An academic project directed to design a sales manual for a B2B relation. I choose TECHO (NGO) as it is a different approach; social fundraising and partnerships is a topic that some times sellers and marketers doesn't explore.

1. Corporate Relations Manual

2. The objective of this manual is present to the volunteers in
the area of corporate relations team a series of sales tools
for corporate partnerships.
objective

3. CONTENT
Joint Work The Allies
Social
Investment The Experience

4. Joint Work
A non-profit organisation that not only mobilizes volunteers, but also communities, institutions and companies.

5. Work tirelessly to overcome extreme poverty in slums,
through the joint action between families and youth
volunteers by promoting community development,
denouncing poverty and advocating for social policies.
mission
TECHO is a youth led, non-profit organisation that seeks to overcome poverty in slums, through the joint work of
families living in extreme poverty and youth volunteers.
With the implementation of an intervention model focused on community development, TECHO pursues to build a fair
and poverty-free community through the execution of programs such as transitional housing, social inclusion
programs and sustainable communities.
A fair and poverty-free society, where everyone has
the opportunities needed to develop their capacities
and fully exercise their rights.
We are
vision

6. CARTAGENA
BARRANQUILLA
MEDELLÍN
BOGOTÁ
CALI
cities that
we are in
colombia

7. "If you're going to change
the world, change yourself"
Mahatma Gandhi
VALUES
Solidarity
OptimismDiversity
Excellence
Conviction
Empathy and motivation to
work and learn together
It is possible to overcome
poverty, plus determination
to do so tirelessly and with
others to achieve it.
Quality work, rigorous,
punctual, creative and
innovative.
Respectful of commitments,
persevering against difficul-
ties, intelligent to recognize
mistakes correct them, and
propose.All young people in TECHO
have a space and the
richness to join forces.
Working with joy always
having hope to defeat
injustice

8. The Allies
Any company that believes that its responsibility to build a better country goes beyond providing jobs and generate
profits.

9. strategic partners Corportate Partnerships

10. poverty: everybody knows it
the majority ignores it

11. "I'm not a man, I'm a
nation"
Jorge Eliecer Gaitan
TECHO is an organization where every business, small, medium or large
can find a space to change the world for many families while in turn grows
internally.
It may be one person who makes the decision to invest the resources of
the company in TECHO’s programs. However, keep in mind the decision will
not only affect the company’s monetary resources. Surely and bearing in
mind a potential partner, the decision of the person in the company
involve the company reputation, but even more its people, its culture and
its growth.
The power of change
Bear in mind that every company has an internal culture, however Corpo-
rate Social Responsibility goes beyond that. It is an external exposition
that is linked with the most. Therefore,
The motivation

12. Donation
CSR
Board
Senior
Managers
Partnership
Employees
Volunteers
Families
Social
Agents
Company’s
level of
involvement
high
low
Social gainshort-run long-run

13. Social
Investment
TECHO is a place where spending on corporate social responsibility becomes an integral social investment.
There are different ways in which a company can become an ally against extreme poverty:

14. The company can involve employees in the initiative to
support TECHO, donating by payroll deduction each month.
It is proposed that the company matches the amount
donated by its employees.
Discount payroll
Link the company through Social Investment (donations)
towards the implementation of TECHO’s social model.
With a social investment of $3,000USD, the company can
participate in a project with high social and corporate
impact: the construction of emergency housing. Each
month we have a specific date in which the company can
choose to participate. For two days, divided into teams of
between 6-10 people, employees/colleagues from the
company built next to the benefited families and TECHO
volunteers.
Build

15. TECHO demonstrates the precarious situation in which
communities and families that lives works. Institutional
Events are one of the ways that we present this situation
to different stakeholders, while adding funds to carry out
social projects of the organization.
Sponsor events
Solidarity product associated with TECHO: The business
can associate any of their products so a percentage of the
sale is directed for one of the NGO projects.
Donation of change: Low cost campaign offering the
customers of the company donate to TECHO the value
that would round the value of the purchase.
Responsible marketing

16. "If I help one person to
have hope, I will not have
lived in vain"
Martin Luther King
Direct contribution and of high-impact to the development of families who
live in extreme poverty conditions in Latin America.
Implementation of a dynamic and creative Corporate Social Responsibility
project, which proposes concise and tangible solutions, with short-term
results.
Creation of non-working spaces that reinforce team work, interpersonal
relations, and the social bonds of employees, while working together for
the development of the determined country.
Positioning of the company as a brand that worries for the development of
vulnerable communities.
Opportunity to be part of our network of allied enterprises as well as the
opportunity to broaden the list of contacts with these enterprises.
BENEFITS
1.
2.
3.
4.
5.

17. Gloria y su familia
Bogota - Colombia
You don’t speak, speak the acts, speak the facts.

18. in numbers
3,310permanent
houses
delivered
89,500families
from slums have
worked with volunteers
in the construction of
their home.
15,000
children
living in slums have
participated in education
programs
344community
centers
build in slums
530,000
volunteers
have been mobilized in
Latin America to end
poverty and exclusion.
implemented in
slums
880community
organizing
committees
8,600adults graduated
from basic skills training programs

19. The Experience
The path to the eradication of extreme poverty is in the actions.

20. Welcome to

21. "A nation should not be
judged by how it treats
citizens in better position,
but by how it treats those
who have little or nothing"
Nelson Mandela
The only way to present this opportunity for social investment is through
the voice of experience. There is no room for error, because there are a
large number of organizations, foundations, that also have social
programs. However, in TECHO the business or company is not only a donor.
It is an ally, a friend that regardless the different name, it has a space to
work shoulder to shoulder with the organization and communities.
In TECHO not only houses are built, families, communities, values, friend-
ship, a country is built. Not from above as the government leaders and/or
rulers, but from below, with the hands like the common people.
THE VIEW
1.
2.

22. "Friendship doubles your
joys and divides in half the
anguishes”
Sir Francis Bacon
In the point of negotiation is important to emphasize that the company is
not negotiating a price for one or more houses. We must make them real-
ize that what is negotiated is the future of hundreds of families living in
extreme poverty. A unique opportunity in which they can change the life
of many and the life of the company.
The ultimate goal of the negotiation is to achieve the highest level of
involvement of the company. After all TECHO does not only want the
support of a name/brand or company, wants to join forces with the people
who make the company wants allies, wants social agents.
THE STRATEGY

23. Juan Antonio de Zubiría
Active Corporate Volunteer
At the end are two days, which is little in terms of time but a lot about what
they mean. We wake up, those two days take us to understand that this real-
ity is of flesh and blood, that it's there. It’s a reality that repeates every day
and hopefully with our help, someday will end.
It is meet and share with humble, very humble people, but with a huge inner
strength, wanting to get ahead, with the unique dignity that comes from
being as human as any of us.
“Change the world, make a difference, to eradicate poverty.” Not only are
they beautiful sentences that belong to dreamers, fortunately also belong
to nonconformist dreamers like Techo, that apart from dreaming a better
world, help us to put our grain of sand.
the testimony

24. Gloria and her family
Bogota - Colombia

25. REFERENCES
G. Manning, M. Ahearne, B. Reece. “Selling Today, partnering to create value”.
Prentice Hall, Boston. Twelfth edition, 2012.
TECHO Colombia, (2015). [Online]. February 2015. Available from: http://ww-
w.techo.org/colombia/
TECHO Europe, (2015). [Online]. February 2015. Available from: http://www.te-
cho.org/eu/
TECHO- U.S. Annual Report, (2013). [Online]. February 2015. Available from:
http://issuu.com/techo_org/docs/anuario_2013_digital_simple
Realidad Magazine, (2013). [Online]. February 2015. Available from: http://is-
suu.com/techocolombia/stacks/eb9d554e9adc48eaa462048c537bb449