This document outlines a social media strategy for promoting a YouTube channel, website, and documentary over multiple months. It includes posting introductory videos and links on YouTube, Twitter, Facebook, and Instagram. Behind-the-scenes photos, interview clips, character profiles, and ticket/information updates would also be shared across platforms. Twitter polls would gauge audience excitement and opinions about the documentary and its cast.

1. Roughideafor the correlations
YouTube Responsible Twitter Facebook Instagram Website
Intro/ 1st
video Max Intro to the next
few months
Intro to the next
few months
Intro to the next
few months
Website is
published
Montage Katy Posts linking to
new YouTube
videos
Posts linking to
new YouTube
videos
Posts linking to
YouTube videos,
with short clips
from said video
Post about the
YouTube channel
and the Social
media posts
Interview
videos
Max Polls Links to twitter
polls
Posts linking to
Social media
Character/ Cast/
crew profiles
Blooper Reel Katy Photos from
behind the scenes
Link to RSAF
website and
Anything Goes
Webpage
Short video clips
from behind the
scenes
Quotes from crew/
staff about the
progress or crew
profiles
Interview
videos
Max Quotes from
behind the scenes
Quotes from behind
the scenes
Photos from
behind the scenes
w/ quotes from
behind the scenes
as captions
More profiles
added
Montage Katy Posts linking to
webpage updates
and documentary
information
Photos from behind
the scenes and
documentary
information
Posts linking to
webpage updates
and documentary
information
Information such
as ticket info and
documentary
information
Twitter Polls regarding Anything Goes, e.g.; are you excited for Anything Goes? Who’s your
favourite cast member? Who’s your favourite character? Favourite couple? Etc.
It depends on who is being interviewed and when, for example- if Reno is interviewed then
the Reno and Gina profiles would be added to the website.