target market research

1. R E S U L T O F T A R G E T M A R K E T R E S E A RC H
Target Market

12. Conclusion
As a conclusion, the result of this survey is what I expected which I
passed it to women mostly aged around 25-35, and some of them are
anonymous because this survey is open to public. My target market
have to be aged around 27-35, their income should be around RM4000
to above RM5000 and disposable income have to more than RM2500
so that they able to afford the price of my collection which is around
RM300-500. They don’t have to be a shopaholic, but a lady who attend
a lot of events, because my collection is more to evening wear. So, shop
around 2-3 times in a month will do. When they shop, they aimed for
high street fashion brands such as Dorothy Perkins, Eclipse and more
because those brands are selling more mature apparels which suitable
for their age. Their fashion style is more to feminine, classic and elegant
and like to wear skirts to show their feminine side.