Taking Twit Out Of Twitter (updated)
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This document discusses the power and uses of Twitter, including how it has been used to spread news quickly, raise funds for charitable causes, and help companies like Zappos grow their business through social media engagement and customer service. It provides tips on how to effectively use Twitter and defines some common Twitter-related terms.
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Taking Twit Out Of Twitter (updated)
- 1. Taking the twit out of Twitter Rotary Damansara-West, Sept 2, 2009 By Julian Matthews
- 2. Twitter in Plain English by Lee and Sachi LeFever, Commoncraft http://www.youtube.com/watch?v=ddO9idmax0o
- 4. Power of Twitter: Breaking News
- 5. Sydney fires: Trending topic #bushfires
- 6. Twitter in action: Plane crash! http://www.youtube.com/watch?v=imDFSnklB0k
- 8. From Twitter to Front page
- 9. Twitter in action: Mumbai Attacks
- 10. 960 tweets/min
- 11. Twitter as a canary
- 15. “ People relate to people, not companies,” Tony Hsieh, Zappos.com
- 20. Tweet to lose weight
- 22. “ Water me, please!”
- 23. Would you trust a surgeon who tweeted your operation?
- 24. Daniela’s story
- 27. Your digital neighbourhood matters 300 90,000 27,000,000
- 29. How not to tweet!
- 30. Watch out for spammers, scammers, porn pushers, virus attackers
Editor's Notes
- A landslide in Bukit Antarabangsa, Kuala Lumpur on Dec 6, 2008 was tweeted about by news orgs and individuals who were there.
- One of the earliest photos of the Sydney fires taken by David Tree. The koala was named Sam and later died.
- Passenger on ferry Janis Krums clicked a snapshot with his iPhone of US Airways Flight 1549 partially submerged in the Hudson River and tweets rescue of passengers in Hudson River after plane crash.
- Same pic appeared on front pages of major dailies.
- Twitter comes into its own for breaking news. When the terrorists attacked Mumbai Nov 26, 2008 the most interesting links and accounts were found on Twitter and CNN IBN had a live feed on the net.
- More than 960 tweets a minute were streaming in on Twitter. Some were useful pointing to possible vehicle used by suspects and where to donate for blood.
- Pepsi Max Ad appears in German magazine of “last calorie suicide” found to be insensitive by Tweeters and was immediately killed saving the company from reputation management nightmare.
- Zappos is a company that believes in a good customer experience and that repeat customers are the key to success.
- Zappos has put culture first by launching twitter.zappos, com, a site that pulls in live feeds of all their employees who are on Twitter and of anyone who mentions Zappos on Twitter. It’s a constantly evolving conversation, a patchwork that represents their culture, but it’s also a completely transparent way to show how they are communicating with their customers - not just a company providing a service, but human to human conversation. Within a month of starting his Twitter account, the CEO has been sharing what he is up to personally and professionally and providing behind the scenes information about working at Zappos. It’s about customer service, it’s brand building, it’s reputation management, it’s CRM. But what does that do for the bottomline?
- Zappos revenues over 10 years is proof that the model works.
- Zappos customers become evangelists of the brand.
- I wrote Tony Hsieh an email after he said he would send anyone the Zappos Culture Book, then tweeted about it and received immediate reply from @Zappos_Service and three days later the UPS guy showed up outside my house in Malaysia. It arrived in 72 hours all the way from Vegas. Cool.
- You can document your weight loss efforts online at tweetwhatyoueat.com and have others encourage you.
- Botanicalls allows plant to send tweets to owner when it is running low on moisture. US$99.99 for the kit.
- David Armano posted for help for an abused Rumanian immigrant who cleans houses. 3 children, youngest Down syndrome.Brandon, age 6, Daniela, age 9 and little Evelyn age 4. “Daniela is divorcing her spouse after years of abuse. In recent years her mortgage went unpaid and she's lost her house. As of this moment, Daniela's family is staying at our house and we are trying to help her find a one bedroom apartment for her family to live in. With Evelyn, her youngest having Down's Syndrome and Daniela herself being a Romanian immigrant with very little family support she literally has no one to turn to. Except us (all of us). Daniela cleans houses when she can leave her family. I'm not even going to tell you what she gets paid—it's obscene. Right now her options are pretty limited, aside from an apartment, there is only a group shelter. Not very pretty.” 545 people would donate $16,880 with a week.
- Twestivals are events run via Twitter. In September 2008, a group of Twitterers based in London UK decided to organise an event where the local Twitter community could socialize offline; meet the faces behind the avatars, enjoy some entertainment, have a few drinks and tie this in with a food drive and fundraising effort for a local homeless charity. The bulk of the event was organized in under two weeks, via Twitter and utilized the talents and financial support of the local Twittersphere to make this happen. Around the world similar stories started appearing of local Twitter communities coming together and taking action for a great cause. Twestival was born out of the idea that if cities were able to collaborate on an international scale, but working from a local level, it could have a spectacular impact. By rallying together globally, under short timescales, for a single aim on the same day, the Twestival hopes to bring awareness to this global crisis.