Target audience
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A music video should appeal to its target audience. Understanding the demographics like gender, age, and ethnicity of the audience helps determine who the video is aimed at. Psychographics further divides the audience into lifestyle groups based on personality, social class, and values to better understand viewer preferences. Examples of psychographic segments include Explorers, Aspires, Succeeders, and Reformers.
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Demographic and psychographic data can help media producers target audiences. Demographics consider factors like age, job, and location to segment audiences. The document discusses targeting demographic group "E" which includes younger adults likely to enjoy music videos. Psychographics examines personality, values, and lifestyles to understand audiences. The document proposes targeting the "Aspirers" and "Explorers" psychographic groups which align with the themes and characters in their planned music video. These groups value image, status, and individuality respectively.
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This document discusses demographics and psychographics in relation to marketing music. Demographics classify audiences by age, gender, race and other attributes, while psychographics examine personality characteristics. While demographics can indicate lifestyle choices, psychographics influence music preferences more by relating to personality rather than location. For house music specifically, the genre would appeal most to "aspirers," who are fashionable younger people, and "explorers," who are younger students interested in exploring new ideas and genres.
Target audience
This document describes the target audience for a music magazine. The target audience is female between 17-21 years old who enjoys alternative music, festivals, fashion, photography, travel, and social media. She dresses in an "indie" style and shops at stores like Urban Outfitters. The magazine would appeal to this audience by featuring similar music, artists, styles, and information about concerts and festivals. Specific advertisements that would attract her include posters, articles on bands, free music downloads, and information on upcoming tours and festivals.
Target audience
This document describes the target audience for a music magazine. The target audience is female between 17-21 who enjoys alternative music, festivals, fashion and social media. She dresses in an "indie" style and shops at stores like Urban Outfitters. The magazine would appeal to this audience by featuring bands they like, exclusive posters and articles, free music downloads, and information on music festivals and tours. It uses genre conventions and meets magazine standards to attract this target demographic.
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Music videos promote artists and bands by showing them performing songs, which increases demand for their music and differentiates them from other musical acts. Videos entertain audiences through interesting visuals that accompany the music and bring the lyrics to life. They can build a fanbase by creating a subculture of fans who share a common interest in a particular artist or genre of music.
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The document discusses identifying the target audience for a hip hop music video. Through research, the target audience was identified as predominantly black urban males between 16-25 years old who enjoy hoodies, tracksuits, baseball caps, drugs, partying, gambling and sport and can be reached on Facebook, Instagram, and Twitter. Identifying the target audience is crucial for marketing and producing a successful music video.
Marketing applications of reference group, family and culture
The document discusses several factors that influence consumer behavior, including reference groups, family and culture. It defines reference groups as individuals or groups that serve as a point of comparison and influence evaluations, aspirations, and behaviors. Reference groups can include family, friends, and celebrities. Family and culture also shape consumer decisions. Culture refers to shared values, norms, and beliefs passed down through generations that impact tastes and preferences. Subcultures within a culture may differ based on attributes like ethnicity, age, religion, and location. Social classes and groups further influence consumer norms and status. Marketers study these factors to understand consumer decision-making.
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This document describes the target audience for a music magazine. The target audience is female between 17-21 who enjoys alternative music, festivals, fashion and social media. She dresses in an "indie" style and shops at stores like Urban Outfitters. The magazine would appeal to this audience by featuring bands they like, exclusive posters and articles, free music downloads, and information on music festivals and tours. It uses genre conventions and meets magazine standards to attract this target demographic.
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Music videos promote artists and bands by showing them performing songs, which increases demand for their music and differentiates them from other musical acts. Videos entertain audiences through interesting visuals that accompany the music and bring the lyrics to life. They can build a fanbase by creating a subculture of fans who share a common interest in a particular artist or genre of music.
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The document discusses several factors that influence consumer behavior, including reference groups, family and culture. It defines reference groups as individuals or groups that serve as a point of comparison and influence evaluations, aspirations, and behaviors. Reference groups can include family, friends, and celebrities. Family and culture also shape consumer decisions. Culture refers to shared values, norms, and beliefs passed down through generations that impact tastes and preferences. Subcultures within a culture may differ based on attributes like ethnicity, age, religion, and location. Social classes and groups further influence consumer norms and status. Marketers study these factors to understand consumer decision-making.
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The document discusses audience research and different ways audiences can be divided and classified. It describes socio-economic classifications, demographic factors like age, gender, and family size, and psychographic profiling based on attitudes, personality, lifestyle, values, interests, and aspirations. It discusses limitations of audience classifications and targeting all audiences with one media.
Audience research pp
The document discusses various ways that audiences can be divided and classified for media research purposes. It describes socio-economic classifications, demographic factors like age, gender, and family size, geographic regions, and psychographic profiling based on attitudes, personality traits, values, interests, and aspirations. The limitations of audience classifications are discussed, noting it is difficult to target all audiences with one media format.
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Codes and convection's of a web page
The Nicki Minaj official music website uses pink and girly colors that match Minaj's image as a Barbie-like rapper. The homepage features the latest news, media, and information on Minaj's music, videos, tours, and merchandise. Navigation icons linked to Minaj's social media profiles allow visitors to easily stay connected and watch videos on YouTube. The website effectively promotes Minaj's brand and sells her music, videos, and products to her target audience.
R&B Representation Within A Music Video
This document summarizes representations in music videos, specifically focusing on the R&B music video "The Boys" by Nicki Minaj featuring Cassie. It analyzes how the video portrays gender, ethnicity, and age. The video challenges stereotypes by having two female artists who portray power and confidence rather than being inferior to men. While Nicki Minaj and Cassie are depicted in revealing outfits and dancing closely at times, selling sex appeal to a male audience, the song's message is about women finding "boys" immature. The video also shows Cassie dressing in a masculine suit to further challenge stereotypes.
Codes and convection's of a web page
This webpage is Nicki Minaj's official music website. Some key aspects summarized:
1) The website's name, Pink Friday, and color scheme of pinks and blacks reflect Nicki Minaj's image and first album.
2) The homepage features recent news, media, and advertisements of Nicki Minaj to keep fans informed and engaged.
3) Other pages allow fans to watch music videos, view tour dates, download Nicki's app also called Pink Friday, and link to her social media profiles.
4) Images and videos throughout sell Nicki Minaj's image and music to her target audience of young women and girls.
Genre theory
Genre theory proposes that genres have codes and conventions that define them. A genre refers to a type of media content, like music videos, that audiences can recognize based on consistent characteristics. Genres evolve over time as conventions change through agreements between creators and audiences. Music video theorists have identified common elements of genres, like R&B, that help classify a video, such as its visual style, themes, and relationship between music and visuals. Audiences are familiar with genre conventions and can easily identify a genre based on its adherence to typical codes.
Codes and convection's of a web page
The Nicki Minaj official music website uses a pink and white color scheme, bold fonts, and many images of Nicki Minaj to advertise her music and brand. The homepage features upcoming events, recent news, music videos and allows visitors to easily access Nicki Minaj's social media pages. Navigation icons organized along the top allow visitors to access news, videos, photos and more information about Nicki Minaj's music and career. The website is designed to appeal to Nicki Minaj's target audience of teenage girls and young women by reflecting her image and style through its visual design and content.
Codes And Conventions Of A Music Magazine.
The advertisement should feature the artist as the main focus in a large, bold image in the center to attract the target audience. This main image should follow the theme of the album cover to clearly link the two products. The largest text will be the artist's name in their signature font, with the second largest text listing the album name and indicating it is new. Additional details about songs, features, and websites are also typically included.
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Target audience
- 1. MUSIC VIDEO TARGET AUDIENCE RESEARCH By Ellen Whight
- 2. A music video should be entertaining , interesting and appealing to whoever their chosen target audience is. One of the most important aspects of marketing and producing a music video is knowing who you are going to aim it at, who would be interested?. Demographics Demographics is a set of objective characteristics which describe a group of people, in the case of a music video, people who will watch and listen to your music video. These characteristics include things such as gender, age, sexuality, ethnicity, class, location, education and lifestyle. The most important objective characteristic is age, the age of your singer or band is very important when it comes to deciding your chosen audience. Psychographics Psychographics is what separates and divides the market into groups, lifestyle classifications based on class, social groups, lifestyle and personality.
- 3. An example of a lifestyle classification is Young And Rubican, this then gets divided even more into other lifestyle classifications which are: • The Explorer – Driven by a need for discovery and/or challenge. • The Aspirer – Materialistic, care more about what other people think. • The Succeeder – Self confident, has a s strong goal orientation and organised. • The Reformer – Values their own independent judgement, anti materialistic. • The Mainstream – Largest group: Needs security, lives in a daily routine. • The Struggler – Seek escape from this lifestyle, live for today, not worrying about tomorrow. • The Resigned – Aim is to survive, mostly older people in this lifestyle classification.