Tao Bao is a famous online shopping website in Asia that was created by Jack Ma on May 10, 2003. It has become very popular in China, with over 300 million users shopping online daily and spending over 10 billion yuan. In 2011, Jack Ma divided the Alibaba company into three parts, including Tmall and Tao Bao, and launched a new logo for Tmall. At the same time, they launched the Alipay payment system, allowing customers to easily purchase and pay for goods on Tao Bao with just one click. Alipay has since gained over 800 million registered users who spend 20 billion yuan daily on the platform.