1) The document discusses strategies for taking boards to the next level, including revisiting and modifying bylaws, implementing strategic planning processes, and establishing committees. 2) It provides examples of boards that have evolved by strengthening infrastructure, recruiting new members, and creating strategic plans with defined goals and activities. 3) Effective boards rely on key elements like bylaws, strategic planning, and committees to define their structure, mission, goals, and ways to measure progress.

1. Taking your Board to the
Next Level:
Bylaws, Strategic Plans,
& Committees

2. Presenters
 Facilitator: Ann Fields
School Choice & Parental Options
Miami-Dade County Public Schools
 Panelists: Sherry Thompson Giordano
Executive Director, ITWomen
Paul-Michael Klein
Professor, St. Thomas University
Soley Gonzalez, MBA
Community Relations, (High School Branch,
Internship and Social Media Coordinator),
South Florida Educational Federal Union
#NAFNext

3. The Audience
Please introduce yourselves!!
#NAFNext

4. Goals
 Understand the importance of Board Structure
 Realize that – Boards Evolve and that is good
 Define Different Stages of Board Maturation
The Key to effective Boards:
 Bylaws
 Strategic Planning
 Committees
Taking your Board to the Next Level . . .
#NAFNext

5. Taking your Board to the Next Level
Miami AOIT Advisory Board – Became a Struggling Board, never elected
officers, appointed Chairs, informal committees
 Revisited the existing Bylaws and made modifications that would be the
basis for a stronger Board
 Utilized Robert’s Rules of Order to institute needed processes and
procedures
 Involved Board members with Bylaws modification
 Planned to revisit Bylaws every 2-3 years
 Strategic Planning – critical
o Mission and vision of the Advisory Board
o Committee creation (reporting out)
o Goals defined and activities defined to support the Goals
o Check progress of committees at each Advisory Board Meeting.
o Recruitment event
The next Adaptation – STEM Academy Advisory Board
#NAFNext

6. Taking your Board to the Next Level
Broward NAF Academy –Over the last 3 years, all
NAF Academy Boards have been consolidated
into one Advisory Board
o Continued retooling:
 Broward Board
o Lacked effective infrastructure; lost strength of
membership
o Reviewed and modified Bylaws
o Introduced Strategic Planning process
o Created committees
#NAFNext

7. Taking your Board to the Next Level
 Miami AOHT Advisory Board
o AOHT Board – celebrating 25 years in the Fall of 2012
o Continuing membership of Charter members ( STU, FIU, MIA)
creates sustainability
o Several manifestations of the bylaws over the years
o Strong Committees including the Board Governance Committee
o Utilized Robert’s Rules of Order to institute needed processes and
procedures (revised every two years)
o Instituted Policy and Procedures Manual
o Strategic Planning – critical
 Mission and vision of the Advisory Board
 Committee creation
 Goals defined and activities defined to support the Goals
 Check progress of committees at each Advisory Board Meeting.
 Target recruitment of board members with specific requirements to become a
member
#NAFNext

8. Taking your Board to the Next Level
Miami AOF Advisory Board
 Structure of AOF Board
 Focus on Student Staff Development Committee
 Importance of Partnerships
o Credit Union Branches in High Schools
o Mad City Money
o Music Stockmarket
 Student Industry Conference
 Internships
#NAFNext

9. Taking your Board to the Next Level
Defining Bylaws
Bylaws: rules adopted by an organization in order to
regulate its own affairs and the behavior of its members.
 Bylaws can include the following sections:
o Name and Purpose
o Scope and Manner of Operation
o Management and Administration (Board of
Directors/Officers/Duties, Committees, Finances)
o Meetings
o Nominations and Elections
o Amendments
o Dissolution
#NAFNext

10. Taking your Board to the Next Level
 Strategic Planning
o Annual Strategic Planning Retreat
o Independent Facilitator
o Involvement of Stakeholders:
 Business Partners
 Post Secondary Educators
 School Site Representatives
 District Administrators
 Others
#NAFNext

11. Taking your Board to the Next Level
GOAL I. Broaden Academy of Hospitality & Tourism national and international brand
recognition/image
 Develop a comprehensive marketing plan to accomplish the following:
o Define the process with webmaster to review, enhance and provide regular maintenance to the
website
o Link: www. aoht.org to ALC website
o develop an e-newsletter
o define key message including elevator speech
o present at industry association meetings
o market the winning senior marketing campaign project to students and families embrace social
media & internet communication to promote the academy, and purchase constant-contact
account.
 Provide a template for press releases to schools
 Engage in targeted campaign to media including updating the media contact list and marketing
program and events to specific reporters
 Develop the “We are AOHT” campaign
#NAFNext

12. Taking your Board to the Next Level
GOAL II. Widen the net of visitor industry professionals in teacher and student
development through internships, shadowships, industry training, and the
annual student conference
 Focus on paid internships as a priority
 Review guidelines for the Adopt-A-School program and add additional partners
 Plan and implement student marketing campaign & competition
 Update speakers’ bureau
 Participate in parents’ nights at Academy schools
 Produce an annual industry/student conference for 800 students at eight schools.
 Participate in job shadowship day (students and teachers)
 Provide industry specific professional development
 Hold a joint graduation ceremony
#NAFNext

13. Taking your Board to the Next Level
GOAL III. Increase corporate funding 20% annually over
the next five years to become fully funded
 Identify underwriting opportunities for all events & approach
foundations
 Increase Around the World Dinner & Auction participation & profit
 Expand Business & Champions’ role, brand and numbers
 Increase the profit for the Champions’ breakfast and South Florida
Tourism Award Luncheon
 Increase scholarship funding 20% annually over the next five years
#NAFNext

14. Taking your Board to the Next Level
GOAL IV. To maintain a self-sustaining and well-informed board
conforming to Bylaws
 Increase membership across hospitality, travel and visitor services industry
sectors
 Continue to expand the Policy and Procedure Manual to support the
implementation and execution of the by-laws
#NAFNext

15. Taking your Board to the Next Level
Policy & Procedures Manual
Operations Manual: a document that describes in detail the processes and systems that a
company/organization uses to provide its services.
 The Operations Manual supports and expands the Bylaws:
 details and defines the Board of Directors and its operation
 provides similar information for the Committee structure
 defines the procedures for the services the Board offers.
 defines the process for establishing an annual budget and maintaining a sound financial operation.
 AOHT Board Governance & Membership Committee continues to work to expand and refine the
Operations Manual.
 As an example: The duties of the Officers are overviewed in the Bylaws and defined in the Operations
Manual. The duties of the other Board Members are defined in the Operations Manual. In addition,
committees are defined in the Bylaws with detailed information in the Operations Manual.
#NAFNext

16. Taking your Board to the Next Level
Regional & National Adaptation
Tri-County
ABLC
What are you doing to take your
Board to the next level?
#NAFNext

17. Taking your Board to the Next Level
What are you taking away from today’s presentation to
help move your Board to the next Level??
Policy &
Procedure
Manual
#NAFNext

18. Taking your Board to the Next Level
Feel Free to Contact us
 Ann Fields: annfields@dadeschools.net
 Sherry Thompson Giordano: sherry@itwomen.org
 Paul-Michael Klein: pmklein@stu.edu
 Soley Gonzalez, MBA: soley.gonzalez@sfefcu.org
#NAFNext