This document profiles a target audience's social media usage. They use Facebook and Instagram on Thursdays and Fridays from 1-3pm to catch up with family and friends and see new trends. They also use these platforms to stalk celebrities and see what music artists like Travis Scott are releasing. On Saturdays from 8-11pm and weekdays from 3-4pm and 12-6pm, they use 9GAG for masculine banter and memes.

1. TARGET AUDIENCE
PROFILE
Thursday & Friday
1:00-3:00pm
Used to catch up
with family and
friends and see what
is going on.
Used to share and tag
friends as well as viewing
the latest new trends
Used to stalk their favourite
celebrities such as football players an
to see what they are up to as well as
the release of new albums from
artists such as Travis Scott. .
Saturday
8:00-11:00pm
Monday-Friday
3:00-4:00pm
Monday-Friday
12:00-6:00pm
SOCIAL MEDIA
THE
FACEBOOK
INSTAGRAM
9GAG
TWITTER
Used for masculine
banter and posts such
as memes.