This report would give you an insight about the changing trends in a Travel Industry. What measures one must take to increase the market share in terms of traffic. Top Mediums used in a Travel Industry, list of market leaders(Based on Open Research) & More.

2. INDEX
• Changing Market Trends
• What is that people are searching more.
• Mediums Used to Book a Holiday
• What should a Travel Company should do to gain Digital Market Share
• Recommendations & Suggestions

3. MARKET TRENDS
• Time spent on Travel Websites in India is much higher than other countries.
• 27 Minutes is average time spent by Indian Visitors on the Website.
• Indian Railways is getting the highest traffic on the website.
• People are looking to explore new places and destinations.
• Sales through Reviews & Feedback has increased by 37%.
• More than 63% of the users browse through Mobile/Smartphone.
• Flight & Hotel Bookings applications have added mileage to this industry.
Source: Comscore & Google

4. HONEYMOON PACKAGES & DESTINATIONS
Source: Search Trends
Haryana is the Top Region for Honeymoon Packages being searched

5. INTERNATIONAL TOUR PACKGES
Southern part of India is Searching for International Tours more frequently than rest of India.
Source: Search Trends

6. TOP MEDIUMS USED TO VISIT THE WEBSITE
Search is the topmost mediums which people use to reach to a Tour & Travel Agent’s website. The
above graph clearly states that one should follow Search Medium the most.
Source: Similarweb

7. TOP COMPETITORS (BASED ON TRAFFIC)
• Indian Railway
• Makemytrip
• Dpauls Tours 7 Travel
• Expedia
• Thomas Cook
• Kesari
• Cox & Kings

8. GAIN & INCREASE TRAFFIC – DIGITAL SHARE
• Most of the Travel Companies are ignoring customer voice. We should listen to
that and try and improvise the services.
• Innovate is the only key to survival. One should keep on introducing new
destinations, packages, deals etc. Like these days people loves to travel to places
like bora bora, seychelles, koh sumai etc.
• Focus on Search, this is the shortest key to success. All the travel needs start with
a search followed by reviews before booking.
• Referrals, introduce some affiliate and referral links through which you can get
relevant traffic and an opportunity to expand. For instance Dpauls.com has
introduce their DAN network. Which is Dpauls Affiliate Network.

9. RECOMMENDATIONS FOR A TRAVEL INDUSTRY
• Focus on Mobile Optimization - Introduce your Mobile App or make the website in
Mobile Friendly Technology , make consumers habitual.
• Informational Content – Travellers love to read, write informational content, blogs,
experiences and more to attract consumer attention.
• Social Media – Share Experiences and Cosnmer Voice on Social Media, Influence
people through the ones who are connected with you.
• Engagement Ideas – Introduce some engaging ideas with your audience, this
should increase your engagement and viral rates.
• Deals – The deals should be exclusive and should look like a deal, like for a New
Year Holiday Package, just imagine if you can get 3 Nights Package of Goa in INR
15,999 (all inclusive)

10. THANK YOU
Credits – Google, Comscore, Similarweb