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Museum next2013

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Museum next2013

  1. 1. How Hirst’s spin paintingsdeepened Tate Kidsengagement and reach frompreschool topre-teens.Mar Dixon @mardixon @kidsinmuseumsSharna Jackson @sharnajackson @tate_kids
  2. 2. Head of Digital Transformation, Tate“We view digital community activity asfundamental to achieving the organisation’smission of engaging audiences with art.”Tate  Digital  Strategy  2013-­‐15:  Digital  as  Dimension  of  Everything  John Stack @stacker
  3. 3. Meanwhile, on Twitter…
  4. 4. Charlotte is going to have to wait to see the DamienHirst Exhibition @Tate  
  5. 5. Happy Charlotte.
  6. 6. A competition with Kids Company
  7. 7. I asked Charlotte to live tweet the event.
  8. 8. Fan >>> Advocate
  9. 9. Happy Charlotte.
  10. 10. What if the followers didn’t likeit?What if she said somethingwrong?What if someone ‘trolled’ her?
  11. 11. Username StatusGalleryNet A spinning wheel and a splodge of paint – how hard can a Hirst be? http://t.co/6RG0cCxg @Independent #hirstspinpainting @hirst_officialcreativepound @CarlaBerzolla I saw this in Covent Garden #hirstspinpainting http://t.co/qeMSkyrJsquarad RT @tate_kids: Our Spin toy is live in case you missed out on #hirstspinpainting yesterday: http://t.co/llWZkobH enjoy!rache_elizdakin RT @Tate: Damien Hirst making a spin painting in Covent Garden right now! #hirstspinpainting http://t.co/EDe9vdyBramenshack cool! “@Tate: Damien Hirst making a spin painting in Covent Garden right now! #hirstspinpainting http://t.co/pfHAZ9Dh”LadyClementineW After MCing yesterdays #hirstspinpainting Ive realised Im a middle class fruit n veg presenter. Purveyor of culture instead of bananastate_kids Our Spin toy is live in case you missed out on #hirstspinpainting yesterday: http://t.co/llWZkobH enjoy!kidsinmuseums RT @MarDixon: What an amazing day. C live tweeting for @tate_kids (so @kidsinmuseums!) & she met @damienhirst & Camila @KidsCo_Tweets #hirstspinpaintingMichaelSpender RT @MarDixon: What an amazing day. C live tweeting for @tate_kids (so @kidsinmuseums!) & she met @damienhirst & Camila @KidsCo_Tweets #hirstspinpaintinghundred_pearls RT @Tate: RT @tate_kids: Art is important for children says Camilla & Damien a huge supporter of Kids Co. #hirstspinpainting http://t.co/J8rTrHhzlisasmith_art RT @Tate: Damien Hirst making a spin painting in Covent Garden right now! #hirstspinpainting http://t.co/EDe9vdyBsharnajackson RT @MarDixon: OMG! Thank you so much @sharnajackson // cc @linda1966 @insidebooks @aljallen @stujallen #hirstspinpainting http://t.co/jXfiOtkuSocievolea RT @Tate: Damien Hirst making a spin painting in Covent Garden right now! #hirstspinpainting http://t.co/EDe9vdyBMarDixon What an amazing day. C live tweeting for @tate_kids (so @kidsinmuseums!) & she met @damienhirst & Camila @KidsCo_Tweets #hirstspinpaintingsikcyc RT @tate_kids: #hirstspinpainting Damien and Camilla helping kids make plates!! http://t.co/jc7nYIX9TheBooBerry Thank you RT @LadyClementineW: @tate_kids nice work today Charlotte and very good stage presence ! X #hirstspinpaintingmarniapple RT @Tate: Damien Hirst making a spin painting in Covent Garden right now! #hirstspinpainting http://t.co/EDe9vdyBbiancatecchiati RT @Tate: Damien Hirst making a spin painting in Covent Garden right now! #hirstspinpainting http://t.co/EDe9vdyBLittleChiefster RT @Tate: RT @tate_kids: Art is important for children says Camilla & Damien a huge supporter of Kids Co. #hirstspinpainting http://t.co/J8rTrHhzkimmegh RT @Tate: Damien Hirst making a spin painting in Covent Garden right now! #hirstspinpainting http://t.co/EDe9vdyBJuliettttM "@Tate: #hirstspinpainting today in Covent Garden. Heres the first spin painting of the day http://t.co/cHVK0Tfi" // cool!glittergilly RT @Tate: RT @tate_kids: Art is important for children says Camilla & Damien a huge supporter of Kids Co. #hirstspinpainting http://t.co/J8rTrHhzLadyClementineW And so ends a fab day at #hirstspinpainting @coventgarden & brill job all schools & @kidscompany ! http://t.co/ZCrJ66Hsimmmmaa RT @Tate: Damien Hirst making a spin painting in Covent Garden right now! #hirstspinpainting http://t.co/EDe9vdyBtate_kids @KidsCo_Tweets @coventgardenldn @damienhirst Ive been tweeting using #hirstspinpainting today, sorry I didnt ad your twitter name!ebellucci07 "@Tate: #hirstspinpainting today in Covent Garden. Heres the first spin painting of the day http://t.co/F69NCwzX"MarDixon Back from #hirstspinpainting C thrilled to meet Damien & tweet for @tate_kids. Resting before @JonLeeWriter book launch w/ @readwithsandy.charlottesnow RT @Tate: Damien Hirst making a spin painting in Covent Garden right now! #hirstspinpainting http://t.co/EDe9vdyBlostamongcrowds RT @Tate: Damien Hirst making a spin painting in Covent Garden right now! #hirstspinpainting http://t.co/EDe9vdyBaitziberurtasun RT @tate_kids:How many things we can learn from childrens works! #hirstspinpaintingbriaz861 RT @Tate: RT @tate_kids: Art is important for children says Camilla & Damien a huge supporter of Kids Co. #hirstspinpainting http://t.co/J8rTrHhzCurious_Mum RT @tate_kids: Schools grps over so plenty of time to do spin painting at Covent Garden so kids come & have ago!! #hirstspinpainting http://t.co/grIlzYfzCIV9 RT @Tate: Damien Hirst making a spin painting in Covent Garden right now! #hirstspinpainting http://t.co/EDe9vdyBanabelm25 Londres. Niños de diferentes escuelas son guiados por el artista Demian Hirst para realizar #hirstspinpainting http://t.co/Jh3AJh8IRosieCardiff RT @tate_kids: If you cant make it down for #hirstspinpainting, well, our new game is live! http://t.co/llWZkobH TRY IT!kylecohlmia RT @Tate: Damien Hirst making a spin painting in Covent Garden right now! #hirstspinpainting http://t.co/EDe9vdyBartbyksd RT @Tate: RT @tate_kids: Art is important for children says Camilla & Damien a huge supporter of Kids Co. #hirstspinpainting http://t.co/J8rTrHhzCaz_Buckley @Tate #hirstspinpainting way cool!
  12. 12. Lessons and recommendations•  Be brave and relinquish control of your brand•  Find a route in for kids to be involved in yourwider programme•  Be open to their findings•  Don’t ‘edit’ their responses•  Embrace diverse voices from outside yourorganisation•  Talk to kids/teens and listen to their wants•  Challenge yourself to find solutions

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