete end-to-end solutions in areas including consultancy and technical assistance on Information and Knowledge, Communication and Information Technology management services thereby offering our customers distinct advantages to select from one place.Comment by Grammarly: Deleted:o
The diversity of the Consulting industry has resulted in the existence of hundreds of different services.
Running head Assignment 3 Part C Marketing PlanAssignment 3 .docxjoellemurphey
Running head: Assignment 3: Part C: Marketing Plan
Assignment 3: Part C: Marketing Plan
Assignment 3: Part C: Marketing Plan
Name
Institutional Affiliation
BRANDING, PRICING, AND DISTRIBUTION STRATEGY
Branding
The brand strategy for Touch-Com LTD would comprise a slogan, logo, and brand extension as well as the name of the company, “Touch-Com ltd” which will be exposed to every target and potential client in the United States of America. That will enable the firm to reach a higher target audience, and in return it will attract more clients from the corporate world.
Touch-Com’s logo will have blue, white and orange colors with the blue color representing the integrity of the firm, white representing the transparency and orange representing the company’s commitment to serve its clients with outmost truth. The logo is designed in a manner that the three colors on it equally share the space of the logo, meaning that we are committed to living by our logo. While servicing clients, the principles underlying the logo will be followed to the letter in service with the clients in that the logo will be placed adjacent to the company name.
The firm operates with the “all for the best” slogan that is placed below the name and logo of the firm and will mainly be used in commercials. The slogan means that no single firm both big and small will be left out in the great wave of Touch-Com ltd and as such, no one will join thus there will be increased client base and inflows to the firm. The firm shall venture into internet security as a brand extension of the firm’s brand. The name of the extension will be Inveay Touch. The Inveay Touch system will be used in internet security that is it will protect online users from cyber-attacks and malware. The security system will be useful to corporate firm as they will be guaranteed their safety as they transact and transfer information from one server to the next.
Distribution
Given the fact that distribution in the service industry is a none-issue, all reports will be couriered, e-mailed, mailed directly to customer depending on the terms set out in the contract (Lamb, Hair, &McDaniel, 2009).
MARKETING STRATEGY
Major Competitors
Touch-Come aims at becoming a part of those consulting firms providing Communication, knowledge management and IT under one roof. The company has a Competitive advantage in this area due to the excellent experience of its staff. However, as a new business, it may take time to establish a strong client base and develop a reputation as a small business. That means that the competitors are intra
Develop the differentiation strategy in relation to the closest competitor
Leader or Follower
A look at Touch-Com’s overarching objective of communications in creating, strengthening, or preserving support for the service among key target audiences manifesting itself in positive behavioral outcomes to further the goals and objectives of the company namely
a) To offer communication and in ...
This document brings together a set of latest data points and publicly available information relevant for Telecommunication & Media Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
TEKsystems provides digital and creative services to support clients' strategic marketing initiatives. They supply skilled resources in areas like design, development, and project management. As marketing budgets have increased and the lines between technology and marketing have blurred, there is a growing need for professionals with both technical and creative skills. TEKsystems helps address this need by accessing a large pool of talented professionals and deploying them to clients through staff augmentation, project-based work, or outsourcing solutions.
TEKsystems provides digital and creative services to support clients' strategic marketing initiatives. They supply skilled resources in areas like design, development, and project management. As a division of the global IT staffing firm TEKsystems, they offer specialized expertise while also having the scale and resources of a large partner. They help clients achieve their goals through staff augmentation, project-based work, or fully outsourced solutions.
Provide Reliable and Affordable Back Office Outsourcing ServicesVcare Corporation
Television, film, music, radio, news channels, advertising agencies, broadcasters, gaming firms, and publishing houses are some of the industries that M&E-business may be associated with. Time-consuming tasks include scheduling, customer support, commercial inventory management, staff training, and onscreen ad placements. Nowadays, a lot of businesses in this sector rely on back office outsourcing services as a dependable and affordable way to obtain high-quality back office help.
The document provides an overview of the Indian IT industry and various companies' strategies. It includes a PESTLE analysis of the Indian IT sector and discusses TCS, Infosys, HCL, Accenture, and Tech Mahindra's missions, visions, capabilities, business strategies, and functional strategies.
This document provides an overview of the IMI Diploma in Digital Business & MBS in Digital Business program. It discusses how digital transformation is impacting all businesses and the need to develop digital strategies. The program aims to help organizations understand digital business models and challenges through exploring topics like the mobile/social web, digital product development, marketing/sales, business intelligence, and governance. Participants will complete projects to apply the skills in transforming their own organizations. The program directors have extensive experience in innovation and digital technologies.
Running head Assignment 3 Part C Marketing PlanAssignment 3 .docxjoellemurphey
Running head: Assignment 3: Part C: Marketing Plan
Assignment 3: Part C: Marketing Plan
Assignment 3: Part C: Marketing Plan
Name
Institutional Affiliation
BRANDING, PRICING, AND DISTRIBUTION STRATEGY
Branding
The brand strategy for Touch-Com LTD would comprise a slogan, logo, and brand extension as well as the name of the company, “Touch-Com ltd” which will be exposed to every target and potential client in the United States of America. That will enable the firm to reach a higher target audience, and in return it will attract more clients from the corporate world.
Touch-Com’s logo will have blue, white and orange colors with the blue color representing the integrity of the firm, white representing the transparency and orange representing the company’s commitment to serve its clients with outmost truth. The logo is designed in a manner that the three colors on it equally share the space of the logo, meaning that we are committed to living by our logo. While servicing clients, the principles underlying the logo will be followed to the letter in service with the clients in that the logo will be placed adjacent to the company name.
The firm operates with the “all for the best” slogan that is placed below the name and logo of the firm and will mainly be used in commercials. The slogan means that no single firm both big and small will be left out in the great wave of Touch-Com ltd and as such, no one will join thus there will be increased client base and inflows to the firm. The firm shall venture into internet security as a brand extension of the firm’s brand. The name of the extension will be Inveay Touch. The Inveay Touch system will be used in internet security that is it will protect online users from cyber-attacks and malware. The security system will be useful to corporate firm as they will be guaranteed their safety as they transact and transfer information from one server to the next.
Distribution
Given the fact that distribution in the service industry is a none-issue, all reports will be couriered, e-mailed, mailed directly to customer depending on the terms set out in the contract (Lamb, Hair, &McDaniel, 2009).
MARKETING STRATEGY
Major Competitors
Touch-Come aims at becoming a part of those consulting firms providing Communication, knowledge management and IT under one roof. The company has a Competitive advantage in this area due to the excellent experience of its staff. However, as a new business, it may take time to establish a strong client base and develop a reputation as a small business. That means that the competitors are intra
Develop the differentiation strategy in relation to the closest competitor
Leader or Follower
A look at Touch-Com’s overarching objective of communications in creating, strengthening, or preserving support for the service among key target audiences manifesting itself in positive behavioral outcomes to further the goals and objectives of the company namely
a) To offer communication and in ...
This document brings together a set of latest data points and publicly available information relevant for Telecommunication & Media Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
TEKsystems provides digital and creative services to support clients' strategic marketing initiatives. They supply skilled resources in areas like design, development, and project management. As marketing budgets have increased and the lines between technology and marketing have blurred, there is a growing need for professionals with both technical and creative skills. TEKsystems helps address this need by accessing a large pool of talented professionals and deploying them to clients through staff augmentation, project-based work, or outsourcing solutions.
TEKsystems provides digital and creative services to support clients' strategic marketing initiatives. They supply skilled resources in areas like design, development, and project management. As a division of the global IT staffing firm TEKsystems, they offer specialized expertise while also having the scale and resources of a large partner. They help clients achieve their goals through staff augmentation, project-based work, or fully outsourced solutions.
Provide Reliable and Affordable Back Office Outsourcing ServicesVcare Corporation
Television, film, music, radio, news channels, advertising agencies, broadcasters, gaming firms, and publishing houses are some of the industries that M&E-business may be associated with. Time-consuming tasks include scheduling, customer support, commercial inventory management, staff training, and onscreen ad placements. Nowadays, a lot of businesses in this sector rely on back office outsourcing services as a dependable and affordable way to obtain high-quality back office help.
The document provides an overview of the Indian IT industry and various companies' strategies. It includes a PESTLE analysis of the Indian IT sector and discusses TCS, Infosys, HCL, Accenture, and Tech Mahindra's missions, visions, capabilities, business strategies, and functional strategies.
This document provides an overview of the IMI Diploma in Digital Business & MBS in Digital Business program. It discusses how digital transformation is impacting all businesses and the need to develop digital strategies. The program aims to help organizations understand digital business models and challenges through exploring topics like the mobile/social web, digital product development, marketing/sales, business intelligence, and governance. Participants will complete projects to apply the skills in transforming their own organizations. The program directors have extensive experience in innovation and digital technologies.
The presentation discuss the disruptive nature of digital technologies, the challenges of the CIO position and provides a point of view on what are the skills for CIOs to lead revenue growth leveraging Social, Mobile, Analytics and Cloud technologies.
The document outlines the consulting experience and qualifications of an individual with over 15 years experience reporting directly to CEOs and senior executives. Their focus has been on identifying new business opportunities through digital solutions, and achieving over 100% of sales targets for 18 of 22 years. They have extensive experience managing direct sales teams, developing new corporate accounts, and positioning outsourcing and technology-enabled services.
Red Ant is a digital strategy company established in 1999 that focuses on developing measurable digital marketing campaigns. The document discusses Red Ant's services and team members, including the CEO, CIO, Commercial Director, and Director of Mobile. It then provides an overview of how to plan and manage an effective digital strategy, including analyzing goals, audiences, and key performance indicators to guide content creation and campaign implementation.
Red Ant is a digital strategy company established in 1999 that focuses on developing measurable digital marketing campaigns. The document discusses Red Ant's services and team members, including the CEO, CIO, Commercial Director, and Director of Mobile. It then provides an overview of how to plan and manage an effective digital strategy, including analyzing goals, audiences, and key performance indicators to inform campaign creation, execution, and optimization.
Flash I.T. Solutions is an indigenous Nigerian company that provides telecommunication engineering services, information technology solutions, and consultancy services. Their vision is to be one of the best providers of branding and IT solutions by creating unique and competitively priced solutions. They offer services such as website development, branding solutions, IT consultancy, and more through strategic, knowledge-driven approaches. They aim to continuously satisfy clients' needs by delivering excellent, unrivaled service.
Customer Relationship Management and CRM Solutions in TCSBonny V Pappachan
The presentation is a detailed explanation about objectives , applications , phases , trends , benefits and failures of Customer Relationship Management and about the company TATA Sons. It also includes CRM solutions in Tata Consultancy Services
For almost 30 years, we supply and manage the appropriate technology and resources to support the entrepreneurial spirit and profitable growth of medium and large sized companies and Government entities around the globe.
In particular, we design, provide and enable novel, end to end IT solutions for all business functions, on time and on budget, both on premise and in the cloud, to help independent enterprises grow and compete.
Our continued growth is based on relentless innovation, a rather diverse portfolio, our ability to anticipate and effectively respond to ever-changing customer requirements, and a broad ecosystem of partners. Throughout the last 3 decades, we have successfully delivered appropriately customized
business IT solutions across at least 16 different industries in the US, the EU and Eastern Europe, the Middle East and North Africa. During the same period, we have also participated in major R&D projects worldwide.
We have also been extremely successful in exploring niche markets for our territory, and timely exit them when they became mature enough, to ripe benefits optimally. Leveraging on partnership with the right investors has proved a highly effective process throughout our evolution.
TCS' Connected Marketing Solutions help marketers tackle the challenges of the digital landscape by connecting data, people, touchpoints, and the business. The solutions leverage analytics to extract insights from vast amounts of fragmented data and measure ROI across channels. Services include digital strategy, social media, customer experience design, and marketing management to create connected brand experiences. TCS offers customized, end-to-end solutions across industries using strong analytics capabilities.
accelerating_digital_transformation_understanding_and_setting_up_a_digital_se...matthew perry
The document discusses setting up a Digital Services Unit (DSU) to establish strong governance over a company's digital transformation efforts. It describes three models for a DSU governance structure: IT-centric, marketing-centric, and integrated. An IT-centric model hosts the DSU within the IT department, while a marketing-centric model houses it within marketing. An integrated model pools all digital resources into a single unit. The document recommends selecting the model based on a company's resource allocation and coordination needs to accelerate its digital transformation through a DSU.
Red Ant is a digital strategy firm established in 1999. The document discusses Red Ant's services and expertise in digital strategy, planning, and campaign delivery. It also provides biographies of several key executives, including the CEO, CIO, Commercial Director, and heads of mobile and film/TV. The document emphasizes Red Ant's focus on measurable ROI and outlines the typical stages involved in building a digital strategy: planning, creation, actualization, and evaluation.
Red Ant is a digital strategy firm established in 1999. They focus on developing measurable digital strategies for clients. This document provides an overview of Red Ant's services and team members with expertise in areas like mobile, film, and strategy. It also discusses best practices for planning, creating, executing, and evaluating a successful digital strategy, emphasizing audience analysis, alignment with brand goals, and continual optimization.
The document discusses Tata Consultancy Services (TCS), an IT services company. It notes that TCS has been partnering with many of the world's largest businesses for over 50 years, offering consulting, business, technology and engineering services. TCS delivers through its unique agile delivery model and invests in research, intellectual property, and building new capabilities. The document then lists the group members and outlines Porter's Five Forces analysis framework and components of a SWOT analysis and balanced scorecard.
Planning and managing a digital strategy. This paper gives an overview of the steps, processes and thought required to plan, create, actualise and evaluate a digital strategy.
The document provides information about IMarks Digital Solutions, an ISO 9001:2008 certified digital marketing agency. It outlines IMarks' mission to provide impressive solutions that boost clients' bottom lines through long-lasting partnerships. The document details IMarks' services such as digital marketing, digital media solutions, web technologies, and digital brand communication. It also lists some of IMarks' clients across multiple industries.
IMarks provide customer centric services, frame strategies as per the latest Digital marketing trends,integrate Social Media channels and help to increase your online presence.
IMarks at Hyderabad, India is one of the best online Marketing agencies and boost your website visitors through Social Networking channels such as Facebook, LinkedIn, Twitter, Instagram etc
In this report, we have a clear objective of planning and designing the IT structure and its implementation in the firm.
The objectives are as follows:
• Analyse the IT sector scenario and the company structure and working
• Risk assessment of the business environment
• Process, Application and Technology Integration
• Define a cloud strategy for Mindfire Solutions
• Devise the Technology Scorecard for the departments
• Suggest Change Management in regards to cloud implementation
• Prepare an action plan for each stakeholder
• State the benefits of the IT implementation
NEC offers SDN ready unified communications, collaboration, mobility, telephony, and software services platforms for enterprises and cloud data centers. Their solutions are designed with a unified software architecture that naturally fits into virtualized data centers, whether privately hosted or hosted by NEC. NEC aims to empower the smart enterprise through consolidating IT and communications technologies into an overall framework to offer valuable integrated solutions.
IMI Diploma in Digital Business BrochureJeremy Hayes
The document provides an overview of the IMI MSc/Diploma in Digital Business program. It discusses the context and rationale for the program which is to equip organizations and individuals with the skills to succeed in an increasingly digital world. The program covers key themes like the social and collaborative web, digital product development and commercialization, digital sales and customer experience management. It aims to allow participants to assess digital business opportunities, develop initiatives, and extract insights from tools like business intelligence and social listening. The testimonials provided indicate the program helps professionals apply learnings to drive digital transformation and innovation in their organizations.
in addition to these questions also answer the following;Answer .docxcharisellington63520
in addition to these questions also answer the following;
Answer the Stop and Consider question on page 319.
Differentiate neurologic and hormonal response to stress
Answer all questions in a Word Document and include the following:
Your name
Label each answer
Include references
Include In-text citations
Use APA Format
.
In an environment of compliancy laws, regulations, and standards, in.docxcharisellington63520
In an environment of compliancy laws, regulations, and standards, information technology (IT) departments in organizations must develop comprehensive organizational policies to support compliance. One specific area in which they must develop policies is the governance of fiduciary responsibility. Scenario: As changes occur in compliancy laws, regulations, and standards regularly, IT management of YieldMore has decided to evaluate the governance of fiduciary responsibility within the organization as it pertains to the IT department. Your team has been assigned the task of evaluating how the governance of fiduciary responsibility affects the organization’s risk. Tasks: You are asked to identify the relationship between fiduciary responsibility and organizational risk, and present this information to the IT management of YieldMore.
1. Identify key stakeholders, their roles and responsibilities, and the impact of fiduciary responsibility on each.
2. Determine the relationships among these stakeholders, the relationship between fiduciary responsibility, and organizational risk for each.
3. Distinguish the identified relationships as they relate to strategic, operational, and compliancy goals for the organization.
4. Develop an appropriate plan to govern fiduciary responsibility for the organization.
5. Prepare a report of your findings for IT management to review.
.
More Related Content
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The presentation discuss the disruptive nature of digital technologies, the challenges of the CIO position and provides a point of view on what are the skills for CIOs to lead revenue growth leveraging Social, Mobile, Analytics and Cloud technologies.
The document outlines the consulting experience and qualifications of an individual with over 15 years experience reporting directly to CEOs and senior executives. Their focus has been on identifying new business opportunities through digital solutions, and achieving over 100% of sales targets for 18 of 22 years. They have extensive experience managing direct sales teams, developing new corporate accounts, and positioning outsourcing and technology-enabled services.
Red Ant is a digital strategy company established in 1999 that focuses on developing measurable digital marketing campaigns. The document discusses Red Ant's services and team members, including the CEO, CIO, Commercial Director, and Director of Mobile. It then provides an overview of how to plan and manage an effective digital strategy, including analyzing goals, audiences, and key performance indicators to guide content creation and campaign implementation.
Red Ant is a digital strategy company established in 1999 that focuses on developing measurable digital marketing campaigns. The document discusses Red Ant's services and team members, including the CEO, CIO, Commercial Director, and Director of Mobile. It then provides an overview of how to plan and manage an effective digital strategy, including analyzing goals, audiences, and key performance indicators to inform campaign creation, execution, and optimization.
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For almost 30 years, we supply and manage the appropriate technology and resources to support the entrepreneurial spirit and profitable growth of medium and large sized companies and Government entities around the globe.
In particular, we design, provide and enable novel, end to end IT solutions for all business functions, on time and on budget, both on premise and in the cloud, to help independent enterprises grow and compete.
Our continued growth is based on relentless innovation, a rather diverse portfolio, our ability to anticipate and effectively respond to ever-changing customer requirements, and a broad ecosystem of partners. Throughout the last 3 decades, we have successfully delivered appropriately customized
business IT solutions across at least 16 different industries in the US, the EU and Eastern Europe, the Middle East and North Africa. During the same period, we have also participated in major R&D projects worldwide.
We have also been extremely successful in exploring niche markets for our territory, and timely exit them when they became mature enough, to ripe benefits optimally. Leveraging on partnership with the right investors has proved a highly effective process throughout our evolution.
TCS' Connected Marketing Solutions help marketers tackle the challenges of the digital landscape by connecting data, people, touchpoints, and the business. The solutions leverage analytics to extract insights from vast amounts of fragmented data and measure ROI across channels. Services include digital strategy, social media, customer experience design, and marketing management to create connected brand experiences. TCS offers customized, end-to-end solutions across industries using strong analytics capabilities.
accelerating_digital_transformation_understanding_and_setting_up_a_digital_se...matthew perry
The document discusses setting up a Digital Services Unit (DSU) to establish strong governance over a company's digital transformation efforts. It describes three models for a DSU governance structure: IT-centric, marketing-centric, and integrated. An IT-centric model hosts the DSU within the IT department, while a marketing-centric model houses it within marketing. An integrated model pools all digital resources into a single unit. The document recommends selecting the model based on a company's resource allocation and coordination needs to accelerate its digital transformation through a DSU.
Red Ant is a digital strategy firm established in 1999. The document discusses Red Ant's services and expertise in digital strategy, planning, and campaign delivery. It also provides biographies of several key executives, including the CEO, CIO, Commercial Director, and heads of mobile and film/TV. The document emphasizes Red Ant's focus on measurable ROI and outlines the typical stages involved in building a digital strategy: planning, creation, actualization, and evaluation.
Red Ant is a digital strategy firm established in 1999. They focus on developing measurable digital strategies for clients. This document provides an overview of Red Ant's services and team members with expertise in areas like mobile, film, and strategy. It also discusses best practices for planning, creating, executing, and evaluating a successful digital strategy, emphasizing audience analysis, alignment with brand goals, and continual optimization.
The document discusses Tata Consultancy Services (TCS), an IT services company. It notes that TCS has been partnering with many of the world's largest businesses for over 50 years, offering consulting, business, technology and engineering services. TCS delivers through its unique agile delivery model and invests in research, intellectual property, and building new capabilities. The document then lists the group members and outlines Porter's Five Forces analysis framework and components of a SWOT analysis and balanced scorecard.
Planning and managing a digital strategy. This paper gives an overview of the steps, processes and thought required to plan, create, actualise and evaluate a digital strategy.
The document provides information about IMarks Digital Solutions, an ISO 9001:2008 certified digital marketing agency. It outlines IMarks' mission to provide impressive solutions that boost clients' bottom lines through long-lasting partnerships. The document details IMarks' services such as digital marketing, digital media solutions, web technologies, and digital brand communication. It also lists some of IMarks' clients across multiple industries.
IMarks provide customer centric services, frame strategies as per the latest Digital marketing trends,integrate Social Media channels and help to increase your online presence.
IMarks at Hyderabad, India is one of the best online Marketing agencies and boost your website visitors through Social Networking channels such as Facebook, LinkedIn, Twitter, Instagram etc
In this report, we have a clear objective of planning and designing the IT structure and its implementation in the firm.
The objectives are as follows:
• Analyse the IT sector scenario and the company structure and working
• Risk assessment of the business environment
• Process, Application and Technology Integration
• Define a cloud strategy for Mindfire Solutions
• Devise the Technology Scorecard for the departments
• Suggest Change Management in regards to cloud implementation
• Prepare an action plan for each stakeholder
• State the benefits of the IT implementation
NEC offers SDN ready unified communications, collaboration, mobility, telephony, and software services platforms for enterprises and cloud data centers. Their solutions are designed with a unified software architecture that naturally fits into virtualized data centers, whether privately hosted or hosted by NEC. NEC aims to empower the smart enterprise through consolidating IT and communications technologies into an overall framework to offer valuable integrated solutions.
IMI Diploma in Digital Business BrochureJeremy Hayes
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Similar to Running head PART A MARKETING PLAN FOR TOUCH-COM 111.docx (20)
in addition to these questions also answer the following;Answer .docxcharisellington63520
in addition to these questions also answer the following;
Answer the Stop and Consider question on page 319.
Differentiate neurologic and hormonal response to stress
Answer all questions in a Word Document and include the following:
Your name
Label each answer
Include references
Include In-text citations
Use APA Format
.
In an environment of compliancy laws, regulations, and standards, in.docxcharisellington63520
In an environment of compliancy laws, regulations, and standards, information technology (IT) departments in organizations must develop comprehensive organizational policies to support compliance. One specific area in which they must develop policies is the governance of fiduciary responsibility. Scenario: As changes occur in compliancy laws, regulations, and standards regularly, IT management of YieldMore has decided to evaluate the governance of fiduciary responsibility within the organization as it pertains to the IT department. Your team has been assigned the task of evaluating how the governance of fiduciary responsibility affects the organization’s risk. Tasks: You are asked to identify the relationship between fiduciary responsibility and organizational risk, and present this information to the IT management of YieldMore.
1. Identify key stakeholders, their roles and responsibilities, and the impact of fiduciary responsibility on each.
2. Determine the relationships among these stakeholders, the relationship between fiduciary responsibility, and organizational risk for each.
3. Distinguish the identified relationships as they relate to strategic, operational, and compliancy goals for the organization.
4. Develop an appropriate plan to govern fiduciary responsibility for the organization.
5. Prepare a report of your findings for IT management to review.
.
In American politics, people often compare their enemies to Hitler o.docxcharisellington63520
In American politics, people often compare their enemies to Hitler or to the Nazis. Many Democrats compared Trump to a "fascist," and Democrat Alexandria Ocasio-Cortez famously compared child detention facilities to "concentration camps." (Republicans claimed this was an unfair comparison and disrespectful to the real victims of the Holocaust.) On the other hand, Republicans often claim that their Democratic enemies are like Hitler, and often whine that "the Left" is persecuting them similar to how the Nazis persecuted the Jews ("cancel culture" is like the Holocaust, wearing a mask is like wearing a yellow star, etc.). Obviously these are exaggerated, bad comparisons, and are more about scoring political points than teaching history accurately.
But is it
always
wrong and disrespectful to draw comparisons or lessons from the Holocaust? Isn't it possible--while being respectful and acknowledging all the differences that make the Holocaust uniquely horrible--to try to draw lessons from it and prevent anything like it in the future? What comparisons or lessons for the present, if any, can we learn from the Holocaust?
Using specific evidence/examples/comparisons from the primary source you analyzed, please make a specific argument about a lesson or comparison
you might draw from the Holocaust. I'm not interested in your general/vague opinions about politics or Holocaust comparisons. I want you to carefully and respectfully (not politically) draw a lesson from something you learned in your document/film.
.
In addition to the thread, the student is required to reply to 2 oth.docxcharisellington63520
In addition to the thread, the student is required to reply to 2 other classmates’ threads. Each reply must be 300 words
American opinion has indeed shaped politic consequences, political interests, and policymaking. Even with little or no interest in policymaking and politics, the assumption of democracy gives the citizens the power to freely air out their issues and give their opinion in matters of political concern. Taking the war in Iraq, it posed a significant economic and political imbalance. However, support from the politicians was negligible. And because a majority of the Americans opposed the war in Iran, they voted for a Democratic congressional candidate. Their opinion played a great deal in making concrete policies in response to the war in Iraq.
Public opinion is a reflection of the citizens’ view on how the government responds to national politics. Political actions are driven by the citizen’s opinion (Erikson, & Tedin, 2015). It sheds light on the outcomes of specific policies and helps the political candidates identify the characters demanded of them by the citizens. Political scholars argued that the perception of old public opinions was changed because of ambiguity and inaccuracy (Dür, 2019). Modern theories came to identify public opinion as either latent or a broad expression. Latent opinions are formed on the spot, while broad expressions are opinions that had earlier been formed and remained stable (Cantril, 2015).
When convincing policymakers, it proves difficult, interest groups may indirectly influence public opinion. They can achieve this through the media, holding rallies, or handing out leaflets to the public (Dür, 2019). Because the citizens have little or no information on policymaking, they can easily be swayed by interest groups. Interest groups can, therefore, successfully source their support from public opinion or not.
Public opinion remains relevant in American politics. Journalists, politicians, and political scientists should focus on getting the public’s opinion on state affairs. In as much as views might differ or change, establishing a common ground will help in policymaking (Dür, 2019). For the war in Iraq, the Democratic gained power over the senate and House. This was greatly influenced by the failure of public support that shifted the pro-Democratic in 2006 and the 2008 elections. Because opinions are not fixed, establishing a connection between public views and political outcomes might be impossible.
References
Berry, J. M., & Wilcox, C. (2015).
The interest group society
. Routledge.
Cantril, H. (2015).
Gauging public opinion
. Princeton University Press.
Dür, A. (2019). How interest groups influence public opinion: Arguments matter more than the sources.
European journal of political research
,
58
(2), 514-535.
Erikson, R. S., & Tedin, K. L. (2015).
American public opinion: Its origins, content, and impact
. Routledge.
.
In addition to reading the Announcements, prepare for this d.docxcharisellington63520
In addition to reading the
Announcements
, prepare for this discussion by reading the
Required Resources
, the
Week Four Instructor Guidance
, and the scenario provided below. In particular, you should review the
Initial Referral to the Multidisciplinary Team form
found on p. 112-113 of your text, the
Child Study Team Referral Form
from week three, and
Part I
of the
Comprehensive Report
found in the
Instructor Guidance
for this week.
Scenario:
In addition to your role on the Child Study Team, you are also a member of the Multidisciplinary Evaluation Team (MDT). This team is preparing to meet because while the Tier Two Interventions have been helpful, Manuel is still struggling with his reading fluency and his writing, and is continuing to fall further behind. The MDT has received the signed and dated formal permission for referral from Manuel's parents and the school psychologist has conducted an academic achievement evaluation as described in your text. One of your roles as the special education inclusion teacher in your school is to translate the results of all the assessments in a way that is understandable to parents, the child, and to the regular education teacher. Another aspect of your role is to write the Initial Referral to the MDT such as the one described on p. 112 of the text. Finally, in your role as the special education inclusion teacher you are tasked with reviewing the results of all the assessments in order to to help the Manuel, his parents and his other teachers to understand the various strategies that are recommended based on his assessment outcomes.
You have reviewed the RTI data collected to date, including the informal observations of Mr, Franklin and Manuel's other teachers and samples of his classroom work, and have compared those data to
Part I of the Comprehensive Report
prepared by the school psychologist. That report is located in the Instructor Guidance for this week. The data paint a compelling and congruent picture of Manuel's current academic functioning. You are now ready to write an Initial Referral for Manuel so that his eligibility for special education services can be determined.
Initial Post:
Review the
Initial Referral to the Multi-Disciplinary Team form
on p. 112 and 113 of your text. Compare the information needed for that form with the
Child Study Team Referral Form
that you filled out last week for Manuel. Explain the different functions of the two documents and state how they are alike and how they are different. Then, explain how you plan to share the data on the Initial Referral to the Multi-Disciplinary Team form in a way that Manuel, his parents, and Mr. Franklin can understand. Be sure to include an explanation for why you are the one sharing this information with them. Include pertinent professional or personal real world examples to illustrate your points.
Text:
Pierangelo, R., & Giuliani, G. A. (2012).
Assessment in special education: A practical a.
In Act 4 during the trial scene, Bassanio says the following lin.docxcharisellington63520
In Act 4 during the trial scene, Bassanio says the following lines:
“Antonio, I am married to a wife
Which [who] is as dear to me as life itself;
But life itself, my wife, and all the world
Are not with me esteemed above your life.
I would lose all, ay sacrifice them all
Here to this devil [Shylock] to deliver [save] you.”
And Portia, who hears these lines (though Bassanio doesn’t know it), says,
“Your wife would give you little thanks for that
If she were [near]by to hear you make the offer.”
(Act 4, scene 1, 281-288
Is Antonio really more important to Bassanio than Portia? Explain why or why not. What do these lines tell us about the value of male friendship vs. marriage in this play? Would Portia be justified in rejecting Bassanio, since later in this scene he gives away the ring she gave him which he swore never to give up? (see Act 3, scene 2, lines 167-185) Your response should be about 200-250 words and should include specific references to lines in the play.
.
In a Word document, please respond to the following questions.docxcharisellington63520
In a Word document, please respond to the following questions:
How is the information discussed in the articles similar or different compared to what you have heard/learned about international/global communication? Especially compared to the chapters from our textbook
Business Writing Today.
Based on the information provided in the articles, what are some rules/conventions do people tend to follow when communicating across cultures and languages?
Which out of the four articles provoked a strong response in you? Did you agree and/or disagree with the author? Why?
.
In a Word document, create A Set of Instructions. (you will want.docxcharisellington63520
In a Word document, create
A Set of Instructions
. (you will want to save it twice—once as a .doc and once as a .pdf) Upload the .pdf document to the Unit 3 Dropbox. It should be single-spaced (as all technical docs are) with double spacing between sections. Think visually. Think simple steps. See the rubric.
.
In a two page response MLA format paperMaria Werner talks about .docxcharisellington63520
In a two page response MLA format paper
Maria Werner talks about the changes Perrault in his (17th century) version made to the much earlier original oral version of the tale written down by Delarue Paul Ed" The story of Grandmother" and the motivation behind the Grimms brothers(19th century) version of the tale. Compare and contrast these three versions of LRRH from the readings, explaining how the variations changes the focus not plot of each tale.
Readings
1. Charles Perrault: Little red riding hood(france)
2.Brothers Grimm: Little red cap(Germany)
3. Paul Delarue Ed: The story of grandmother(france)
.
In a paragraph (150 words minimum), please respond to the follow.docxcharisellington63520
In a paragraph (150 words minimum), please respond to the following questions:
Prior to reading the text, how would you have defined terrorism?
What is your understanding of terrorism now?
How would you account for the huge amount of terrorism in the 20th and 21st centuries?
What do you see as the ethically proper response to acts of terror?
.
In a paragraph form, discuss the belowThe client comes to t.docxcharisellington63520
In a paragraph form, discuss the below:
The client comes to the physician's office complaining of shortness of breath. He states he has a history of fluid in his lungs and he takes a "water pill" and a "bronchodilator" every day. Both legs are swollen. He also used inhaler cortisone when needed to ease his frequent difficult breathing. His blood pressure is 168/98 and his pulse is 144 beats per minute. Upon listening to his heart with a stethoscope, a third heart sound is noted and abnormal breath sounds. After complete blood work and radiological investigation, the patient is diagnosed with CHF and COPD.
Discuss all of this information with the physician using correct medical terminology.
.
In a minimum of 300 words in APA format.Through the advent o.docxcharisellington63520
In a minimum of 300 words in APA format.
Through the advent of social media, a thing known as "slactivism" has arisen. This is literally activism through social media and, despite such a negative label, researchers are finding that this actually works! Activism through the medium of social media is having a significant impact. This is just ONE example of many of not only a "mass behavior" but can also fit into all 4 categories of social movements. The individuals involved in this mass behavior/social behavior could easily be examined within the lens of the "contagion theory" as well as the "emergent-norm theory."
Go check out whatever form of Social Media/ Media you are most on, (facebook, instagram, tumblr, twitter, reddit, youtube etc. ) Look for an example of "slactivism" from people/influencers that you follow that is promoting a specific type of social movement. Discuss their post here by answering the following questions (if you feel comfortable you can post your example here as well but it is not required.)
1. Describe the post (or post it here), where did you find it, what do the contents involve?
2. Based on the readings from this chapter, what type of social movement are they promoting?
2. What theory of crowd behavior can be applied to this movement? Please expand
3. What Social movement theory can be applied to this movement? Please expand
4. At what stage in the social movement cycle would you place this movement?
.
In a paragraph form, post your initial response after reading th.docxcharisellington63520
In a paragraph form, post your initial response after reading the passage below:
The client comes to the physician's office complaining of shortness of breath. He states he has a history of fluid in his lungs and he takes a "water pill" and a "bronchodilator" every day. Both legs are swollen. He also used inhaler cortisone when needed to ease his frequent difficult breathing. His blood pressure is 168/98 and his pulse is 144 beats per minute. Upon listening to his heart with a stethoscope, a third heart sound is noted and abnormal breath sounds. After complete blood work and radiological investigation, the patient is diagnosed with CHF and COPD.
Discuss all of this information with the physician using correct medical terminology.
.
In a minimum 250-word paragraph, discuss at least one point the auth.docxcharisellington63520
In a minimum 250-word paragraph, discuss at least one point the author makes that stands out to you. Why did you find it interesting or strange? How does it compare to, connect to, and/or expand on your own experience and what you know about language and the world? Be specific. Explain. Use examples!
.
In a hostage crisis, is it ethical for a government to agree to gran.docxcharisellington63520
In a hostage crisis, is it ethical for a government to agree to grant a terrorist immunity if he releases the hostages, even though the government has every intention of capturing and prosecuting the terrorist once his hostages are released?
write an initial post (200-250 words) and one secondary post (minimum 100 words) (reply to the classmate's post, file attached)
For your initial post, you must have two academic peer-reviewed articles for references.
Discussion must include in-text citations and references in APA style formatting
Due 24 March 2021 by 1:00 PM ET
.
In a double-spaced 12 Font paper How did you immediately feel a.docxcharisellington63520
In a double-spaced 12 Font paper
How did you immediately feel after finishing the novel in relation to data security as a whole? Has your thought process changed regarding how you will share data? Do you value metadata more or less after reading this novel?
Do you feel that there should be more of an emphasis on personal privacy or public security? (Hint: you can use domestic threats to support your stance-whichever it may be.)
Considering the grand scheme of things, do you feel that what Edward Snowden did was wrong? Do you think he helped more people or put more people in danger?
Should the United States government continue to attempt to persecute Edward Snowden? If so, why? If not, why?
Do you think there could have been a better way for Edward Snowden to achieve the goal that he felt was necessary without inciting anger and fear from the United States government by being a whistleblower?
.
In a follow-up to your IoT discussion with management, you have .docxcharisellington63520
In a follow-up to your IoT discussion with management, you have been asked to document and describe Use Case examples of IoT Services and Applications, so they can see a clear application of the technology. After all, the goal of IoT is to ensure all company resources and technological objects can communicate, and documentation is always part of the process. In a report to your manager, describe the following topics:
An introduction to IoT technology and typical corporate devices being used within IoT
Examples of IoT services and applications describing the service, application, interface, and benefit to the organization. Please pick 3 of the following IoT Use Cases when informing management of this required information and the implementation of technology:
Predictive Maintenance (e.g., use of cameras, sensors and data analytics)
Smart Metering (e.g., internet device capable of measuring how a company consumes energy, gas or water)
Asset tracking (e.g., efficient location and monitoring of key assets)
Connected vehicles (e.g., automation of driving tasks)
Fleet Management (e.g., transportation efficiency and productivity)
Provide reference page with at least 3-5 references in APA format
4 to 5 pages
.
In a COVID-19 situation identify the guidelines for ethical use of t.docxcharisellington63520
In a COVID-19 situation identify the guidelines for ethical use of the computers and networks in any organisation.
Please discuss the NETIQUETTE technique and explain how it can help professionals to embrace ethical use of networks in the current pandemic situation. You need to use some cases in the discussion to add value to your discussion.
.
In a 750- to 1,250-word paper, evaluate the implications of Internet.docxcharisellington63520
In a 750- to 1,250-word paper, evaluate the implications of Internet use (including, but not limited to, basic web presence, online shopping, vendor unique portals, vendor specific portals, "IOT," social media, and/or VPN use) within a SMB, as well as data protection for intellectual property. Make sure to address third-party vendors, cloud technology, and technology trends.
.
In a 600 word count (EACH bullet point having 300 words each) di.docxcharisellington63520
In a 600 word count (EACH bullet point having 300 words each) discuss the following WITH no intro or conclusion needed… CITE AND REFERENCE WITH TWO PEER reVIEWS
· Discuss the diathesis-stress model as it pertains to schizophrenia.
· Explain the causal factors associated with the disorder.
(1) DQ word count 175
Please describe schizophrenia and dissociative identity disorder. How are the two disorders different? Do they have anything in common?
.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
🔥🔥🔥🔥🔥🔥🔥🔥🔥
إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
💀💀💀💀💀💀💀💀💀💀
تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
🔥🔥🔥🔥🔥🔥🔥🔥🔥
How to Manage Reception Report in Odoo 17Celine George
A business may deal with both sales and purchases occasionally. They buy things from vendors and then sell them to their customers. Such dealings can be confusing at times. Because multiple clients may inquire about the same product at the same time, after purchasing those products, customers must be assigned to them. Odoo has a tool called Reception Report that can be used to complete this assignment. By enabling this, a reception report comes automatically after confirming a receipt, from which we can assign products to orders.
How to Setup Default Value for a Field in Odoo 17Celine George
In Odoo, we can set a default value for a field during the creation of a record for a model. We have many methods in odoo for setting a default value to the field.
Running head PART A MARKETING PLAN FOR TOUCH-COM 111.docx
1. Running head: PART A: MARKETING PLAN FOR TOUCH-
COM 1
11
PART A: MARKETING PLAN FOR TOUCH-COM 9
Introduction
Touch-Com LTD is a registered company in the United States
specializing in Consultancy and Counseling of Workplace
Integration, Diversity and Cohesion following the various
instance of discrimination at the workplace. The desire to
establish the Touch-Com was a blunt recognition that various
workplaces worldwide have many employees with diverse
origins, races, cultural practices, religious backgrounds and thus
require rallying strategies in to enhance cohesion amongst and
across them. That in turn informs the company’s mission and
vision which is to support institutions and citizens in harnessing
information, communication and IT solutions across all sectors
through policy management, development, maintenance, supply
and knowledge sharing.
The primary objectives for Touch-Com LTD as reflected in the
long-term and short-term strategic plan (2015-2020, 2015-
2017). They include (i) developing cost-effective IT policies,
tools and information management practices and approaches (ii)
to strengthen corporate communication, strategic planning and
production of knowledge products and (iii) to build the capacity
of citizens and institutions to harness and utilize the tools for
effective service delivery.
The physical location of Touch-Com LTD is in a rented building
at a suitable location along Front Street. The location’s ease of
accessible is conducive for business operations. In terms of
infrastructure, the company has currently invested in 10
computers, 12 workstations and two digital printers, networking
2. and internet facilities among others.Comment by Grammarly:
Deleted:2
Environment Analysis
The communication and information and knowledge industry is
growing due to the increasing demand for the services as
companies downsize and contract out work that has been
undergoing in-house. The number of businesses started in U.S.
has significantly risen in the recent past due to the government
encouraging youths to venture into business.
Not only do customers need products and technology, but also,
more importantly, they need solutions that can bring them
success in business. Touch-Com LTD has already made the
transition from being technology-oriented to being customer-
driven, from solely providing products to offering complete
end-to-end solutions, allowing the customer's success to drive
the development of our products. That is evident with the
successfully rolling out of a research campaign in target
markets and key competitors. Touch-Com provides complete
end-to-end solutions in areas including consultancy and
technical assistance on Information and Knowledge,
Communication and Information Technology management
services thereby offering our customers distinct advantages to
select from one place.Comment by Grammarly: Deleted:o
The diversity of the Consulting industry has resulted in the
existence of hundreds of different services that consultants
provide to all industry sectors. Concerning this, Touch-Com
provides various services under three segments namely
Information and Knowledge, Communication and Information
Technology management. The key market segments vary by
consulting specialty including Government; Federal and State,
firms, organizations, companies, institutions, on-Governmental
organizations or departments.Comment by Grammarly:
Deleted:to
Primary and Secondary Target Markets
Touch-Com LTD is targeting a wide population and ever-
growing corporate world with each month the target number of
3. companies or institutions that we are targeting is embracing
technology and as such are readily available to accept our
services. That in turn will make it easy for the company to
achieve its target.
Analysis of Target Markets
4P’s
Product: The primary types of services we will provide include
consultancy and technical assistance on Information or
Knowledge, Communication and Information Technology
management services. Under the Information and Knowledge
Management category, Touch-Com deals in developing
knowledge and information management policies, training, and
consultancy. Under the communication category, Touch-Com
has a dedicated team of experts who deal with various services
in communication including Designing communication plans or
strategies; video editing and production of documentaries;
publicity and event management, media liaison and public
relations; editing and design of print ready information,
education, communication materials(IEC); PR training and
consultancy and Social media integration. The Information
Technology Management category services provided at Touch-
Com include Software and web application development; video
conferencing; IT management and computer training; web
design and maintenance; IT project analysis Audit and logistical
support; networking and fiber optic awareness.
Price: In simplifying billing to clients, Touch-Com LTD will
work on various pricing structures depending on the service
provided. However, the prices will be affordable and realistic.
Place: In the provision of our services, Touch-Com will provide
our services for the convenience of our esteemed clients. We
will increase our accessibility to our customers through our
daytime phone numbers, email, website, Facebook page and
Twitter handle. Our staff will have business cards for easier
contact with the clients. Comment by Grammarly:
Deleted:atComment by Grammarly: Deleted:t
Promotion: Touch-Com plans to recruit sales representatives to
4. assist in the development of new markets for the company
through the creation of flyers, cards, and Branded t-shirts.
There will also be the setting up of the social media platforms
including blogs, Facebook, LinkedIn and Twitter pages that
respond to our online clients' queries and need of information
promptly. The company also plans to participate in the public
forums like seminars and workshops to gain publicity as it is
new in the market.Comment by Grammarly: Deleted:t
5C’s
Customers: The objectives of the company are to support
institutions and citizens in harnessing information,
communication and IT solutions across all sectors through
policy management, development, maintenance, supply and
knowledge sharing. Comment by Grammarly: Deleted:is
Company: In meeting the above-named customer needs, Touch-
Com has in place a team of information science experts and
professionals as part of its staff to address services the
customers are seeking for 24/7. That is in line with the
company’s core value of professionalism, reliability, integrity,
dedication and excellence in ensuring delivery of quality
services and products to our clients as well as making sure they
are satisfied all the time.
Competition: Touch-Com LTD is among the many consulting
firms providing Communication, knowledge management and IT
under one roof. Tachicom- Kenya
Solution
s LTD has a Competitive advantage in this area due to the
excellent experience of its staff. However, as a new business, it
may take the time to establish a strong client base and develop a
reputation as a small business.
5. Collaborators: Some of the collaborators for Touch-Com
include Government both Federal and State, firms,
organizations, companies, institutions, on-Governmental
organizations or departments.
Context: The Company will adhere to the set regulations of the
host country and as such, her employees are restricted to share
information contained in the marketing plan through
authorization by the management. There will also be efforts in
ensuring competitive recruitment and retaining of high-quality
staff. Comment by Grammarly: Deleted:be
STP
The target market of Touch-Com LTD is the corporate world
that is heavily dependent on information technology and
knowledge management in their operations and with an annual
income of over 1000,000. His characteristics are as follows
Demographics:
Annual income: over 1000,000
· Workforce makes up: Diverse
· Business type: ant type including sole proprietorship,
partnerships, and liabilities among others
· Duration of operation: at least 3Months
· Most engaged in Social Media and digital interaction
Comment by Grammarly: Deleted:wComment by Grammarly:
Deleted:th
Psychographics:
6. · Innovative and creative
· Techno-savvy
· Enthusiastic about digital management
· Cognizant with corporate communication
Behaviors:
· Have stability and disposable income
· Loves technology regardless of the cost
· Loves personal introduction online
· Enjoys high-quality products
· Is critical of brand image
Goals
Short Term
Touch-Com prides itself with succinct objectives including,
a) To offer records and information management support for
business integration through consultancy, training, audit and
information systems
b) To aid institutions and organizations in the development of
sound records and information management policies, strategies,
and any other related processes
c) To offer quality services and development of records and
information management software
Long Term
The primary objectives for Touch-Com LTD as reflected in the
long-term strategic plan. They include,
(i) Developing cost-effective IT policies, tools and information
7. management practices and approaches
(ii) To strengthen corporate communication, strategic planning
and production of knowledge products
(iii) To build the capacity of citizens and institutions in
harnessing and utilize the tools for effective service delivery
SWOT and Needs Analysis
Below is a table showing our target markets SWOT and
strategies to mitigate threats and capitalize on the opportunities.
Target
strengths
Weakness
Opportunities
Threats
Strategies
SMEs
· Availability of skilled and qualified personnel
· Strategic position of our premises
· Variety of solution solved under one roof
· Low cost of labor Comment by Grammarly: Deleted:u
· Goodwill and commitment from the board and staff Comment
by Grammarly: Deleted:-
8. · Erratic supply of funds
· Inadequate resource base
· Increased use of computers by SME
· ICT has moved from being the host of new industries to an
enabler. Comment by Grammarly: Deleted:t
· Adoption of Vision 2050
· Few SMEs have websites
· Increased internet connection and penetration.
· Emergence of e-commerce
· Reduction of computer prices
· Competition from similar providers who have been long in
existence
· Natural catastrophes
· Legality of operations by regulating and governing bodies
· Intensive research on the consumer preferences
· Intensive advertisement of our services
· Use of competitive pricing strategy
· Insurance
· Seeking authorization from relevant bodies Comment by
Grammarly: Deleted:s
NGOs
· Availability of skilled and qualified personnel
· Strategic position of our premises
· Variety of solution solved under one roof
· Low cost of labor Comment by Grammarly: Deleted:u
9. · Goodwill and commitment from the board and staff Comment
by Grammarly: Deleted:-
· Limited contact with the available NGOs
· Peaceful environment that encourages existence of NGOs
· Natural catastrophes
· Legality of operations by regulating and governing bodies
· Attending cooperate forums organized by NGOs and
Government departments Comment by Grammarly: Deleted:s
· Insurance
· Seeking authorization from relevant bodies Comment by
Grammarly: Deleted:s
Government Departments
· Availability of skilled and qualified personnel
· Strategic position of our premises
· Variety of solution solved under one roof
· Low cost of labor Comment by Grammarly: Deleted:u
· Goodwill and commitment from the board and staff Comment
by Grammarly: Deleted:-
· Strategic plan to attain vision 2050
· Corruption
· Natural catastrophes
· Legality of operations by regulating and governing bodies
· Attending cooperate forums organized by NGOs and
10. Government departments Comment by Grammarly: Deleted:s
· Insurance
· Seeking authorization from relevant bodies Comment by
Grammarly: Deleted:s
County government
· Availability of skilled and qualified personnel
· Strategic position of our premises
· Variety of solution solved under one roof
· Low cost of labor Comment by Grammarly: Deleted:u
· Goodwill and commitment from the board and staff Comment
by Grammarly: Deleted:-
· Need for website development by the new governments
· Increased demand for communication services
· Thirst to embrace technology Peaceful environment to attract
NGOs
· Corruption
· Natural catastrophes
· Legality of operations by regulating and governing bodies
· Insurance
· Seeking authorization from relevant bodies Comment by
Grammarly: Deleted:s
Religious facilities
11. · Goodwill and commitment from the board and staff Comment
by Grammarly: Deleted:-
· Need for websites
· Need for mobile alert services for the congregation
· Need for library facilities
Learning institutions
· Goodwill and commitment from the board and staff Comment
by Grammarly: Deleted:-
Conclusion
Touch-Com plans to provide customized services to meet the
needs of her clients. Our services will differ from our
competitors in that we will offer creative, innovative, and
effective solutions to business problems. We develop standard
models to solve key business problems. Touch-Com LTD
realizes that business problems have a variety of solutions; what
12. may be right for one business would not necessarily meet the
needs of another business. These are the most critical services
the firm is offering and would tailor and continually appraise
and meet the need expand our services based on industry trends
and changing client needs.
Reference
Barker, R., & Angelopulo, G. (2006). Integrated organizational
communication. Cape Town: Juta Academic. Comment by
Grammarly: Deleted:s
Bechtle, W., Campos, E., Pomona College (Claremont, Calif.).,
& Pitzer College. (2014). Real talk: A zine about consent at the
5C's & beyond.
Bragg, S. M. (2011). Wiley GAAP 2012: Interpretation and
application of generally accepted accounting principles.
Hoboken, NJ: John Wiley & Sons.
Doole, I., & Lowe, R. (2008). International marketing strategy:
Analysis, development and implementation. London: Cengage
Learning.
Kourdi, J. (2009). Business strategy: A guide to taking your
business forward. London, Eng: Economist in association with
Profile Books.
Lamb, C. W., Hair, J. F., & McDaniel, C. D. (2009). Marketing.
Mason, Ohio: South-WesternCengage Learning.
13. Pride, W. M., & Ferrell, O. C. (2011). Marketing Express.
Mason, Oh: South-Western Cengage Learning. Comment by
Grammarly: Deleted:e
Ramesh, K. S. (2007). Marketing and branding: The Indian
scenario. New Delhi: Dorling Kindersley (India.
Robinson, E A. G. (1959) The Structure of Competitive
Industry. Chicago: University of Chicago Press.
Running head: PART A: MARKETING PLAN FOR TOUCH-
COM 1
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PART A: MARKETING PLAN FOR TOUCH-COM 9
Introduction
Touch-Com LTD is a registered company in the United States
specializing in Consultancy and Counseling of Workplace
Integration, Diversity and Cohesion following the various
instance of discrimination at the workplace. The desire to
establish the Touch-Com was a blunt recognition that various
workplaces worldwide have many employees with diverse
origins, races, cultural practices, religious backgrounds and thus
require rallying strategies in to enhance cohesion amongst and
14. across them. That in turn informs the company’s mission and
vision which is to support institutions and citizens in harnessing
information, communication and IT solutions across all sectors
through policy management, development, maintenance, supply
and knowledge sharing.
The primary objectives for Touch-Com LTD as reflected in the
long-term and short-term strategic plan (2015-2020, 2015-
2017). They include (i) developing cost-effective IT policies,
tools and information management practices and approaches (ii)
to strengthen corporate communication, strategic planning and
production of knowledge products and (iii) to build the capacity
of citizens and institutions to harness and utilize the tools for
effective service delivery.
The physical location of Touch-Com LTD is in a rented building
at a suitable location along Front Street. The location’s ease of
accessible is conducive for business operations. In terms of
infrastructure, the company has currently invested in 10
computers, 12 workstations and two digital printers, networking
and internet facilities among others.Comment by Grammarly:
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Environment Analysis
The communication and information and knowledge industry is
growing due to the increasing demand for the services as
companies downsize and contract out work that has been
undergoing in-house. The number of businesses started in U.S.
15. has significantly risen in the recent past due to the government
encouraging youths to venture into business.
Not only do customers need products and technology, but also,
more importantly, they need solutions that can bring them
success in business. Touch-Com LTD has already made the
transition from being technology-oriented to being customer-
driven, from solely providing products to offering complete
end-to-end solutions, allowing the customer's success to drive
the development of our products. That is evident with the
successfully rolling out of a research campaign in target
markets and key competitors. Touch-Com provides complete
end-to-end solutions in areas including consultancy and
technical assistance on Information and Knowledge,
Communication and Information Technology management
services thereby offering our customers distinct advantages to
select from one place.Comment by Grammarly: Deleted:o
The diversity of the Consulting industry has resulted in the
existence of hundreds of different services that consultants
provide to all industry sectors. Concerning this, Touch-Com
provides various services under three segments namely
Information and Knowledge, Communication and Information
Technology management. The key market segments vary by
consulting specialty including Government; Federal and State,
firms, organizations, companies, institutions, on-Governmental
organizations or departments.Comment by Grammarly:
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Primary and Secondary Target Markets
Touch-Com LTD is targeting a wide population and ever-
growing corporate world with each month the target number of
companies or institutions that we are targeting is embracing
technology and as such are readily available to accept our
services. That in turn will make it easy for the company to
achieve its target.
Analysis of Target Markets
4P’s
Product: The primary types of services we will provide include
consultancy and technical assistance on Information or
Knowledge, Communication and Information Technology
management services. Under the Information and Knowledge
Management category, Touch-Com deals in developing
knowledge and information management policies, training, and
consultancy. Under the communication category, Touch-Com
has a dedicated team of experts who deal with various services
in communication including Designing communication plans or
strategies; video editing and production of documentaries;
publicity and event management, media liaison and public
relations; editing and design of print ready information,
education, communication materials(IEC); PR training and
consultancy and Social media integration. The Information
Technology Management category services provided at Touch-
17. Com include Software and web application development; video
conferencing; IT management and computer training; web
design and maintenance; IT project analysis Audit and logistical
support; networking and fiber optic awareness.
Price: In simplifying billing to clients, Touch-Com LTD will
work on various pricing structures depending on the service
provided. However, the prices will be affordable and realistic.
Place: In the provision of our services, Touch-Com will provide
our services for the convenience of our esteemed clients. We
will increase our accessibility to our customers through our
daytime phone numbers, email, website, Facebook page and
Twitter handle. Our staff will have business cards for easier
contact with the clients. Comment by Grammarly:
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Promotion: Touch-Com plans to recruit sales representatives to
assist in the development of new markets for the company
through the creation of flyers, cards, and Branded t-shirts.
There will also be the setting up of the social media platforms
including blogs, Facebook, LinkedIn and Twitter pages that
respond to our online clients' queries and need of information
promptly. The company also plans to participate in the public
forums like seminars and workshops to gain publicity as it is
new in the market.Comment by Grammarly: Deleted:t
5C’s
Customers: The objectives of the company are to support
18. institutions and citizens in harnessing information,
communication and IT solutions across all sectors through
policy management, development, maintenance, supply and
knowledge sharing. Comment by Grammarly: Deleted:is
Company: In meeting the above-named customer needs, Touch-
Com has in place a team of information science experts and
professionals as part of its staff to address services the
customers are seeking for 24/7. That is in line with the
company’s core value of professionalism, reliability, integrity,
dedication and excellence in ensuring delivery of quality
services and products to our clients as well as making sure they
are satisfied all the time.
Competition: Touch-Com LTD is among the many consulting
firms providing Communication, knowledge management and IT
under one roof. Tachicom- Kenya