SlideShare a Scribd company logo
Talent Management – Passive
Candidate Attraction
Tina Persson, My HeadHunter&CareerCoach
www.linkedin.com/in/tinapersson1
My HeadHunter&CareerCoach
@TinaPersson1Tina Persson1
Tina Persson slideshare.net/tinapersson90
Talent Attraction – The Fight!
 Differentiation - Candidates today
can consider to work for a wider
spectrum of companies
 Building a Relationship –
Temporary workforce (consultant,
freelancer)
 Branding – Social Media Platforms
(LinkedIn, Facebook, Twitter)
 Workforce Planning – HR must be
strongly integrated with
Sales&Marketing
Tina Persson, MyHeadHunter&CareerCoach
Social Recruiting – Human & Social
Management….
 LinkedIn – 10.000.000
 Facebook – 18.000.000
 Twitter – 8.000.000
Facts about where US candidates
found their recent job!
 Connect
 Communicate
 Care
Social Media Platforms
Tina Persson MY HeadHunter&CareerCoach
Talent ManagerSocial Job Hunting
Talent Attraction – Trends last 2-4 years
 Social Networks – Strongly
increased > 70%
 Company Web Page and Job Boards
– Small decrease
 Social Networks – increased >70%
 Word of Mouth - decreased
 Time to Recruite
 Manager Satisfaction
 Recruiting Quality
Tina Persson My HeadHiunter&CareerCoach
Sourcing Measure Quality?
Talent Brand
Talent Attraction – Top 1 Priority for
Companies
 Professionals within IT, Engineering
and Life Science (>50% of
companies)
 Build a RARE candidate pools
Tina Persson MyHeadHunter&CarerCoach
Sourcing
Connect, Communicate and Care
Talent Attraction – Global Fight is about
Competition
 Brand
 Retention
 Social Media Strategy
 Proactive Work
Tina Persson My HeadHunter&CarerCoach
YOU need a Plan
Talent Attraction – Passive Candidates
 Less than 50% of Nordic Companies
have a strategy for Passive
Candidates (Globally ~65%)
Tina Persson My HeadHunter&CareerCoach
Proactive TB
Top TS
US
UK
GE
Sca
CA
Talent Attraction – Social Recruiting
 Social Networks has grown >70%
the last 4 years (This is just the
beginning)
Tina Persson MyHeadHunter&CareerCoach
Companies taking care of
their TB and Social Media
Strategy – less dependent on
Staffing Companies
Talent Attraction - Future
 Social Media Networking is here to
STAY
 Companies must understand
candidate passion and behaviour
for future Job Match
 Take care of Temporary Workforce
– They Talk!
 Stay up-to-date with New tools!
Tina Persson My HeadHunter&CareeCoach
Thanks for your Attention!
Tina Persson My HeadHunter&CarerCoach

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Talent attraction – passive sourcing

  • 1. Talent Management – Passive Candidate Attraction Tina Persson, My HeadHunter&CareerCoach www.linkedin.com/in/tinapersson1 My HeadHunter&CareerCoach @TinaPersson1Tina Persson1 Tina Persson slideshare.net/tinapersson90
  • 2. Talent Attraction – The Fight!  Differentiation - Candidates today can consider to work for a wider spectrum of companies  Building a Relationship – Temporary workforce (consultant, freelancer)  Branding – Social Media Platforms (LinkedIn, Facebook, Twitter)  Workforce Planning – HR must be strongly integrated with Sales&Marketing Tina Persson, MyHeadHunter&CareerCoach
  • 3. Social Recruiting – Human & Social Management….  LinkedIn – 10.000.000  Facebook – 18.000.000  Twitter – 8.000.000 Facts about where US candidates found their recent job!  Connect  Communicate  Care Social Media Platforms Tina Persson MY HeadHunter&CareerCoach Talent ManagerSocial Job Hunting
  • 4. Talent Attraction – Trends last 2-4 years  Social Networks – Strongly increased > 70%  Company Web Page and Job Boards – Small decrease  Social Networks – increased >70%  Word of Mouth - decreased  Time to Recruite  Manager Satisfaction  Recruiting Quality Tina Persson My HeadHiunter&CareerCoach Sourcing Measure Quality? Talent Brand
  • 5. Talent Attraction – Top 1 Priority for Companies  Professionals within IT, Engineering and Life Science (>50% of companies)  Build a RARE candidate pools Tina Persson MyHeadHunter&CarerCoach Sourcing Connect, Communicate and Care
  • 6. Talent Attraction – Global Fight is about Competition  Brand  Retention  Social Media Strategy  Proactive Work Tina Persson My HeadHunter&CarerCoach YOU need a Plan
  • 7. Talent Attraction – Passive Candidates  Less than 50% of Nordic Companies have a strategy for Passive Candidates (Globally ~65%) Tina Persson My HeadHunter&CareerCoach Proactive TB Top TS US UK GE Sca CA
  • 8. Talent Attraction – Social Recruiting  Social Networks has grown >70% the last 4 years (This is just the beginning) Tina Persson MyHeadHunter&CareerCoach Companies taking care of their TB and Social Media Strategy – less dependent on Staffing Companies
  • 9. Talent Attraction - Future  Social Media Networking is here to STAY  Companies must understand candidate passion and behaviour for future Job Match  Take care of Temporary Workforce – They Talk!  Stay up-to-date with New tools! Tina Persson My HeadHunter&CareeCoach
  • 10. Thanks for your Attention! Tina Persson My HeadHunter&CarerCoach