The document discusses talent management and the importance of talent attraction, emphasizing the use of social media for recruiting passive candidates. It highlights trends in recruitment over the last few years, noting a significant increase in social network usage and the need for companies to develop strategies for engaging passive candidates. Companies must focus on building a strong employer brand and understanding candidate preferences to remain competitive in the hiring landscape.

1. Talent Management – Passive
Candidate Attraction
Tina Persson, My HeadHunter&CareerCoach
www.linkedin.com/in/tinapersson1
My HeadHunter&CareerCoach
@TinaPersson1Tina Persson1
Tina Persson slideshare.net/tinapersson90

2. Talent Attraction – The Fight!
 Differentiation - Candidates today
can consider to work for a wider
spectrum of companies
 Building a Relationship –
Temporary workforce (consultant,
freelancer)
 Branding – Social Media Platforms
(LinkedIn, Facebook, Twitter)
 Workforce Planning – HR must be
strongly integrated with
Sales&Marketing
Tina Persson, MyHeadHunter&CareerCoach

3. Social Recruiting – Human & Social
Management….
 LinkedIn – 10.000.000
 Facebook – 18.000.000
 Twitter – 8.000.000
Facts about where US candidates
found their recent job!
 Connect
 Communicate
 Care
Social Media Platforms
Tina Persson MY HeadHunter&CareerCoach
Talent ManagerSocial Job Hunting

4. Talent Attraction – Trends last 2-4 years
 Social Networks – Strongly
increased > 70%
 Company Web Page and Job Boards
– Small decrease
 Social Networks – increased >70%
 Word of Mouth - decreased
 Time to Recruite
 Manager Satisfaction
 Recruiting Quality
Tina Persson My HeadHiunter&CareerCoach
Sourcing Measure Quality?
Talent Brand

5. Talent Attraction – Top 1 Priority for
Companies
 Professionals within IT, Engineering
and Life Science (>50% of
companies)
 Build a RARE candidate pools
Tina Persson MyHeadHunter&CarerCoach
Sourcing
Connect, Communicate and Care

6. Talent Attraction – Global Fight is about
Competition
 Brand
 Retention
 Social Media Strategy
 Proactive Work
Tina Persson My HeadHunter&CarerCoach
YOU need a Plan

7. Talent Attraction – Passive Candidates
 Less than 50% of Nordic Companies
have a strategy for Passive
Candidates (Globally ~65%)
Tina Persson My HeadHunter&CareerCoach
Proactive TB
Top TS
US
UK
GE
Sca
CA

8. Talent Attraction – Social Recruiting
 Social Networks has grown >70%
the last 4 years (This is just the
beginning)
Tina Persson MyHeadHunter&CareerCoach
Companies taking care of
their TB and Social Media
Strategy – less dependent on
Staffing Companies

9. Talent Attraction - Future
 Social Media Networking is here to
STAY
 Companies must understand
candidate passion and behaviour
for future Job Match
 Take care of Temporary Workforce
– They Talk!
 Stay up-to-date with New tools!
Tina Persson My HeadHunter&CareeCoach

10. Thanks for your Attention!
Tina Persson My HeadHunter&CarerCoach