This document provides information about ExporTech, a program that helps manufacturers develop export strategies and plans. It notes that less than half of manufacturers see global engagement as important, and that most rate their export progress and sales growth as below world-class standards. ExporTech can help manufacturers enter new export markets for just $2,500, providing a proven plan and coaching to increase international sales. On average, ExporTech companies see $900,000 in increased revenue within 9 months and add 1.5 new jobs while retaining 5 existing jobs. The document provides upcoming ExporTech event dates and contact information for those interested in the program.

1. ExporTech™
Proven Results for Export Growth
October 23, 2013
Top Floor Technologies / Taking Your Website Global
New Berlin, Wisconsin
Roxanne Baumann, Director Global Engagement, WMEP

2. Next Generation Mfg Survey :
 <50% of manufacturers believe Global
Engagement is important.
 75% of manufacturers rate their progress as
furthest from world-class.
 9 out of 10 manufacturers rate export sales
growth as furthest from world-class.
2010 NEI – National Export Initiative – Double Exports in 5 years.

3. Betting your business on 5%?
The New Realities:
95% of consumers
are outside the
US.
Majority of middle
class growth is
outside the US.

4. 2013 WI Economic Future Study:
Exports Not On Radar
 37% of WI Mfrs have NO STRATEGY or PLAN
 Only 41.5% felt export was important to
success over next 5 years.
 Only 17.9% felt they made progress towards
world class.
 Only 12.9% felt they had sufficient talent in
place.
 Only 20.2% had a greater than 25% increase
in exports over the past 3 years.

5. Why Export?
 Growth – Successful exporters grow 2.4 times faster; and
fail less often than non-exporters.
 Product Life Cycle – revitalize products at end of their
cycle in fresh markets.
 Risk Mitigation – better manage economy fluctuations.
 JOBS!!
• Exporters grow jobs 4x faster than non-exporters.
• Export is job multiplier.
• Exporters offer better opportunities for advancement
• Exporters are 8.5% less likely to go out of business.
©WMEP 2012

6. The CEO conversation …Growth?
Increase the Top Line
Reduce Cost

7. Maybe I’ll……
Do nothing?
Do it alone?

8. I need
a
plan!

9. Roger Bensinger, Prolitec

10. What Are My Options?
Hire a
consultant?
20-25K
ROI?
Will it work?
ExporTech?
< $2,500
Our team learns,
buys-in, and gets
proven results.

11. ExporTech™ Model

12. Rick Kettler, The Wagner Company

13. CEO Roadblocks Answered
• ExporTech fast tracks you
Getting My Arms
to the best export markets
Around It
with an outcome, resultsbased roadmap that grows
How would I do it…
exports and drops $$ to
even if I wanted to?
your bottom line.
How long before I • ExporTech has a proven
ROI averaging 900K in 9
get my ROI?
months.
Unknown timeline • Averages 1.5 jobs created
makes me fearful of • Averages 5 jobs retained
investment!

14. CEO Roadblocks Answered
Are the markets
really there for my
products?
• ExporTech helps you sharpen
your value proposition.
• ExporTech focuses on market
research to identify your top 34 countries for your products;
with least risk; greatest ROI.
• Wishing & hoping; dabbling &
It’s nice when
reacting only goes so far.
these surprise
international orders • ExporTech provides helps you
craft a strategy to fast track
arrive. Wish that
you to customers and profits!
would happen
And you get a coach, too!
more!

15. CEO Roadblocks Answered
There are a lot of • ExporTech removes your risks
with a solid plan.
unknown risks
• Connects you to the
here.
Wisconsin export community.
I don’t want to lose • Experts vet your plan, to avoid
costly mistakes.
any money!
Hmmm…….
What’s the ROI
Again?
• ExporTech companies are
averaging 900K in 9 months
• ExporTech companies are
adding average 1.5 new jobs.
• ExporTech companies are
retaining average 5 jobs

16. Future ExporTech™ events:
Place
Dates
Appleton, FVTC
Nov 12th, Dec 3rd, Jan 7th
Waukesha, WCTC
Dec 5th, Jan 9th, Feb 6th,

17. ExporTech™ contacts:
Joni Geroux
Outreach Program
Manager
UW-Stout
Manufacturing
Outreach Center
gerouxj@uwstout.edu
(715) 232-5270 office
(715) 225-3446 cell
Roxanne Baumann
Director Global
Engagement
WMEP
baumann@wmep.org
262 442 8279 cell
Follow me on Twitter
@RoxanneBaumann