Task 9 Presentation
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The document presents a research proposal that investigates how entrepreneurs use social media to identify business opportunities and create business networks. It will use qualitative methods like interviews and case studies of local businesses to understand how social media adds value to entrepreneurs' social networks and influences their business models. The justification is that social media is altering business phenomena and it is important to understand its strategic role for small businesses.
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MySpace, etc. have came forward as databanks for market researchers. Going by the name of
social media monitoring (SMM), this approach basically involves automated content study to
understand perceptions and attitudes of customers. This paper argues for a place for
qualitative research methods in the study of social media by presenting the benefits of
adopting them as opposed to the rather limiting methodology of SMM. By systematically
comparing various research approaches, as well as entrenched methods and current designs,
this paper delineates three major differences between qualitative research and SMM which in
result gives the former greater soundness and genuineness than SMM. The paper concludes
that the non-mediated, interactive discourse or exchange between consumers and
researchers; the possibility of tracking latent unsaid stories of consumer needs and desires
that motivate their brand behaviour and preference and the rich, personal nature of
interviews that enable shared perceptions are the three compelling benefits of qualitative
research.
Transnational Media Practice Summer 2015Media & Development Assi.docx
Transnational Media Practice Summer 2015
Media & Development Assignment: The U.S.-Middle East Partnership Initiative (MEPI)
DUE: Sunday, June 14 by 0800 EST
PARAMETERS: 5 single-spaced pages in Times New Roman 12-point font, excluding the works cited page, NO PLAIGARISM
Each student will choose an existing international development project and analyze the roles media/communication technologies currently serve in its implementation/realization, situating their analysis within existing literature on development and communication paradigms.
The U.S.-Middle East Partnership Initiative (MEPI)
http://mepi.state.gov/index.html
Students will also assess the potential blind spots and pitfalls in the DevComm strategies being employed and propose a means of achieving development objectives through media/communication technologies that addresses and aims to correct said pitfalls.
In particular, students are asked to analyze how the organization understands and/or communicates the value of media as part of the development strategy (alternately, students might analyze how the organization uses media to communicate its mission to different audiences). Students should not take the claims made by the organization at face value, but should critically engage with the assumptions driving the media strategy as well as with the “story” being told through the media.
Students should also consider how development discourses are being articulated through the organization’s media strategies (i.e., how are those helping and those being helped presented? Whose voices are foreground? What relationships are enabled or curtailed through the media program? How are selective solutions presented as obvious?). Similarly, students should consider the political economic dimensions of the campaign (i.e., whose interests are being served? How is it funded? Regulated?).
Each student will choose an existing international development project and analyze the roles media/communication technologies currently serve (or could potentially serve) in its implementation/realization, situating their analysis within existing literature on development and communication paradigms. Using readings assigned, students will also assess the potential blind spots and pitfalls in the DevComm strategies being employed and propose a means of achieving development objectives through media/communication technologies that addresses and aims to correct said pitfalls.
Focus on
-
Media for development
-
Media development itself
Identify a development initiative that uses media as a tool
-
Critically analyze the underlying roles that the media plays in this perspective
-
Critically think about the medium and any edits, music, etc. think about the medium having specific attributes
-
Think about the way that they claim, track articles about that organization and their mission
o
Read the assumptions that are underlying the initiative’s objective
Look at and critically analyze development discours.
Assessing Market-Based Solutions: Lessons from Evaluating a Youth Employment ...
Assessing Market-Based Solutions: Lessons from Evaluating a Youth Employment ...The Rockefeller Foundation
1) Impact sourcing operates at the intersection of market-based approaches, ICT, and workforce development by providing digital jobs to disadvantaged youth.
2) Evaluating a Rockefeller Foundation youth digital employment initiative provided lessons on assessing programs that embed market-based principles. Mixed quantitative and qualitative methods are needed to measure individual, job, enterprise, household, and community-level outcomes.
3) Effective measurement requires clarity on objectives, distinguishing individual and firm-level data, and linking individual results to household outcomes over time. Leveraging technology can strengthen dynamic monitoring and evaluation.Similar to Task 9 Presentation (20)
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entrepreneurship certificate
This 5 week training course aims to introduce participants to the definition of entrepreneurship, the rationale for engaging in entrepreneurial activities and the social and financial benefits associated with these activities. Completing participants will develop an understanding of the entrepreneur as social, economic and technological change agents and begin to apply this knowledge in their
professional activities.
Extending canonical action research model to implement social media in microb...
This document proposes an extension to the canonical action research (CAR) model to increase its flexibility. It summarizes a study that used CAR to implement social media in a microbusiness but encountered limitations due to CAR's rigid structure. To address this, the study adopted a trial-and-error problem-solving approach. Based on these findings, the document proposes an extended CAR model that allows iterations between stages to increase flexibility while maintaining CAR's cyclical nature. This extended model is presented as having theoretical and practical implications for conducting action research.
Extending car to explain social media adoption by
This paper establishes inadequacies of the Unified Theory of Acceptance and Use of Technology (UTAUT) theory to explain social media adoption by microbusinesses. Literature review confirms the explaining power of UTAUT in variety of technology adoption by businesses. This paper uses UTAUT theory to implement social media technology in microbusinesses. Canonical action research method is adopted to introduce social media in microbusinesses. A post positivist approach is used to report the results based on a predetermined premise. It was found that the major constructs of performance and effort expectancy played insignificant role in establishing behavioural and adoption intention of social media by microbusinesses. Social influence and facilitating condition did not influence the behavioural intentions of the microbusiness owners. Individual characteristics and codification effort dominated the use behaviour. Goal of gaining customers leads to behavioural modification resulting in replacing of behavioural intention with goals as a superior method of predicting adoption behaviour within the context of microbusinesses. This paper extends the UTAUT to explain social media adoption in microbusinesses.
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Extending utaut to explain social media adoption by
This paper establishes inadequacies of the Unified Theory of Acceptance and Use of Technology (UTAUT) theory to explain social media adoption by microbusinesses. Literature review confirms the explaining power of UTAUT in variety of technology adoption by businesses. This paper uses UTAUT theory to implement social media technology in microbusinesses. Canonical action research method is adopted to introduce social media in microbusinesses. A post positivist approach is used to report the results based on a predetermined premise. It was found that the major constructs of performance and effort expectancy played insignificant role in establishing behavioural and adoption intention of social media by microbusinesses. Social influence and facilitating condition did not influence the behavioural intentions of the microbusiness owners. Individual characteristics and codification effort dominated the use behaviour. Goal of gaining customers leads to behavioural modification resulting in replacing of behavioural intention with goals as a superior method of predicting adoption behaviour within the context of microbusinesses. This paper extends the UTAUT to explain social media adoption in microbusinesses.
Beauty industry facebook strategy sme
This article has been prepared on educational basis with the sole intention of demonstrating to users strategies for increasing and engaging fans on facebook business page.
Cake industry facebook strategy sme
This article has been prepared on educational basis with the sole intention of demonstrating to users strategies for increasing and engaging fans on facebook business page.
Food speciality facebook strategy sme
Online shops rely on promoting their website links on Facebook to drive traffic. Physical shops showcase individual product photos and descriptions on their Facebook page. Both types of shops use Facebook to announce special deals and discounts for limited periods. They also engage customers by asking for product suggestions, opinions, and comments to build a sense of community around the brand.
THE IMPACT OF SOCIALMEDIA ON ENTREPRENEURIAL NETWORKS
This is the actual Research Proposal runs in to 70 pages. The primary purpose of this research is to examine the process of adoption of social media in
small businesses and investigate the impact it has on the business network of the
owner/entrepreneur. The intended output of the investigation is to construct a robust social
media adoption model specifically designed for small business. The model will be designed
in a manner which will be helpful for practitioners and academics alike.
IMPACT OF SOCIAL MEDIA ON ENTREPRENEURIAL NETWORKS
This is a presentation of my Ph.D Research Proposal.
Contact email of author:
dm110@students.waikato.ac.nz
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Task 9 Presentation
- 1. MNGT501-11S PRESENTATION OF RESEACH PROPOSAL Title THE IMPACT OF SOCIAL MEDIA ON ENTREPRENEURIAL SOCIAL NETWORKS STUDENT: DEBASHISH MANDAL
- 3. How do social media add value to existing social network of the entrepreuners?
- 4. How do social media influence and evolve business models of SME? I propose to investigate how entrepreneurs identify business development opportunities using the social media and how; through social interaction on the social media network they create business to exploit these opportunities.
- 7. IMPORTANCE OF SMALL BUSINESSES
- 9. UNIVERSITY EMPHASIS ON SOCIAL MEDIA
- 10. PUBLISHING OF RESEARCH PAPERS
- 12. METHODOLOGY
- 15. ACTION RESEARCH AND CASE STUDY
- 16. Interviews – open, semi and structured
- 17. Blogs, skpe, goole talk, chat, webinars
- 18. Subject – local businesses
- 19. Grounded theory – coding – content analysis