Getting Stakeholder Buy-in for xAPI
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So you're dying to try xAPI. You've bought into the 70-20-10 rule and you know tat SCORM just doesn't give you the data you need. Now you are facing an uphill battle: how do you sell xAPI internally.
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Getting Stakeholder Buy-in for xAPI
- 1. xAPI: Getting Internal Buy-In From Your Stakeholders Art Werkenthin & Duncan Welder
- 2. Who am I? Contact: www.risc-inc.com @awerkenthin artw@risc-inc.com • President, RISC Inc • LMS developer since 1988 • 0.9 xAPI Adopter • Writer -Learning Solutions Magazine -Connections Forum • cmi5 Committee Member Art Werkenthin
- 3. Who am I? Contact: www.risc-inc.com @DuncanWIV duncanw@risc-inc.com • Director of Client Services • RISC Inc • LMS Implementation • xAPI Quarterly • Learning Solutions Magazine • Houston ATD Director of SIGS Duncan Welder IV
- 5. When we live in a SCORM world … …and we have SCORM … we live in a box. • Score • Duration (accurate?) • Test Answers (maybe)
- 6. The changing technology landscape • Proliferation of mobile devices (BYOD) • Social networking / Social Learning • Gaming & Simulations • YouTube/Vimeo • Microlearning • Wearables • Real-time Performance Support • How can we track it?
- 7. xAPI Data Sources LRS E-Book / PDF Annotator Social Network LMS Blog Game SharePoint E-Learning ???
- 8. xAPI Benefits • Learning can be recorded wherever it occurs • Learning content does not have to reside in a browser • Learning does not have to be “launched” from an LMS • Mobile apps • Social Networking • Gaming & Simulations • Learning content can be distributed (CDN) • Uses modern, common technology • (REST, JSON) • Much simpler than SCORM
- 9. Selling xAPI Internally • What are the benefits? • What intelligence are we missing out on? • What ‘new methods’ of training can we now document? Don’t worry about the plumbing!
- 10. Where are you on your xAPI journey?
- 11. Tour the campus & buildings Explore benefit package Take a skills assessment Attend webinar Attend a class Rate your experience Complete online course Observe the job being done Receive coaching Watch a video Follow a blog Read a book by an expert Elearning: Welcome & virtual tour Elearning: Log into LMS Elearning: Plant tour Class: Your benefits & you Class: Email and You Elearning: Who’s who Elearning: Our customers Class: Finance 101 Recorded webinar Webinar Multiple choice test Practice doing the job Job shadow Class: Using the intranet Onboarding Plan BOnboarding Plan A
- 12. Activity Provider You Someone Did Something Activity Statements are “Observations” Actor Verb Object (To Someone) (Using Stuff) (With Some Result) So what is xAPI?
- 13. Activity Provider You And what is NOT xAPI?? Scheduling Assessment Competencies Learning Records Sequencing User Management Requirements Tracking Certification Curricula Definition Delivery Search Course Management Compliance Preferences Reports
- 14. You have an uphill climb ahead • C-Suite • Management • IT • Students • Learning & Development • Vendors
- 15. How to fail at sales No. Want to buy a vacuum cleaner?
- 16. How to fail at sales Want to do xAPI? No.
- 17. How to succeed at sales I have dog hair all over EVERYTHING! A vacuum cleaner might help.
- 18. How to succeed at sales I have crummy data about EVERYTHING! xAPI might help.
- 19. How this session is going to work Here’s my challenge. Here’s how I can help with xAPI. Format of the rest of this session
- 20. Teach our people to be • “Productive” • “Efficient” • “Innovative” AND PROVIDE EVIDENCE Support the “modern learner” Fix our ineffective tools • Elearning • Instructor-Led • MOOC Here’s my challenge. C-Suite
- 21. We can only improve what we measure: • Define behaviors & skills • Measure in context with xAPI • Data interoperability • Feeds from systems, IoT xAPI exists outside the LMS -Not tied to traditional learning Examine training activity more closely so we can optimize it Here’s how I can help with xAPI. C-Suite
- 22. Managers Reduce training time and cost / Minimize time away from the job Improve performance Improve employee retention & engagement survey results iStockPhoto 30393054 Here’s my challenge.
- 23. iStockPhoto 30393054 In-line training can reduce time and cost: • Allows learning & performance data in one place • Show the impact of learning on performance Continuous feedback loop Purge all the boring training Here’s how I can help with xAPI. Managers
- 24. Here’s my challenge. IT Don’t need any more solutions to support Must lower costs Data security trumps user functionality I need something ‘future-proof’
- 25. Support • Cloud Based options • Easier than SCORM • Subject of DoDI 1322.26 Costs • Free options (pilot project?) • Can REDUCE system integration costs Security • CAN be secure • Ask your vendor Here’s how I can help with xAPI. IT
- 26. cmi5 can help you “sell” xAPI • Get rid of SCORM pop-up windows • Distributed content • Mobile friendly • Learning context To have cmi5, you must have an LRS Here’s how I can help with xAPI. IT
- 27. Learners Save me from boring training Improve my performance Don’t spy on me Make my transcript relevant Here’s my challenge.
- 28. iStock Photo 16342268 Kill the boredom since we can track more than just elearning now • BYOD: micro, social, games, simulations, adaptive, inline Improve Performance • Skill feedback loop • Train for need only: personalized Data privacy • Don’t spy on me • Who owns the data? Here’s how I can help with xAPI. Learners
- 29. L&D I don’t see how it different from SCORM If I have to work with IT, it won’t ever get done My LMS isn’t ready. Here’s my challenge.
- 30. Current Developer Tools • Sean Putman’s State of the Tools • Life in a Post-SCORM World Part 2 xAPI Quarterly Working with IT • It’s not that hard. JSON, RESTful • Consider existing resources LMS / LRS roadmapping • Where on the roadmap? • Short term LRS for a project Here’s how I can help with xAPI. L&D
- 31. Challenges from Vendors Vendor We can do all the APIs! SCORM wasn’t ever relevant to us. Is this going to stick? Here’s my challenge.
- 32. There’s one API to rule them all • Minimize 1:1 APIs • Lots of tools to help you get started Yes, SCORM had limited relevancy. • Partner with the right client • Be ready to move, then adapt xAPI has traction • Developer tools • LMS/LRS platforms • DODI Here’s how I can help with xAPI. Vendor
- 33. Where do I get started?
- 34. An Adventure • A big project? (No) • Mission critical, or at least important? (No) • If it fails, we risk breaking things? (No) • We learn – and share – a lot from it. • It’s a growth experience. • You need equipment: Activity Provider and a Learning Record Store (LRS)
- 35. A Day Hike • Those first-step projects that: • Show real impact • Help you figure out your data issues • Prove your point • Free or very low cost • (Maybe even under the radar) • Things you can pick up and do without breaking other things.
- 36. SCORM on Steroids Sean Putman’s work in xapiquarterly.com
- 39. Resources • Connections Forum http://connectionsforum.com/ • Grassblade Companion https://nextsoftwaresolutions.zendesk.com/hc/en- us/categories/200115959-GrassBlade-xAPI-Companion • Watershed http://tincanapi.com/how-get-buy-in/ • Rustici xAPI Developer Resources http://experienceapi.com/resources/ • Torrance Learning http://www.torrancelearning.com/ • RISC Blog http://risc-inc.com/?s=xapi • ADLNet DoDI - https://www.adlnet.gov/dodi Case Studies - Tryxapi.com
- 40. Duncan Welder IV www.risc-inc.com @DuncanWIV DuncanW@risc-inc.com Art Werkenthin www.risc-inc.com @awerkenthin ArtW@risc-inc.com
Editor's Notes
- Fitbit: www.fitbit.com Google: www.megalytics.com Jumpforward: www.jumpforward.com
- It’s worthwhile to spend a little bit of time talking about what happens when we live in a SCORM world (which we all do) and how xAPI is different. Otherwise, what I’ve found is that people try to re-create SCORM using xAPI, instead of thinking bigger.
- Megan’s standard intro for xAPI sessions ASK: Where are you on the xAPI journey Everyone stand up. Stay standing if you
- ASK: Using your pointer tool, put your name on which onboarding plan you’d rather participate in. DISCUSS: Why did you pick that?
- There are three “parts” to xAPI: The Activity Provider, the Activity Statement and the Learning Record Store. The Activity Provider is what’s sending the data – if it’s an elearning situation, then the activity provider is the course. You are the one doing the thinking here. The content is what you’re talking about. Again, if we’re talking about elearning, the content is … your content. The Activity Statement is the format with which we’re sending the data. To be honest, the funnel doesn’t really hold up well as a metaphor. And we’re pouring all these statements into a Learning Record Store, which is a database … kind of – but not really – like your LMS. At some point it may or may not have to mix in with some legacy content and data in order to make sense.
- There are three “parts” to xAPI: The Activity Provider, the Activity Statement and the Learning Record Store. The Activity Provider is what’s sending the data – if it’s an elearning situation, then the activity provider is the course. You are the one doing the thinking here. The content is what you’re talking about. Again, if we’re talking about elearning, the content is … your content. The Activity Statement is the format with which we’re sending the data. To be honest, the funnel doesn’t really hold up well as a metaphor. And we’re pouring all these statements into a Learning Record Store, which is a database … kind of – but not really – like your LMS. At some point it may or may not have to mix in with some legacy content and data in order to make sense.
- You have an uphill climb ahead, and it may seem like you’ve got resistance coming in all directions. ASK: Who’s got Csuite issues? Management? IT? (go through the list)
- C-SUITE The C-Suite doesn’t care how you do it, they just want to improve productivity, efficiency and innovation. Improve the bottom line. It’s hard to show anything new to the changing student base. They are used to YouTube, SnapChat, Facebook. They get their news from Twitter (shudder). The send hundreds of text messages a day. They play video games. (hmm, are those last two an opening?) The tools we have today are not working. E-Learning Face it: No matter how many cool widgets you drop in your e-learning, you’ll never hear an employee say “Oooh, I can’t wait to get started on that new e-learning module today”. With traditional learning, we are re-arranging deck chairs on the titanic. Instructor-Led It’s a toss-up whether instructor-led training is more or less impactful than e-learning. Studies go both ways; probably depends on the type of student. A blended offering is probably best. MOOC The passing rates for MOOC’s is pretty low. Generous estimates put it around 40%. Can you sell that to the C-Suite?
- C-SUITE If we want to improve an employee’s skills, we first have to measure those skills. xAPI allows you to measure skills in context. This means you monitor performance in the place where that performance takes place. For example, your accounting systems can send statements to xAPI, as well as your training systems. Obviously SCORM cannot do that. If you can measure, you can train on only those things that need improvement (cost savings). xAPI exists outside the LMS to support the modern learner who doesn’t want to log into the LMS Courses … courses aren’t the problem. Some of them may be. But right now you don’t know which ones. It’s how we measure our courses (or not) that clouds our ability to discern which ones are effective and which are not.
- MANAGERS Managers want: Reduce training time and cost Training is often viewed as a “cost”, with no clear impact on the business Improve Performance Do more with less. Improve Retention In-line training, micro learning, gaming, simulations… all can work to improve employee satisfaction If they could, they’d make you improve performance with no training at all!
- MANAGERS Imagine if your training could be “in-line” with an employee’s daily activity, instead of an “event”. (ex: Adam Mentor) xAPI can be used as a systems integration point, getting performance data from in-line systems, and learning data from training interventions Use micro-learning, gaming, simulations, mobile, etc. based on observed performance
- IT – These guys are overworked and tired!
- IT Another Solution to Support -If your LRS is in the Cloud, it is not (necessarily) another system to support. -Easier to support than SCORM Costs -There are free LRS options and trial options. Run a pilot project to demonstrate effectiveness. -Use xAPI to integrate systems means no middleware! (PDF Annotator example) Security -xAPI can be as secure as you want to make it. -Use HTTPS -Use signed statements -Use OAUTH
- IT
- LEARNERS – these guys are bored … and overworked, too
- LEARNERS Boredom xAPI allows you to bring all kinds of new tools to bear because you can finally track it Performance -Using the feedback loop, you can provide training just when it is needed. -You can avoid training the student on things they already know Data Privacy You may need a serious discussion BEFORE tracking student information -You need to show the student the benefits of tracking their performance in context. -Who owns the data? Student? Company?
- Fellow L&D Pros
- Fellow L&D Pros
- Vendors
- Vendors