The K.L.U.S Campaign 2017 aims to increase awareness and usage of Bank Rakyat products and services among staff through an internal campaign. The objectives are to provide product awareness, encourage love and usage of Bank Rakyat offerings, and improve staff confidence in sales. The campaign involves appointing K.L.U.S Champions in departments, divisions, branches and regions to model sales culture and promote awareness. Champions will facilitate engagement through communications on Poket and briefings covering featured products like personal financing and credit cards. The timeline shows phases for knowledge, love, use and sales throughout 2017 with monitoring and recognition of top performers.

1. K.L.U.S Campaign 2017

2. Problem Statements of K.L.U.S
Lack of
knowledge
Not supporting
Bank Rakyat
products and
services
Lack of pride
Unable to deliver
sales pitch

3. Objectives of K.L.U.S
• Product awareness to all staff
• Love to all Bank Rakyat products & services
• Usage of Bank Rakyat products and services
• Staff confidence when attending queries from customers
• Sales mindset culture
To increase…

4. HOW?

5. INTERNAL CAMPAIGN

6. What is K.L.U.S?
KNOW
your
product and
services
LOVE
and
understand
unique
selling
propositions
USE
BR product
and services
SELL
product and
services to
family &
friends

7. K.L.U.S Organization Chart
PATRON
Managing Director
HR
(main
owner)
SOCA POs
PMSR Risk Pusat
Panggilan
IT/APKP
NPPJ
PAPJ PAPK
ANLP Legal Shariah Audit Complliance
HEAD OF
DIVISION
INITIATIVE LEADER
Head of Marketing & Head
of Employee Relations
SPONSOR
Chiefs
K.L.U.S
Champion

8. K.L.U.S Champion
KLUS Champion is a representative from every
department / division / branch / region office.

9. Advocate strong
brand values
and services
Professionalism &
always take personal
responsibility to deliver
what have been
promised.
Passionate about
the organization's
growth
Committed to
delivering
outstanding, quality,
speedy and superior
service
Minimum job
title Manager /
Asst. Manager/
Head of Unit
Characteristics of K.L.U.S Champion

10. Role model for
sales culture
Promote
K.L.U.S &
enhance
awareness
among staff
Facilitate
generation of
improvement
ideas to
enhance
K.L.U.S
alignment
K.L.U.S Champion Roles & Responsibilities
Actively
influence
others to
practice
K.L.U.S

11. First Step of K.L.U.S Champion
Nominate K.L.U.S Champion from:
• Sector – 1 each
• Division – 1 each
• Regional Office – 1 each (9 region)
• Branch – 1 each (147 branches)

12. First Step of K.L.U.S Champion
Champion is nominated by SVP/VP
Deadline to submit Champion:
15th April 2017
Send to: hcinfo@bankrakyat.com.my

13. K.L.U.S - Communications
• Poket
Download Poket through

14. K.L.U.S - Products
KLUS products focused on:
 Personal Financing-i
CASA
Credit Card-i
i-Rakyat
 Term Deposit-i Account
E-Cai

15. K.L.U.S – Proposed Timeline
*To be determined by HR and IT on system readiness
MAR APR MAY JUN JUL AUG SEP OCT NOV
2017
SBNT meeting
with PP for
process flow
28th March
Briefing for
K.L.U.S
Champion
(TBC)
E- learning Development
20th April
POKET Enhancement
20th April
Phase 1
KNOW
Phase 3
USE
Phase 2
LOVE
Phase 4
SELL
Post Mortem
KLUS
2nd WIP
Meeting KLUS
(14th March)
Revised & New
Champion
Appointment
15th April
Internal
Marketing
Employee
Survey
Weekly
Monitoring by
Champion
LOVE & USE
Data
massaging
Announcement
of KLUS
Winners:
• Best Region
• Best Branch
• Best Chief
• Overall
Performance
KLUS
Reward Recognition
1st Briefing
(2nd May)
Interactive KLUS Product Info
(BM translation)
2nd Briefing
(8th May)
3rd WIP
Meeting KLUS
(14th March
4th WIP
Meeting KLUS
(5th May)

16. K.L.U.S – Example of USP
USP Credit Card-i
No
compounding
element
Zero mark up
rate on all
overseas
transaction
FREE Takaful
Coverage
FREE annual
fee
Accepted for
Zakat payment
Convert Rakyat
Rewards into
cash (RM100 =
10 points =
RM0.10)
Profit rate as
low as 13.5% p.a
Enjoy great
discount from
MasterCard
Benevolence
of RM1,000

17. K.L.U.S – Target
1 individual – 3 products
Target K.L.U.S:

18. Thank You