- The EMIA program provides subsidies through cash grants to promote South African exports and foreign investment. It subsidizes activities such as traveling to exhibitions and trade shows, producing brochures, product registration, and establishing export councils. The subsidies cover up to 100% of costs for items like airfare, accommodation, freight, and exhibition booth rentals, with varying caps on the amounts. The goal is to help businesses market and sell their products internationally and bring foreign investment into South Africa.