Dun & Bradstreet revealed a modernized brand to employees on March 9, 2015 with a new brand purpose and set of values. The new brand purpose is to uncover truth and meaning from data to grow the most valuable relationships in business. The new values that guide the company are to be inherently generous, relentlessly curious, and data inspired. The document also discusses transforming offices worldwide, simplifying people practices, focusing on priorities to advance the strategy, and building global teams and community relationships.

1. A Look Inside

2. We recently modernized our brand to
reflect our new go to market approach
Dun & Bradstreet’s
modernized brand was
revealed to employees
worldwide on March 9,
2015.

3. We have a new Brand Purpose
Dun & Bradstreet grows the most valuable
relationships in business by uncovering
truth and meaning from
data.

4. And a new set of Values that guide our
everyday
Inherently
Generous
Relentlessly
Curious
We succeed by
helping others
succeed. We openly
share our time and
talent, and we
confidently welcome
the help of others.
We embrace the
change in the world
around us. We know
they bring new
problems to solve,
new things to learn
and new ways to
grow.
We are passionate
about the power of
data. It is at the
heart
of everything we do.
Data Inspired

5. We’re transforming our offices around
the world
New York City
Dublin
Center Valley, PA

6. And simplifying our People Practices
like ‘dress for your day’

7. We focus on things that matter most to
us so we can be the best we can be
• Our priorities define the
actions we take to advance
our strategy
• We live the values each
day as we deliver on our
purpose and transform our
culture
• We sustain personal, high
performance through the
principles of Mindset,
Nutrition, Movement and
Recovery

8. We work as one global team
Taiwan
PeruAustralia

9. We build relationships with our
communities and have fun giving
back

10. We’re modernizing, we’re energizing,
we’re a great place to be!
North America

11. Join The Dun & Bradstreet Family,
Today!
It’s an exciting time to join Dun & Bradstreet.