The document discusses determining the genre of a chosen band called Pilots. It analyzes several factors that indicate the band falls into the indie/alternative genre, such as their style, image, and similarities to other indie bands. The target audience for this genre is identified as males and females aged 14-25 based on the results of a questionnaire. The audience likes the lyrics, image, live performances, and catchy songs of indie music. An effective music video would incorporate elements of narrative, performance, and concept to meet the audience's desires to relate to lyrics and find inspiration from the artists.
The song "Stitches" by the Scottish indie/alternative rock band The Dykeenies falls under the indie/alternative rock genre. Indie rock bands have complete control over their music and careers, which is shown as The Dykeenies wrote "Stitches" themselves. The song has characteristics of alternative rock, using guitar as the main instrument and rejecting commercialism. It addresses relevant social issues like confidence and facing fears.
Assignment 5 – furthur music video researchbenchaisty
This document analyzes and summarizes 27 different music videos. It discusses the artist, genre, type of video, purpose, and inspiration for each one. It also covers common conventions for camera shots, movements, editing, and how genres like rock, dance, pop, and R&B tend to have distinguishing conventions. The document aims to provide research for a music video assignment.
The document discusses determining the genre of a chosen band called Pilots. It provides evidence that Pilots falls into the indie/alternative genre based on their image and style, musical formation and sound, which is similar to bands like The Arctic Monkeys, Kings of Leon, and The Enemy. It also discusses the target audience for this genre as mostly males and females ages 14-25, as evidenced by a survey. The target audience likes the lyrics, image/fashion, live performances, mood suitability, and catchiness of songs in this genre.
The document analyzes three album covers and discusses their portrayal of the artist, genre of music, values/beliefs conveyed, and messages about social groups. For the first album, London Calling by The Clash, the identity of the artist is hidden showing they care more about music than their public image. The genre is described as rock/punk and the values are to contradict mainstream audiences. The second album, Slave to the Rhythm by Grace Jones, portrays the artist as strong and angry over racial issues. The genre is soul and the values are to stand up for one's beliefs. The third album by 50 Cent emphasizes his wealth and power through displaying luxury items and a muscular physique, with the genre being hip
iSO was raised in Essex and found a love of music from a young age, especially rap artists like Eminem, Beastie Boys, and Wu-Tang. He grew up in a difficult environment with drugs and alcohol and was kicked out at 17, moving to South London. There he honed his musical skills and was discovered by Real Proviso Records scouts Libby Collins and James Eagle.
The music video for the song "America" by the English-Swedish indie rock band Razorlight depicts a man feeling alienated from American culture while sitting on his couch. It utilizes several characteristics of the indie music genre, including a performance element, an underground venue setting rejecting mainstream culture, and the band playing their own instruments. The video establishes a strong relationship between the lyrics and visuals as well as between the music and visuals through shot selection and imagery that corresponds to the lyrics and music. It introduces each band member through close-up shots as demanded by the record label and presents their typical indie style without objectifying women or including intertextual references.
Rap music conveys emotions through lyrics that often depict negative aspects of life and the rapper's rise to success. The music has an angry tone and threatening lyrics. Rappers like Eminem use a growling tone to express their feelings. Lyrics frequently include swearing, drugs, and violence. The media portrays rap music negatively by focusing on these aspects rather than the messages. Rappers are stereotyped as wearing expensive jewelry and tattoos while promoting drugs, sexism, and violence in their songs. Younger audiences may see rappers as bad role models due to this media representation.
Analysis of existing products- The ScriptMediaAmelia
The video for The Script's "Man Who Can't Be Moved" uses various camera shots and angles of the lead singer to introduce him and the band to the audience. It draws on conventions of the pop rock genre through the members' clothing, instrumentation, and positioning. The album digipak for "Science and Faith" symbolically represents its themes through hand images and includes lyrics and messages to fans. The band's website prominently features live performance photos to promote an image of them as serious performers and allows fans to easily access their music, merchandise, and tour information.
The song "Stitches" by the Scottish indie/alternative rock band The Dykeenies falls under the indie/alternative rock genre. Indie rock bands have complete control over their music and careers, which is shown as The Dykeenies wrote "Stitches" themselves. The song has characteristics of alternative rock, using guitar as the main instrument and rejecting commercialism. It addresses relevant social issues like confidence and facing fears.
Assignment 5 – furthur music video researchbenchaisty
This document analyzes and summarizes 27 different music videos. It discusses the artist, genre, type of video, purpose, and inspiration for each one. It also covers common conventions for camera shots, movements, editing, and how genres like rock, dance, pop, and R&B tend to have distinguishing conventions. The document aims to provide research for a music video assignment.
The document discusses determining the genre of a chosen band called Pilots. It provides evidence that Pilots falls into the indie/alternative genre based on their image and style, musical formation and sound, which is similar to bands like The Arctic Monkeys, Kings of Leon, and The Enemy. It also discusses the target audience for this genre as mostly males and females ages 14-25, as evidenced by a survey. The target audience likes the lyrics, image/fashion, live performances, mood suitability, and catchiness of songs in this genre.
The document analyzes three album covers and discusses their portrayal of the artist, genre of music, values/beliefs conveyed, and messages about social groups. For the first album, London Calling by The Clash, the identity of the artist is hidden showing they care more about music than their public image. The genre is described as rock/punk and the values are to contradict mainstream audiences. The second album, Slave to the Rhythm by Grace Jones, portrays the artist as strong and angry over racial issues. The genre is soul and the values are to stand up for one's beliefs. The third album by 50 Cent emphasizes his wealth and power through displaying luxury items and a muscular physique, with the genre being hip
iSO was raised in Essex and found a love of music from a young age, especially rap artists like Eminem, Beastie Boys, and Wu-Tang. He grew up in a difficult environment with drugs and alcohol and was kicked out at 17, moving to South London. There he honed his musical skills and was discovered by Real Proviso Records scouts Libby Collins and James Eagle.
The music video for the song "America" by the English-Swedish indie rock band Razorlight depicts a man feeling alienated from American culture while sitting on his couch. It utilizes several characteristics of the indie music genre, including a performance element, an underground venue setting rejecting mainstream culture, and the band playing their own instruments. The video establishes a strong relationship between the lyrics and visuals as well as between the music and visuals through shot selection and imagery that corresponds to the lyrics and music. It introduces each band member through close-up shots as demanded by the record label and presents their typical indie style without objectifying women or including intertextual references.
Rap music conveys emotions through lyrics that often depict negative aspects of life and the rapper's rise to success. The music has an angry tone and threatening lyrics. Rappers like Eminem use a growling tone to express their feelings. Lyrics frequently include swearing, drugs, and violence. The media portrays rap music negatively by focusing on these aspects rather than the messages. Rappers are stereotyped as wearing expensive jewelry and tattoos while promoting drugs, sexism, and violence in their songs. Younger audiences may see rappers as bad role models due to this media representation.
Analysis of existing products- The ScriptMediaAmelia
The video for The Script's "Man Who Can't Be Moved" uses various camera shots and angles of the lead singer to introduce him and the band to the audience. It draws on conventions of the pop rock genre through the members' clothing, instrumentation, and positioning. The album digipak for "Science and Faith" symbolically represents its themes through hand images and includes lyrics and messages to fans. The band's website prominently features live performance photos to promote an image of them as serious performers and allows fans to easily access their music, merchandise, and tour information.
The document provides summaries for 20 music videos. Most videos use a combination of performance and narrative styles to both showcase the artist's performance and tell a story. Common purposes are to promote an artist or film, inspire viewers, or share a message. Videos that stand out use unique approaches like telling a story over multiple videos, incorporating abstract concepts, or having ambiguous meanings.
This document summarizes Andrew Goodwin's theory on analyzing music videos. The theory contains 6 points: 1) Music videos demonstrate genre characteristics. 2) There is a relationship between the lyrics and visuals. 3) There is a relationship between the music and visuals. 4) The demand for close-ups of the artist and developing a visual style. 5) Frequent references to looking and voyeuristic treatment of the female body. 6) Intertextual references to other works. The document then provides examples of analyzing music videos using this theory.
Justin Timberlake began his music career in the late 1990s as a member of the boy band 'N Sync. The group released five albums together before taking a hiatus in 2002. Timberlake then pursued a solo career, releasing successful albums in 2002 and 2006. He also began an acting career in 2007. Timberlake has won four Emmy awards and six Grammy awards for his musical work. His website, social media, albums, and music videos maintain a consistent black and white color scheme promoting his brand and latest work.
The music video adheres to several conventions of heavy metal genre videos. It features dark costumes, dim lighting, and the lead singer performing with a distressed look. It also includes symbolic elements like dark figures and the singer bleeding black blood. These visuals are meant to represent the dark and angry tones of the song lyrics. The video also includes conceptual scenes of a man being chased and killed by cloaked figures, representing his struggle with inner demons. Overall, the video uses common heavy metal conventions and symbolism to visually represent and amplify the emotions and themes in the song.
Music video analysis_worksheets_ms_word_versionLewisDunn
The document contains analysis worksheets for music videos. It provides questions to analyze aspects of music videos like gender roles, race, sexuality, materialism, and violence. For the song "Wrecking Ball" by Miley Cyrus, it finds she swings naked on a wrecking ball displaying her skin and power. For "Crazy in Love" by Beyonce featuring Jay-Z, it notes they are African American and she progresses from average to fancy clothes. The document contains similar analyses for other music videos.
This document provides guidance for analyzing album covers and music videos. It includes questions to consider when deconstructing elements of album covers like images, text, and relationships between elements. It also provides topics for researching the target audience of a genre of music, including how the audience consumes and identifies with the music. Finally, it lists essential questions for analyzing the relationship between music, lyrics, and visuals in music videos, considering genre, performance, narrative elements, and references.
- Ed Sheeran began his music career by independently recording and releasing albums and EPs, and gaining popularity by opening for other artists. His success increased when videos of him performing gained attention online.
- His debut studio album + was a major success, selling over 1 million copies in the UK. Subsequent albums and singles like "Shape of You" and "Thinking Out Loud" achieved commercial and critical acclaim.
- Sheeran promotes his music through social media and touring. His website, album artwork, and music videos maintain a consistent simplistic style that emphasizes his music over his personal image.
Rihanna's fourth studio album "Rated R" was released in November 2009. The album debuted at number four on the US Billboard chart, selling 181,000 copies in its first week. This was Rihanna's highest first-week sales in the US at that time. The album cover features a black and white close-up image of Rihanna with heavy makeup, giving a challenging stare. It does not include her name but has the letter "R" to signify the album title and its explicit content. Both the CD and back cover continue the theme through the letter "R" and images of Rihanna that create a sense of sex appeal.
The music video for Neon Indian's song "Annie" is set in the 1980s and uses various filmmaking techniques to immerse the viewer in that era. It features subtitles that match the lyrics, fast-paced camera shots of outdated technology, and split screens showing multiple characters. The narrative portrays the male singer searching vulnerably for the mysterious Annie, challenging gender norms by showing her wield power over him. Analysts have discussed how it references other works through intertextuality and nostalgically represents the genres of synth-pop and electronic music through its style.
The video features close-ups of the band members performing. Lead singer Matt Healy maintains eye contact with the camera, representing a connection between the band and audience. The video cuts between shots of the band and an audience watching critically. It references internet trolls' comments to show the band does not care about criticism. Through lighting, costumes, and a narrative concept, the video reflects the indie rock genre and the band's style while giving the song a new interpretation.
This document analyzes photographs of five musical artists: Bob Marley, Friendly Fires, Enter Shikari, Wiz Khalifa, and Hard-Fi. For each photograph, it discusses compositional techniques like rule of thirds and symmetry. It also analyzes colors, facial expressions, settings, and how the photographs reflect the artists' genres, which include reggae, electronic pop indie, pop-punk, hip-hop, and indie/pop rock. The purpose is to examine how the photographs represent the artists and their music styles.
The document discusses several key theories related to music videos:
- Andrew Goodwin analyzed 5 aspects audiences look for in music videos: narrative & performance, thought beats, relationship between visuals and song, technical aspects, and star image.
- Claude Levi-Strauss' theory of binary opposites explains how understanding words is based on their antonyms.
- Laura Mulvey's theory of the "male gaze" argues that audiences view characters and narratives from a heterosexual male perspective, objectifying women.
- Examples are given of how these theories have been applied in analyzing specific music videos.
The document discusses several key theories related to music videos:
- Andrew Goodwin analyzed 5 aspects audiences look for in music videos: narrative & performance, thought beats, relationship between visuals and song, technical aspects, and star image.
- Claude Levi-Strauss' theory of binary opposites explains how understanding words is based on their antonyms.
- Laura Mulvey's theory of the "male gaze" argues that audiences view characters from a heterosexual male perspective, objectifying women and making them passive while men are active.
- Examples are given of how these theories have been applied or exemplified in various music videos.
Detailed music video analysis - The 1975 // Girlssianolivia
The music video for "Girls" by The 1975 plays with pop music conventions by incorporating bright colors despite the band's usual monochrome aesthetic, poking fun at those who accused the band of conforming to major label demands. While including typical pop video elements like close-ups of the singer and shots of the band playing their instruments, the video ironically features scantily clad women to challenge expectations rather than objectify them. It amplifies the song's meaning while commenting on industry pressures around artistic integrity.
This document analyzes several photos of musicians and uses visual cues like lighting, clothing, background, and composition to infer the music genres represented in each photo. Elements like dark lighting and focus on the artist's face suggest rap music, while bright colors, plaits or braids, and photos taken in tropical locations indicate reggae. Photos that only show the artist's face without instruments represent pop music focused on the voice. Attributes like expensive watches and jewelry hint at genres like R&B and hip pop that depict wealth and glamour. The document examines how photographic style can provide clues to the type of music an artist performs.
The document analyzes and summarizes several images of musical artists to infer information about their music genres and styles based on visual elements like composition, lighting, color, dress, and facial expressions. For the image of Arctic Monkeys, their smart dress and symmetrical positioning suggests alternative rock that is structured and organized. Beyoncé's symmetrical features and bright colors in her image signals pop music that can be both serious and happy. Justin Timberlake standing alone in a black and white suit suggests a classical and solo style. Pharrell Williams' casual dress and leaning pose indicates his music is less organized and covers different genres. Ellie Goulding's serious expression while looking at the camera implies her pop music is straightforward.
Beyoncé first gained prominence in the 1990s as the lead singer of Destiny's Child. She has since had a very successful solo career, releasing four albums that have all reached number one on the US charts. Beyoncé's image and physical appearance are a major part of her marketing across various media formats like album artwork, music videos, and her website. These emphasize portraying her as strong, glamorous, and sexy to appeal to audiences and promote record sales.
This document provides an analysis of the Kings of Leon music video for "Sex on Fire" using various music video and film theories:
1) The video demonstrates characteristics of the indie/alternative genre through its low-budget production, the band's ragged appearance, and lyrics about sex, drugs and alcohol.
2) While the lyrics are understandable, the visuals are disjunctured and don't relate to the lyrics, showing one band member eating chicken for no reason.
3) The sad music matches the sad lyrics and visuals that fade in and out with the beat.
4) There are many close-ups of the band, especially the singer, to build recognition for future releases.
Eminem's image and promotion:
- Eminem is no longer actively promoting music but remains an iconic figure known for hits like "The Marshall Mathers LP 2".
- When he first emerged in the late 1990s, he was seen as an outsider in the black-dominated rap genre as a white artist. Later, his controversial lyrics promoted violence and crime.
- His album "Recovery" marked a shift where he produced empowering songs and reached out to fans more about lessons learned from past mistakes.
The band had to choose between two songs, "Alarms" and "Kaleidoscope", for their music video. While "Alarms" is a slower, more melancholy song, "Kaleidoscope" is faster and more upbeat. They listed pros and cons of each song. They then conducted research with their target audience of young adults who said they found "Alarms" more intriguing and meaningful with its lyrics provoking images of a journey and looking to the past. Based on appealing more to their target audience and providing a better narrative opportunity, the band chose "Alarms" for their music video.
The document contains lyrics from multiple songs by Green Day and Linkin Park. The songs describe feelings of isolation, disillusionment with society, and inner turmoil. They address themes like struggling to find purpose and meaning, feeling lost, and dealing with mental health issues like paranoia. The lyrics portray characters who feel disconnected from the world and like they don't fit in.
The document provides summaries for 20 music videos. Most videos use a combination of performance and narrative styles to both showcase the artist's performance and tell a story. Common purposes are to promote an artist or film, inspire viewers, or share a message. Videos that stand out use unique approaches like telling a story over multiple videos, incorporating abstract concepts, or having ambiguous meanings.
This document summarizes Andrew Goodwin's theory on analyzing music videos. The theory contains 6 points: 1) Music videos demonstrate genre characteristics. 2) There is a relationship between the lyrics and visuals. 3) There is a relationship between the music and visuals. 4) The demand for close-ups of the artist and developing a visual style. 5) Frequent references to looking and voyeuristic treatment of the female body. 6) Intertextual references to other works. The document then provides examples of analyzing music videos using this theory.
Justin Timberlake began his music career in the late 1990s as a member of the boy band 'N Sync. The group released five albums together before taking a hiatus in 2002. Timberlake then pursued a solo career, releasing successful albums in 2002 and 2006. He also began an acting career in 2007. Timberlake has won four Emmy awards and six Grammy awards for his musical work. His website, social media, albums, and music videos maintain a consistent black and white color scheme promoting his brand and latest work.
The music video adheres to several conventions of heavy metal genre videos. It features dark costumes, dim lighting, and the lead singer performing with a distressed look. It also includes symbolic elements like dark figures and the singer bleeding black blood. These visuals are meant to represent the dark and angry tones of the song lyrics. The video also includes conceptual scenes of a man being chased and killed by cloaked figures, representing his struggle with inner demons. Overall, the video uses common heavy metal conventions and symbolism to visually represent and amplify the emotions and themes in the song.
Music video analysis_worksheets_ms_word_versionLewisDunn
The document contains analysis worksheets for music videos. It provides questions to analyze aspects of music videos like gender roles, race, sexuality, materialism, and violence. For the song "Wrecking Ball" by Miley Cyrus, it finds she swings naked on a wrecking ball displaying her skin and power. For "Crazy in Love" by Beyonce featuring Jay-Z, it notes they are African American and she progresses from average to fancy clothes. The document contains similar analyses for other music videos.
This document provides guidance for analyzing album covers and music videos. It includes questions to consider when deconstructing elements of album covers like images, text, and relationships between elements. It also provides topics for researching the target audience of a genre of music, including how the audience consumes and identifies with the music. Finally, it lists essential questions for analyzing the relationship between music, lyrics, and visuals in music videos, considering genre, performance, narrative elements, and references.
- Ed Sheeran began his music career by independently recording and releasing albums and EPs, and gaining popularity by opening for other artists. His success increased when videos of him performing gained attention online.
- His debut studio album + was a major success, selling over 1 million copies in the UK. Subsequent albums and singles like "Shape of You" and "Thinking Out Loud" achieved commercial and critical acclaim.
- Sheeran promotes his music through social media and touring. His website, album artwork, and music videos maintain a consistent simplistic style that emphasizes his music over his personal image.
Rihanna's fourth studio album "Rated R" was released in November 2009. The album debuted at number four on the US Billboard chart, selling 181,000 copies in its first week. This was Rihanna's highest first-week sales in the US at that time. The album cover features a black and white close-up image of Rihanna with heavy makeup, giving a challenging stare. It does not include her name but has the letter "R" to signify the album title and its explicit content. Both the CD and back cover continue the theme through the letter "R" and images of Rihanna that create a sense of sex appeal.
The music video for Neon Indian's song "Annie" is set in the 1980s and uses various filmmaking techniques to immerse the viewer in that era. It features subtitles that match the lyrics, fast-paced camera shots of outdated technology, and split screens showing multiple characters. The narrative portrays the male singer searching vulnerably for the mysterious Annie, challenging gender norms by showing her wield power over him. Analysts have discussed how it references other works through intertextuality and nostalgically represents the genres of synth-pop and electronic music through its style.
The video features close-ups of the band members performing. Lead singer Matt Healy maintains eye contact with the camera, representing a connection between the band and audience. The video cuts between shots of the band and an audience watching critically. It references internet trolls' comments to show the band does not care about criticism. Through lighting, costumes, and a narrative concept, the video reflects the indie rock genre and the band's style while giving the song a new interpretation.
This document analyzes photographs of five musical artists: Bob Marley, Friendly Fires, Enter Shikari, Wiz Khalifa, and Hard-Fi. For each photograph, it discusses compositional techniques like rule of thirds and symmetry. It also analyzes colors, facial expressions, settings, and how the photographs reflect the artists' genres, which include reggae, electronic pop indie, pop-punk, hip-hop, and indie/pop rock. The purpose is to examine how the photographs represent the artists and their music styles.
The document discusses several key theories related to music videos:
- Andrew Goodwin analyzed 5 aspects audiences look for in music videos: narrative & performance, thought beats, relationship between visuals and song, technical aspects, and star image.
- Claude Levi-Strauss' theory of binary opposites explains how understanding words is based on their antonyms.
- Laura Mulvey's theory of the "male gaze" argues that audiences view characters and narratives from a heterosexual male perspective, objectifying women.
- Examples are given of how these theories have been applied in analyzing specific music videos.
The document discusses several key theories related to music videos:
- Andrew Goodwin analyzed 5 aspects audiences look for in music videos: narrative & performance, thought beats, relationship between visuals and song, technical aspects, and star image.
- Claude Levi-Strauss' theory of binary opposites explains how understanding words is based on their antonyms.
- Laura Mulvey's theory of the "male gaze" argues that audiences view characters from a heterosexual male perspective, objectifying women and making them passive while men are active.
- Examples are given of how these theories have been applied or exemplified in various music videos.
Detailed music video analysis - The 1975 // Girlssianolivia
The music video for "Girls" by The 1975 plays with pop music conventions by incorporating bright colors despite the band's usual monochrome aesthetic, poking fun at those who accused the band of conforming to major label demands. While including typical pop video elements like close-ups of the singer and shots of the band playing their instruments, the video ironically features scantily clad women to challenge expectations rather than objectify them. It amplifies the song's meaning while commenting on industry pressures around artistic integrity.
This document analyzes several photos of musicians and uses visual cues like lighting, clothing, background, and composition to infer the music genres represented in each photo. Elements like dark lighting and focus on the artist's face suggest rap music, while bright colors, plaits or braids, and photos taken in tropical locations indicate reggae. Photos that only show the artist's face without instruments represent pop music focused on the voice. Attributes like expensive watches and jewelry hint at genres like R&B and hip pop that depict wealth and glamour. The document examines how photographic style can provide clues to the type of music an artist performs.
The document analyzes and summarizes several images of musical artists to infer information about their music genres and styles based on visual elements like composition, lighting, color, dress, and facial expressions. For the image of Arctic Monkeys, their smart dress and symmetrical positioning suggests alternative rock that is structured and organized. Beyoncé's symmetrical features and bright colors in her image signals pop music that can be both serious and happy. Justin Timberlake standing alone in a black and white suit suggests a classical and solo style. Pharrell Williams' casual dress and leaning pose indicates his music is less organized and covers different genres. Ellie Goulding's serious expression while looking at the camera implies her pop music is straightforward.
Beyoncé first gained prominence in the 1990s as the lead singer of Destiny's Child. She has since had a very successful solo career, releasing four albums that have all reached number one on the US charts. Beyoncé's image and physical appearance are a major part of her marketing across various media formats like album artwork, music videos, and her website. These emphasize portraying her as strong, glamorous, and sexy to appeal to audiences and promote record sales.
This document provides an analysis of the Kings of Leon music video for "Sex on Fire" using various music video and film theories:
1) The video demonstrates characteristics of the indie/alternative genre through its low-budget production, the band's ragged appearance, and lyrics about sex, drugs and alcohol.
2) While the lyrics are understandable, the visuals are disjunctured and don't relate to the lyrics, showing one band member eating chicken for no reason.
3) The sad music matches the sad lyrics and visuals that fade in and out with the beat.
4) There are many close-ups of the band, especially the singer, to build recognition for future releases.
Eminem's image and promotion:
- Eminem is no longer actively promoting music but remains an iconic figure known for hits like "The Marshall Mathers LP 2".
- When he first emerged in the late 1990s, he was seen as an outsider in the black-dominated rap genre as a white artist. Later, his controversial lyrics promoted violence and crime.
- His album "Recovery" marked a shift where he produced empowering songs and reached out to fans more about lessons learned from past mistakes.
The band had to choose between two songs, "Alarms" and "Kaleidoscope", for their music video. While "Alarms" is a slower, more melancholy song, "Kaleidoscope" is faster and more upbeat. They listed pros and cons of each song. They then conducted research with their target audience of young adults who said they found "Alarms" more intriguing and meaningful with its lyrics provoking images of a journey and looking to the past. Based on appealing more to their target audience and providing a better narrative opportunity, the band chose "Alarms" for their music video.
The document contains lyrics from multiple songs by Green Day and Linkin Park. The songs describe feelings of isolation, disillusionment with society, and inner turmoil. They address themes like struggling to find purpose and meaning, feeling lost, and dealing with mental health issues like paranoia. The lyrics portray characters who feel disconnected from the world and like they don't fit in.
The document is a script that tells a story through a series of shots and scenes. It begins with establishing shots of a location by the sea and a man holding a necklace. The story then flashes back to show the man driving alone, thinking of the girl and the necklace. Flashbacks show the man and girl happy together in the past, with her wearing the necklace. In the present, the man walks around lost in memory, mistakenly thinking he sees the girl. The script uses flashbacks and a recurring motif of the necklace to convey a story of loss, memory, and longing for the past.
The document discusses how the media product uses and challenges conventions of the British social realism or "Brit Grit" film genre in its opening titles, camerawork, mise-en-scene, and sound design. Specifically, it keeps the simplistic white title design over black background of films like Football Factory but varies the positioning. Camera movement is minimal except for one tracking shot to involve the audience. Costumes and locations portray working-class characters and settings recognizably. Music and a voiceover introduce themes aggressively as in Rock n Rolla to set expectations for the film's sex, drugs and violence while critiquing modern life.
The video summarizes and analyzes the music video for the song "Sing When You're In Love" by the band The Enemy. It discusses the lyrics and their implied meaning of finding strength through singing even when facing difficulties. The video itself tells a narrative story that aligns with and amplifies the message of the song's lyrics, showing a couple facing relationship troubles but ultimately reconnecting. It also features live performances of the band throughout that meet expectations of the indie music genre.
This document analyzes and compares the layout, design, and artistic choices made in two different album digipaks: Biffy Clyro's "Puzzle" and Kate Nash's "Made of Bricks." For Biffy Clyro, an established band, the front cover omits band information and features ambiguous puzzle piece imagery. Inside pages pair lyrics with meaningful photos instead of band images. Dark colors and a simple bold font are used. In contrast, Kate Nash's digipak emphasizes femininity through handwritten font, images of Nash in stereotypical feminine settings, and bright colorful designs and photos. Gender expectations seem to have influenced the different artistic choices in layout and design between the two albums.
Indie pop originated from British post-punk in the late 1970s. It combines elements of rock such as stripped-down instrumentation with catchy melodies and song structures from pop music. Indie pop lyrics often deal with themes of love and heartbreak but can cover any subject matter. Musically, indie pop features prominent guitar or drum beats alongside clear choruses and catchy melodies. Indie pop bands aim to cultivate a distinctive, retro style that sets them apart from mainstream pop artists. The target audience for indie pop typically includes 16-24 year olds, especially students interested in unique styles of dress, media, and independent culture.
The document discusses the genre of indie pop music. It provides background on the history and origins of indie pop, which developed from British post-punk in the late 1970s. Indie pop combines elements of rock with mainstream pop music. The document outlines common lyrical themes in indie pop like relationships and love. It also describes typical musical styles used, like clear beats and choruses to appeal to pop audiences. The document discusses the retro, vintage image often portrayed by indie pop bands and their ideology of being unique and breaking boundaries. It states the target audience of indie pop is typically 16-24 year old students and fans of alternative music and culture.
The document provides information about an electronic music band called Ultraviolet. It describes their name, genre as electronic/deep house with 90s R&B influences, and their target audience of teens and young adults. It outlines plans for their music video, which will tell a narrative story inspired by Romeo and Juliet about forbidden young lovers obstructed by their friends. Promotion will focus on social media to engage their target demographic.
1) Rap/hip hop music videos frequently feature expensive cars and flashy jewelry to present wealth and status, even if unaffordable. Tattoos and baggy clothing are also conventions.
2) R&B videos depict male artists as topless to attract female viewers, and female artists in minimal clothing to attract male viewers, sometimes in black and white to increase emotion.
3) Rock music videos feature dark clothing like leather jackets, messy hair, makeup and settings with harsh lighting to create a gloomy atmosphere.
The document discusses plans for a music video for the song "Hey There Delilah" by The Plain White T's. It will use a narrative style intercut with shots of a male artist performing the song acoustically. The target audience is fans of pop punk and soft rock between 16-25 years old. Inspiration comes from the original music video and Ed Sheeran's "All of the Stars" for incorporating lyrics and variety beyond just performance.
Our band, Disciples of London, would appeal to our target audience of late teenagers and early adults for several reasons:
First, as members of the band are within the target demographic, our band would seem more relatable. Second, the band's fashion in the music video reflects the alternative rock genre and style of the target audience. Finally, the band has a rebellious image enhanced by the use of graffiti, which would appeal to the stereotypically rebellious nature of the target demographic.
Came Out Swinging - Video Analysis - Andrew Goodwin TheoryEmilyMoorby
This document discusses seven theories of key components typically found in music videos according to Andrew Goodwin. These include demonstrating genre characteristics, relationships between lyrics/music and visuals, demands of record labels for close-ups of artists, recurring visual motifs, references to notions of looking, intertextual references, and performance/concept/narrative elements. The document then analyzes a music video for "Came Out Swinging" by The Wonder Years band according to Goodwin's seven theories, noting genre cues, representations of lyrics, reflections of music tone, and focus on the band through close-ups.
This document summarizes conventions used in different music genres for album covers and how they target different audiences. It discusses how pop album covers typically feature artists wearing fashionable clothing and makeup to emphasize femininity, showing happiness or their body. They focus on themes like love, friendship, and good times. Hip hop/rap covers often use close-ups of the artist to show power, include women and displays of wealth, and discuss topics like harsh upbringings. Indie covers tend to be more artsy with band members playing instruments and focus on themes like pain, nature, and rebellion. The document also discusses how magazines and retailers display music to different audiences.
This document analyzes and summarizes the genres of different artists/bands based on images provided. It discusses how elements like clothing, lighting, location, expressions and poses seen in the images provide clues to the genres of metalcore (Bring Me the Horizon), rock, pop (Shakira), indie and pop. Features like dark colors, tattoos, long hair, natural lighting suggest rock and metalcore genres while loose hair, bright lighting indicate pop. The indie band's lack of coordination and comfortable attire in an outdoor setting also fits that genre.
The document outlines a production concept for a pop punk music video for the song "American Idiot" by Green Day. It will feature shots of the band performing, as is conventional for the genre. The video will tell a narrative of teenage rebellion and liberation through angst-filled youths. Scenes will be filmed in run-down public areas using props like instruments, cigarettes, and spray paint to portray the genre's themes of rebellion and youth culture. Costumes, hairstyles, and makeup of the band members will be casual to appear relatable to young fans of pop punk music.
1) The document discusses conventions of the country/folk/pop music genre and how the media products created conform to and develop these conventions.
2) Key conventions include simplistic album artwork with soft colors, outdoor locations, narratives of isolation/separation, and similar camera techniques to popular artists like Taylor Swift.
3) While conforming to these expectations, the media products also have unique elements like using a screen grab from the music video as the album cover and linking the three products to represent the artist.
The document outlines a concept for a pop punk music video. It will feature the band Modern Baseball and accompany their song "Your Graduation". Shots of the band performing will be included, along with a narrative storyline involving three 18-year-olds depicting themes of love, breakups, and rebellion. Footage will be filmed in run-down settings and include props like instruments, alcohol, and pizza. The band in the video will have three members—two males and one female—all around 18 years old, wearing casual clothes like skinny jeans and band t-shirts. The video will be fast-paced and edited to match the upbeat nature of the pop punk song.
Different music genres & their associationsdoaa elmnayneh
This document discusses music genres and how they are defined by conventions including instrumentation, structure, and creative decisions. It also explores how music genres are associated with certain styles, behaviors, and stereotypes through their "mise-en-scene" or visual presentation. The document provides examples of how different genres like pop, hip hop/rap, rock, and R&B are associated with certain stereotypes reinforced by their common visual themes in music videos. These stereotypes shape the social perceptions of each genre.
Echosmith – Come Together (Goodwin's theory)laurenstandley
This document provides an analysis of the music video for the song "Come Together" by Echosmith. It summarizes the genre as indie pop and notes characteristics like a low budget, live performances, and locations like a high school. It analyzes how the lyrics and visuals correspond during the chorus when the band is shown running together. Close-ups of the female singer are discussed and interpreted as portraying her as a sex object. Intertextual references to films like "American Beauty" and "The Breakfast Club" are also explored.
Conventions in Pop Music
Pop music aims to appeal to a general audience rather than a specific demographic. It focuses more on production quality and sound over live performances. Pop songs typically have an upbeat, positive vibe and follow a verse-chorus structure, attracting listeners through memorable melodies. Over time, pop music has evolved from acoustic to more manufactured styles while retaining influences from rock and incorporating current trends.
The music video will represent social inequality between the rich and poor in the UK. It will feature the song "Inglorious" by Slowthai and Skepta, whose lyrics protest the hard times working-class people and drug dealers face, and their feeling of being left behind by the government. The video will show the artists rising from their poor past to wearing designer clothes. It will present two characters in a stereotypical way to represent the rappers. The target audience is young adults who can relate to the song's themes of oppression against the lower classes. The video will be shot at abandoned locations using a variety of camera angles and shots, and will feature the artists performing with b-roll showing the setting and
The document discusses the typical costumes and appearances presented on the front covers of NME magazine issues featuring indie rock bands. Some key points:
- Bands generally have a minimal, unkempt hairstyle and wear casual, loose-fitting clothing like leather jackets, denim, and plaid shirts. This suggests they prioritize their music over their image.
- Makeup is minimal or non-existent for both male and female artists. Their appearance is meant to seem irrelevant compared to their music.
- Outfits aim to have a simple, "thrown together" look that matches the wild nature of indie rock music, though some bands opt for smarter styles.
- Dark, simple
The Yeah Yeah Yeah's are an indie/rock band formed in 2000 in New York. They appeal to audiences through their music videos which portray the band's style and strong femininity. They also interact with fans through their website, which shares news, videos, and a way to contact the band. This helps fans feel connected to the band and their music.
2. What genre does chosen song fall into? How you know? Our chosen song falls into the Indie/Alternative music genre. This can be concluded from many factors that the band possesses. Firstly, the band's style and image fits that of the Indie/Alternative scene: the band members are dressed in a way that matches the image of other renowned Indie/Alternative artists and fans of the genre also. For example, we can see immediate similarities between the ‘image’ of our chosen band, Pilots and mainstream bands such The Enemy and The Arctic Monkeys. To the left is an image taken from a live Pilots show and to the right is a similar image taken from a live Arctic Monkeys show. Noticeable comparisons between the two guitarist’s image is their hair, stance and clothing. Longer, ‘bed head’ style hair is a key contribution to Indie/Alternative fashion as it gives off carless and rebellious connotations that coincide with the roots of the genre, whereby the entire basis of the genre was to go against the mainstream and rebel. Linking to this, we can see that both guitarists hold themselves in a loose, ‘I don’t care’ stance. Finally the two men are dressed casually, both in jeans and simplistic tops. This style of clothing again links to the carefree image of Indie/Alternative artists and connects them more to the people and their audience as they seem to be more approachable, ‘normal people’ so to speak.
3. Above to the left is a promotional shot of Pilots and above to the right is a promotional shot of the well known band The Enemy. What is immediately akin between the two images is the look of the members photographed (their hair, clothing and attitude portrayed). The men in both have long hair, both scruffy ‘bed head’ style and sleek and straight. They are dressed in clean cut, tailored jackets and all are dark tones of grey or black. The men from both bands are also presented with a strong, pensive attitude. Their expressions are fixated and concentrated, yet serious. These factors once again connotate the rebellious image originally allocated to the Indie/Alternative genre, giving the men a ‘bad boy’ artistic image. There are also similarities between the composition of the photographs. In both the band are organised around the lead man of the group, i.e. the singer. The band members in both are on either side of this lead man, making him central to the image, informing us he is their leader and central to the band. The lighting in both is dark as are the costume colours.
4. Another way in which we can understand Pilots to fit into the Indie/Alternative genre is through the formation of the band and their sound. The band, Pilots is formed up of guitar, bass, vocals, synth/keys and drums, all of which are played/performed by the 5 band members. This is a key characteristic of other bands from the genre, for example, although the band aren’t British and are instead from Tennessee, USA, they too are formed of guitar, drums, bass and vocals which are also performed and played by the 4 band members. To the left, Pilots. To the right Kings of Leon. Notice similar band formation on stage, in instruments and performance.
5. Finally, we can understand that our chosen band and their music falls into the Indie/Alternative music genre by comparing their music to that of a successful mainstream band of the genre. http://www.thesixtyone.com/pilots#/s/Pf2KRypqZbl/ This is a link to our chosen band’s web page. As songs cannot be linked individually, select from the playlist to your right the song Cosmonauts. http://www.youtube.com/watch?v=EZyGWg0uqkw This second link is to the renown Indie/Alternative band, Kings of Leon’s song, Revelry. If you listen to each, you can hear vast similarities between the two sounds created from each band. Firstly in both songs an eerie, echoing riff is repeated throughout, creating a mournful, trance-like atmosphere to coincide with the lyrics of each song. Although Pilots use a synth riff and K.O.L a guitar riff, the sounds unmistakably mirror each other. The feel created by each record is one of bold, yet moody, Southern rock. Secondly the contribution of percussion. Each have a slow tempo that increases slightly when soft, rhythmic and erratic drumming is introduced. The tempo also rises and falls in each in correlation with the chorus, bridge and verses, often slowing at the start of each verse before rising at the chorus or bridge. Finally, although the voice’s of the singer’s differ drastically in style, accent and capability there is yet again likeness between the two. While lead singer, Anthony Caleb Followill of K.O.L, has a powerful throaty voice, that changes in tone equally as dramatically as the changes in tempo and echoes over the riffs and chords with undeniable passion, the style of lead singer, Josh Taylor of Pilots is less of a spectacle but equally as effective. His voice is of a deeper tone, with less variation in pitch, yet it rises powerfully above the echoing riffs as opposed to working with them.
6. Who typically buys this genre? How you know? What Age? The typical audience for Indie/Alternative music is both males and females between the ages of 14 and 25, mostly teenagers. I understand this audience to be most attracted to the genre as it influences them and inspires them within their daily lives. Firstly I have compared images taken from the Facebook accounts of aqquaintences and friends of mine (ages ranging from 17-21) to those of members from Indie/Alternative artists and we can see that the bands or singers have influenced their image and attitude.
7. Firstly, to our left we have a friend of mine, aged 17 who is a fan of the band Oasis. We can see here that he has taken fashion influences from the band itself. He wears a neck scarf casually in the same way as the front man of the band. Next we have another friend of mine, aged 19, who enjoys listening to Indie, Alternative and Metal music. Once again there is a strong connection between his style and the style of the artists he listens to. Here I have compared his look to that of Indie singer, Jack Penate. We can see similarities in clothing choice –checkered shirts, large jackets- and the styling of hair- messy, long, with fringe. Finally, I have compared a close friend, aged 21, who’s favorite artists include Indie artists such as Florence and the Machine, Kate Nash and Laura Marling, to one of the leading female artists of the Indie/Alternative genre, Kate Nash. Once again we can see strong fashion inspiration- similar hair styles (full fringe, tousled/curly long hair), makeup (eyeliner and lipstick) and feminine dresses in a bold statement colour and 50’s style.
8. In order to further clarify who the audience is that typically buys, enjoys and follows this genre and the age group into which they fall I created a simple questionnaire, that I handed out to 15 people between the ages of 14-25+ To the left is a blank copy of the questionnaire. From my questionnaire I found that the typical audience for this genre does range from ages
9. Here are the results of my questionnaire: Those that said they enjoy Indie music explained it was because of: the lyrics, the image and fashion, standard of live performance, suits changes in mood, catchy songs and good beats/rhythm.
10. What are the likes/dislikes of target audience? How are they reflected in other music videos from chosen genre? Judging from the results of my previous questionnaire I can determine that the target audience like the Indie/Alternative genre because: The lyrics appeal to them The image and fashion appeal to them Live performances from the genre are good Songs from the genre suit all moods Easy listening Catchy songs Good beat and rhythm
11. We can see some of the things that audience members claim that attract them to Indie/Alt music reflected in video’s from the genre. For example, many target audience members claimed that it was the strong influential presence of image and fashion that attracted them to Indie. Many Indie videos are either entirely performance or include some performance in conjunction with narrative or concept. This reflects the image-based nature of the genre and the importance of how others perceive the band or artists. In each of the examples below, we can see successful artists (The Kooks, Kate Nash, The Killers, Florence and the Machine and The Metros) all of which are dressed in quirky clothesthat fit the style of the ‘Indie/Alternative’ genre. The artists, as you can see are the focus of eachscene. Audience’s will read this as the artist(‘s) are of great importance or significance and therefore look up to them and find them inspirational or influential because of the importance placed upon image.
12. Although my results favored Indie/Alternative music, some answers highlighted what the audience found less appealing and did not like about the genre: The themes and fashion aren’t interesting to some Too slow paced at times Sad and emotional songs and lyrics aren’t appealing, not exciting Artists can seem pretentious and too image orientated
13. Despite being able to notice the factors that attract audiences to the genre reflected in other music video’s, we are also able to pull out visual representations of the target audience’s dislikes of the genre from other artists videos. Firstly, the same examples given to support the previous argument that performance image based videos act as an attraction for audiences, can be used to justify the claims from those who find it a repellent and understand the constant presentation of the artists in fashionable clothing and performing to be ‘showing off’. Secondly, target audience members also brought forward the point that slow and sad songs hold little interest for them as they cannot find interest in the music or the video. An example of a video and song that reflect this dislike audience members hold is Hey There Delilah, by The Plain White T’s. http://www.youtube.com/watch?v=EbJtYqBYCV8&ob=av3e Although some audience members may enjoy the sorrowful lyrics and simple, slow, artistic performance/narrative video, others may not as very little in fact happens in the video, there are no fast cuts or increases in tempo, there is a repetition of footage already shown, the colours are dull and neither the video nor the song have an upbeat feel to them. Something that some audience members may favor over emotional, slow songs.
14. How do the song’s lyrics meet the needs and desires of your target audience? Alarms- I long what summer brings Sunlight through open windows Highlighting a lack of need for any kind of worry I watched the time expire Remove the carpet from my feet On my living room And with it all I want to keep the safety of my youth I don’t want to go When I hear that bell Signal fire in my head From out of this perfect slumber comes crystalline fear The ring pulses in my ear Hot blood pumping through my brain Flash grenades remove my senses I know I’m never going to hear the laughter from these streets I don’t want to go Lyrics are emotional and provide opportunity for audience members to relate their own hardships and feeling to the music. For example, the singer highlights his fear of time passing before his eyes and growing up when all he wants to do is ‘keep the safety of [his] youth’
15. And evening’s on the wind Morning content to close its eyes I catch a fleeting glance of someone I recognise But cannot apprehend the lies a decade in our eyes An eminence of faith Of prospects unbeknown to me He lights a cigarette The glinting die is cast at noon A child is left A man is held in one resounding need A signal fire in my head… A signal fire in my head… And with it all I want to keep the safety of my youth I don’t want to go
16. How would a concept/narrative/performance video meet the needs of this audience? Narrative- would work well with lyrics both in an illustrative or amplifying way (Goodwin) as the artist is speaking of memories, longing for the past and his thoughts, all of which could be interpreted well and a story created from them. This is something the target audience would find appealing -if conjoined with moments of performance as it will meet their need of having an image based ‘idol’ to look up to and find inspiration from without becoming too image-orientated as the narrative will provide relief from this. This will also fulfill their need for lyrics they can relate to and derive meaning from as the lyrics will be represented visually, provoking more emotion from audience members. I do not think an entirely narrative video would meet the needs of our target audience as effectively as a performance narrative. Performance- in the same way as mentioned above, a video that is only performance from the artists would not meet the needs of our target audience as members would lose attraction and interest if the video is too image based and the band are presented as ‘showing off’ Concept- finally, concept would only be successful if combined with one or all of the above as concept videos alone in general do not completely maintain audience interest and taking into consideration the needs our target audience outlined to us, would not appeal to our intended audience, as although the video would not be image orientated, there would also be nothing for audience members who look to the videos for fashion inspiration to find interest in.