This document provides an overview of a study on consumer awareness of Moserbaer, an Indian data storage and electronics company. The summary includes: 1) The study examines consumer awareness, purchasing behaviors, satisfaction levels, and comparisons to competitors regarding Moserbaer's products. 2) Key findings indicate that consumers are aware of Moserbaer and its products, have purchased various electronics in the past 6 months, and are influenced by price, quality, and design when purchasing. 3) While most consumers are satisfied with Moserbaer's quality, some desire improvements, and products are seen as on par with competitors.

1. “Consumer Awareness
regarding Moserbaer”
Presented by : Presented to:
Rahul Upadhyay(3191) Mr. Kanwal Gurleen
Asst. Prof. in Management

2. Contents
∗ Introduction of the company
∗ Introduction of the Project
∗ Review of literature
∗ Need scope and objectives
∗ Research methodology
∗ Limitation of the Study
∗ Data Analysis and Interpretation
∗ Finding of the study
∗ Conclusion
∗ Recommendations

3. Introduction of the Company
Company Name: Salora International Ltd:
∗ Founded in 1968.
∗ Headquartered in Delhi.
∗ Salora has a pan-India presence with 30 offices and 300 after-sales
service centers.
∗ Listed in BSE/NSE with 7000 shareholders.
∗ Global service partner of Sony ericsson.
∗ Manufacturing unit located in Noida.
∗ Capital base of over $250 million.

4. THE MANAGEMENT OF SALORA
INDIA LIMITED
Sh. S.R.Jiwarajk (Chairman)
Sh. G.K.Jiwarajka (Vice Chairman & M.D)
Sh. Gautam Khaitan (Director)
Sh. P. N. Mehta (Director)
Sh. Sanjeev Kaul Duggal ( Director)
Sh. Patanjali Govind Keswani ( Director)

5. Introduction of Project (Moser baer)
∗Moser Baer India Limited, incorporated in 1983, is
headquartered in New Delhi, India. It is one of the leading
developers and manufacturers of removable data storage
media in the world, and figures among the top three optical
storage media manufacturers in the world. Its products include
floppy disks, compact discs (CDs) and digital versatile discs
(DVDs). It is also a major distributor of data cartridges, and
computer and magnetic tapes. Moser Baer has six marketing
offices in India, the US and Europe and a presence in more than
82 nations. Its overseas offices are located in the Netherlands,
USA, Japan and the Middle East.

6. VARIOUS PRODUCTS OF THE
COMPANY
 DVD PLAYERS
 DIGITAL PHOTO FRAMES
 IT PERIPHERALS
 ENTERTAINMENT PRODUCTS
 HEADPHONES
 KEYBOARD
 MEMORY CARDS

7. REVIEW OF LITERATURE

8. Author Year Research Topic
Labarbara 2006 examines industrial relationships in the
distribution channel of tourism. Distribution
becomes one of the most significant elements of
tourism marketing as it determines all other
aspects of the marketing mix. This paper
concentrates on the conflict experienced in the
distribution channel between hoteliers and tour
operators in the Mediterranean summer/seaside
resort context.
Kaldor 2007 a vibrating conveyor having a circular or helical
conveying conduit driven with a vibrating motion
by way of an electromagnet having alternating
voltage. The conveying conduit emerges, at its
end, into an overflow chute constructed in the
form of a channel switching system. An overflow
channel oscillates with a reciprocating motion
about a pivoting shaft. Mechanical and electrical
control devices are provided.

10. NEED OF THE STUDY
Basic need of the studying consumer behavior is that the firm needs to
know which products are mostly purchased by the consumer, when and
where they buy, why they buy, how much satisfied they are with the
quality being offered and how they compare MOSER BAER products over
other competitors.
SCOPE OF THE STUDY
The scope of the present study was limited to Jalandhar, Hoshiarpur and
Ludhiana city only.
OBJECTIVES OF THE STUDY
 To study the market awareness of moser baer and its products.
 To study various aspects of customer’s buying decision.
 To study the market position of moserbaer products over other players in the
market.
 To find out the loopholes that hamper the sale of the company.
 To study consumer perception regarding moserbaer products.

13. LIMITATIONS OF THE STUDY
∗ Hard Enough to Fetch Information: It was not an easy task to get information from people
using various electronics brands. The customers were not always open and forthcoming
with their views, even agitated and not disclosing.
∗ Limited Scope: Scope of study is limited to Jalandhar, Hoshiarpur and Ludhiana cities of
PUNJAB state because of limited time and money, the results of study may not be
generalized for India as a whole.
∗ Results may be Inaccurate: This study is based on the assumption that perceptions are
true and factual although at times that may not be the case.
∗ Existence of Biases: Though every care has been taken to eliminate such biases, but
considering the human factor the possibility of small bias having come up cannot be ruled
out altogether.
∗ Consumer Behavior: Consumer behavior is dynamic in nature and thus over the time,
finding of today may become invalid tomorrow.
∗ Small Sample Size: The sample size taken is small and may not be sufficient to predict the
result with 100% accuracy and hence findings may not be generalized.

14. Data Analysis & Interpretation

15. Regarding the statement, “I am aware of
MOSER BAER and MOSER BAER PRODUCTS”
60000000
50000000
40000000
PROFITS 30000000
Some aware 20000000 Net profit before tax
10000000 32.5
Unaware 0
2009 2010
Listened YEARS
name
28
The above table and graph indicates that during the year 2009-2010,
profits of the Wahid Sandhar Sugars ltd. Have increased by 27,732,838
Completely due to
39.5
more production of sugar. The availability of raw material (i.e. sugarcane) is
aware
major reason for more production of sugar. The others
reason is export made by mill15 Canada are25
0
to 35
more in quantity that in 45
result, leads to more profits.

16. Regarding, if the Respondents have ever used
Products of MOSER BAER.
Yes 100
No
0 30 70 100

17. Regarding Products Purchased in the
Past Six Months.
Storage Prod.. 9
DVD Plyr. 25
IT Peripherals.
40
Digital Photo Frames 20
Home Theatre Sys.. 6
0 5 10 15 20

18. Factors Leading Respondents to Buy
the Products of Moser Baer.
Quality 31
Price 47
Designs 22
0 10 20 30 40 50

19. Satisfaction Level with the Products
Purchased from the Company.
Completely Completely
Dissatisfied Satisfied
26% 24%
Somewhat
Satisfied
50%

20. Price Consistency with the Product
Value of MOSER BAER
50 41
37
40
30
22
20
10
0
Consistent S1
Consistent to
Some extent
Inconsistent

21. Customers Satisfaction Level with
the Quality that Moser Baer is
Offering
NO
30%
YES
70%

22. Comparison of Products of MOSER
BAER with Other Competitors.
16%
22%
Very good
18%
Good
Average
44%
Below average

23. Source of Information by Which You
Come to Know About Moser Baer
Products
Newspaper
60 53
Magazines
40
25
T.V Advertisement
12 10
20
Word To Mouth
0
N. M. T.V. W TO M

24. FINDINGS

25. The findings derived from the data collected from respondents are as
follows:
1.The respondents are totally aware of MOSER BAER and it’s products.
2.All of the respondents have used the products of the MOSER BAER.
3.The respondents have mostly used the IT products followed by DVD
players and storage products.
4.The consumer’s purchase decisions are generally effected by various
factors mainly the price, quality and designs of the products.
5.Most of the customers are satisfied with the products working and
quality of MOSER BAER but yet there are some of the respondents who
want some changes in the products.
6.Generally most of the consumers find the prices consistent with the
products of the brand.
7.Most of the respondents had compared MOSER BAER products with it’s
competitors as average.
8.Most of the consumers came to know about the MOSER BAER and it’s
products by watching the advertisements shown on the television,
hoardings, the print media, and to some respondents their friends told
about different brands

27. CONCLUSION
∗ The awareness or knowledge of the customers about MOSER
BAER and it’s products, the psychology of customers of how
the customer is influenced by prices, quality or designs, the
behavior of consumers while shopping or making other
marketing decisions, limitations in consumer knowledge or
information processing abilities influence decisions and
marketing outcome and how consumer motivation and
decision strategies differ between products that differ in their
level of importance or interest that they entail for the
consumer; and how marketers can adapt and improve their
marketing campaigns and marketing strategies to more
effectively reach the consumer.

28. RECOMME
NDATIONS

29. ∗ MOSER BAER should take concrete steps to increase the availability of
products in general market.
∗ MOSER BAER needs to work on the packaging and appearance of it’s
entertainment products{Movies VCD’s}.
∗ MOSER BAER should reduce the prices of it’s DVD players range.
∗ The company should invest further in after sales service centers.
∗ The company needs to focus properly on the promotion of various other
products other than entertainment products.
∗ MOSER BAER should increase it’s product variety. Proper diversification
should be brought into process.
∗ MOSER BAER should not increase the price of movies VCD’s and DVD’s.