United Paycheck - Internet Marketing


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United Paycheck - Internet Marketing

  1. 1. United PayCheck Transforming Dreams Into Reality
  2. 2. United PayCheckThe focus area for Internet Marketing is based on Copyright © 2012 United Paycheck. All Rights Reserved.
  3. 3. United PayCheckDirect selling is the marketing and selling of productsdirectly to consumers away from a fixed retail location.Modern direct selling includes sales made through theparty plan, one-on-one demonstrations and otherpersonal contact arrangements as well as internet sales. Copyright © 2012 United Paycheck. All Rights Reserved.
  4. 4. United PayCheck Company Name Year Founded 2011 Revenue Avon Products 1886 US$ 11.3 B Amway 1959 US$ 10.9 B Herbalife 1980 US$ 3.5 B Natura 1969 US$ 3.01 B Vorwerk 1883 US$ 3.0 B Mary Kay 1963 US$ 2.9 B Tupperware 1946 US$ 2.6 B Oriflame 1967 US$ 2.1 B Nu Skin Enterprises 1984 US$ 1.7 B Belcorp 1967 US$ 1.6 BRef: Wikipedia Copyright © 2012 United Paycheck. All Rights Reserved.
  5. 5. United PayCheckNetwork marketing and Multi-level marketing have beendescribed as being synonymous, and as methods of directselling. It is a marketing strategy in which the sales force iscompensated not only for sales they personally generate,but also for the sales of the other salespeople that theyrecruit. This recruited sales force is referred to as theparticipants "downline", and can provide multiple levelsof compensation. Copyright © 2012 United Paycheck. All Rights Reserved.
  6. 6. United PayCheckA method of promoting products or services to newcustomers through referrals, usually word of mouth iscalled referral marketing. Whereas affiliate Marketing isa marketing practice in which a business rewards one ormore affiliates for each visitor or customer brought aboutby the affiliates own marketing efforts. Copyright © 2012 United Paycheck. All Rights Reserved.
  7. 7. United PayCheckThis type of marketing is a Performance-based marketing where Affiliate isRewarded for bringing customers through his own marketing efforts. Theindustry has four core players:• The Merchant (also known as retailer or brand) – E.g. United PayCheck• The Affiliate Network (that contains offers for the affiliate to choose from and also takes care of the payments) - E.g. United Paycheck affiliate network• The Publisher – Also known as the Affiliate• The Customer – the end user. The publisher is a customer and if a customer choose, he can be a publisher by working in the affiliate network of the company. Copyright © 2012 United Paycheck. All Rights Reserved.
  8. 8. United PayCheckWe will now look to different ways/techniques of‘Internet Marketing’ used for promotion of anaffiliate network in all the Industries. Copyright © 2012 United Paycheck. All Rights Reserved.
  9. 9. United PayCheckThe process of improving the visibility of a website or a webpage in search engines via the "natural" or un-paid ("organic"or "algorithmic") search results.A form of marketing that seeks to promote websites byincreasing their visibility in search engine result pages (SERPs)through the use of either paid placement, contextualadvertising and paid inclusion, or through the use of free searchengine optimization techniques also known as organic result. Copyright © 2012 United Paycheck. All Rights Reserved.
  10. 10. United PayCheckThe process of gaining traffic or attention through social mediawebsites such as Facebook, Twitter and LinkedIn etc.The process of increasing the awareness of a product, brand orevent by using a number of social media outlets andcommunities to generate viral publicity. SMO includes using RSSfeeds, social news and bookmarking sites, as well as socialmedia sites and video and blogging sites. SMO is similar to SEO(search engine optimization) in that the goal is to drive traffic toyour Web site. Copyright © 2012 United Paycheck. All Rights Reserved.
  11. 11. United PayCheckDirectly marketing a commercial message to a group of peopleusing email.The process of creating specialized content such as infographics,blog articles and ebooks to attract more customers.Involves creating and freely sharing informative content as ameans of converting prospects into customers and customersinto repeat buyers. Copyright © 2012 United Paycheck. All Rights Reserved.
  12. 12. United PayCheckThis type of marketing specializes in creating videos that engagethe viewer into a buying state by presenting information invideo form and guiding them to a product or service.Use of web banners or banner ads placed on a third-partywebsite or blog to drive traffic to a companys own website andincrease product awareness. Copyright © 2012 United Paycheck. All Rights Reserved.
  13. 13. United PayCheck Inexpensive when examining the ratio of cost to the reach of the target audience. Appealing to consumers in a medium that can bring results quickly. Advantage of measuring statistics easily and inexpensively. Copyright © 2012 United Paycheck. All Rights Reserved.