The target audience for the magazine is mainstream young people interested in popular music, fashion, celebrity gossip, and social networking. They want to be aware of the latest events, trends, music artists, and television programs. The magazine will cover popular chart music from artists like Rihanna, Foo Fighters, and One Direction that people can dance and sing along to at clubs and parties. It will also include some indie, alternative, and rap music that is hot at the time and popular with this mainstream audience.