The document discusses various advertising practices that have been found to violate ethics codes in India, including Patanjali ads that violated 23 out of 33 ASCI codes. It also discusses Fair & Lovely ads that portrayed people becoming attractive and fair after use, despite containing harmful bleaching agents, steroids and mercury. Additionally, it addresses the objectification of women in Axe ads and misleading claims of 99.99% germ protection in ads. Celebrity endorsements and the moral rights view of fundamental human rights are also briefly mentioned.

1. TALL TALES,
FALSE CLAIMS
Group 5
Andrea Fernandes - 14
Evita Franco - 37
Heera Alva - 43
Jolyna Ribeiro - 49
Lishma Fernandes - 56

3. 23 out of 33 Patanjali ads have been found violating ASCI code

5. Fair & Lovely
•Company portrays that after using F&L people become attractive and fair
•HUL violated Indian Advertisement Ethics
•Components - Bleaching Agent, Steroids, Mercury, Harmful Ingredients

7. Objectification of Women in Advertising
•Axe Deodorants - Women are portrayed as sex symbols.

8. Truth of 99.99% Germ Protection

10. Celebrity Endorsement

12. Ethical Practices
•Moral Rights View - Fundamental Rights of All Human Beings