The document summarizes a seminar on taking websites global. It discusses the importance of an export strategy, maximizing global web marketing success, and provides tips for going global including translating content properly, making sites mobile friendly, and setting up country-specific domains. Key points covered include common mistakes in global websites, how much content to translate, managing translations over time, and search engine optimization for other countries.
In this "Maximizing your SEO Results" seminar, the internet marketing experts from our SEO team shed lights on keyword research, link building, useful SEO tools and the latest trends in SEO.
If your Website is not easy to use for your target audiences, it will not be as successful as it should be. In this practical workshop, Top Floor Technologies' experts review the latest best practices in Website design and usability and discuss proven methods for improving your results.
- Key principles for creating a great Website user experience
- The most common Web usability mistakes and how to avoid them
- Specific design examples to illustrate strong and poor usability
Improving the Success of Your Website presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
Reaching Customers Through Social Media & Email Marketing - Mid Am January 2013Top Floor Technologies
Reaching Customers Through Social Media & Email Marketing presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
Social media centered on online conversations, which encourages user participation and dialogue. Knowing what your customers are saying about you, and what your future-customers are hearing, is essential. Top Floor Technologies’ Social Media Boot camp will teach you how monitor conversations and brand-mentions on popular social media platforms and on the web in general, allowing you to be proactive with your customer-base.
According to a study by Google, people are engaging with more and more pieces of content before making a purchasing decision. Increasingly, this content is being developed not by publishers but by companies that understand the importance of educating, informing, and engaging with their customers.
This webinar is targeted at executives and senior marketing professionals who want to gain a better understanding of what content marketing is, why it is effective, how it is done, and how its success should be measured.
In this brand-new educational seminar, online marketing professionals and international business experts from WMEP, Translations.com and Top Floor Technologies will provide valuable guidelines and suggestions in taking your website global. Discussion includes the importance and benefits of building an export strategy, key considerations in translations, best practices and process in managing multilingual content online, and more.
In this "Maximizing your SEO Results" seminar, the internet marketing experts from our SEO team shed lights on keyword research, link building, useful SEO tools and the latest trends in SEO.
If your Website is not easy to use for your target audiences, it will not be as successful as it should be. In this practical workshop, Top Floor Technologies' experts review the latest best practices in Website design and usability and discuss proven methods for improving your results.
- Key principles for creating a great Website user experience
- The most common Web usability mistakes and how to avoid them
- Specific design examples to illustrate strong and poor usability
Improving the Success of Your Website presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
Reaching Customers Through Social Media & Email Marketing - Mid Am January 2013Top Floor Technologies
Reaching Customers Through Social Media & Email Marketing presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
Social media centered on online conversations, which encourages user participation and dialogue. Knowing what your customers are saying about you, and what your future-customers are hearing, is essential. Top Floor Technologies’ Social Media Boot camp will teach you how monitor conversations and brand-mentions on popular social media platforms and on the web in general, allowing you to be proactive with your customer-base.
According to a study by Google, people are engaging with more and more pieces of content before making a purchasing decision. Increasingly, this content is being developed not by publishers but by companies that understand the importance of educating, informing, and engaging with their customers.
This webinar is targeted at executives and senior marketing professionals who want to gain a better understanding of what content marketing is, why it is effective, how it is done, and how its success should be measured.
In this brand-new educational seminar, online marketing professionals and international business experts from WMEP, Translations.com and Top Floor Technologies will provide valuable guidelines and suggestions in taking your website global. Discussion includes the importance and benefits of building an export strategy, key considerations in translations, best practices and process in managing multilingual content online, and more.
Email marketing is a cost-effective and widely used online marketing tool to acquire new customers and build loyalty with existing customers.
In this session, we discussed:
- The benefits of Email marketing
- How to develop effective email lists
- How to create compelling messages that get results
- How to measure and improve campaign results
An overview of social media marketing, with a specific focus on LinkedIn, Twitter, Facebook, and Google+. Key points include the importance of treating each channel differently, creating a social media policy, and measuring what matters.
Usability testing is the only way to optimize a website for conversion efficiency, which leads directly to an increase in lead generation and/or sales.
Top Floor's Justin Kerley and Eric Vallee discuss all the recent changes that Google has implemented and the implications they have for search marketing.
How to Achieve Business Success at WCIT 2014: Ten Keys to Creating and Marke...CompellingPM
Please join us on May 5, 2014 as CANIETI hosts Tom Evans for a free seminar where he'll present a workshop on "Ten Keys to Creating and Marketing Successful Global Products & Services" and then will describe how the "Global Market Entry @ WCIT 2014" Program will prepare companies to effectively present their companies, products and services at WCIT 2014.
CANIETI has partnered with Tom Evans of The Lûcrum Group to prepare a select group of companies to successfully conduct Global Business on one of the biggest stages of the ICT Industry, WCIT 2014. The objective of this program, entitled "Global Market Entry @ WCIT 2014", is to effectively prepare ICT companies to present globally competitive products and services at WCIT 2014. Over the next five months, Tom Evans will train, coach and consult with participating companies in order to ensure that each company has world class products, services, marketing and business development and is prepared to conduct professional business discussions and negotiations at WCIT 2014.
Please join us as Tom Evans shares his personal insight on conducting global business and learn how you can increase your chances of achieving business success at WCIT 2014.
Globalization has created a good scope for global trade. Internet has connected the world. Strong online presence could maximize ROI.
How to export to other countries using online marketing?
Globexo Marketing is a b2b digital marketing agency. we offer export online marketing, lead generation and digital marketing services.
Our export online marketing services online branding, lead generation and lead conversion.
How to implement a multilingual content strategyAxonn Media
While the internet has made it simple and cost-effective for businesses to expand into new markets, going global has its pitfalls. Simply translating your website content from English will not be enough to get repeat traffic and social shares in your new market. Your brand’s multilingual content marketing strategy needs to be culturally optimised.
Frank Hartkopf, our head of European content, held this webinar where he discussed the benefits of translation vs. transcreation and how the latest technology can help you to get the most out of your content marketing efforts.
Do you want to learn the “vital few” copywriting techniques that we use to achieve the greatest impact on profits?
Our advice comes from years of experience increasing conversion rates for highly successful companies such as Apple, Google, Facebook and Sony.
What you’ll get:
1. Case studies: Three real-world A/B tests, and the lessons they teach us.
2. The “vital few” most effective copywriting techniques – with which you can beat most professional copywriters. (If this sounds impossible, remember that most professional copywriters don’t split-test their work.)
3. A winning copywriting template you can use to sell almost any product.
This talk was given by Paras Chopra (CEO and founder of Visual Website Optimizer) and Dr Karl Blanks (Chairman and co-founder of Conversion Rate Experts). For more great resources, see www.visualwebsiteoptimizer.com and www.conversion-rate-experts.com.
Email marketing is a cost-effective and widely used online marketing tool to acquire new customers and build loyalty with existing customers.
In this session, we discussed:
- The benefits of Email marketing
- How to develop effective email lists
- How to create compelling messages that get results
- How to measure and improve campaign results
An overview of social media marketing, with a specific focus on LinkedIn, Twitter, Facebook, and Google+. Key points include the importance of treating each channel differently, creating a social media policy, and measuring what matters.
Usability testing is the only way to optimize a website for conversion efficiency, which leads directly to an increase in lead generation and/or sales.
Top Floor's Justin Kerley and Eric Vallee discuss all the recent changes that Google has implemented and the implications they have for search marketing.
How to Achieve Business Success at WCIT 2014: Ten Keys to Creating and Marke...CompellingPM
Please join us on May 5, 2014 as CANIETI hosts Tom Evans for a free seminar where he'll present a workshop on "Ten Keys to Creating and Marketing Successful Global Products & Services" and then will describe how the "Global Market Entry @ WCIT 2014" Program will prepare companies to effectively present their companies, products and services at WCIT 2014.
CANIETI has partnered with Tom Evans of The Lûcrum Group to prepare a select group of companies to successfully conduct Global Business on one of the biggest stages of the ICT Industry, WCIT 2014. The objective of this program, entitled "Global Market Entry @ WCIT 2014", is to effectively prepare ICT companies to present globally competitive products and services at WCIT 2014. Over the next five months, Tom Evans will train, coach and consult with participating companies in order to ensure that each company has world class products, services, marketing and business development and is prepared to conduct professional business discussions and negotiations at WCIT 2014.
Please join us as Tom Evans shares his personal insight on conducting global business and learn how you can increase your chances of achieving business success at WCIT 2014.
Globalization has created a good scope for global trade. Internet has connected the world. Strong online presence could maximize ROI.
How to export to other countries using online marketing?
Globexo Marketing is a b2b digital marketing agency. we offer export online marketing, lead generation and digital marketing services.
Our export online marketing services online branding, lead generation and lead conversion.
How to implement a multilingual content strategyAxonn Media
While the internet has made it simple and cost-effective for businesses to expand into new markets, going global has its pitfalls. Simply translating your website content from English will not be enough to get repeat traffic and social shares in your new market. Your brand’s multilingual content marketing strategy needs to be culturally optimised.
Frank Hartkopf, our head of European content, held this webinar where he discussed the benefits of translation vs. transcreation and how the latest technology can help you to get the most out of your content marketing efforts.
Do you want to learn the “vital few” copywriting techniques that we use to achieve the greatest impact on profits?
Our advice comes from years of experience increasing conversion rates for highly successful companies such as Apple, Google, Facebook and Sony.
What you’ll get:
1. Case studies: Three real-world A/B tests, and the lessons they teach us.
2. The “vital few” most effective copywriting techniques – with which you can beat most professional copywriters. (If this sounds impossible, remember that most professional copywriters don’t split-test their work.)
3. A winning copywriting template you can use to sell almost any product.
This talk was given by Paras Chopra (CEO and founder of Visual Website Optimizer) and Dr Karl Blanks (Chairman and co-founder of Conversion Rate Experts). For more great resources, see www.visualwebsiteoptimizer.com and www.conversion-rate-experts.com.
My VeloCity Campus session on how to set up a launch page, how to buy ads to generate traffic, test market demand, how to split A/B test.
In this session, I covered the essential steps needed to test market demand, build a launch page, conduct keyword research, launch an AdWords campaign and measure and track demand.
Extracted from my experiences building a startup during the Next36 as well as during my 14 Day Startup Challenge.
More information available on my blog at henrythe9th.com
Hire PHP Developer India from HireIndianProgrammers to get a technical support for your business. You can hire programmer on hourly, daily and weekly basis. Website: https://hireindianprogrammers.com/hire-php-developers-india.php
Mastering the Client Consultation - The SCOPE Strategy (WordCamp Orlando 2017)Nathan Ingram
Has a client ever wasted your time in a consulting session? Ever had a one-hour consultation turn into 3? Have you experienced the sinking feeling that comes when you leave the consultation and realize you failed to ask a key question? This talk provides answers to these issues and more. Attendees will leave with a clear, memorable outline to manage the client consultation. Using this strategy (that anyone can implement), I close over 90% of the proposals I create.
HREFLANG for International SEO: Lessons from 3,000 ImplementationsErudite
In 2012 we pioneered the use of hreflang sitemaps within the SEO industry, and in being first found there was a lack of tools and process... so we made our own! Now our hreflang sitemap generator has contributed to our supporting or working directly on over 3,000 unique implementations globally. Here's a few tips on what we learned along the way.
Jan-Erik Sandberg - Succeeding with Large Scale AgileAgile Lietuva
Implementing Agile in small, short lived projects is easy. The real challenge comes when the project becomes long-running, and it gets even harder when spanning into multiple large projects. Add the challenge of distribution of resources and different cultures and it becomes almost impossible.
Jan-Erik Sandberg is an international veteran on successfully implementing Agile in large organizations. You will get insights into some of his hard earned experiences and this hour will be packed with proven techniques and real life examples. The goal of the session is to help you to reduce risk and increase your chances of succeeding with implementing agile at a large scale. Project and product-developments that utilize offshore resources will be the main focus for this session.
Intelcollab webinar on how to craft better management presentations, especially market and competitive intelligence or critical business events and trends.
Similar to Taking your website global 10 23-2013 (20)
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
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PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
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2. Seminar Agenda
• Welcome and introductions
• The importance of an exporting strategy
– Roxanne Baumann, Director of Global Engagement – WMEP
• Maximizing your global web marketing success
– Shane Fell, Top Floor Technologies
• Wrap-up / questions and answers
www.topfloortech.com @topfloortech @shanemfell
4. A Brief Introduction to Top Floor
Technologies
www.topfloortech.com @topfloortech @shanemfell
5. Top Floor Technologies Introduction
• Website Design &
Development
• Search Engine
Marketing
• Web Analytics &
Conversion
Improvement
• Internet Marketing
Education
www.topfloortech.com @topfloortech @shanemfell
6. Getting the Most
From Today’s Seminar
Write down 3 learning points
that you will begin putting into
action within the next two
weeks. Then – follow through.
www.topfloortech.com @topfloortech @shanemfell
9. 5 Mistakes Companies Make When
Going Global with Their Websites
1. Using poor quality translation.
2. Not adjusting for different sized text areas.
3. Not accounting for the global prominence of mobile
website use.
4. Assuming a direct translation of keyword phrases is
enough for global search engine optimization.
5. Taking a substandard website and pushing it out to
the rest of the world.
www.topfloortech.com @topfloortech @shanemfell
10. Setting the Foundation
An Overview of Internet Marketing Fundamentals
www.topfloortech.com @topfloortech @shanemfell
11. The Impact of Internet
Technologies on Marketing
www.topfloortech.com @topfloortech @shanemfell
12. Your Website is at the Core
Search Engine
Marketing
Public Relations
(online & offline)
Tradeshows
Promotions and
Campaigns
Your
Website
Direct Marketing
(online & offline)
Direct Sales
Print Advertising
www.topfloortech.com @topfloortech @shanemfell
Social Media
13. Setting Goals – start at the top
Two things you can do to improve the results of your Website
Drive more qualified
users to your Website
1
www.topfloortech.com @topfloortech @shanemfell
Convert a higher % of users
into opportunities
2
15. Definition of Usability
Usability • making sure that something works well: that
a person of average (or even below average) ability
and experience can use the thing – whether it’s a web
site, a fighter jet, or a revolving door – for its intended
purpose without getting hopelessly frustrated.*
*Source: Don’t Make Me Think: A Common Sense Guide to Web Usability by Steve Krug
www.topfloortech.com @topfloortech @shanemfell
20. Maximize Your Calls to Acton
• From each key page of your
Website, users should know what they
can do next.
• Don’t overwhelm them with choices.
• Test design and wording to improve
conversion.
www.topfloortech.com @topfloortech @shanemfell
21. Make your website mobile friendly
www.topfloortech.com @topfloortech @shanemfell
24. U.S. Share of Searches
Ask
3%
AOL
2%
Microsoft
15%
Yahoo
14%
Google
66%
Source: ComScore
www.topfloortech.com @topfloortech @shanemfell
25. U.S. B2B Preferred Search Engines
Microsoft
7%
Others
2%
Yahoo
14%
Google
77%
Source: Enquiro Business to Business Survey
www.topfloortech.com @topfloortech @shanemfell
26. Search Engine Optimization (SEO)
Over 80% of
activity on the
first results page
(top 10 results)
Keys to success:
Keyword
analysis
Content
development
Linking strategy
Monitoring &
updating
www.topfloortech.com @topfloortech @shanemfell
33. Projected 2014 E-Commerce Spending
by Region ($ billions)
Africa & Middle East
3
Australia
4.9
Eastern Europe & Rusia
27
Asia-Pacific
93.2
Western Europe
166.6
North America
202.8
0
50
100
150
200
250
Source: translations.com
www.topfloortech.com @topfloortech @shanemfell
34. Online Consumers Have Spoken
72.4% 56.2% 72.1%
say they are more
likely to buy from
sites in their native
language.
say that information
in their language is
more important than
price when making
buying decisions.
spend most or all of
their time on sites in
their preferred
language.
Source: translations.com
www.topfloortech.com @topfloortech @shanemfell
35. Global Web Presence Matters
•
1.86 billion internet users do not speak English.
•
47% of online shoppers in Europe would not settle
for using an English version of a retailer’s website.
•
When Spanish-language web content ends just
before checkout, and final processing occurs in
English, conversion rates fall sharply – by as much
as 90%.
•
43% of the top 1000 global websites are in a single
language.
Source: translations.com
www.topfloortech.com @topfloortech @shanemfell
36. 8 Key Questions When Going Global
With Your Website
1. What languages are you targeting?
2. What portions of your product/service mix apply?
3. How will you manage translation?
4. Should you translate your full website site or a
partial version?
www.topfloortech.com @topfloortech @shanemfell
37. 8 Key Questions When Going Global
With Your Website
5. Where should you host your global websites and at
what website address?
6. How will future content updates be managed?
7. How will you maximize global search engine
positioning?
8. How will you respond to inquiries?
www.topfloortech.com @topfloortech @shanemfell
39. “Come Alive with Pepsi“ Campaign
When translated into Chinese …
"Pepsi brings your dead ancestors
back to life".
When translated into German …
"Come out of the grave with Pepsi."
www.topfloortech.com @topfloortech @shanemfell
40. Signs From Around the World
• In the reception of a Romanian hotel
The lift is being fixed for the next day. During that time we regret that
you will be unbearable.
• In an African newspaper
A new swimming pool is rapidly taking shape since the contractors
have thrown in the bulk of their workers.
• In a hotel in Athens
Visitors are expected to complain at the office between the hours of
9 and 11 daily.
• On the menu of a Swiss restaurant
Our wines leave you nothing to hope for.
• Outside a Hong Kong tailor shop
Ladies may have a fit upstairs.
www.topfloortech.com @topfloortech @shanemfell
41. Signs From Around the World
• In a Copenhagen airline ticket office
We take your bags and send them in all directions.
• In an advertisement by a Hong Kong dentist
Teeth extracted by the latest Methodists.
• At a Budapest zoo
Please do not feed the animals. If you have any suitable food, give it
to the guard on duty.
• In an Acapulco hotel
The manager has personally passed all the water served here.
• In the reception of a Moscow hotel
You are welcome to visit the cemetery where famous Russian and
Soviet composers, artists, and writers are buried daily except
Thursday.
www.topfloortech.com @topfloortech @shanemfell
42. Translation Options
• Automated translation
tools.
• Your representatives who
speak the language you
are targeting.
• Professional translation
firms that use native
language translators.
www.topfloortech.com @topfloortech @shanemfell
43. How Much of Your Content to Include?
• Which portions of your product/service mix apply?
• Three primary options:
1. Full site translation
2. Micro-site translation
3. Landing page translation
www.topfloortech.com @topfloortech @shanemfell
49. A Simple Start …
www.topfloortech.com @topfloortech @shanemfell
50. Content Management
• As you change content on your United States
Website, how will these changes be reflected across
your global websites?
– Manual translation
– Translation memory
www.topfloortech.com @topfloortech @shanemfell
51. Global Search Engine Market Share
Bing
4%
Other
2%
Baidu
6%
Yahoo
7%
Google
81%
Source: NETMARKETSHARE
www.topfloortech.com @topfloortech @shanemfell
53. China’s Top Search Engine
www.topfloortech.com @topfloortech @shanemfell
54. International Search Engine Optimization
• Perform keyword research in the native language.
• Update content to reflect target keywords.
• When possible, use a domain specific to each country
(ex. www.mycompany.es for Spain).
• When possible, host the site in the targeted country.
• List a local address on international sites, if you have a
physical presence in the country.
• Pursue links from other websites to each of your global
sites.
www.topfloortech.com @topfloortech @shanemfell
55. Useful Tip – See International Google
Results
https://addons.mozilla.org/en-US/firefox/addon/google-global/
www.topfloortech.com @topfloortech @shanemfell
60. Upcoming Top Floor
Educational Seminars
Improving Your
Website's User
Experience
Pandas, Penguins, and
Hummingbirds
November 12, 2013 - 2:30 to 5:00 PM
November 21, 2013 – 1:00 to 3:30 PM
Google’s rapid transformation of
search
Hyatt on Main
Green Bay, WI
Top Floor Technologies
New Berlin, WI
www.topfloortech.com/seminars
for details or to register
www.topfloortech.com @topfloortech @shanemfell