This document provides an overview of remarketing in 2014 and guidelines for using remarketing campaigns. It discusses what remarketing is, its benefits, when it should be used, and tips for setting up remarketing lists and campaigns. Key points covered include that remarketing shows ads to previous website visitors, retargeted customers are more likely to purchase, and remarketing is well-suited for products with long purchase cycles, seasonal items, or repeat purchases. The document provides best practices for creating remarketing lists, ads, and optimizing campaigns.
Retargeting & Prospecting: What's your strategy for the holiday season?Acquisio
With the holiday season around the corner, be one step ahead and plan your Retargeting and Branding campaigns NOW. If you struggle with display, RTB, and/or believe that the Google Display Network is all you need for display, we will shatter those notions and arm you with powerful tools GDN does not want you knowing about. What's your strategy and why? We will help unlock the answers to those everpresent questions.
Check out Maria Coletta presentation, Acquisio Trading Desk Manager, on as she will discuss how, when and why to use Retargeting strategies to maximize quality conversions and ROAS. She will also speak about when and why to use New User Prospecting strategies with effectiveness and success.
You will learn:
- Defining key prospecting and retargeting strategies
- When to specifically use Prospecting and Retargeting strategies successfully
- How to manage and optimize retargeting campaigns to exceed your CPA and ROAS goals
The Google Display Network allows advertisers to reach customers across millions of websites. It provides options for contextual and audience targeting to display ads to the right customers. Advertisers can choose from various ad formats and sizes, control costs through bidding, and pay based on impression or click through pricing models. When used effectively, the Display Network can help advertisers reach customers at the right time with the right message.
Reach, Follow and Convert with Targeted Remarketing #BiddableWorldKoozai
The world of remarketing is forever changing and with so many new features being released, it isn’t always easy to stay ahead of the game. Remarketing used in the right way can yield fantastic results for any business. In this presentation, I am going to look into some of the features you may or may not be using.
Some of the key lessons include:
· Best practices for implementing the code
· Creating targeted lists using demographics and conditions
· Smart Lists and who should be using them
· Optimising tips and techniques for better converting campaigns
· Remarketing Lists for Search Ads
· Real life example targeting strategies
Google AdWords allows advertisers to bid on keywords to display brief ads. Advertisers choose keywords and bid the maximum cost per click. Google compares bids based on factors like click-through rate and ad relevance to determine ad rankings. Advertisers should set bids based on their conversion rate, which is the click-through rate multiplied by the average customer lifetime value to optimize costs.
This document discusses best practices for remarketing campaigns. It recommends tagging the entire website to build remarketing lists based on customer paths. It suggests using remarketing to retarget past visitors across Google platforms like Display and Search. Dynamic remarketing is highlighted to show relevant ads based on past page visits. Guidelines include segmenting lists, optimizing bids, removing restrictions, automating caps, and using auto-targeting to acquire new customers.
Retargeting is an online advertising technique that focuses on people who have already visited a website. It works by placing a tracking code that leaves cookies on visitors' browsers. These cookies are then used to target ads to that website's "prospects" wherever they go online. Retargeting campaigns have much higher click-through rates than regular online ads and keep a brand top of mind for potential customers, increasing the chances they will convert into sales. Retargeting allows targeting the right people who are already interested, segmenting audiences based on their site behavior, using product-specific ads, and placing ads in relevant locations.
The document provides an introduction to Google AdWords, including how to set up an effective AdWords campaign. It discusses targeting audiences through relevant keywords and sites. It recommends writing ads that include calls to action and differentiate products or services. It also suggests optimizing campaigns by monitoring performance, controlling costs through budgets, and improving ad relevance to decrease costs.
Retargeting & Prospecting: What's your strategy for the holiday season?Acquisio
With the holiday season around the corner, be one step ahead and plan your Retargeting and Branding campaigns NOW. If you struggle with display, RTB, and/or believe that the Google Display Network is all you need for display, we will shatter those notions and arm you with powerful tools GDN does not want you knowing about. What's your strategy and why? We will help unlock the answers to those everpresent questions.
Check out Maria Coletta presentation, Acquisio Trading Desk Manager, on as she will discuss how, when and why to use Retargeting strategies to maximize quality conversions and ROAS. She will also speak about when and why to use New User Prospecting strategies with effectiveness and success.
You will learn:
- Defining key prospecting and retargeting strategies
- When to specifically use Prospecting and Retargeting strategies successfully
- How to manage and optimize retargeting campaigns to exceed your CPA and ROAS goals
The Google Display Network allows advertisers to reach customers across millions of websites. It provides options for contextual and audience targeting to display ads to the right customers. Advertisers can choose from various ad formats and sizes, control costs through bidding, and pay based on impression or click through pricing models. When used effectively, the Display Network can help advertisers reach customers at the right time with the right message.
Reach, Follow and Convert with Targeted Remarketing #BiddableWorldKoozai
The world of remarketing is forever changing and with so many new features being released, it isn’t always easy to stay ahead of the game. Remarketing used in the right way can yield fantastic results for any business. In this presentation, I am going to look into some of the features you may or may not be using.
Some of the key lessons include:
· Best practices for implementing the code
· Creating targeted lists using demographics and conditions
· Smart Lists and who should be using them
· Optimising tips and techniques for better converting campaigns
· Remarketing Lists for Search Ads
· Real life example targeting strategies
Google AdWords allows advertisers to bid on keywords to display brief ads. Advertisers choose keywords and bid the maximum cost per click. Google compares bids based on factors like click-through rate and ad relevance to determine ad rankings. Advertisers should set bids based on their conversion rate, which is the click-through rate multiplied by the average customer lifetime value to optimize costs.
This document discusses best practices for remarketing campaigns. It recommends tagging the entire website to build remarketing lists based on customer paths. It suggests using remarketing to retarget past visitors across Google platforms like Display and Search. Dynamic remarketing is highlighted to show relevant ads based on past page visits. Guidelines include segmenting lists, optimizing bids, removing restrictions, automating caps, and using auto-targeting to acquire new customers.
Retargeting is an online advertising technique that focuses on people who have already visited a website. It works by placing a tracking code that leaves cookies on visitors' browsers. These cookies are then used to target ads to that website's "prospects" wherever they go online. Retargeting campaigns have much higher click-through rates than regular online ads and keep a brand top of mind for potential customers, increasing the chances they will convert into sales. Retargeting allows targeting the right people who are already interested, segmenting audiences based on their site behavior, using product-specific ads, and placing ads in relevant locations.
The document provides an introduction to Google AdWords, including how to set up an effective AdWords campaign. It discusses targeting audiences through relevant keywords and sites. It recommends writing ads that include calls to action and differentiate products or services. It also suggests optimizing campaigns by monitoring performance, controlling costs through budgets, and improving ad relevance to decrease costs.
AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
This document discusses search engine optimization (SEO) and search engine marketing (SEM). It covers key topics like on-page and off-page optimization, keyword research, functions of search engines like crawling and indexing, elements to consider for optimization like keywords and site structure, Google AdWords features like ad groups and keywords, and performance metrics for ads like click-through rate and conversion rate. The document provides information on SEO and SEM strategies and processes.
This document provides an overview of Google AdWords and how to set up an effective AdWords campaign. It explains that AdWords allows targeted advertising that can drive traffic and sales in a cost-effective manner. It then outlines how to choose relevant keywords, organize them into ad groups, write effective ad text, set up an AdWords account, and select appropriate bids and budgets to maximize returns. Key performance metrics and terminology are also defined in a glossary.
How Dynamic Search Ads Can Supercharge Your SEM CampaignsAdStage
The document discusses how to leverage dynamic search ads (DSAs) to improve search engine marketing campaigns. It covers how DSAs work, who should use them, their pros and cons, best practices, and advanced automated strategies. DSAs allow advertisers to target long-tail search queries without having to create many individual ads. The document provides tips on setting up DSAs, optimizing with negative keywords and analytics, and using automation to further optimize bids, budgets, and ad pausing based on performance metrics.
Google AdWords is a digital advertising solution that helps advertisers reach customers. It allows control over budget and messaging to ensure ads are relevant. Measurement tools allow advertisers to see how their ads, sites and apps are performing. AdWords features different campaign types like search, display, video and shopping ads. It also offers specialized campaigns and runs on Google's search and display advertising networks. Advertisers can create text ads with headlines, URLs and descriptions to target keywords. Ad position in auction is determined by bid amount and quality score, which influences ad rank. Budgets and bids can be set for clicks, impressions or conversions.
Remarketing with Google and Webmarketing123 - slidesDemandWave
This document discusses different remarketing solutions provided by Google. It begins with an overview of Webmarketing123, a digital marketing agency that provides services including search engine optimization, search advertising, display advertising, social media marketing, website design, and custom measurement and attribution. The document then covers the value of remarketing campaigns, how to implement remarketing on the Google Display Network, details on the new remarketing tag and how it allows for more advanced list rules and segmentation. It also discusses Similar Audiences, which helps find new audiences similar to existing remarketing lists, and how remarketing can be done through Google Analytics to leverage visitor data. The document provides guidance on which remarketing solution may be best based on specific needs and use cases
SEO (search engine optimization) involves optimizing a website to increase its visibility in organic search results. The top search engines are Google, Yahoo, Bing, Ask and Yandex. SEO tools and techniques can help improve a site's on-page elements, content, and backlinks to help it rank higher. The main advantage of SEO is that it improves brand awareness and increases traffic to a site in a cost-effective manner.
Wicked Tuna Has Nothing on This Hook: Leveraging the Almighty Power of Remark...Lauren Sickel
This document discusses remarketing strategies using Google's advertising platforms. It defines remarketing as reconnecting with website visitors through targeted ads. The presentation covers the types of remarketing like display, search, and Gmail ads. It emphasizes segmenting audiences based on past actions like cart abandonment. Best practices include continuity with website design in ads and testing ad copy. Overall it provides an overview of leveraging remarketing to efficiently retarget audiences.
This document provides an overview of Google AdWords fundamentals including:
- Getting started with the basic account, campaign, and ad group structure
- Targeting ads through keywords, placements, audiences, and location
- Understanding quality score, ad rank, and how they impact ad performance
- Tracking performance through reports and conversion tracking
- Optimizing accounts by improving ad relevance, landing pages, and bid strategies
- Managing multiple client accounts from one centralized location using My Client Center
Google AdWords is an online advertising service where advertisers pay to display brief ads to web users. It is Google's main source of revenue. By 2007, pay-per-click programs had become the primary money makers for search engines.
What is Paid Search Advertising?
Paid search advertising with Google Ads is among the most effective channels in modern marketing. However, you can only reap the rewards when you understand what you are doing.
This document provides a crash course on setting up and optimizing a Google AdWords campaign. It outlines the key steps to follow, including selecting campaign settings, creating ad groups and ads, reviewing the campaign, and optimizing keywords, ads and landing pages. Tips are provided at each step on topics like keyword research, ad copywriting, conversion tracking and retargeting. The goal is to help business owners successfully set up and scale their AdWords campaigns.
Google AdWords allows advertisers to target ads to users based on their search queries. Advertisers set up accounts, campaigns, ad groups and keywords. They pay only when a user clicks on their ad. AdWords provides flexible targeting options and can help advertisers meet objectives like generating brand awareness, acquiring customers and increasing sales. It offers access to a large potential audience at a low cost per click.
The document discusses the benefits of using the AdWords API, which allows sophisticated apps to interface with and programmatically control AdWords campaigns. It explains that the API enables more precise geo-targeting, budget pacing, automated reporting tailored to clients, and rule-based optimization. The API is recommended for high-growth companies, those with large product inventories, time-sensitive campaigns, or thousands of keywords and a monthly budget of $25k or more.
http://www.positivebusinessonline.com presentation to the Gold Coast WordPress Users Meetup group on Mastering Google Adwords in 30 minutes. Check the resources on the last slide for further information and learning around Pay Per Click (PPC) Marketing, and to link bank to our website for more detail and assistance setting up an effective an profitable ad campaign.
PPC advertising, a cross-platform ads hold slightly extra potential for attracting traffic on your website for business. It is the perfect way for any advertiser to reach local and global audience through paid advertisement.
Google AdWords Introduction PPT - Swikrit MalikSwikrit Malik
Google AdWords is an advertising service by Google for companies wanting to show ads on Google and its own marketing system.
The AdWords program empowers businesses to specify a budget for advertisements and just pay when folks click the ads. The advertising service is mainly focused on "keywords".
This document outlines how to become a Google AdWords pro, covering key topics like keywords, bidding strategy, quality score, click-through rate, conversion tracking, and campaign optimization. It recommends adding many keywords, using all match types, finding the right bid amount, grouping keywords by theme, optimizing landing pages, bidding high initially to increase click-through rate, setting up conversion tracking, using the AdWords Editor for suggestions and testing, and following rules like deleting unprofitable keywords to optimize campaigns over time.
The document provides an introduction to Google AdWords. It explains that AdWords is Google's advertising platform where advertisers bid on keywords to display clickable ads in Google search results. It then discusses topics like the different places ads can appear, including Google search partners and the display network. It also covers prerequisites for AdWords accounts, goal setting, basic terminology, how to structure accounts and campaigns, build keyword lists, create effective ads, use quality score and settings to optimize performance.
AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
This document discusses search engine optimization (SEO) and search engine marketing (SEM). It covers key topics like on-page and off-page optimization, keyword research, functions of search engines like crawling and indexing, elements to consider for optimization like keywords and site structure, Google AdWords features like ad groups and keywords, and performance metrics for ads like click-through rate and conversion rate. The document provides information on SEO and SEM strategies and processes.
This document provides an overview of Google AdWords and how to set up an effective AdWords campaign. It explains that AdWords allows targeted advertising that can drive traffic and sales in a cost-effective manner. It then outlines how to choose relevant keywords, organize them into ad groups, write effective ad text, set up an AdWords account, and select appropriate bids and budgets to maximize returns. Key performance metrics and terminology are also defined in a glossary.
How Dynamic Search Ads Can Supercharge Your SEM CampaignsAdStage
The document discusses how to leverage dynamic search ads (DSAs) to improve search engine marketing campaigns. It covers how DSAs work, who should use them, their pros and cons, best practices, and advanced automated strategies. DSAs allow advertisers to target long-tail search queries without having to create many individual ads. The document provides tips on setting up DSAs, optimizing with negative keywords and analytics, and using automation to further optimize bids, budgets, and ad pausing based on performance metrics.
Google AdWords is a digital advertising solution that helps advertisers reach customers. It allows control over budget and messaging to ensure ads are relevant. Measurement tools allow advertisers to see how their ads, sites and apps are performing. AdWords features different campaign types like search, display, video and shopping ads. It also offers specialized campaigns and runs on Google's search and display advertising networks. Advertisers can create text ads with headlines, URLs and descriptions to target keywords. Ad position in auction is determined by bid amount and quality score, which influences ad rank. Budgets and bids can be set for clicks, impressions or conversions.
Remarketing with Google and Webmarketing123 - slidesDemandWave
This document discusses different remarketing solutions provided by Google. It begins with an overview of Webmarketing123, a digital marketing agency that provides services including search engine optimization, search advertising, display advertising, social media marketing, website design, and custom measurement and attribution. The document then covers the value of remarketing campaigns, how to implement remarketing on the Google Display Network, details on the new remarketing tag and how it allows for more advanced list rules and segmentation. It also discusses Similar Audiences, which helps find new audiences similar to existing remarketing lists, and how remarketing can be done through Google Analytics to leverage visitor data. The document provides guidance on which remarketing solution may be best based on specific needs and use cases
SEO (search engine optimization) involves optimizing a website to increase its visibility in organic search results. The top search engines are Google, Yahoo, Bing, Ask and Yandex. SEO tools and techniques can help improve a site's on-page elements, content, and backlinks to help it rank higher. The main advantage of SEO is that it improves brand awareness and increases traffic to a site in a cost-effective manner.
Wicked Tuna Has Nothing on This Hook: Leveraging the Almighty Power of Remark...Lauren Sickel
This document discusses remarketing strategies using Google's advertising platforms. It defines remarketing as reconnecting with website visitors through targeted ads. The presentation covers the types of remarketing like display, search, and Gmail ads. It emphasizes segmenting audiences based on past actions like cart abandonment. Best practices include continuity with website design in ads and testing ad copy. Overall it provides an overview of leveraging remarketing to efficiently retarget audiences.
This document provides an overview of Google AdWords fundamentals including:
- Getting started with the basic account, campaign, and ad group structure
- Targeting ads through keywords, placements, audiences, and location
- Understanding quality score, ad rank, and how they impact ad performance
- Tracking performance through reports and conversion tracking
- Optimizing accounts by improving ad relevance, landing pages, and bid strategies
- Managing multiple client accounts from one centralized location using My Client Center
Google AdWords is an online advertising service where advertisers pay to display brief ads to web users. It is Google's main source of revenue. By 2007, pay-per-click programs had become the primary money makers for search engines.
What is Paid Search Advertising?
Paid search advertising with Google Ads is among the most effective channels in modern marketing. However, you can only reap the rewards when you understand what you are doing.
This document provides a crash course on setting up and optimizing a Google AdWords campaign. It outlines the key steps to follow, including selecting campaign settings, creating ad groups and ads, reviewing the campaign, and optimizing keywords, ads and landing pages. Tips are provided at each step on topics like keyword research, ad copywriting, conversion tracking and retargeting. The goal is to help business owners successfully set up and scale their AdWords campaigns.
Google AdWords allows advertisers to target ads to users based on their search queries. Advertisers set up accounts, campaigns, ad groups and keywords. They pay only when a user clicks on their ad. AdWords provides flexible targeting options and can help advertisers meet objectives like generating brand awareness, acquiring customers and increasing sales. It offers access to a large potential audience at a low cost per click.
The document discusses the benefits of using the AdWords API, which allows sophisticated apps to interface with and programmatically control AdWords campaigns. It explains that the API enables more precise geo-targeting, budget pacing, automated reporting tailored to clients, and rule-based optimization. The API is recommended for high-growth companies, those with large product inventories, time-sensitive campaigns, or thousands of keywords and a monthly budget of $25k or more.
http://www.positivebusinessonline.com presentation to the Gold Coast WordPress Users Meetup group on Mastering Google Adwords in 30 minutes. Check the resources on the last slide for further information and learning around Pay Per Click (PPC) Marketing, and to link bank to our website for more detail and assistance setting up an effective an profitable ad campaign.
PPC advertising, a cross-platform ads hold slightly extra potential for attracting traffic on your website for business. It is the perfect way for any advertiser to reach local and global audience through paid advertisement.
Google AdWords Introduction PPT - Swikrit MalikSwikrit Malik
Google AdWords is an advertising service by Google for companies wanting to show ads on Google and its own marketing system.
The AdWords program empowers businesses to specify a budget for advertisements and just pay when folks click the ads. The advertising service is mainly focused on "keywords".
This document outlines how to become a Google AdWords pro, covering key topics like keywords, bidding strategy, quality score, click-through rate, conversion tracking, and campaign optimization. It recommends adding many keywords, using all match types, finding the right bid amount, grouping keywords by theme, optimizing landing pages, bidding high initially to increase click-through rate, setting up conversion tracking, using the AdWords Editor for suggestions and testing, and following rules like deleting unprofitable keywords to optimize campaigns over time.
The document provides an introduction to Google AdWords. It explains that AdWords is Google's advertising platform where advertisers bid on keywords to display clickable ads in Google search results. It then discusses topics like the different places ads can appear, including Google search partners and the display network. It also covers prerequisites for AdWords accounts, goal setting, basic terminology, how to structure accounts and campaigns, build keyword lists, create effective ads, use quality score and settings to optimize performance.
Remarketing, also known as retargeting, allows advertisers to serve tailored ads to people who have visited their website. This gives prospects another chance to buy a product they showed interest in. Remarketing works by installing code on website pages that drops a cookie in users' browsers. When those users visit other sites in the Google Display Network, tailored ads can be displayed to them from their interests shown on the initial site visit. Remarketing not only drives more visitors back to websites to convert but also improves branding, which can increase conversions and customer retention over the long run.
This document discusses Google AdWords remarketing, which allows advertisers to retarget ads to people who have visited their website. It works by installing tracking code on website pages that drops cookies onto users' browsers. These cookies then allow ads to be shown to users across the Google Display Network. The document outlines how remarketing can improve branding and drive more visitors back to convert. It also discusses setup, categorizing visitors, and how competitors have successfully used remarketing.
Why businesses should for digital marketing?Satayender
Digital marketing has revolutionized the marketing process by reducing the overall marketing cost and delivering better ROI. So have you gone digital yet?
The document introduces Google AdWords by discussing the changing marketing landscape, how to reach audiences through search, display and site targeting. It then provides step-by-step instructions on setting up an AdWords account, including choosing keywords, writing ads, setting a budget and tracking performance. The key aspects covered are choosing relevant keywords, writing compelling ads, setting an appropriate budget and monitoring results.
The document provides an overview of using Google AdWords to advertise online. It discusses how search is the most efficient marketing channel and how AdWords allows businesses to target customers through search ads, content network ads, and site targeting. It then outlines the 7 step process for setting up an AdWords account, including choosing keywords, writing ads, and setting a budget. Finally, it provides tips for running a successful AdWords campaign through targeted keywords, relevant ads, and location targeting.
This document provides an overview of remarketing and how to set up remarketing campaigns. It begins with an introduction to remarketing and how it works to retarget past website visitors. It then covers how to build remarketing lists by tagging the website. The document reviews different types of remarketing campaigns for display and search advertising. It provides best practices for remarketing campaigns such as segmenting lists, using automated bidding, removing restrictions, and acquiring new customers. Dynamic remarketing is discussed as a way to show the most relevant ads. Tools for implementing remarketing are also mentioned.
The Three Pillars of Successful Retargeting: Search, Social, Display - Marin ...Digiday
The document discusses best practices for retargeting across search, social media, and display advertising channels. It finds that over 75% of marketers are already retargeting on search and that retargeting significantly improves key metrics like click-through rate and cost-per-click. The document outlines seven best practices for cross-channel retargeting, including starting with broad audience lists and segmenting based on user behavior, using search intent to create targeted lists, matching messaging to customers' purchase journey, testing performance through lift tests, making data accessible, maintaining brand image, and expanding reach through partner retargeting.
MicroShare LLC held a seminar on web strategy that covered search engine optimization (SEO), search engine marketing (SEM), and social media marketing (SMM). The seminar provided an overview of different traffic driving methods and tools available, and when each strategy is most appropriate. Attendees learned about SEO best practices like link building and keyword analysis, how Google AdWords works and how to set up campaigns, and the benefits of incorporating social media into a marketing strategy through platforms like Twitter, Facebook, and YouTube. Questions from attendees were taken at the end.
The document discusses the benefits of using Google AdWords for search engine advertising. It explains that with AdWords, advertisers only pay when someone clicks on their ad, allowing them to measure effectiveness. Key benefits include reaching a large audience, low costs per click, flexibility to target ads by location and language, and tools to optimize campaigns based on metrics like click-through rates. The document also provides technical details on AdWords features and examples of how to use targeting options.
This presentation walks you through the basics of the Google Display Network, including how targeting works, and why you might want to select display over search.
Matthew Sauer is the Head of Paid Media at Search Factory | iProspect in Brisbane, Australia. He has over 5 years of experience managing paid advertising campaigns for large Australian brands. In this presentation, he will cover keyword research processes, campaign structuring, and writing effective ad copy. For keyword research, he discusses creating seed terms, expanding keywords using tools, refining terms through competitor analysis and identifying opportunities. For campaign structure, he recommends segmenting campaigns by themes and objectives.
This document discusses SEO strategies for B2C businesses and ecommerce websites. It recommends focusing on the target audience and building brand loyalty. Key goals for B2C SEO include customer acquisition, retention, awareness, engagement, traffic, and sales. Ecommerce SEO involves optimizing product pages, category pages, and the homepage for usability and the customer buying cycle. Link building strategies include finding and replacing broken links, donating to non-profits, and sponsoring local events. The conclusion emphasizes that the goal is to inspire repeat customers through a positive user experience.
Bridging the Gap Between Acquisition and Retention - Samantha NobleEventz.Digital
This document discusses strategies for increasing customer loyalty and lifetime value through paid media efforts. It recommends segmenting customer data based on attributes like age, location, purchase history to target customers. It suggests using dedicated landing pages, loyalty programs, and targeted ads through platforms like search, social media, and email to promote offers, encourage repeat purchases, and stop customers from going to competitors. The document stresses the importance of focusing more on retaining existing customers rather than solely acquiring new ones since customer retention is less expensive.
This document contains summaries from a presentation on building digital traffic through various online marketing strategies. It discusses using social media for branding, choosing effective social media platforms, paid search advertising including keyword matching types and quality score, local SEO tips, retargeting visitors who leave a site, and using geo-fencing to deliver location-based messages. The presentation aims to help attendees get serious about their online presence through search engine optimization, search engine marketing, pay-per-click, social media and more.
Similar to Tara West - Everything You Need To Know About Remarketing in 2014 (20)
On The Edge - Legal Marketing Conference - Sarah-Jane Howitt - Internal Engag...Edge Global Media Group
Topic: Internal engagement & adding value
- Internal engagement and adding value
- Where’s the value?
- Building strong internal relationships
- Sometimes you have to say no
- Processes and reporting
On The Edge - Legal Marketing Conference - Keith Hardie - Maximising the Valu...Edge Global Media Group
Topic: Maximising the value of your digital presence
- How to extend your reach through website and social channels
- The importance of collecting & analysing data to learn more about your audience
- Integrating the digital experience to deliver a seamless experience across every client touch point
On The Edge - Legal Marketing Conference - Lee Grunnell - Being Distinctive i...Edge Global Media Group
Topic: Being distinctive in the modern legal marketplace
- How most law firms are failing in their quest to stand out
- Exploring the disconnection between saying what you do and doing what you say
- How all legal marketing falls into one of eight groups.
- The ingredients of a distinctive market proposition
Charity Marketing Conference - Meredith Niles - Behavioural Economics to Turb...Edge Global Media Group
Topic: How Behavioural economics can turbocharge your fundraising results
* What fundraisers and marketers can learn from leading behavioural economists (e.g. Daniel Kahneman, Robert Cialdini)
* How insight from behavioural economics can be applied to fundraising to increase conversion and average donation levels
* Examples of how charities have used principles such as social proof, reciprocity, and framing successfully in their appeals
* Practical tips for applying behavioural economics in your work - achieve quick wins today!
Charity Marketing Conference - Mathew Neville - Value vs Volume - Donor Acqui...Edge Global Media Group
The document discusses frameworks for optimizing donor acquisition for non-profits. It analyzes different metrics like cost per acquisition, lifetime donor value, and internal rate of return to determine which channels provide the best financial value. While online channels consistently perform best, the interplay between channels is complex, as TV advertising may drive online sign-ups. The framework emphasizes strategic value, optimizing the channel mix based on metrics, maintaining multiple channels, and exceeding the minimum donor replacement rate needed for growth.
Charity Marketing Conference - Lindsay Herbert - A British Heart Foundation C...Edge Global Media Group
Topic: Using technology to power your online activity: A British Heart Foundation Case Study
* Discover how BHF used their content management and digital marketing platforms in creative ways to boost fundraising
* How to integrate your internal and external systems to improve data capture
* Three key steps to keep your visitors and donors engaged and interacting with your digital channels
* Why delivering a seamless, connected experience is the route to get the results your organisation deserves
Charity Marketing Conference - Emily Munford - Digital Reputation ManagementEdge Global Media Group
Topic: How To Keep Your Reputation Spotless – Even During The Most Hard-Hitting Campaigns
* Changing perception for better brand reputation while campaigning on controversial issues
* How to create brilliant content for accelerated SEO rankings
* The importance of social media for monitoring sensitive issues
* What happens when campaigns go wrong?
* How to turn a crisis into an opportunity
Topic: How to inspire a meaningful connection with your community – an innocent drinks story
Joe tells the inspiring story of the innocent brand from West London start up fourteen years ago to its position as number one smoothie brand in Europe today, demonstrating that a willingness to communicate openly and naturally with consumers at every touch point is key to building an engaged community of consumers.
* The secrets behind innocent’s success at engaging consumers
* How to implement and sustain an outstanding customer-engagement strategy
* How to combine the online vs offline interaction for optimal results
* Top 5 community development lessons that can be transferred across any industry
On The Edge Reading - Silverstone Pancentric - Hannah Bodley & Sibbs SinghEdge Global Media Group
Topic: How Silverstone’s New Digital Approach Gained Them Pole Position
* Unlocking the data to understand customer behaviour patterns
* How to recognise, and better serve, your customer
* Why a "mobile first” strategy was crucial fro Silverstone
* Their focus on integration, responsivity and commitment to a data driven approach
* What’s next for Silverstone’s customer-centric approach
Topic: The reinvention of Marketing
* How to understand, measure and optimise Big Data
* Analysing the audience: How they are using current trends in digital marketing and solutions and what you should be doing
* Comparing and Competing: How to use “Digital Index Reports” to benchmark sectors and companies for awesome results!
Topic: Stories aren’t just for kids
* How you can use the power of storytelling to Connect, Energise and Re-Invent your brand.
* How story telling drove purchase consideration better than traditional demand gen activity.
* Case studies of how story telling has been used effectively, including; Ben Saunders the Polar Explorer; Girl Rising – a movement to support educating girls in developing countries; and Francois Gabart – a professional sailor who used data to make better decisions.
Topic: How you can get the most from your agencies
* The most damaging client behaviours - and how to avoid them
* Achieve superior work through a true agency partnership
* Improve your partnerships with key guiding principles
* Simple steps to effectively run a Briefing & Pitch process
Topic: Unlocking the Potential of Search
* How is your future being inhibited by a lack of imagination? How can you overcome this?
* Understand why your expectations of Search are not advancing in step with the pace of technology
* Discover the future: A world of Search with searching
* How Search stitches together the fabric of your digital life and how to re-imagine this intelligent thread
* The way we market ourselves today won’t work on the younger generation
* How can we change that and tap into the right social networks, content types and youth culture
* A look at new channels such as SnapChat, Jelly, WhatsApp and more.
This document discusses trends in mobile media usage and provides best practices for brands to engage mobile users. It notes that 20% of media time is now spent on mobile devices, with smartphones being very common. It then outlines four key strategies for brands: 1) Understand the mobile user landscape, 2) Get the basic web, social and email experiences right, 3) Focus on providing useful services rather than just apps, and 4) Prioritize engaging content over technology. The document advocates that brands learn from startups who are innovating in areas like gamification and the sharing economy to better serve mobile customers.
Topic: Email marketing best practice and why you should be investing in marketing automation
* Dealing with the F’in Email
* Why your email only has 2 seconds to live
* Making the move to marketing automation
This document outlines an agenda for a series of Buzz discussions at EdgeBrum with four 15-minute sessions on different digital marketing topics led by discussion leaders. Attendees are instructed to log on to the Wi-Fi splash page and listen for a bell to signal when to move to the next session.
Topic: Implementing SEO as part of a complex Marketing Strategy
* How to assess and implement changes to improve your SEO visibility.
* How to integrate SEO as part of a complex Marketing Strategy including PPC, Email, Social and Affiliate Marketing
* How content is the key to expanding search visibility
Topic: How can your digital content cater for all your customers?
* What assumptions are you making about your who your site visitors are? What data/evidence do you have to show to support it?
* Find out what your visitor/followers are after (stop guessing!)
* Recognise the cumulative benefit of the long-tail of interactions with different customers
* Take steps to get on top of your Digital Comms to-do list
* You'll never get everything, to everyone in every channel. It is OK to admit it. Break your activities down into blocks in your main channels- run them for a period, reassess, improve, branch out where necessary.
This document discusses influencer marketing guidelines and best practices for B2B brands. It covers establishing the nature and importance of influence, understanding what influencer marketing is and how B2B brands can benefit, identifying and ranking influencers, communicating with influencers, and measuring influencer marketing programs. The document provides tips on finding influencers, rating them, developing an influencer marketing plan, engaging with influencers, selecting platforms, and evaluating effectiveness. Examples of influencer marketing campaigns from trade media, distributors, and IBM are also included.
Masira Digital Marketing Agency, Bangalore offers the most advanced digital marketing services to help businesses grow. For more details, visit: https://masiradm.com/
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
The Power of Digital Marketing in the Modern Age.pdfDavid Thomson
Digital marketing leverages online platforms to promote products and services through targeted advertising, SEO, and social media engagement. It provides real-time analytics and measurable ROI, enabling businesses to optimize their strategies. This approach is crucial for reaching a global audience and driving brand awareness in today's digital age.
Transforming Digital Marketing with Top AI Tools of 2024.pdfTirupati Gayaph
In today's rapidly evolving digital marketing landscape, leveraging advanced technologies is essential for achieving competitive advantage. Artificial Intelligence (AI) is at the forefront of this transformation, providing businesses with innovative tools to enhance engagement, streamline operations, and optimize strategies. This presentation covers some of the leading AI marketing tools that are revolutionizing the industry in 2024.
Slide 1: Introduction to AI in Marketing
• Overview of AI’s impact on digital marketing
• Importance of integrating AI tools in marketing strategies
Slide 2: HubSpot’s AI Features
• Predictive lead scoring
• AI-driven content recommendations
• Enhancing customer relationship management
Slide 3: OpenAI’s ChatGPT
• Human-like text generation for chatbots
• Real-time customer support solutions
• Improving customer engagement and satisfaction
Slide 4: Marketo’s AI Capabilities
• Automated email marketing
• Predictive content and customer segmentation
• Personalized marketing for increased conversions
Slide 5: Mailchimp’s AI-Powered Campaigns
• Predictive email sending times
• AI for personalized product recommendations
• Optimizing email marketing effectiveness
Slide 6: Canva’s AI Design Tools
• AI-powered design suggestions
• Access to current design trends
• Simplifying the creation of professional marketing materials
Slide 7: Hootsuite’s AI-Enhanced Social Media Tools
• AI-driven analytics for social media management
• Optimal posting times based on audience insights
• Enhancing social media strategy with data-driven decisions
Slide 8: Conclusion
• Recap of the benefits of AI marketing tools
• The importance of adopting AI technologies in marketing
• Call to explore our blog on Best AI Marketing Tools for more insights
These AI marketing tools are essential for businesses that want to harness the power of AI to enhance their marketing efforts. By adopting these technologies, companies can achieve more personalized customer interactions, efficient operations, and improved marketing outcomes.
For an in-depth understanding of how these AI marketing tools can transform your marketing approach, please visit our blog on Best AI Marketing Tools.
The Future of B2B Audience Targeting with LinkedInTajul Islam
Tired of pouring money into LinkedIn ads that don't convert?
A marketer’s guide to unlocking the full potential of LinkedIn’s extensive targeting resources and partner tools.
There's a better way. This guide unlocks the secrets to laser-targeting your ideal B2B audience on LinkedIn. Forget generic campaigns. We'll show you how to combine LinkedIn's advanced features with your existing customer data to reach high-value decision-makers directly. Imagine reaching the exact companies and people who can benefit most from your product or service.
Download our free eBook and discover a data-driven approach to LinkedIn marketing that delivers real results. Stop chasing the wrong audience – start targeting the right ones today
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
This document, created by Vemio Advertising, the leading digital marketing agency in Delhi NCR, provides a concise and actionable guide to developing an effective Google Ad strategy. It covers essential aspects such as setting clear objectives, conducting thorough keyword research, creating compelling ad copy, targeting the right audience, and optimizing ad spend. Additionally, it emphasizes the importance of ad quality, relevance, and continuous performance analysis. By following these best practices, businesses can enhance their Google Ad campaigns, drive targeted traffic, and achieve a higher return on investment. For more details please visit on https://vemioadvt.in/services/digitalmarketing/
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
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26. REMARKETING LISTS
FOR SEARCH ADS
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ADWORDS FEATURE!!!!!!!!!!!!!!The paid search landscape used to be dominated by keyword targeting, and keywords were the most powerful thing you could use to target, but now things are changing and paid search is rapidly moving towards audience and behavioural targeting, as well as keyword targeting.There are so many new AdWords features designed to target based on audience behaviour, and one of the most popular is AdWords Remarketing, which I’m going to talk about today.IMAGE: http://www.bigstockphoto.com/image-3825485/stock-vector-people
For anyone who isn’t aware of what Remarketing is…https://www.google.com/ads/innovations/remarketing.html
Research shows that customers who have been remarketed to are 70% more likely to purchase than those who have not – Remarketing is a fantastic platform for assisting in conversions.Source:Source: http://www.criteo.com/sites/default/files/success_stories/documents/cs_consumer_electronics.pdf
It’s not just about assisting conversions though, it’s fantastic for building up your brand awareness, especially if you’re in an industry where your product is particularly visual, (like travel agents), or for high ticket items where people do a lot of comparison shopping or take time to consider their purchase, like Jewellery.Image: http://www.bigstockphoto.com/da/image-42565174/stock-photo-brand-koncept-r%C3%B8d-mark%C3%B8r
If exposure and awareness is your goal and you have a small budget remarketing is great, because you can pay per click but you get all your impressions for free, and because it’s a form of display advertising it has a naturally low level of clicks – great exposure at a really small costVisual products eg travel agent for holidays, or car retailerWhen there’s a long path to purchase eg high ticket items like jewellery or lots of comparison shopping for example services like gym membershipsIf your product involves repeat purchase, for example insurance of ay kind usually gets renewed annually – if you remarket to existing customers one year later when they are doing comparison shopping to get a new quote it can be really effectiveIf seasonal purchases are really important, for example a florist who wants to keep their customers loyal might remarket to people who bought on valentines day also on mothers day
Put simply, you put some really straight forward code on your site and it allows Google to drop a cookie onto the users browser and track them across the web, so that when they browse content that is part of the Google Display Network, your ads can be shown to them. IMAGE http://www.bigstockphoto.com/search/cookie-monster/
FREQUENCY CAPPING IS….!!!!!SLIDE ON HOW TO….This is something I get asked by lots of clients before they try remarketing.We’ve all been there – looked at a site briefly and now their ads are following you and getting really annoying to the point where you start to resent the company…This isn’t how Remarketing should be! The problem is that so many companies are out there using it ineffectively and this results in potential clients getting fed up.When used correctly, Remarketing is subtle and useful.There are functions like frequency capping which make sure you don’t annoy your customers, and if you have a sound Remarketing strategy, you’re unlikely to annoy customers.People can also easily opt out if they want to by clicking the right hand corner of the adIMAGE: http://www.bigstockphoto.com/image-26433404/stock-photo-pretty-young-teen-girl-calling-on-cell-phone-with-mysterious-strange-man-lurking-behind-her
So hopefully I’ve persuaded you that you want to use Remarketing, so here’s how you can persuade your boss / client / whoever is in charge of the purse strings…IMAGE:http://www.bigstockphoto.com/image-3063448/stock-photo-saving-cash-money
It’s hard to give exact ROI as remarketing assists conversions rather than being directly attributed for them, but you can try these tips…THOUSANDS OF IMPRESSIONS FOR A FIVER…
It’s all very well giving them stats that they aid conversions, or saying their competitors are doing it, but this report shows exactly why you personally should be doing Remarketing..Tools – Conversions – Search Funnels (in bottom left hand corner) – Time Lag (on left hand side of the page)
Lets look at some strategies for using Remarketing in 2014Image: http://www.bigstockphoto.com/image-45881860/stock-photo-strategy-blue-marker
– not using AdWords Remarketing it’s using Criteo but it’s the same concept
TELL THEM WHAT GOOGLE MERCHANT CENTRE IS…Can’t go down to who dropped out of purchase process or what they put in their basket, but can go down to exact products they looked at
General branding – they visited the site then left without contacting you: EXAMPLE Innocent Smoothie are doing lots to promote their brand image right now and general Remarketing can help them do this – a nicely branded ad using their cheeky sense of humour would work well to target everyone who visits their site – they’re telling people to send compliments to each other – they could follow users round the next sending them compliments – don’t get creapy like ‘you look nice today’ but something funny and subtle would work well!-This can be applied to any brand- you don’t need a compliment chain of good campaign – Three’s ad for #singitkitty could use this and retarget using the images they use in their TV ads-this is basic and we can all do it so think beyond it and advance your targeting to exclude users who were on your site for less than 3 seconds as they are probably bounces / irrelevant
If you have a members only area target people who you know are members to get them involved in other products eg a gym where the members can access booking areas could remarket their new Zumba classes EXAMPLE Virgin Active
Use Remarketing to drive footfall into a physical store – if someone looks at your address page or store locater page they are likely going to make an offline purchase so you could remarket to them with an ad specific to the store location page they viewed and with a discount code or incentive to come into the store. If you can’t afford a discount even just show a friendly looking ad saying ‘come and visit us’ EXAMPLE Wagamama’s could promote to people who viewed a specific restaurant page for that particular restaurant and include a discount code for their next visit http://www.wagamama.com/restaurants/southampton or promoting the fact they offer takeout.
Remarket by device: if a user visited your site on their mobile you could remarket to them to promote your ap, for example ODEON cinemas App
Affinity categories: these are visitors to your site who fit into certain categories such as beauty – it can narrow down your targeting eg if Subway launched a new sub flavour for those who are health conscious they could choose people interested in health and fitness that have previously visited their site
It’s in the audiences tab, then interests, then affinity categories – here you can see the categories of news junkies, TV lovers, Movie lovers etcYou’ll also see next to this report a report called In Market Segments…You can market to users within what Google are calling ‘In Market Buyers’ – these are people they believe to be closer to completing a purchase based on their purchase behaviour (eg lots of little visits all of a sudden) …for example…
boots could target ‘in market buyers’ for health and beauty category
Adwords – ADROLL LOGOUse Remarketing to drive traffic to your Facebook page / include your twitter URL – even offer an incentive eg save 5% when you like us: we remarket to users who have purchased to get them to Like us on Facebook as a beauty brand (FACEBOOK LOGO)Use Remarketing to target users who have visited your Facebook page: as long as you have a custom skin on FB you can put the code on the page, then just set up a separate profile in GA for it so it doesn’t inflate like an articifical page viewTry adroll if you want to show your ads in Facebook
Remarket to your YouTube audience: anyone who liked, subscribed, watched certain videos etc – this is great if you have a product which needs lots of advice EXAMPLE: B&Q, or beauty /hair product demonstrations,
This is an option when you create a Remarketing list as seen in this screen shot.It’s basically letting google group all the users on your site who they feel are your best users. I’m a bit skeptical of this as I think they are basing this on users who are close to online conversion so it might not work well with lead generation sites (I’ve only tried it with ecom sites and it worked well).It bases it on user behaviour, similar to In Market Buyers where if a user is making lots of frequent visits or something that signified they are close to purchase on your site (in market buyers is on any site or a group of sites).
For anyone who isn’t aware of what Remarketing Lists for Search Ads…http://www.thinkwithgoogle.com/products/remarketing-lists-for-search-ads.html
for example Debenhams could remarket to all users who viewed their DIOR category page and could target the keyword DIOR on its own as they know the visitors are already qualified – otherwise this term might be too generic in normal search marketing as could be clothes or cosmetics. Do it in addition to other remarketing and search campaigns. Massive conversion rates…
Exclude previous site visitors from being shown your Brand campaign ads (reduce the likelihood of your brand campaign beingUse it on brand term to apply it to brand terms and customise landing page based on what page the user previously looked at – eg if the user visited the shoes page and then searched for your brand, you could have a brand campaign which has the RLSA for visitors of shoes page, and then land the user on a shoes page rather than the Home page which you might otherwise be landing brand search visitors on, or even an offers page to persuade the purchase.Quite complicated at the mo as its new so I’ve written a detailed blog post about it which you can find here…
So now we’ve looked at all the strategies and come up with ideas, here’s how you can impliment it and make it happen!Image: http://www.bigstockphoto.com/image-50588084/stock-vector-quote-typographical-background%2C-vector-design-make-ideas-happen
If you are using universal analytics right now you’ll need to use the AdWords remarketing tag which is much more limiting and you can’t use any user segment data so can only do basic stuff.
Remember to carry over any custom code implementations you already have – this code usually works with them.
Can’t go down to who dropped out of purchase process or what they put in their basket, but can go down to exact products they looked at
Exclude previous site visitors from being shown your Brand campaign ads (reduce the likelihood of your brand campaign beingUse it on brand term to apply it to brand terms and customise landing page based on what page the user previously looked at – eg if the user visited the shoes page and then searched for your brand, you could have a brand campaign which has the RLSA for visitors of shoes page, and then land the user on a shoes page rather than the Home page which you might otherwise be landing brand search visitors on, or even an offers page to persuade the purchase.Quite complicated at the mo as its new so I’ve written a detailed blog post about it which youc an find here…
Get a designer to create them if you can, but if not them there is a display ad builder tool
Remember remarketing (unless it’s RLSAs) isn’t done for direct response, it’s a form of behavioural display advertising so the metrics are slightly different to that of normal search campaigns.Don’t focus on CTR because that isn’t what they are designed to do.Focus on how many impressions you get for the cost.IMAGE already purchased: http://www.bigstockphoto.com/image-292887/stock-photo-measuring-tape
What metrics to focus on – view through as as well as conversionsYou need to use AdWords conversion tracking rather than GA to track view thorughs as analytics doesn’t record view throughsDon’t focus too much on CTR, clicks etc as it’s display so their aim is to generate awareness not traffic.G has started reporting on cross device transactions now, and as this data starts to grow you’ll see remarketing be given greater attribution as at the moment sometimes if someone is seeing yoru remarketing ad on a mobile device when they browse on their way to work, but they only actually convert one evening using their laptop, remarketing won’t attributed on any level for that conversion.
I don’t want to bore you with lots of different optimisation techniques as ideally you’ll have an agency to do this for you, but here are some starting points