This letter from Roy Liao, Director of Operations at Super Value Tours, recommends Robert McKee for a position. It details that McKee quickly adapted to changes in the fast-paced travel industry and was able to connect with both clients and travel agents. McKee helped the company exceed its goal of 4,000 new reservations through a promotional campaign. Liao is confident that McKee will be a strong asset for any team due to his work ethic and ability to understand customers' needs.

1. September 16th, 2009
To whom it may concern,
As Director of Operations in our company and as someone having worked with Mr. Robert
McKee, I would like to offer a few words of commendation. His ability to adapt quickly, broad
experience, and gift of connecting with clients will certainly make Mr. McKee an asset to your
team.
Travel is a fast-paced and fragmented industry which requires quick adaptation in order to
overcome the challenges we face. For our organization, distribution travels through both agent
and direct client channels. A great deal of versatility is required to handle these situations well.
In this area, Mr. McKee was able to use his vast experience to excel. Accordingly, these
abilities made him a strong asset in reaching the needs of our clients and travel agents.
Remarkably experienced in the travel industry, Mr. McKee also brought many fresh ideas on
how to improve our newly established brand. At the end of the day, he was able to take these
ideas and execute in order to help organize our sales department.
During Robert’s time with us, we ran a six week promotional campaign with a target of drawing
4,000 new reservations. Luckily enough, the response from our marketing investment was
impressive, and Mr. McKee played a key role in successfully building new relationships with
clients and agents. Without his efforts, we would not have been able to establish and maintain
this new client base for our growing company.
As a divisional manager involved in hiring, I understand the critical need to properly evaluate
potential employees, particularly during a time when the pool of applicants has dramatically
expanded. Rob McKee has a firm work ethic, and I am confident he will be a strong asset to
your team. He will be sure to understand your client’s needs and will be able to match them to
your product lines. If you have any questions, please do not hesitate to email or call me directly
at royliao@supervaluetours.com or 626-388-9876.
Thank you for your attention and have a great day!
Sincerely,
Roy Liao
Project Director
Super Value Tours, Inc.