Vibe magazine was launched in 1993 by Quincy Jones and focuses on R&B and hip hop music artists. It is published quarterly. While Vibe shut down in 2009, it was later reopened under new ownership. The magazine is known for creative cover designs featuring artists like Mary J. Blige and Beyoncé. It has a large online presence and targets young, urban fans of hip hop culture.

1. +
Magazine Analysis Two
AS Media Coursework
Dean Humphries

2. +
Vibe magazine Quincy Jones launched Vibe in 1993, on
publications include June 30, 2009 Vibe announced it was
features on R&B and Hip- shutting down and ceasing publication,
Hop music artists. but was re-opened by InterMedia. Vibe
Vibe is issued on a magazine was known for the creative
quarterly basis. Vibe was direction of their covers, with many artist
purchased by the private appearing on the cover including Mary
equity investment fund J. Blige, Mariah Carey, Beyoncé, and Lil
InterMedia. Vibe has a Wayne
very large online
presence, the magazine’s
target audience audience
is predominantly young,
urban followers of hip-hop
culture.

3. +
Masthead: The
masthead of Vibe is
extremely bold, in
each issue the color
changes, but the style
stays the same. The
‘VIB’ is in capital Cover Lines: The cover
letters but the ‘e’ is in lines on ‘Vibe’ are all in
lower case letters; to yellow and white. They
convey a stylish give insight into the
representation. ‘VIBe’ magazine and also
is the most dominating include pull out quotes
text on the page so from the artist in the main
the audience can image.
recognize it through Main Image: The main
all of the other many image ‘Vibe’ has used is
magazines. someone instantly
recognisable to the
Header: A list of audience that would read
artist featured in ‘Vibe’ this would attract
the magazine. Gets their target audience, and
the reader in the keep inline of their
know of who they convention of target
are going to read audience.
about in this
particular issue.
Barcode

4. + It is easily identifiable that this is
the contents of ‘Vibe’
magazine, with the big ‘V’
watermark behind the main
image of Kanye West. The word
‘contents’ is split onto 3 lines to
add a stylish effect, and create
the image of an urban magazine
feel. ‘Contents’ is in bold, and is
written in all capitals to attract
the readers attention. The main
image of Kanye West is also
instantly recognisable to the
readers, and is the reason why it
is subject to the contents page.
Only featured articles are written
in the contents page. It is very
difficult to establish a house style
for ‘Vibe’ as every contents and
front cover are different; except
the text ‘Vibe’. All color schemes
change and very between
issues, as this one has a
gradient color scheme with a
lack of color, which emphasises
the urban culture to which it
appeals too.

5. +
This is a double page spread taken from a ‘Vibe’ magazine. The right A4 page is taken up by the main
image of Alexandra Burke modeling in a chic ‘seductive’ way to lure and entice the readers to read the
article. There is one more image of Alexandra on the left A4 page, in the same ‘sexy’ attire which gives
emphasis to the culture of the RnB magazine and to show that the article is obviously about her. There is a
quote pulled out of the article pink in color, which lets the reader jump to it to read it if they want some more
information about the article. The text is simple and clear in lines of columns influences by newspapers to
let the reader easily follow the continuous prose. Overall the design is simple yet elegant and
modern, enticing that modern and elegant reader to pick it up and take a read.